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Date: Sat, 19 Nov 2011 12:33:31 -0500
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Subject: Re: [lojban] New logo; a work in progress
From: Matt Arnold <matt.mattarn@gmail.com>
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This is an illustration, not a logo. There is a difference between an
illlustration, a logo, a flag, a logotype, and a mascot. The Disney
logotype is the name in Walt Disney's distinctive handwriting. The
Disney logo is three circles. It could almost be considered a new
punctuation mark. The Disney mascot is Mickey Mouse himself, usually
as either a costume or an illustration.

Very few successful logos are illustrations. (Oddly, many outdoorsman
supply stores are exceptions to this rule, with detailed illustrations
of a fish or duck.)

Consider the various logos Doubletree Hotel has had. Some are so
simplistic they could count as a newly-invented punctuation mark (an
ideal quality in a logo, for some purposes). When they draw one or
more trees, they use fine-grained complexity, but the eye does not
have to pick out any detail. It just gives a gestalt impression of an
object we are all trained to recognize in a flash. The logotype, when
included with the logo as one piece, is large enough to take
prominence. The same could be said of the Fruit of the Loom logo.
These are the exceptions that prove the rule.

A quick impression (such as a logo) must not carry too many concepts
that need to be interpreted.

-Matt


On Sat, Nov 19, 2011 at 12:26 PM, M.Nael <muhammad.nael@gmail.com> wrote:
> Someone had once criticized the Lojban logo;
> Just take a look...
> It's an initial draft; just to gather opinion.
>
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