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3D""

Martin Foner’s Publishing Newslette= r

If You Are Serious About Succ= ess in Publishing…

If Not, Then This Newsletter = is NOT for You

Volume 22, Number 15

 

CONTENTS

  • You have ninety days left in 2017. Period. Too= late to do much ‘planning’ for this year. BUT, if you wai= t any longer, it will ALSO be too late to do any serious, money-making= planning for 2018. So how do you ‘plan’? Here is a brief = layout.

 =

  • Extremely general info on website building, no= t overly valuable, but for those who are looking for a new website, or= a redo, it is a guide of sorts to general costs and services.

 =

  • Since I spent 14 years in Canada, I am often a= sked if it is really better than living in the US. And particularly in= these very troubled political times. Here is a simple article explain= ing what Canadians get for their slightly higher taxes than the US.

 =

  • What can I expect for 2018 in terms of costs a= nd expenses? Well, if you have been reading you already know your over= head should be down about 20% from 2015…

 =

  • MY COMPLIMENTARY OFFER TO REVIEW YOUR TITLES F= OR BULK AND CUSTOM POTENTIAL IS BEING EXTENDED. Since this is so much = fun… I can’t really say no.

 =

Hello, Everyone…

I know you have just gotte= n a brief “For Sale” newsletter. I won’t repeat the = companies again in this newsletter.

But, as usual, there are s= ome thoughts, ideas, and programs you should be aware of and doing as = a successful publisher.

If you have comments or qu= estions or concerns, please email me directly at mfoner@nplconsult.com. I am usually quick to r= espond and help figure things out. By the way, the only stupid questio= n is the one you don’t ask.

It is getting to be Fall. = Almost too late for planning for 2018. Don’t wait another day! A= cquire, sell, stand still, market heavily, back off and conserve funds= … so many questions and each one has multiple answers for succe= ss.

Enough small talk. Let the= articles speak for themselves.

Martin

    &n= bsp;           =            &nbs= p; *           =            &nbs= p;    *        =            &nbs= p;       *

  • You have ninety days left in 2017. Period. Too= late to do much ‘planning’ for this year. BUT, if you wai= t any longer, it will ALSO be too late to do any serious, money-making= planning for 2018. So how do you ‘plan’? Here is a brief = layout.

I don’t know how man= y years I have been saying this, but those who plan… succeed. T= hose who don’t, almost always don’t. Yes, of course there = are a few lucky souls who write books about their complete disorganiza= tion and lack of planning as the cornerstones of their success. But, t= he facts seem to be telling another story.

Those who have written bus= iness/strategic plans are TEN TIMES more likely to still be in busines= s after five years, and FIVE TIMES more likely to retire from that bus= iness successfully.

So, answer me this? If you= knew of a way that would MULTIPLY your chances of success by TEN TIME= S, why wouldn’t you take advantage of it and use it, do it, and = work it like it is the golden egg it is?

Every year, roughly at thi= s time, early October, I prepare a business & strategic plan for t= he following year. And I update my five year plan at the same time. I = won’t say it has made me a millionaire… but I am still st= anding in this industry after FORTY years.

Maybe you don’t want= to be in this business for forty years. Fine. And if you want out in = five, you have to plan… in fact you REALLY have to plan since t= he time frame is so short.

Ok, here is a brief layout= to use… very brief… in fact maybe too brief:

  1. Describe your mission statement, maximum of two senten= ces.
  2. Lay out a time frame for success and define success.
  3. What is your Editorial plan for this time frame?
  4. What is your Financial plan for this time frame?
  5. What is your Exit Strategy; how will you leave this bu= siness?

Now… break this dow= n into each number above as to what you will accomplish in the next 12= months. For example #3… I will publish four new titles in 2018= , and acquire rights to eight more for 2019.

If you spend two sentences= for each numbered item, you are being very concise and able to accomp= lish your goals since they are short and to the point. The maximum sho= uld be a whole paragraph.

You need to review this do= cument once a month for the next twelve months and make sure you are a= chieving your goals on a monthly basis.

If you have any questions = or problems, feel free to contact me to help. mfoner@nplconsult.com. I have been creating Busin= ess & Strategic Plans now for over thirty years.

*        = ;           &nb= sp;       *     = ;           &nb= sp;          *

  • Extremely general info on website building, no= t overly valuable, but for those who are looking for a new website, or= a redo, it is a guide of sorts to general costs and services.

I don’t know the com= pany who wrote the article, but the numbers look pretty on target to m= e as I have just gone through this exercise. And I didn’t enjoy = it one bit. I get nothing from this ‘placement’, by the wa= y. Contact them or not, up to you. But the numbers are about right.

My larger question from go= ing through this recently, is HOW LONG? Mine was supposed to be done i= n eight weeks or less. Next week it will be thirteen weeks and we are = not done yet.

https://www.studio98.com/what-sho= uld-you-be-paying-for-a-website/

But I can give this advice= … if you have plans for Bulk pricing, for example, then you nee= d to discuss these things up front. No surprises later or it will cost= you all over again to get it redone. Go over every-thing you are cons= idering, discounts, shipping discounts, free shipping, packages, combi= nations, name it, and discuss it.

