Received: from mail-3-191.rch001.net ([52.124.3.191]:45372 helo=mail-1-191.rch001.net) by stodi.digitalkingdom.org with esmtps (TLSv1.2:ECDHE-RSA-AES256-GCM-SHA384:256) (Exim 4.89) (envelope-from ) id 1eqiPN-0006aq-7v for Lojban@lojban.org; Tue, 27 Feb 2018 08:47:19 -0800 DKIM-Signature: v=1; a=rsa-sha1; c=relaxed/relaxed; s=k1; d=sc02.rmdlvry001.com; h=From:To:Reply-To:Subject:Message-ID:List-Unsubscribe:MIME-Version:Content-Type:Date; bh=IaAW7qce2Yngruw/ylK3fHzwduA=; b=LIJ7I5GpAXyHkKyySCaTePQClrJyJp9FuR2Ql2piVVCaNGjL3oLgycWz9RN+i3n3rzrm1yXfJw+e mQ1Nba4HqzQrPR1N66auyHSI4QX8IOLDAQJ7G4RSN5XF4vbxBYjrw06tMwNQRzJNO7O0OsmPcpZj ogNuN+uLIHSJtne0bNo= From: "Martin Foner" To: "Lojban@lojban.org" Reply-To: Subject: NEWS BULLETIN... Why Truly Fake News Is a Danger to Every Publisher, Large or Small, in the US X-BPS1: 6550317 Feedback-ID: 6550317:2092138:RM X-BPS2: 73291 Message-ID: List-Unsubscribe: , X-Mailer: RM Mailer (v5.4.800.0) MIME-Version: 1.0 Content-Type: multipart/alternative; boundary="=-tjNXrJb7BepKEkDVlVQElQ==" Date: Tue, 27 Feb 2018 10:47:17 -0600 X-Spam-Score: 0.4 (/) X-Spam_score: 0.4 X-Spam_score_int: 4 X-Spam_bar: / X-Spam-Report: Spam detection software, running on the system "stodi.digitalkingdom.org", has NOT identified this incoming email as spam. The original message has been attached to this so you can view it or label similar future email. If you have any questions, see the administrator of that system for details. Content preview: Having trouble viewing this mail? Click here to view it in your browser. http://link.rm0003.net/v/R0WNvhmZfaVTZ22rQuUt5Q2 Make sure that you always get our messages: Add mfoner@nplconsult.com to your contacts. Content analysis details: (0.4 points, 5.0 required) pts rule name description ---- ---------------------- -------------------------------------------------- 0.0 URIBL_BLOCKED ADMINISTRATOR NOTICE: The query to URIBL was blocked. See http://wiki.apache.org/spamassassin/DnsBlocklists#dnsbl-block for more information. [URIs: rm0003.net] -0.0 RCVD_IN_DNSWL_NONE RBL: Sender listed at http://www.dnswl.org/, no trust [52.124.3.191 listed in list.dnswl.org] 0.2 HEADER_FROM_DIFFERENT_DOMAINS From and EnvelopeFrom 2nd level mail domains are different -0.0 SPF_PASS SPF: sender matches SPF record -1.9 BAYES_00 BODY: Bayes spam probability is 0 to 1% [score: 0.0000] 2.0 HTTPS_HTTP_MISMATCH BODY: No description available. 0.0 HTML_MESSAGE BODY: HTML included in message 0.0 T_KAM_HTML_FONT_INVALID BODY: Test for Invalidly Named or Formatted Colors in HTML -0.1 DKIM_VALID Message has at least one valid DKIM or DK signature 0.1 DKIM_SIGNED Message has a DKIM or DK signature, not necessarily valid 0.0 LOTS_OF_MONEY Huge... sums of money 0.0 T_MONEY_PERCENT X% of a lot of money for you This is a multi-part message in MIME format. --=-tjNXrJb7BepKEkDVlVQElQ== Content-Type: text/plain; charset=utf-8 Content-Transfer-Encoding: quoted-printable Having trouble viewing this mail? Click here to view it in your browse= r. http://link.rm0003.net/v/R0WNvhmZfaVTZ22rQuUt5Q2 Make sure that you always get our messages: Add mfoner@nplconsult.com = to your contacts. Click here to unsubscribe or update your email address. http://link.rm0003.net/subscription/?t=3DR0WNvhmZfaVTZ22rQuUt5Q2 This email is being sent to Lojban@lojban.org. Use this link to be deleted or to update your email address http://link.rm0003.net/subscription/?t=3DR0WNvhmZfaVTZ22rQuUt5Q2 This message was sent by NPL PUBLISHING CONSULTANTS, a Division of Pro= fessional Publishers Group Corporation | POST OFFICE BOX 1010 | VENT= URA, CA 93002 --=-tjNXrJb7BepKEkDVlVQElQ== Content-Type: text/html; charset=utf-8 Content-Transfer-Encoding: quoted-printable
Having trouble viewing this mail? Click here to view = it in your browser.
Make sure that you always get our messages:= Add mfoner@nplconsult.com to your contacts.

