Received: from em-sm9-12.mktomail.com ([199.15.212.12]:55974) by stodi.digitalkingdom.org with esmtp (Exim 4.76) (envelope-from ) id 1Te7F2-00063Z-2m for lojban@lojban.org; Thu, 29 Nov 2012 08:45:44 -0800 Received: from mktorouter.com ([10.241.119.165]) by em-sm9-12.mktomail.com (StrongMail Enterprise 4.1.1.6(4.1.1.6-56715)); Thu, 29 Nov 2012 10:45:20 -0600 X-VirtualServerGroup: vsg-sm9-12 X-MailingID: 1348662122::pedowitzavectraBetacust-2923-9458-0-2357-prod-2224::2224::0::197128-1::68011 X-SMHeaderMap: mid="X-MailingID" X-Destination-ID: lojban@lojban.org X-SMFBL: bG9qYmFuQGxvamJhbi5vcmc= DomainKey-Signature: a=rsa-sha1; c=nofws; s=M1; d=avectra.com; q=dns; b=dH4FfsGZaTjkQh2M6I1tBi8iCidiaXmWpZolRAeCeGUHW7fl8bxhdWZ2nWWTY6jEL0wsdWcB9yZAFezPVzhML5/Wip4AuBV3mtkZj/UrQ7WHvimX5HJb6+Z9IsD/cbq4azc8Lg+YEkF9EQYQjZwxXYlxKM4LNs1muKOAlfJAhqI= DKIM-Signature: v=1; a=rsa-sha1; c=simple; d=avectra.com; s=M1; i=@avectra.com; h=Content-Transfer-Encoding:Content-Type: X-Report-Abuse:Reply-To:MIME-Version:Message-ID:Subject:Date:To: From; bh=pwbYdC3IJSmdoldIWAE5fuUlWjs=; b=zRuUe1oUpsuBNjSEzQyA6Q2 xBEOp0YI9i2d6Cc0SH7NUEuoy4UAxS3whLK/DqsJqGf/wjvlEb96m9KHk0lyYPcl nyNYv0MKx3veii6VPU/B3Ar3hLn19hllJ/kVJgsWLOj+H1c4kAtZoDYWlBRP3a5w b3Al2hGsbWaBHVDcmsrs= Content-Transfer-Encoding: 7bit Content-Type: multipart/alternative; boundary="----=_NextPart_001_AEA6_74B0DC51.19495CFF" X-Report-Abuse: Please report abuse here: http://www.marketo.com/policy Reply-To: success@avectra.com MIME-Version: 1.0 Message-ID: <1348662122.68011@avectra.com> Subject: 7 Myths and Realities of Social ROI for Associations Date: Thu, 29 Nov 2012 10:45:18 -0600 To: lojban@lojban.org From: "Avectra" X-Spam-Score: -0.8 (/) X-Spam_score: -0.8 X-Spam_score_int: -7 X-Spam_bar: / ------=_NextPart_001_AEA6_74B0DC51.19495CFF Content-Type: text/plain; charset="UTF-8" Content-Transfer-Encoding: 7bit Content-Disposition: inline To view this email as a web page, go to the following address: http://success.avectra.com/index.php/email/emailWebview?mkt_tok=3RkMMJWWfF9wsRoksq7KZKXonjHpfsX54ussW6%2Bg38431UFwdcjKPmjr1YECScV0dvycMRAVFZl5nRxdHu%2BCdZRa%2B%2BNYCFWgWQ%3D%3D Nielsen research estimates that 25% of the time Americans spend online is in the social media universe — social networks, blogs and forums, or within private social communities. This applies to your members as well! Many associations have invested substantially in engaging both members and prospects through social media. Measuring social ROI, however, is an ongoing challenge for executives seeking to prove the channel’s value to board members and other key stakeholders within the organization. Part of the social ROI “challenge,” we have discovered, is rooted in widespread misconceptions among association professionals about the nature of social media measurement. In the first installment of a new white paper series, we focus on the reality behind these misconceptions and show association professionals how to leverage a well-planned and supported Social CRM strategy that uses data-driven insights to boost member loyalty, engagement and bottom-line revenue. “7 Myths and Realities" is Part I in a three-part white paper series titled “The ROI of Social CRM.” This series will address the challenges association executives face as they work to connect social strategies to ROI. It will offer specific strategies, tactics and metrics you can use to measure and maximize your social ROI. Avectra 7901 Jones Branch Drive, Suite 500, McLean, VA 22102. 855-AVECTRA If you no longer wish to receive these emails, go to the following link to unsubscribe: http://success.avectra.com/Subscription_Management.html?mkt_unsubscribe=1&mkt_tok=3RkMMJWWfF9wsRoksq7KZKXonjHpfsX54ussW6%2Bg38431UFwdcjKPmjr1YECScV0dvycMRAVFZl5nRxdHu%2BCdZRa%2B%2BNYCFWgWQ%3D%3D. ------=_NextPart_001_AEA6_74B0DC51.19495CFF Content-Type: text/html; charset="UTF-8" Content-Transfer-Encoding: 7bit Content-Disposition: inline 7 Myths and Realities of Social ROI for Associations
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Nielsen research estimates that 25% of the time Americans spend online is in the social media universe — social networks, blogs and forums, or within private social communities.

This applies to your members as well!

Many associations have invested substantially in engaging both members and prospects through social media. Measuring social ROI, however, is an ongoing challenge for executives seeking to prove the channel’s value to board members and other key stakeholders within the organization.

Part of the social ROI “challenge,” we have discovered, is rooted in widespread misconceptions among association professionals about the nature of social media measurement.

In the first installment of a new white paper series, we focus on the reality behind these misconceptions and show association professionals how to leverage a well-planned and supported Social CRM strategy that uses data-driven insights to boost member loyalty, engagement and bottom-line revenue.

Download “7 Myths and Realities” now!

View Now

7 Myths & Realities” is Part I in a three-part white paper series titled “The ROI of Social CRM.”

This series will address the challenges association executives face as they work to connect social strategies to ROI. It will offer specific strategies, tactics and metrics you can use to measure and maximize your social ROI.

Avectra 7901 Jones Branch Drive, Suite 500, McLean, VA 22102. 855-AVECTRA

If you no longer wish to receive these emails, click on the following link: Unsubscribe

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