Received: from mail-3-164.rch001.net ([52.124.3.164]:47839) by stodi.digitalkingdom.org with esmtps (TLSv1.2:ECDHE-RSA-AES256-GCM-SHA384:256) (Exim 4.89) (envelope-from ) id 1fLX6D-00046q-11 for Lojban@lojban.org; Wed, 23 May 2018 09:58:55 -0700 From: "Martin Foner" To: "Lojban@lojban.org" Reply-To: Subject: THINK & GROW RICH - THE CLASSIC #1 SELLING SELF HELP BOOK OF ALL TIME X-BPS1: 6698737 Feedback-ID: 6698737:2144615:RM X-BPS2: 73291 Message-ID: <2be1f7d2-fd80-4de4-a8b6-4a86054fc75e@a.sc02.rmdlvry001.com> List-Unsubscribe: , X-Mailer: RM Mailer (v5.4.832.0) MIME-Version: 1.0 Content-Type: multipart/alternative; boundary="=-ctABw+NrCK73IJq5+afwFQ==" Date: Wed, 23 May 2018 11:58:53 -0500 X-Spam-Score: 2.6 (++) X-Spam_score: 2.6 X-Spam_score_int: 26 X-Spam_bar: ++ X-Spam-Report: Spam detection software, running on the system "stodi.digitalkingdom.org", has NOT identified this incoming email as spam. The original message has been attached to this so you can view it or label similar future email. If you have any questions, see the administrator of that system for details. Content preview: Having trouble viewing this mail? Click here to view it in your browser. http://link.rm0004.net/v/R0WNvsV0ngB3_0IEHMsuBA2 Make sure that you always get our messages: Add mfoner@nplconsult.com to your contacts. Content analysis details: (2.6 points, 5.0 required) pts rule name description ---- ---------------------- -------------------------------------------------- 0.0 URIBL_BLOCKED ADMINISTRATOR NOTICE: The query to URIBL was blocked. See http://wiki.apache.org/spamassassin/DnsBlocklists#dnsbl-block for more information. [URIs: nplconsult.com] -0.0 RCVD_IN_DNSWL_NONE RBL: Sender listed at http://www.dnswl.org/, no trust [52.124.3.164 listed in list.dnswl.org] -0.0 SPF_HELO_PASS SPF: HELO matches SPF record 0.2 HEADER_FROM_DIFFERENT_DOMAINS From and EnvelopeFrom 2nd level mail domains are different 1.5 SUBJ_ALL_CAPS Subject is all capitals -0.0 SPF_PASS SPF: sender matches SPF record 0.0 HTML_MESSAGE BODY: HTML included in message 0.8 BAYES_50 BODY: Bayes spam probability is 40 to 60% [score: 0.5000] 0.0 LOTS_OF_MONEY Huge... sums of money 0.0 T_MONEY_PERCENT X% of a lot of money for you This is a multi-part message in MIME format. --=-ctABw+NrCK73IJq5+afwFQ== Content-Type: text/plain; charset=utf-8 Content-Transfer-Encoding: quoted-printable Having trouble viewing this mail? Click here to view it in your browse= r. http://link.rm0004.net/v/R0WNvsV0ngB3_0IEHMsuBA2 Make sure that you always get our messages: Add mfoner@nplconsult.com = to your contacts. Click here to unsubscribe or update your email address. http://link.rm0004.net/subscription/?t=3DR0WNvsV0ngB3_0IEHMsuBA2 This email is being sent to Lojban@lojban.org. Use this link to be deleted or to update your email address http://link.rm0004.net/subscription/?t=3DR0WNvsV0ngB3_0IEHMsuBA2 This message was sent by NPL PUBLISHING CONSULTANTS, a Division of Pro= fessional Publishers Group Corporation | POST OFFICE BOX 1010 | VENT= URA, CA 93002 --=-ctABw+NrCK73IJq5+afwFQ== Content-Type: text/html; charset=utf-8 Content-Transfer-Encoding: quoted-printable

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Martin Foner’s Publishing Newslette= r

Because You’re Serious = About Success… or You’re Not

Volume 23, Number 7

THINK & GROW RICH… THE CLASSIC #1 SELLING SELF HELP BOOK OF ALL TIME&hel= lip; WE HAVE JUST BEEN SELECTED TO REPUBLISH THE ORIGINAL EDITION&hell= ip; GET A QUANTITY AT PRE-PRINT PRICING

Hello, Everyone&he= llip;

Welcome to the latest edit= ion of my publishing newsletter.

A brief newsletter before = you head out to BEA. You are going to BEA? Better have a great reason = or you should be at your desk, planning, implementing, and selling pro= duct… see the second article.