Click here to unsubscribe or upd= ate your email address.
3D""

Martin Foner’s Publishing Newslette= r

Because You’re Serious = About Success… or You’re Not

Volume 23, Number 3

NEWS BULLETIN:

GOD WROTE THE CONSTITUTION, T= HE VICTIMS OF THE FLORIDA SCHOOL MASSACRE ARE PAID ACTORS, AND WHY TRU= LY FAKE NEWS IS GOING TO BECOME DANGEROUS FOR EVERY LAST PUBLISHER

Hello, Everyone&he= llip;

Welcome to the latest edit= ion of my publishing newsletter. Just a brief line or two below on eac= h article. And yes, the editorial headline ties in very tightl= y to every one of us as publishers.

GOD WROTE THE CONSTITUTION, T= HE VICTIMS OF THE FLORIDA SCHOOL MASSACRE ARE PAID ACTORS, AND WHY TRU= LY FAKE NEWS IS GOING TO BECOME DANGEROUS FOR EVERY LAST PUBLISHER

It is long past time for u= s, as publishers, to take a stand on fake news. And it is everywhere a= nd has been normalized to the point that everyone says “who care= s”? Well, if we don’t start, the government will do it for= us. On one side, the restrictions will be so onerous that it will rem= ind us of Nazi Germany. On the other side, the restrictions will be so= onerous that it will remind us of Nazi Germany.

As publishers, and more im= portantly as a nation, we require a free press. So, if we want it, we = are going to have to go out and fight for it. Unless you would like Go= vernment censors to decide what every last book or article or video yo= u publish is going to say, like it or not.

IS 2018 THE YEAR YOU DECIDE T= O SELL… WHAT YOU MUST DO TO MAKE THE DECISION, TO GET READY, AN= D ACCOMPLISH A SALE.

This is the fourth install= ment of a multi part ‘series’ on the process of selling yo= ur publishing company. In this issue we will examine some of the choic= es you have to make when selling: pricing, financing, and staying on a= fter, and related questions.

WHY BRANDING IS SO DAMN CRITI= CAL TO YOUR SUCCESS… AND IT ISN’T JUST A TAG LINE…= BUT THE WAY YOU RUN YOUR COMPANY

This is the second install= ment of a new series on why Branding is such a critical element of a s= uccessful company, and is even more important when differentiating you= r publishing activities from the almost 200,000 other ‘publisher= s’ seeking attention in the marketplace. In this part… yo= ur message has to be everywhere, and how you do that with customers, s= taff, vendors, and others.

MY COMPLIMENTARY OFFER TO REV= IEW YOUR TITLES FOR BULK AND CUSTOM POTENTIALS

My offer to do a free bulk= and custom analysis of one of your titles is still valid… beca= use of the amazing response so far. Don’t miss this opportunity!= I can’t imagine everyone hasn’t already seen this offer, = but every issue brings more and more titles to my inbox.

 FEW INTERESTING LISTING= S

I have a few listings way = worth a second look. And some worth a third and fourth look. I am goin= g to highlight three of them in this issue. If you want the complete l= ist, just email me  mfon= er@nplconsult.com .

