Received: from [162.244.11.14] (port=53154 helo=mail.streamingnewestspecialupdates.top) by stodi.digitalkingdom.org with esmtp (Exim 4.87) (envelope-from ) id 1cwZ4e-0000wD-Ln for lojban@lojban.org; Fri, 07 Apr 2017 11:57:45 -0700 DKIM-Signature: v=1; a=rsa-sha1; c=relaxed/relaxed; s=dkim; d=streamingnewestspecialupdates.top; h=Date:From:To:Subject:MIME-Version:Content-Type:List-Unsubscribe:Message-ID; i=jeestream@streamingnewestspecialupdates.top; bh=/WgO9F/oI3bv70/BBDSN4RyJQAM=; b=jdpx1e5ky7suz5Ey+gyL/iUkpBgU3dZKif9h0VRQ8ohrODE+lYXVf+4fi5e+k6YBC777lqbDK9XU Z4EAxZWo9gOlVm5P9YqEcr0Nkrh1yCLqVv6YkzmyrPDC0SjbYgS0TDYVAT5042nDGFHtYwtNeJVw EjjBJlMHsPRU+u9X3p4= DomainKey-Signature: a=rsa-sha1; c=nofws; q=dns; s=dkim; d=streamingnewestspecialupdates.top; b=pnngPAKhAwTvXUfZU+8NuM38XHWYUX1EuJd4nl+w21r+RG38Igb7KI/kEdxxsqw8WU4uGpEwEY7e BLRb7SuxnQyRBZnKjoirtNto+DPYaON1jttNqiJk407gi5jzQ7tml9Uq4RX5gI93et34IhOHqQSG fK+doO5gVY5I2iu1kiE=; Received: by mail.streamingnewestspecialupdates.top id hsvtvs0001gt for ; Fri, 7 Apr 2017 16:48:59 -0400 (envelope-from ) Date: Fri, 7 Apr 2017 16:48:59 -0400 From: JeeStream To: Subject: Are you sick of cable-bills? Rip them up and start-streaming. MIME-Version: 1.0 Content-Type: multipart/alternative; boundary="----=_Part_4_1082519980.1491591245556" X-SMTPAPI: {"category": "20170407-145348-995-103"} List-Unsubscribe: Feedback-ID: 20170407145348995103 Message-ID: <0.0.0.0.1D2AFE061B1A4DE.53E9E4@mail.streamingnewestspecialupdates.top> X-Spam-Score: 0.3 (/) X-Spam_score: 0.3 X-Spam_score_int: 3 X-Spam_bar: / X-Spam-Report: Spam detection software, running on the system "stodi.digitalkingdom.org", has NOT identified this incoming email as spam. The original message has been attached to this so you can view it or label similar future email. If you have any questions, see the administrator of that system for details. Content preview: Streaming-Specials Wave-Goodbye to Cable-Bills! Dear lojban@lojban.org, Are you completely fed-up with those high cable-bills?? Have you heard about JeeStream yet?? [...] Content analysis details: (0.3 points, 5.0 required) pts rule name description ---- ---------------------- -------------------------------------------------- 0.0 T_SPF_HELO_TEMPERROR SPF: test of HELO record failed (temperror) 0.0 T_SPF_TEMPERROR SPF: test of record failed (temperror) 0.8 MPART_ALT_DIFF BODY: HTML and text parts are different 0.7 MIME_HTML_ONLY BODY: Message only has text/html MIME parts -1.9 BAYES_00 BODY: Bayes spam probability is 0 to 1% [score: 0.0000] 0.0 HTML_MESSAGE BODY: HTML included in message 0.0 MIME_QP_LONG_LINE RAW: Quoted-printable line longer than 76 chars -0.1 DKIM_VALID Message has at least one valid DKIM or DK signature 0.1 DKIM_SIGNED Message has a DKIM or DK signature, not necessarily valid -0.1 DKIM_VALID_AU Message has a valid DKIM or DK signature from author's domain 0.8 RDNS_NONE Delivered to internal network by a host with no rDNS 0.0 MIME_HTML_ONLY_MULTI Multipart message only has text/html MIME parts ------=_Part_4_1082519980.1491591245556 Content-Type: text/html; charset=us-ascii Content-Transfer-Encoding: quoted-printable =20 Streaming-Specials=20 =20 =20 =20 =20 =20 =20 =20 =20 =20 =20 =20 =20 =20 =20 =20 =20 =20 =20 =20 =20 =20 =20 =20
Wave-Goodbye to Cable-Bills!
