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OSAKA, JapanNintendo Co. said its smartphone game Super Mario Run has brought in more than 50 since going on sale in December, a performance analysts said was better than expected, although Nintendos chief executive wasnt satisfied. Super Mario Run, released for Apple Inc.s iPhone in December, has been closely watched because it is the first time Nintendo has put one of its leading characters in a smartphone game instead of games for Nintendos own hardware. Initial results released Tuesday show the Mario game has been far more successful than the typical smartphone game but still may not bring in enough revenue by itself to significantly boost Nintendos bottom line. Super Mario Run for Apple iOS devices has generated more than 78 downloads globally, Nintendo said. More than 5% of those have paid the 10 charge required to unlock the games full content, bringing in more than Â¥6 (53 ) in revenue so far, it said. For a game that charges this much, the performance is pretty amazing, said Serkan Toto, a Tokyobased mobile game consultant. He said even games that charge only a dollar or two for ingame items usually convert fewer than 5% of downloaders into paying customers. Nonetheless, Nintendo Chief Executive Tatsumi Kimishima said he wasnt satisfied with the initial results because the company had aimed to achieve a doubledigit paying rate. Nintendo plans to release Super Mario Run in March for smartphones and tablets running Google parent Alphabet Inc.s Android platform. Nintendos share price fell after Super Mario Run was released, in part because the price was seen as expensive. However, some users said they liked the idea of paying 10 to unlock all the game functions, rather than paying 1 or 2 for some functions and constantly being pestered to spend more. It made me feel safe to download, said Taku Ojima, a 24yearold game fan who lives in Miyagi prefecture north of Tokyo, who said he hasnt paid for extra functions on other freetodownload games. Nintendo isnt ruling out other ways of making money from smartphone games. PokÃ©mon Go, a smashhit game app developed by a Nintendo affiliate, charges small amounts for ingame features such as incense to attract virtual PokÃ©mon creatures. That payment model was adopted by Nintendo for the smartphone version of its Fire Emblem game, which it plans to release next month. Mr. Kimishima said Nintendo would release more smartphone games including Animal Crossing, which was originally planned by March but now is set to come in April or later. The contribution from Super Mario Run was one of the brighter spots in Nintendos OctoberDecember earnings. The Kyotobased company reported net profit of Â¥64.7 , more than double the yearearlier level, a figure it said was boosted by the weak yen. Revenue declined 21% year over year to Â¥174 because the videogame business fell below expectations. For the current fiscal year to March 31, Nintendo forecast a net profit of Â¥90 , up from the previous forecast of Â¥50 because of the exchangerate effect. During the OctoberDecember quarter, Nintendos console business was weak because the company is phasing out the Wii U, the unpopular device it released in 2012, to focus on the Switch machine it plans to sell starting in March. Mr. Kimishima said preorders of the Switch were strong and the company was ramping up production. Elsewhere, the aging 3DS handheld system did better thanks to new PokÃ©mon games released in November. Nintendo now plans to sell 7.2 3DS units in the current fiscal year, up from a previous forecast of six , but the device itself isnt that profitable, Nintendo said.

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