*            &nb= sp;           &= nbsp;  *          &n= bsp;           =      *

GOD WROTE THE CONSTITUTION, T= HE VICTIMS OF THE FLORIDA SCHOOL MASSACRE ARE PAID ACTORS, AND WHY TRU= LY FAKE NEWS IS GOING TO BECOME DANGEROUS FOR EVERY LAST PUBLISHER

One by one. God wrote the = Constitution…apparently. Since the school shooting last week, t= he NRA and its spokesmouths and commentators, have on at least three o= ccasions, invoked the actual statement that “gun ownership is a = God-given right”. Ok… and since it is written into the Co= nstitution, then by simple logic, if it is a God given right and a Con= stitutional given right, then the only conclusion we can draw is that = God must have written the Constitution. If humans wrote the Constituti= on, then it could not have been a God-given or God-granted right, sinc= e none of the writers of the Constitution have ever claimed to speak w= ith God on this topic.

And, even today as I write= this, one more NRA Kool-Aid drinking comment writer has written this:= we've a need for gov= ernment to insure God-given rights and have none of them taken away.

It is just one more &lsquo= ;proof’ that God must have written the Constitution, because the= Constitution gives these rights. I don’t see them anywhere in t= he Bible, so we must all be referring to the Constitution. And the gov= ernment cannot give away those rights it has created…oops, sorr= y, that God has created when he/she wrote the Constitution.

Allow me to continue. Yes, there is a serious point here for publishers.=

The victims of the Florida= massacre are paid actors. I wont bother linking you to this trash, bu= t you are welcome to read dozens of conspiracy theories STATED AS FACT on various sites and much more disturbingl= y, on supposed “news” programs. People listen to these pro= grams and many believe these programs to be ‘news’ program= s. So, they believe this is the news. Allow me to refer to both Rush L= imbaugh and Alex Jones. Maybe you and I know these overweight, mental = lightweight, narrow-minded people seeking ratings for what they are, b= ut many honest and honorable citizens actually listen to them and beli= eve what they say.

CRITIC= AL POINT: They count = on the FCC to ensure that what goes over the airwaves into our homes i= s regulated to be factual, or the government wouldn’t allow them= to broadcast.

They aren’t deplorab= les. They are simply living in a world of 50 years ago when the FCC wo= uld have handled this ‘fake news’ issue. And they still tr= ust their government to do it. They don’t know we have fallen in= to the sixth or seventh ring of Hell in the last two years.

As well, read Mr. NRA&rsqu= o;s quote at CPAC: “Their goal is to eliminate the second amendment an= d our firearms freedoms so they can eradicate all individual freedoms.= .. They hate the NRA, they hate the second amendment, they hate indivi= dual freedom.”

Bravo! Take your lie, comp= ound it with a tinge of fascism, and there you have the entire NRA&rsq= uo;s position in one sentence: If we put any reasonable contro= ls on guns of any kind, we will, within a week or two, become a fascis= t country with zero individual freedoms. You know, farmers ha= nging out outside the NRA building could make millions shoveling that = stuff into trucks and selling it!

I will save you from much = more of my editorializing, and about conspiracy theories, with this ar= ticle: = https://www.msn.com/en-us/news/us/the-conspiracy-theory-that-wont-end-= enough-is-enough/ar-BBJqXgJ?li=3DBBnbfcL

Interestingly, both the ov= erweight, narrow-minded, mental lightweights, Limbaugh and Jones, (jus= t to name a few), went on their polluted airwaves to further espouse t= hese conspiracy theories. Unfortunately, they didn’t put up a hu= ge sign saying this was their “opinion”, or “comment= ary”, but stated these theories as fact. This is a similar probl= em with the commentators on Fox… and to be fair, yes, MSNBC als= o has a few commentators who are not often likely, but still capable o= f bringing their ‘opinions’ into the world of facts.

However, and this point ne= eds to be made, most of the mainstream media and cable news networks a= re the truth tellers… and we see this repeated almost daily.

And this, finally, brings = me to how this is all going to impact us as publishers.