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Dear lojban@lojban.org,


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We c= an't escape the voices in the industry. " Cable television is dead.&qu= ot; ? Cord cutting is for real.? ? Millennials watch all of their content o= nline.? But have we truly reached a point where online video is replacing t= raditional broadcast television? Sure, it's clear that online video is grow= ing in popularity. The latest research from Limelight Networks says more th= an 55 percent of people watch 2 or more hours of online video each week, wi= th more than 11 percent watching 10 or more hours per week. Cisco continues= to predict that online video will dominate mobile traffic (70 percent by 2= 019). And according to Sandvine's Global Internet Phenomena report, real-ti= me entertainment (i.e., Netflix, Hulu, etc.) is responsible for almost 69 p= ercent of downstream bytes on access networks during peak periods. But when= does adoption become downhill momentum versus an uphill climb? Right now, = online video, for most people, is nothing more than an add-on to their trad= itional television experience. They might watch 2 or more hours of online v= ideo each week, but it doesn't come anywhere near the daily 5 hours of trad= itional television watched by the average American (according to Nielsen's = March 2014 ? Cross-Platform Report? ). Perhaps identifying the tipping poin= t is a bit more complicated than just pointing a finger at a specific time.= Why? Because the transition from television to online video is really depe= ndent upon three axes. The first is consumer behavior? people want to watch= traditional television content wherever they are, on whatever device. When= , exactly, did this happen? We could argue that ESPN360, back in 2005, was = the first precursor to TV Everywhere (TVE) and set the stage for today's di= rect-to-consumer, over-the-internet delivery. But the demand for television= content anywhere is also a byproduct of how intrinsic the smartphone and m= obile data have become in our lives. Consumers are empowered with access to= content, on a fairly high-resolution screen, wherever they are. The second= is the business model. Content owners are slowly beginning to transition t= heir business models from being solely dependent on advertising to a model = that includes subscriptions. Consider that, according to eMarketer, between= 2013 and 2015, online video advertising spending almost doubled, from 2.2 = percent to 4.4 percent. That's billions of dollars being spent. And, as we = all know, advertising money goes where the eyeballs are.

The third a= xis is delivery capabilities. Globally, broadband speeds aren't anywhere ne= ar what they need to be to support widespread, simultaneous consumption of = high-definition online video. According to Akamai's State of the Internet R= eport for the second quarter of 2015, South Korea is at 23.1Mbps (No. 1 in = broadband speed) while Finland is at an even 14Mbps (No. 9). Imagine a hous= ehold of four people all streaming a different high-definition online video= at 3.5Mbps. That barely works in Finland, and probably doesn't work at all= in the U.S. or dozens of other countries. It would seem that part of the t= ipping point has already happened? consumers want to watch more content onl= ine (on their smartphones, their tablets, their TVs, etc.). It's a demand t= hat's articulated in declining cable subscribers (the cable industry lost 6= 00,000 subscriptions in the second quarter of 2015) and a willingness to te= rminate pay television subscriptions. According to Limelight Networks' Stat= e of Online Video report, only 12 percent of respondents indicated that the= y would never terminate their cable subscription. That's 88 percent of peop= le willing to terminate under the right circumstances. But the other axes t= hat form the tipping point are lagging behind. Content owners are still sha= ky when it comes to transitioning their business model to online, and broad= band speeds need to catch up with the consumer demand. Is traditional telev= ision threatened by online video? Sure. Are we at a tipping point for adopt= ion? No. Desire and demand, yes. But true adoption? I think we've got quite= a few years to go before online video really displaces the traditional tel= evision experience. How popular are over-the-top (OTT) video services? Toda= y, video metadata specialist Digitalsmiths released its Q2 2015 Video Trend= s Report, and found that 57.7 percent of consumers in the U.S. and Canada s= ubscribe to a subscription video-on-demand (SVOD) service such as Netflix, = Hulu, or Sling TV. This percent shows a 3.3 percent quarter-over-quarter in= crease. Of the available services, Amazon Prime showed the strongest year-o= ver-year growth (6.0 percent), although Netflix was the clear leader (with = 49.4 percent of respondents). Digitalsmiths found that 56.9 percent of cons= umers with cable subscriptions also use an SVOD service (a figure not in th= e report, but provided to StreamingMedia ). Subscribers get a lot out of th= eir SVOD services, with 93.4 percent saying they use theirs weekly, and 33.= 6 percent saying they watch 1 to 5 hours of streamed content per week. Half= of respondents spend between $6 and $11 per month on OTT services. Additio= nally, 38.3 percent of respondents rent movies from an online service, a fi= gure that's flat quarter-over-quarter. Amazon Prime Instant Video and iTune= s showed the strongest growth in this category. Digitalsmiths found that 41= 0 percent of respondents spend between $3 and $11 on streaming rentals eac= h month. Digitalsmiths again finds a strong demand for a la carte pay TV se= rvice, as it did in its previous report. No cable or satellite company offe= rs an a la carte option. The report surveyed 3,210 adults in the U.S. and C= anada. The full report is available for free download (registration require= d).
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