THINK & GROW RICH… THE CLASSIC #1 SELLING SELF HELP BOOK OF ALL TIME&hel= lip; WE HAVE JUST BEEN SELECTED TO REPUBLISH THE ORIGINAL EDITION&hell= ip; GET A QUANTITY AT PRE-PRINT PRICING

I have to say I am honored= that we were selected to republish THE #1 amazing classic self-help b= ook. Briefly, Think & Grow Rich IS the #1 Best Seller in the world as Self-Help books go. The main reason: Because the = information and formula Mr. Hill presents… WORKS!

This book’s programs= and formula has been endorsed by an elite list of Who’s Who: Ro= ckefeller, Carnegie, Wrigley, Edison, Woolworth, Armour, Presidents Ro= osevelt, Taft, and Wilson, King Gillette, Charles Schwab, Henry Ford&h= ellip; and the list just goes on and on.

If a book today would get = these same endorsements… it would be considered the greatest of= all time. Think & Grow Rich WAS and IS still considered as the gr= eatest Self-Help book of all time.

We will be republishing th= e absolute original version as written in 1937, including all the endo= rsements and publisher and author notes included in that original volu= me. It runs close to 380 pages… don’t be fooled by others= who are playing on the Think & Grow Rich name and put out abridge= d and even unauthorized versions. This edition is licensed, at great e= xpense, and authorized by the Napoleon Hill Foundation.

We expect to be ready to f= ill orders shortly…

So… for those of yo= u who have read the book and need to read it again… you mean yo= u aren’t rich yet? And for those of you who want to give your st= aff or family one of the greatest gifts you can give…
(It will help us to set th= e print runs, so we share the reduced print cost with you, our custome= rs.)

Retail for the book will b= e $16.95.

Pre-Pub Discount 10 = books or more     $12.95 each and free shipping.

    &n= bsp;            = ;            &n= bsp; 25 books or more     $10.95 each and fr= ee shipping.

    &n= bsp;           =            &nbs= p;    50 books or more     $ 9.95 = each and free shipping.

    &n= bsp;           =            &nbs= p; 100 books or more     $ 7.95 each a= nd free shipping.

Anything over 250 books&he= llip; let me know and I will quote.

Customize your order?... l= et me know and I will quote, min of 250.

The book won’t be up= on our site for another week or two…so if you are interested i= n a Pre-Pub purchase at these prices… just drop me an email and= I will get you an Order Form and get you on the list.

OUR UPDATED BULK & CUSTOM= WEBSITE FULL OF AMAZING TITLES

Is already UP and running&= hellip; but still needs a few fixes (broker listings page, a few title= s not yet included, some content changes, etc). But, if you feel the n= eed to go and visit… and then of course, buy something…<= /span>

There are some truly great= titles in personal medical, health, and wellness, in DIY, in business= , in motivational, education, memoirs, and a dozen other topics&hellip= ; ALL available at Bulk pricing for use in your business as a premium,= as gifts for customers, or to be distributed to your staff.
www.ppgcpublishers.com=

WHY ARE YOU GOING TO BEA?

Unless your Plan for atten= ding specifically includes creating AT LEAST $10,000 in revenues&helli= p; or reducing your costs by $10,000… stay home, work like hell= , and keep creating revenue there! Three days and travel will cost you= over $3,000 in NYC, for which, unless you have something specific goi= ng on… you will receive nothing in return that you couldn&rsquo= ;t get via email or telephone. Not withstanding you will be a week beh= ind in your work and $3,000 out of pocket. Why?

Because even if you go and= sell $10,000 worth of books, for which you expect to be paid roughly = $4,000… you wait 120-150 days to get paid… then maybe yo= u get paid, or maybe you get 50-100% returns… so, if you get $2= ,000 for your efforts… was it worth it six months later? This r= eally is a great industry to be in…if you avoid the industry as= your partner! So, if you aren’t getting seriously paid, and now= , to attend… don’t!

IS 2018 THE YEAR YOU DECIDE T= O SELL… WHAT YOU MUST DO TO MAKE THE DECISION, TO GET READY, AN= D ACCOMPLISH A SALE.

This is the sixth installm= ent of a multi part ‘series’ on the process of selling you= r publishing company. In this issue we examine advertising, promotion,= handling inquiries, NDAs, providing sensitive documents, and initial = discussions.