If we don’t do somet= hing to re-install the original program of the FCC ‘governing&rs= quo; the airwaves… the government will. Well, THIS government w= on’t do a thing… they love fake news and the more chaos t= he better in the minds of the citizens… it is just as they had = planned it to mirror the plan carried out in 1930 by the Nazi Party. (= Don’t get me started on this… there are dozens of EXACT p= arallels to the Goebbels plan from 1930 onward. Feel free to do the se= rious research I have already done.) The more chaos about what news is= real and fake, the more they can get away with before the citizens fi= nd out the truth, if they ever find out about the truth at all.=

So, who are we worried abo= ut? When the Democrats regain power… one of their first project= s is going to be to reinstitute real news. They will use the power of = the FCC… they will use the power of shaming every miscreant&hel= lip;and YOU will be one of them if you own a tiny business or a major = publishing house… they don’t care… they are coming= after you. They will use every last restrictive law they can find or = create to make the lives of publishers… books, magazines, video= s, TV, radio… as miserable as possible. Google, Facebook, Insta= gram… all will be in even deeper shit than they are now.

We need to, we must&hellip= ; press for changes NOW…when commentators are stating their opi= nions…it has to say “OPINION” on the TV or on the r= adio or computer. When ‘news’ programs are spewing opinion= s, they HAVE TO say so. When rumor and conspiracy crap is floating at = the top of the tank… and commentators claim facts… they = have to be taken to task. And if that means a license restriction&hell= ip; we had better start doing it now or the government, in a very heav= y handed way, will punish these guys and gals for their Presidential i= ndiscretions on the air and in print. While I don’t like the cra= p spewing… I don’t like even more, waking up one morning = and having to submit my book, magazine or TV program to a government c= ensor board to determine for me if everything in my presentation is a = fact.

If you have ideas, let me = know. Once we get through this mid term election, this subject will co= me to the surface and have to be dealt with.

Remember, God wrote the Co= nstitution; The victims of the shooting were paid actors; and so on an= d so on.

Personal prediction&hellip= ; “There is no collusion” will at some point become more i= nfamous than Nixon’s “I am not a crook”.

*        &= nbsp;           = ;       *     &= nbsp;           &nbs= p;         * <= /p>

IS 2018 THE YEAR YOU DECIDE T= O SELL… WHAT YOU HAVE TO DO TO MAKE THE DECISION, TO GET READY,= AND TO ACCOMPLISH A SALE.

This is a multi part &lsqu= o;series’ on the process of selling your publishing company, fro= m the thought process, to how to get ready in all areas of your busine= ss, to actually being marketed for sale and closing.

Part Four… Pricing, Financing, and= Staying On

These are all things you c= an discuss with your Publishing Broker… but we might as well go= over them now… so you are prepared when it is time…and = you can be thinking about them well in advance.

Pricing…

We have previously reviewe= d how basic pricing is established. Let us assume your ‘range&rs= quo; is $750,000 to $850,000. What should your asking price be?=

In this range, $100,000 ov= er your top number is going to be the limit. But, in this case with a = fairly wide range of acceptable pricing, I would price this deal at $8= 95,000 asking. Even losing 10% of the ask in negotiations puts us squa= rely in the middle of the pricing range, while keeping the asking low = enough to create more rather than less interest.

I look to be about 10% ove= r the center of a range, providing I can make that range tight enough.=

At $100,000… other = rules. If the range is $85,000 to $100,000, then you have to decide if= this type of publisher, or the conditions under which it is being sol= d, warrants the deadly cross over the $100,000 price point. The next s= top is really $125,000… 25% over the top. If the range is solid= , then you CAN look at $99,000 and be firm. Only come down 5 or 6K, an= d again, you are in the middle of the range.

Over $1.5MM or $2MM&hellip= ; the rules change again. There is much more play in the numbers at th= at size. 10% represents a couple hundred thousand dollars. I had a cli= ent whose estimated value range was $2.1MM to $2.3MM. I listed him at = $2.5MM. When all was said and done the deal went off at $2.2MM…= right in the middle of the estimated range in the first place. Again,= if your range is wider… say, $2.5MM to $3.0MM… then you= have to be careful of overpricing and of going over certain price poi= nts… and at $3MM, it really IS a price point. SO, I would list = at $2.95MM and work the 10% and keep the final price within the middle= of that range.

Now, what about the other = school of thought…ask a lot and even if you get 70% it is still= more than being right on target?