And if you are planning to= compete with Amazon, then Home Page big letters “FREE SHIPPING = on all orders!” Now, you are on a level playing field. If Amazon= discounts your title, feel free to discount it exactly. Or, even bett= er, offer a free back list title for orders of your front list titles.= Amazon cannot compete with that.

*           = ;           &nb= sp;    *        = ;           &nb= sp;       *     = ;  

  • Since I spent 14 years in Canada, I am often a= sked if it is really better than living in the US. And particularly in= these very troubled political times. Here is a simple article explain= ing what Canadians get for their slightly higher taxes than the US.

http://www.msn.com/en-us/money/ma= rkets/heres-what-canadians-get-for-all-those-taxes-they-pay/ar-AApCtnZ= ?li=3DBBnb7Kz&ocid=3DU346DHP

But, I will tell you this.= Publishing is a ghost industry in Canada. Most of the few publishers = there are on life support via the government making payments to suppor= t them. Don’t expect much in the way of marketing cooperation, f= inding staff, or other publishing needs. About ten, now maybe twelve, = years ago the main distributor for Canadian publishers went bankrupt. = Of the roughly 140 publishers they represented, half went out of busin= ess, and a high percentage of the other half required government suppo= rt to stay in business.

I was doing zero percent o= f my business in Canada and 100% of my business in the States.<= /p>

But, if you can keep your = company going in New York, Vermont, Minnesota, or another border state= , and can zip across the border often, the personal benefits to living= in another place where it is 98% normal and peaceful… may well= outweigh the costs and efforts.

So, is it really better li= ving in Canada?

If you can deal with the w= eather and the cross border working/business ‘thing’, then= you might really like being in a country where politics is minimal, B= ernie’s Democratic Socialism is in vogue, you have a safety net = just in case, and people enjoy their lives well outside of work.

You might also do the math= . We happened to have medical surprises while there that would have co= st roughly $3 million if we were in the US. That alone would have made= the case. I also put TWO children through Universities there at a fra= ction of the cost of even US “State” schools. If you add i= t up, we were well cared for in the Canadian system, despite higher ta= xes.

    &n= bsp;           =            &nbs= p; *           =            &nbs= p;    *        =            &nbs= p;       *

  • What can I expect for 2018 in terms of costs a= nd expenses? Well, if you have been reading, you already know your ove= rhead should be down about 20% from 2015…

I started, in 2012 really,= advising you should be getting prepared for reduced office and wareho= use rents in 2014. In most of my anecdotal evidence, it didn’t r= eally start until 2015. (First was housing, then came malls, and then = came offices and warehouses, late to the dance, but they have arrived.= )

You know retail and office= is hurting when streets like Worth Avenue, Rodeo Drive, State Street = in Santa Barbara, Fifth Avenue in New York, and many other first class= shopping streets in the US have 10% to 40% empty “for rent&rdqu= o; signs. This signals the end of the overheated markets for retail sp= ace, long after the malls of this country are now pretty much empty an= d deserted.

Take a look around your ow= n city, or the cities within a 30 minute drive. You will see warehouse= spaces going for 75-80% of 2015 pricing. And if you have a strong cre= dit rating and want a longer lease, you can drive the price down to 66= % of 2015.

Telephone costs… wa= y down. Internet costs… way down. Computer and website costs&he= llip; way down.

And, as you know, I have b= een campaigning for you to use contract and casual labor now for many = years. No use paying a truckload of payroll taxes and benefits when yo= u can pay a much stronger hourly or by the project fee and let the oth= er person handle their own lives. A switch of one staff person at $40,= 000 to one contract person, who would likely only be working 30 instea= d of 40 hours for you since there isn’t any down time with contr= act workers, could be paid $30 an hour instead of $20 to the salaried = person and you would still be almost $10,000 ahead of the game with ta= xes and benefits. And that is just one office person!

Printing… has gone = down substantially as well as being able now to run 500 books for the = same unit price as 5,000 in the old days. Much less risk, much less ca= sh outlay, and when you hit, THEN you print like hell!

Let me recommend… g= o through your old 2015 P & L and determine your costs top to bott= om as a percentage of revenues. Then, come back and do a Nine Month P = & L for 2017 and do the same percentage computation. If you aren&r= squo;t at least 20% DOWN in a number of categories… there is so= mething wrong.

Example… office exp= enses on $100K revenues of $4K in 2015. Now on $200K revenues of $6K i= n 2017. What was 4% is now 3%, a reduction of 25%. BINGO! You hit your= target. Now, do it for all your numbers and find your weaknesses. The= n fix them! Assuming you like being profitable and want to stay in bus= iness.

If you have any questions = about this or the math, let me know.

*       &n= bsp;           =         *     &= nbsp;           = ;          *

MY COM= PLIMENTARY OFFER TO REVIEW YOUR TITLES FOR BULK AND CUSTOM POTENTIAL I= S BEING EXTENDED, BUT NOT INDEFINITELY. Since this is so much fun&hell= ip; I can’t really say no.

