Received: from em-sm4-109.mktomail.com ([199.15.212.109]:55478) by stodi.digitalkingdom.org with esmtp (Exim 4.76) (envelope-from ) id 1T3ta6-0000H1-NX for lojban@lojban.org; Tue, 21 Aug 2012 11:53:45 -0700 Received: from mktomail.com ([172.25.6.140]) by em-sm4-109.mktomail.com (StrongMail Enterprise 4.1.1.6(4.1.1.6-56715)); Tue, 21 Aug 2012 13:52:00 -0500 X-VirtualServer: vsg-sm4-107, em-sm4-109.mktomail.com, 172.25.6.109 X-VirtualServerGroup: vsg-sm4-107 X-MailingID: 1260859457::pedowitzavectraBetacust-2476-6560-0-1757-prod-1587::1587::0::197128-1::71477 X-SMHeaderMap: mid="X-MailingID" X-Destination-ID: lojban@lojban.org X-SMFBL: bG9qYmFuQGxvamJhbi5vcmc= DomainKey-Signature: a=rsa-sha1; c=nofws; s=M1; d=avectra.com; q=dns; b=XB3FsSYg+cz9PRjft4/0KwAOA/PmhPn851XWg180RjCxyxX9lnnWqGuahOLc9yvolUFqsQSFnRvTJHvMZAc1jqnL6UqRzj6Zl9P58vb9QgEIkuQRDBu6rA+zXhH1CMnVDQzQiSaVL5jgU9YwH4LPiXbJ/PU9psPz35qlrTJeP3Y= DKIM-Signature: v=1; a=rsa-sha1; c=simple; d=avectra.com; s=M1; i=@avectra.com; h=Content-Transfer-Encoding:Content-Type: X-Report-Abuse:Reply-To:MIME-Version:Message-ID:Subject:Date:To: From; bh=bAGdoLKl7yAbPchHtUcZmYjhld8=; b=uma42gStk+O8puewrvpxjMB m4ANRLjdkvO4Nlg13g3wdFo96FoeuQv7jrj+AsV+DtlbzPV3ARcbl3+Z/pNko/l1 bKTC5+R82gqZ3b2JLD/C8IDVCKj88FJCdtltrZZCsXuwkHetf1mM2qTHGwKhxWvS sGrEzKdM4UhHprXuFrOY= Content-Transfer-Encoding: 7bit Content-Type: multipart/alternative; boundary="----=_NextPart_001_AEA6_74B0DC51.19495CFF" X-Report-Abuse: Please report abuse here: http://www.marketo.com/policy Reply-To: success@avectra.com MIME-Version: 1.0 Message-ID: <1260859457.71477@avectra.com> Subject: Which Came First: Social CRM or Social Media? Date: Tue, 21 Aug 2012 13:52:00 -0500 To: lojban@lojban.org From: "Avectra" X-Spam-Score: -0.1 (/) X-Spam_score: -0.1 X-Spam_score_int: 0 X-Spam_bar: / ------=_NextPart_001_AEA6_74B0DC51.19495CFF Content-Type: text/plain; charset="UTF-8" Content-Transfer-Encoding: 7bit Content-Disposition: inline To view this email as a web page, go to the following address: http://success.avectra.com/index.php/email/emailWebview?mkt_tok=3RkMMJWWfF9wsRokv6vPZKXonjHpfsX54ussW6%2Bg38431UFwdcjKPmjr1YIGScV0dvycMRAVFZl5nRxdHu%2BCdZRa%2B%2BNYCFWgWQ%3D%3D To better serve your members and recruit new ones, should you first set up a Social CRM infrastructure to organize your efforts, or would it be better to just get started with social and learn as you go? It’s a classic chicken/egg conversation, and both schools of thought have their merits – should organizations: 1) first set up a Social CRM infrastructure so that they can organize and track the effectiveness of their social media efforts, or 2) dive right into the social media networks that seem to make the most sense for their members and use early results to formulate a social strategy? There are strong arguments for both approaches - read this August 2012 article in Social CRM Insider http://socialcrminfo.com/which-came-first-social-crm-or-social-media/ to help you decide which fits your association! The Great Debate: Create a Social CRM infrastructure first vs Learn by Doing, then Organize Read “Which Came First – Social CRM or Social Media” to help choose your approach! Avectra | 7901 Jones Branch Drive, Suite 500 McLean VA 22102 | 855-AVECTRA If you no longer wish to receive these emails, go to the following link to unsubscribe: http://success.avectra.com/Subscription_Management.html?mkt_unsubscribe=1&mkt_tok=3RkMMJWWfF9wsRokv6vPZKXonjHpfsX54ussW6%2Bg38431UFwdcjKPmjr1YIGScV0dvycMRAVFZl5nRxdHu%2BCdZRa%2B%2BNYCFWgWQ%3D%3D. ------=_NextPart_001_AEA6_74B0DC51.19495CFF Content-Type: text/html; charset="UTF-8" Content-Transfer-Encoding: 7bit Content-Disposition: inline

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Which Came First - Social CRM or Social Media?

To better serve your members and recruit new ones, should you first set up a Social CRM infrastructure to organize your efforts, or would it be better to just get started with social and learn as you go?

It’s a classic chicken/egg conversation, and both schools of thought have their merits – should organizations:

1) first set up a Social CRM infrastructure so that they can organize and track the effectiveness of their social media efforts, or

2) dive right into the social media networks that seem to make the most sense for their members and use early results to formulate a social strategy?

There are strong arguments for both approaches - read this August 2012 article in Social CRM Insider to help you decide which fits your association!

The Great Debate:

Create a Social CRM infrastructure first
vs
Learn by Doing, then Organize

Read “Which Came First – Social CRM or Social Media” to help choose your approach!

Avectra | 7901 Jones Branch Drive, Suite 500 McLean VA 22102 | 855-AVECTRA

If you no longer wish to receive these emails, click on the following link: Unsubscribe

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