Let me simplify this. No o= ne in this business is stupid. Some might agree to overpay by 10%, or = demand to underpay by 20%, but the reality is that if you have a Broke= r protecting your interests, and the Buyer has one or some experience = in acquisitions… neither of you is going to “get over&rdq= uo; on the other. Really. I have brokered hundreds of publishing deals= from tiny to very large. I know of what I speak.

And when you set the price= for an $800,000 company at $1.2MM… you are telling the world y= ou aren’t being honest in pricing, which often translates in the= minds of buyers as… this guy, or gal, ain’t honest in an= ything… don’t even bother to take a look.

I had a potential client a= sk $2MM for a business worth fully $1.2MM. He believed that there were= people out there willing to pay his price and he wanted me to promote= his company that way. I told him point blank that even if I succeeded= , eventually, the buyer would know he had been taken for a ride and wo= uld excoriate me in the publishing marketplace, and rightfully so. And= my reputation wasn’t worth losing it on any one single deal, or= even a dozen deals, no matter how profitable.

The setting of an asking p= rice looks a bit like art rather than science, but it isn’t. Onc= e you have a legitimate pricing range, it is pretty simple to keep the= deal within those perimeters.

Financing…

Should you agree or not?

It depends on a number of = factors. Price is one. Small deals should be cash. If you are financin= g a small buyer, you are at a large risk. If you are financing, say, 2= 0% of a $2MM deal, you have gotten 80% of your money up front and if t= he buyer has solid credit, the risk is small. No one is going to lose = a $2MM company over not paying off $100K of a half paid loan.

I usually set my limits at= 33% on big deals… 20% on small deals.

Term is important. If it w= ill be paid off in a year, then you can raise the percentage a bit. If= the buyer needs more than three years, you need to lower the percenta= ge. This is simple, rational, common sense.

What about not financing a= t all?

Cash deals often take a 5%= discount from the final price and financed deals often get a 5-10% pr= emium over the final price, even if the finance is for 20-33%. It is t= he mental thing of having some wiggle room or being put to the fire of= paying cash.

Staying On After…

This one is really simple.=

You HAVE to stay on for th= irty days if only to show the buyer what has to be done, records, comp= uters, vendors, and the like.

After that, it depends sol= ely on what YOU want to do. DO you want to get out of town and retire = FAST and never see the place again…then say so. DO you plan to = stay in town, happy to help out, don’t know what you will be doi= ng with yourself after, and still have fun in the business? Then consi= der staying on for 3 to 6 months but you must be paid for your time. A= nd depending on what role you will play… it will be at your cur= rent salary or some reduced figure based on duties and hours. <= /p>

I had a client who stayed = on to train a new management team…he received a full salary and= package for this time. I had another client who, after the 30 days, h= ung around to help pack orders, edit books, and do whatever was needed= at the time while he decided what to do with his life… about s= ix months also. The new owners paid him for half time, about a quarter= of his prior salary. It all works out.

But the key decision is wh= ether you want to stay on or not.

Of course, even if YOU do,= the new owners may not want you after the 30 days. When I sold my big= company, the new owners wanted me available, on the phone only, for t= hree months. After that, they paid me my non-compete monies and I was = happy to continue to answer questions, though they were few and far be= tween.

Conclusion… think a= bout these points and resolve them in your mind up front so when the d= iscussions begin, you will already have a position and the buyer will = understand where he/she is starting.

*        &= nbsp;           = ;       *     &= nbsp;           &nbs= p;         * <= /p>

WHY BRANDING IS SO DAMN CRITI= CAL TO YOUR SUCCESS… AND IT ISN’T JUST A TAG LINE…= BUT THE WAY YOU RUN YOUR COMPANY

This is the second install= ment of a new series on why Branding is such a critical element of a s= uccessful company and is even more important to publishers… one= book or a thousand… when differentiating your publishing activ= ities from the almost 200,000 other ‘publishers’ seeking a= ttention in the marketplace.

Your message has t= o be everywhere, and how you do that with customers, staff, vendors, a= nd others…

What does this mean?

It means exactly what it s= ays. Everywhere!

Start with it being your M= ission Statement, your reason for being, your mantra… to be rep= eated so many times every day it becomes ingrained, embedded and event= ually, the life breath of every member of the company, every customer,= and every vendor.