PART SIX… IT’S TIME TO SELL<= /span>

Advertising…=

Yes, you must advertise, a= nd it isn’t cheap, but you also don’t want to let competit= ors, customers, or staff know about your plan…just yet. There a= re a number of places to advertise… I won’t go into the d= etails now, but the industry has a couple, your local newspaper is a s= ource in a large enough city, and some lists of other publishers both = in and out of your area would be prime potentials. You keep your infor= mation confidential in any blind ad and if you are accepting email rep= lies…a blind email as well. Plan for at least a 60 day blitz of= ads, locations and industries.

Promotion…
When you get inquiries&hel= lip; each one HAS TO sign an NDA (non disclosure agreement) before you= will send out ANY information. I have had people tell me they simply = don’t sign them and I should get used to it and send the informa= tion. I won’t. I am sure some overanxious sellers working on the= ir own might… but I simply don’t. Not smart!

Is the NDA of any value? I= f you have to enforce it, absolutely. If someone uses the information = they receive to do business, for example, with your proprietary custom= ers… you now have legal recourse. And if you are in one of the = many states who offer business fraud treble damage awards… you = have a triple legal action.

The NDA also provides you = with basic information on who is inquiring so you know if the person/c= ompany is a competitor, vendor, or a curious individual. This is criti= cal information particularly if you have a ‘shit list’. A = ‘shit list’ is a list of people and companies with whom yo= u will not, under any circumstances, do business. If the person/compan= y is on your list, politely decline to send information. If you cannot= establish who the person/company is with the information on their NDA= , make an inquiry. You are entitled… it is your company.=

What do you send to initia= l inquiries AFTER you get the NDA signed? A two or three page brief th= at explains ** without your company name or identifying information **= who you are and what you do… very basic revenue and profit num= bers… and an asking price… with a cover note advising if= they are still interested after reviewing this information to let you= know and you will provide the company name, website, and other identi= fying information. No use giving away your private info to people who = won’t be interested.

On to the next steps&helli= p; someone inquires, they clear your initial research, they read your = brief, and want more information. You send over your name and website = and basic info. They are still interested and now want to see tax retu= rns, financials, customer lists…

What to do?

Well, now it is rug cuttin= g time. Have you had some discussions with this person, at least on th= e telephone, skype, or some other voice or face method? If so, and you= are somewhat comfortable, then it is time to send along SOME informat= ion. At this point in the deal, financial statements for the last thre= e years, title lists, inventory, and sales history by title… al= l of this would normally be ok to send.

NEVER SEND… tax ret= urns or customer lists at this point… or any other particularly= sensitive proprietary information… processes, marketing specif= ics! They are saved for Due Diligence, which comes AFTER an offer and = final deal are agreed to.

Then come the negotiations= … for the next issue…

If you have been t= hinking about selling…

Just a brief note if you h= ave been thinking about selling. The series above is a basic outline o= f the hard work you have to do to sell your own company. If you have d= ecided that hiring a competent Publishing Broker to handle your sale i= s more to your liking, then it is time to contact me… .<= /span>

If you just want a ‘= ballpark’ valuation of what your company is worth in today&rsquo= ;s marketplace… let me know. I can give you a brief questionnai= re to complete, confidentially, and then advise as to a price range fo= r your company. No charge, no obligation. Email me: mfoner@= nplconsult.com

MY COMPLIMENTARY OFFER TO REV= IEW YOUR TITLES FOR BULK AND CUSTOM POTENTIALS

*** HERE IS MY SPE= CIAL OFFER TO YOU. I am offering ALL publishers an opportunity to have= ONE BOOK analyzed by me for its Bulk and/or Custom Sales potential, a= nd even give you a report of a couple primary target markets to approa= ch… AT NO CHARGE… COMPLIMENTARY… just so you will= begin to have the idea of why Bulk and Custom Sales are so important = to your survival.

I have done this once befo= re eight years ago. It was very strongly received with 500+/- books su= bmitted to me to analyze. Yes, it took about six weeks to get to every= one, but I got a great deal of positive feedback… and we all ne= ed that. Currently, I have received well over 500 requests this year a= nd am continuing to review titles. It is fun… not to mention it= is super important to keep this industry, as we know it, alive and we= ll for the future. And one of the best ways of doing that is to keep t= he publishers in it alive and well. This has become, over many years, = an area of specialty for me… something I do exceptionally well.=

Read the below &ls= quo;bold’ paragraph carefully and follow its instructions:

Feel free to submi= t your book now. Send me an email with your book information, a link t= o it on your website, a copy of the Table of Contents, full size front= and back covers, and your email and contact information. If you p= refer to send me an eBook of your book, that is ok also, with the othe= r information… to mfoner@nplconsult= .com .

