Get=20 to Know Our
Rock=20 Stars!

3D""=20
People are the = Killer App:=20 Lessons Learned from Creating Word of Mouth=20 Movements
Presented by Geno Church, =
Brains on=20 Fire=20

3D""=20
Duct Tape = Marketing: Using=20 Social Media to Generate = Referrals
Presented=20 by John Jantsch, author of Duct Tape Marketing - = The=20 World's Most Practical Small Business Marketing=20 Guide

3D""=20
Social=20 Media Strategy: Measurement & = ROI
Presented=20 by Jason Falls, Social Media = Explorer

3D""=20
Websites = Designed=20 for
Real Time
Presented by John = Pozadzides,=20 Chief Executive Officer, iFusion = Labs

The Social Media=20 Ecosystem
Presented by Giovanni Gallucci, = author=20 of Facebook Marketing An Hour a = Day

Creating the = Social=20 Org
Presented by Chris Boudreaux, author of = Social=20 Media Governance, Empowerment with=20 Accountability

Social=20 Media Monitoring Tools
Presented=20 by Chris Boudreaux, author of Social Media = Governance,=20 Empowerment with = Accountability

Achieving = Measurable=20 Results with Advanced Business = Blogging
Presented=20 by Mark Roberge, VP Sales, = HubSpot

Facebook
Presented by=20 Mike Whaling, 30Lines

Build An Awesome=20 Brand!
Presented by Jay Ehret, The = Marketing=20 Spot

Beyond Facebook: = Marketing=20 on Other Social Networks
Presented=20 by Mark Juleen, J.C. Hart Company, Inc.=20

Engagement: = Content &=20 Audience
Presented=20 by Duncan Alney, Firebelly = Marketing

<= /td>

The Most = Valuable=20 Investment You'll Make In All of 2010.=20

You=20 probably know that the continued success of your = brand=20 and business (not to mention dramatically = increasing=20 customer referrals) depends on making Social = Marketing=20 part of your overall strategy. What you probably = don't=20 know yet is how to make that=20 happen.

Sure,=20 you could hire a consultant at around $1000 a day = =2E..=20 but why do that when we've searched the country = from=20 coast to coast to bring you more than a dozen of=20 America's hottest Social=20 Marketing Rock Stars! Do your=20 Return-On-Investment the favor of a lifetime, join = us in=20 Dallas on March 23-24, and spend TWO days with A = DOZEN=20 or so of those $1000-a-day consultants for only = around=20 $1000 IN ALL (travel, hotel, and incidentals = included in=20 the math)!

See=20 It. Hear It. Do It. Learn With Rock Stars Like = Jason=20 Falls, Giovanni Gallucci, Chris Boudreaux, John=20 Pozadzides, John Jantsch, Mack Collier and = more, and=20 achieve Real-Time Results.

At=20 the Dallas 2010 Optimization = Summit,=20 you'll experience learning by doing. You'll build = your=20 own two-day curriculum out of flexible full-day,=20 half-day, and two-hour component workshops on = Social=20 Media, all of which are carefully planned to build = upon=20 each other progressively, and expand your = understanding=20 and skill set exponentially. The knowledge you = receive=20 will be continually reinforced by hands-on = interaction=20 to make certain you have not just the knowledge, = but the=20 know-how! You=20 won't just listen ... you'll see, hear, and do.=20 Before you leave the event, you will design = and=20 develop your own New Media solutions, and = begin to=20 experience real-time results that will = continue=20 to grow as you apply the solid strategies and=20 integration plans you'll develop.

Workshop=20 Spotlight - Duct Tape Marketing: = Using=20 Social Media to Generate = Referrals

Everyone's=20 buzzing about the awesome online global power of = social=20 media tools, but few people focus on touting = practical=20 ways to use social media to generate leads and = referrals=20 for the local business. In this session, John = Jantsch,=20 author of Duct Tape Marketing, will reveal = practical=20 strategies and tactics that any small business can = use=20 to leverage online social media tools to create = deeper=20 customer relationships, valuable strategic = partnerships,=20 local leads and ultimately more sales and=20 = profits!

Workshop=20 Spotlight - People=20 are the Killer App: Lessons Learned from Creating = Word=20 of Mouth Movements

Authentic,=20 sustainable word of mouth marketing is one of the = truest=20 forms of brand communication, and it can't be=20 manufactured or bought. And yet, as more=20 institutions dedicate marketing dollars to = assemble word=20 of mouth and buzz marketing programs, how can you = build=20 an effective, meaningful movement for your brand = that=20 will directly impact your bottom line? How = can you=20 identify those brand advocates already speaking = out on=20 your behalf, and work with them to develop a = natural=20 two-way word of mouth program?

Geno Church=20 from identity company Brains on Fire will explain = how=20 word of mouth marketing works and how it doesn't,=20 providing techniques on how you can start to = identify=20 movement-building opportunities for your brand, = with=20 authenticity and clear measurement results in = mind. He=20 will highlight successful WOM case studies, = including=20 data from the just launched Best Buy Musical = Instruments=20 movement and the nationally-recognized Fiskars = Brands=20 'Fiskateers' movement, as well as talk about ways = to=20 define=20 ROI for your word of mouth = marketing=20 = programs.

2010=20 Optimization Summit -=20 Dallas

March=20 23-24, 2010
(with=20 Meet & Greet on March 22)
Sheraton,=20 Dallas, TX

Early=20 Bird Registration is $304 For a = Limited Time=20 Only!
(Regular Pricing is $429)
Use = Offer=20 Code: VIP to save $125 on = Registration!

Register=20 = Here

Please Unsubscribe=20 = Here