I have to say, I truly enj= oy doing these bulk and custom analyses. They are fun and frankly, kee= p my mind sharp for the clients I have and will have in the future. It= is just like going to the gym to keep your body in great shape. Anyway, to repeat for those= who haven’t seen this offer or haven’t gotten off the cou= ch and taken advantage of it yet:

*** HERE IS MY SPE= CIAL OFFER TO YOU. I = am offering ALL publishers an opportunity to have ONE BOOK analyzed by= me for its Bulk and/or Custom Sales potential, and even give you a re= port of a couple primary target markets to approach… AT= NO CHARGE… COMPLIMENTARY… just so you will beg= in to have the idea of why Bulk and Custom Sales are so important to y= our survival.

I have done this before&he= llip; last time was eight years ago. It was very strongly received wit= h 500+/- books submitted to me to analyze. Yes, it took about six week= s to get to everyone, but I got a great deal of positive feedback&hell= ip; and we all need that. Currently, I have received over 300 requests= and they are still coming in regularly! I admit I am truly surprised = by the rather constant flow of titles coming in.

Feel free to submit your b= ook now. Send me an email with your book information, a link to it on = your website, a copy of the Table of Contents, full size front and bac= k covers, and your email and contact information. If you prefer to send me an eBook of your book, tha= t is ok also, with the other information… to mfoner@nplconsult.com .

Important… = use subject line: Bulk-Custom Book Analysis

I have to admit I can&rsqu= o;t keep doing this forever… so send your materials NOW= , before I decide I am too busy to do any more analyses.

Remember, fiction, childre= n’s fiction, romance, sci-fi, etc., anything of a fiction nature= really doesn’t lend itself to this process, and I will likely r= eply with a blank page to those requests. Non-fiction works for the mo= st part: informational, business, self-help, technical, are good.

** I will analyze ALL the = books I receive, other than those mentioned above, one/publisher, exte= nded, at this moment, through the 31ST of October, 2017 **<= /span>

ADV: And, if you would like to speak co= nfidentially about the potentials of success with your titles and bulk= , customized, and special sales… contact me at mfoner= @nplconsult.com .  I = have over thirty years of experience in Bulk and Custom sales… = tens of Millions of Dollars in revenues… my largest individual = unit sale was 250,000 units of one title, one order. We should talk if= you want to succeed in Bulk and Custom selling. Many dozens of publis= hers have done well from using the expert help I have given them.

And, particularly,= see below for an excellent Bulk and Custom selling program that is ea= sier and less expensive than a full-service consultation.

NPL is= starting a program for publishers looking to increase their Bulk and = Custom sales. See the details. It is all done for you!=

In simplest terms, many cl= ients have asked if we would handle the selling work, the solicitation= , the sales, invoicing, reporting, shipping… and some have aske= d if we would warehouse the inventory.

So, in addition to creatin= g the sales plan, soliciting customers, negotiating order pricing, and= any custom work, ordering the printing, arranging for shipping and de= livery, collection of funds, warehousing inventory, and reporting, we = will ALSO be creating a landing page/website for each= product so that smaller bulk orders can be handled online and= filled instantly.

There is a small initial c= harge and, after that, we absorb all the costs.

We split the NET PROFITS o= n each sale 50/50. It is really that simple.

(If we are warehousing and= doing all the fulfillment and back office, we do split the profits of= each sale 60%/40% instead of 50/50, to pay for those services. If not= , and you are handling those functions, it is 50/50.

We work on a two year cont= ract and hopefully will create enough profits that you will want to co= ntinue on for two more years of repeat selling and new market selling.=

Since this is based on &ld= quo;best book” bulk and custom selling, if you aren’t sure= which title would be best, contact me, and I’ll let you know.

And if you are ready to ge= t started in Bulk and Custom Sales, contact me at mfoner@np= lconsult.com and we can ge= t you started right away!!

*      &nb= sp;           &= nbsp;        *   &nb= sp;           &= nbsp;           *

AND NOW A FINAL WORD FROM OUR= SPONSOR

If you believe your publis= hing business, or any commercial business you own, isn’t up to w= hat it should be creating or earning… then you should contact m= e at mfoner@nplconsult.com. I can help you grow your company to your goals and then h= elp you exit profitably.

If you want to acquire ano= ther publisher, or line, or even a few titles, then you should contact= me.

If you want to sell your c= ompany, or lines, or a few titles, contact me.

If you want to succeed as = a self-publisher… contact me.

If you finally get the ide= a you should have a Strategic Plan, then for certain and right now, yo= u should contact me at mfoner@nplconsult.com.

© Martin Foner, 2017.=   mfoner@nplconsult.com

There should be an unsubsc= ribe button somewhere at the footer of this email, but if there is not= , simply email me directly at mfoner@nplconsult.com<= /a>, and I will have you removed from= future emailings.

While it is considered opt= out instead of opt in, if you don’t unsubscribe, we will consid= er you as approving us to continue to send you newsletters and related= publishing information. If you do not approve, you need to un= subscribe, not mark this spam or do other untoward things… just= unsubscribe is enough.

NPL Publishing Consultants= , a division of Professional Publishers Group Corporation, Post Office= Box 1010, Ventura CA 93002.  www.nplconsult.com

=20

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