It goes on your business c= ards, letterheads, website in big letters, catalogs, ad sheets, for pu= blishers, on the front of every book you create, every PR message, eve= rything. When you send out an email…it is in the signature if n= ot in the line above your actual email as well.

You really want to make ev= eryone sick at some point of seeing your Branding. But for customers w= ho only see it occasionally, when you are promoting, they see it as a = repetitive message of your ability, your willingness to do business, a= nd the customer’s reason for doing business with you.

“California’s = headquarters for every kind of model train.”

“Answers to every re= novation question from Victorian to Modern”

You get the idea. Eventual= ly, customers, and potential customers, have it drummed into them that= you are the expert, or you are the complete source, or you know more = than the Internet, whatever makes your company different AND BETTER th= an anyone else.

In all advertising…= all broadsides put into shipments… literally every thing, ever= y where, all the time. YOU may get bored but the impact on customers a= nd others… will be quite amazing after a while.

We used to put our tag lin= e on our custom built and printed boxes. “another shipment of th= e very best materials for the very best professionals, worldwide&rdquo= ;. We never let the customer forget who we were, and why they purchase= d from us, so they knew they really needed to purchase from us again.<= /span>

And why involve vendors, s= uppliers, and others even peripherally related to your company? Every = one of these people will repeat and crow about your company once they = become inundated with your message. It is human nature.

Boy, I am stumped on this = renovation question…

Oh, I know just the people= you need to talk to… I’ll find them online.

I have this model train in= a box in the attic…wonder what it is worth?

Hey, I know this company&h= ellip;they know EVERYTHING about model trains. Go ask them!

It should be on your &lsqu= o;on hold’ message.

And speaking of your &lsqu= o;on hold’ message… we used to change it monthly and put = all of our monthly specials on the message. Hundreds of customers a mo= nth would not only hear about extra specials…but many of them a= sked to be put BACK on hold so they could hear the rest of the special= s! Now THAT is getting the message across.

I think I have made my poi= nt.

    &n= bsp;           =        *     &n= bsp;           =           *  &n= bsp;            = ;            &n= bsp;  *

MY COMPLIMENTARY OFFER TO REV= IEW YOUR TITLES FOR BULK AND CUSTOM POTENTIAL

*** HERE IS MY SPE= CIAL OFFER TO YOU. I am offering ALL publishers an opportunity to have= ONE BOOK analyzed by me for its Bulk and/or Custom Sales potential, a= nd even give you a report of a couple primary target markets to approa= ch… AT NO CHARGE… COMPLIMENTARY… just so you will= begin to have the idea of why Bulk and Custom Sales are so important = to your survival.

I have done this once befo= re eight years ago. It was very strongly received with 500+/- books su= bmitted to me to analyze. Yes, it took about six weeks to get to every= one, but I got a great deal of positive feedback… and we all ne= ed that. Currently, I have received over 500 requests this year and am= continuing to review titles. It is fun… not to mention it is s= uper important to keep this industry, as we know it, alive and well fo= r the future. And one of the best ways of doing that is to keep the pu= blishers in it alive and well.

Feel free to submi= t your book now. Send me an email with your book information, a link t= o it on your website, a copy of the Table of Contents, full size front= and back covers, and your email and contact information. If you p= refer to send me an eBook of your book, that is ok also, with the othe= r information… to .

Subject line: Bulk= -Custom Book Analysis

Remember, fiction, childre= n’s fiction, romance, sci-fi, etc., anything of a fiction nature= really doesn’t lend itself to this process, and I will likely r= eply with a blank page to those requests. Non-fiction works for the mo= st part, informational, business, self-help, technical, are good.

I will analyze ALL= the books I receive, other than those mentioned above, one per publis= her, for now, through the 31st of March. I will be away par= t of April, so don’t delay or you won’t hear from me until= May or June.

And, if you would like to = speak confidentially about the potentials of success with your titles = and bulk, customized, and special sales… contact me at <= a href=3D"mailto:mfoner@nplconsult.com">mfoner@nplconsult.com .=   I have over thirty years of experience in Bulk and Custom sales= … tens of Millions of Dollars in revenues… my la= rgest individual unit sale was 250,000 units of one title, on one orde= r. We should talk if you want to succeed in Bulk and Custom s= elling. Many dozens of publishers have done well from using the expert= help I can offer.

