Received: from 212.166.48.199.static.reverse.as19531.net ([199.48.166.212]:45304 helo=special.newestbonusrewardspecials.com) by stodi.digitalkingdom.org with esmtp (Exim 4.87) (envelope-from ) id 1cePS8-0005Ll-Ep for lojban@lojban.org; Thu, 16 Feb 2017 09:02:48 -0800 Date: Thu, 16 Feb 2017 10:08:13 -0700 Content-Type: text/html; charset=UTF-8 MIME-Version: 1.0 Content-transfer-encoding: 8bit Priority: Normal From: MacysRewards Reply-To: MacysRewards@newestbonusrewardspecials.com Subject: Cust-No.2206264457236 - Claim Your $50-Macy's Bonus-Here. To: lojban@lojban.org Message-ID: <1vw-d87y3622062644his8.87h2s7256073699d7g_28ge3u@mail.newestbonusrewardspecials.com> X-Spam-Score: 0.3 (/) X-Spam_score: 0.3 X-Spam_score_int: 3 X-Spam_bar: / X-Spam-Report: Spam detection software, running on the system "stodi.digitalkingdom.org", has NOT identified this incoming email as spam. The original message has been attached to this so you can view it or label similar future email. If you have any questions, see the administrator of that system for details. Content preview: Reward-Updates Macys Reward-Point Voucher for: lojban@lojban.org Attn: Macy's-Shopper - Your Reward-Points are Going to-Expire! [...] Content analysis details: (0.3 points, 5.0 required) pts rule name description ---- ---------------------- -------------------------------------------------- 0.0 TVD_RCVD_IP Message was received from an IP address 0.0 URIBL_BLOCKED ADMINISTRATOR NOTICE: The query to URIBL was blocked. See http://wiki.apache.org/spamassassin/DnsBlocklists#dnsbl-block for more information. [URIs: lojban.org] 1.4 RCVD_IN_BRBL_LASTEXT RBL: No description available. [199.48.166.212 listed in bb.barracudacentral.org] 0.7 MIME_HTML_ONLY BODY: Message only has text/html MIME parts -1.9 BAYES_00 BODY: Bayes spam probability is 0 to 1% [score: 0.0000] 0.0 HTML_MESSAGE BODY: HTML included in message 0.0 LOTS_OF_MONEY Huge... sums of money 0.0 T_REMOTE_IMAGE Message contains an external image Reward-Updates
Macys Reward-Point Voucher for: lojban@lojban.org


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History is full of tales of daring entrepreneurs who launched small-scale businesses that grew and evolved over time through their owner’s industriousness and creativity. But few enterprises reflect their creator’s inventive spirit, perseverance and willingness to learn from past mistakes as much as R.H. Macy & Co., founded by Rowland Hussey Macy. This retail magnate’s life story speaks to the intriguing roots of the modern-day department store as well as the changing character of American retail commerce, advertising and marketing, and staffing. When Macy started out few could have guessed that he would mastermind what would eventually become one of the largest retail operations in the world.
It all Began With Dry Goods

Born in 1822, R.H. Macy, the son of a Nantucket-based shopkeeper, left home at 15 to set sail on the whaling ship Emily Morgan. After four years at sea, he returned to Massachusetts and worked in his father’s shop before opening his own needle-and-thread store in Boston in 1844. This shop failed as did another dry goods store he opened two years later.

Macy then worked for a time in his brother-in-law’s Boston shop, followed by a stint in California searching for gold during the 1849 gold rush. After that effort proved disappointing, he came back to Massachusetts and, in 1851, opened yet another dry goods store in downtown Haverhill in partnership with his brother. Though they experienced modest success, Macy left Haverhill for New York City in 1858 to open his own fancy dry goods store—R.H. Macy & Co.—on the corner of 14th Street and 6th Avenue, a low-rent district north of the city’s other dry good stores.

On the first day of operation, the store pulled in $11.06 and sales continued to grow at a robust pace with gross returns for the ensuing year totaling around $85,000. Over time, Macy expanded his operation to occupy 11 adjacent buildings selling many different categories of merchandise and effectively launched what came to be known as a department store.

The store’s original trademark emblem was a rooster, but Macy replaced it with a red star, inspired by the tattoo he got on his forearm during his whaling days—a visual nod to the star that guided him when he was at sea.
Macy’s Groundbreaking Inventiveness

R. H. Macy’s success resulted in large part from his innovative sales and advertising practices that virtually transformed the retail industry and prompted customers to flock to the store for unrivalled shopping experiences. Among his revolutionary firsts: buying and selling merchandise with cash only; instituting a one-price system, which eliminated the common practice of bargaining in favor of selling a specific item to every customer at the same price; stating the exact price of products in boldly titled newspaper ads; offering money-back guarantees; and introducing new and creative products like the tea bag, the Idaho baked potato and colored bath towels, as well as made-to-measure clothes for men and women, produced in an on-site factory.

In addition, Macy’s store was the first to possess a New York City liquor license and in 1862, the first to feature a Santa Claus during the Christmas season. In 1864, the store began installing illuminated window displays to attract the attention of those passing by, giving rise to the notion of ‘window shopping.’ In 1866, Macy made business history by promoting Margaret Getchell, a woman known for extraordinary marketing insights and ideas, to store superintendent—an executive position. Her guiding mantra: Be everywhere, do everything, and never forget to astonish the customer.”

An 1878 New York Times article captured the special appeal of the store: the "universality of the stock, almost every article of dress and household furniture being for sale there, and at the most reasonable prices."
Macy’s Ongoing Legacy and Company Milestones

R.H. Macy died in 1877 and, in 1895, the company ownership passed from his family to Isidor and Nathan Straus, brothers who, with their father, had leased the basement of the store in 1874 and established a famous china department there. The Straus family continued to build on R. H. Macy’s legacy of ‘firsts’ throughout the early years of the 20th century.