 &nbs= p;           &n= bsp;           =      *       &n= bsp;           =         *    &n= bsp;            &nbs= p;         *

 A FEW INTERESTING LISTING= S

I have a few listings way = worth a second look. And some worth a third and fourth look. I am goin= g to highlight three of them in this issue. If you want the complete l= ist, just email me  mfon= er@nplconsult.com .

ART REFERENCE PUBL= ISHER… Maybe t= he best known series brand of art reference books in the world. Compan= y is almost 60 years old and hasn’t done any marketing in the la= st 27 years and is still doing nicely on its name alone. New editions = come out once or twice a year. Profitable even on a very part time bas= is. This publisher won’t be on the market very long now that we = are promoting it. We originally had a buyer and that took the company = off the market for months. Now, it is on the market again and will sel= l quickly. If you are in the art world, you know the brand and it woul= d improve your stature to own this worldwide known brand. Aski= ng $249,000 (3.5X net) PLUS some arrangement on cost basis $500,000 in= ventory.

COMMUNITY CHRISTIA= N MAGAZINE… Mi= dwest US city… in business almost 20 years, part time activity,= full time net income. Was monthly for many years and when owner becam= e ill, went to bi monthly. Profit is strong but going back to monthly = will increase the net by 50% based on history. Netting now $80K, could= be easily up to $120K. Long ad history, strong community, and even st= ronger mass community appeal of the material. Would only be 2X net if = back to monthly. This one will go quickly as we are promoting heavily = in the geographic area to all kinds of magazine and newspaper publishe= rs. Asking 3X net/1x ad revenues at $249,000.<= /p>

AMINAL PUBLISHER, = DOG & HORSE… One title has sold over 400,000 copies in five editions over the ye= ars! Other backlist has sold 20,000 to 60,000 copies historically, and= others less, but makes for solid backlist revenue. Profits have been = (last four years) average $65K a year… the Seller, not realizin= g the great opportunity to sell the company, decided to close the comp= any in July of 2017, and started to liquidate inventory and not do mar= keting. I recently came on board to help salvage a solid, long-term, t= alented publisher from the ashes of closing.

Revenue for fiscal year Ju= ly ‘17 to June ‘18 is estimated at $100K… net profi= t is estimated at $30K. 4X profits, even reduced profits, is reasonabl= e for a 40 year track record and a number of solid backlists and one a= mazing backlist title. Asking $125,000., negotiable.<= /span>

    &n= bsp;           =              *&= nbsp;           &nbs= p;           &n= bsp;  *         &nbs= p;            &= nbsp;    *

If you believe your publis= hing business, or any commercial business you own, isn’t up to w= hat it should be creating or earning… then you should contact m= e at mfoner@nplconsult.com. I can help you grow your company to your goals and then h= elp you exit profitably.

If you want to acquire ano= ther publisher, or line, or even a few titles, then you should contact= me.

If you want to sell your c= ompany, or lines, or a few titles, contact me.

If you want to succeed as = a self-publisher… contact me.

If you finally get the ide= a how critical it is to have a Strategic Plan, then for certain and ri= ght now, you should contact me at mfoner@nplconsult.com.

© Martin Foner, 2018.=   mfoner@nplconsult.com

There should be an unsubsc= ribe button somewhere at the footer of this email, but if there is not= , simply email me directly at mfoner@nplconsult.com<= /a>, and I will have you removed from= future emailings.

While it is considered opt= out instead of opt in, if you don’t unsubscribe, we will consid= er you as approving us to continue to send you newsletters and related= publishing information. If you do not approve, you need to un= subscribe, not mark this spam or do other untoward things… just= unsubscribe is enough.

NPL Publishing Consultants= , a division of Professional Publishers Group Corporation, Post Office= Box 1010, Ventura CA 93002.  ww= w.nplconsult.com

=20

This email is being sent to Lojban@loj= ban.org.

Use this link to be del= eted or to update your email address


This messag= e was sent by NPL PUBLISHING CONSULTANTS, a Division of Professional P= ublishers Group Corporation | POST OFFICE BOX 1010 | VENTURA, CA 930= 02


--=-tjNXrJb7BepKEkDVlVQElQ==--