Use the subject li= ne: Bulk-Custom Book Analysis

Remember, fiction, childre= n’s fiction, romance, sci-fi, etc., anything of a fiction nature= really doesn’t lend itself to this process, and I will likely r= eply with a blank page to those requests. Non-fiction works for the mo= st part, informational, business, self-help, technical, are good.

I will analyze ALL= the books I receive, other than those mentioned above, one per publis= her, for now, through = the 30^th of June. I will be away part of June, = so don’t delay or you may have to wait.

And, if you would like to = speak confidentially about the potentials of success with your titles = and bulk, customized, and special sales… contact me at <= a href=3D"mailto:mfoner@nplconsult.com">mfoner@nplconsult.com .= I have over thirty years of experience in Bulk and Custom sales= … tens of Millions of Dollars in revenues… my la= rgest individual unit sale was 250,000 units of one title, on one orde= r. We should talk if you want to succeed in Bulk and Custom s= elling. Many dozens of publishers have done well from using the expert= help I can offer.

WHAT IS THIS SUPREME COURT CA= SE ABOUT SALES TAX ALL ABOUT? HOW DOES IT IMPACT ME, AS A PUBLISHER?

I know numerous people and= publications have provided their ‘take’ on the current Su= preme Court issue about collecting sales tax regardless of what state = you are in.

Here is the back story: In= the 1970s an office products catalog, Quill… challenged a stat= e who wanted them to collect sales tax, even though the company was no= t located there. This is called ‘nexus’…you have to= have some physical presence in a state to collect sales tax there&hel= lip; a warehouse, store, call center, something. The Supreme Court, th= en, agreed that without nexus, Quill had no obligation to collect sale= s tax in that state.

Ok, so NOW, the states, al= l 44? of them who collect sales tax are highly agitated that all these= online companies and stores collect and pay NO sales tax except to th= e states in which they have nexus.

Watch the twist here to le= arn how Amazon has f***ed you again…

Amazon was the biggest tar= get of these state efforts. BUT… once Amazon decided to put up = over 40 distribution centers around the country… they went from= opposing the states to AGREEING with them, and cutting sweet tax dela= y and tax holiday deals in exchange for Amazon not fighting any more. = Now, with Amazon in the pocket of the state people, they went after EV= ERYBODY. And with that… a lawsuit that now has landed in the Su= preme Court again.

The states’ argument= is that things are different now… 45 years later.

And that with all the onli= ne/ecommerce going on, the states are missing out on Billions of tax d= ollars. And they are asking the Court to throw out the concept of nexu= s and make EVERY LAST SMALL BUSINESS online, offline, or any other way= soliciting business… to BE FORCED TO COLLECT sales taxes for e= very last customer they have, nationwide!

Now, for Amazon, Apple, or= Microsoft… this isn’t a big deal. But, for the small bus= iness… say: Publisher… this will become a 13,000 jurisdi= ction nightmare. Yes, over 13,000 different taxing jurisdictions in th= e U.S. And you would have to file with every one of them every month! = And know based on the addresses of each one of your customers, how muc= h to collect, to remit, to whom, when, and how.

For example, in California= where I am, the State has a base sales tax rate. And each COUNTY has = an add on rate for that county. And some cities ALSO have add on rates= for their cities. In simple terms, and I haven’t counted&hellip= ; there are easily over 100 different tax rates and locales that would= have to be satisfied by this change in the law.

On top of which… so= me states, anticipating a win in the Court, have already started to au= dit out of state companies and the horror stories are already draconia= n.

This is going to become th= e small business mess of the century if permitted. Unless you plan to = spend thousands of dollars on specialized software… likely your= best bet will be to collect an average for each state, send it in, an= d hope you will be ok if and when. And if you think you’re going= to avoid being audited being out of state…forget that thought&= hellip; and assume that 44 different states will get their shot at aud= iting your records as often as once a year. SO, you can expect a 2-3 d= ay interference in running your company every week, almost, all year l= ong. It sounds like more fun than it is.

Oh, there are plenty of go= vernment officials who swear they will work with small businesses and = even some movement to a system where you would file one tax return wit= h each state each month, per above, and send an average tax rate to th= e state… 44 times!

But, we all know already t= hat once you give these morons some power, you will be spending every = waking minute dealing with them, from 44 directions.

So, we all hope that the Q= uill ruling will be permitted to stand.

If not, I will wri= te an article in the issue after the decision explaining how you can A= VOID as much of this problem as possible.

A FEW INTERESTING LISTINGS

I have a few listings way = worth a second look. And some worth a third and fourth look. I am goin= g to highlight a few of them in this issue. If you want discuss them f= urther, just email me mfoner@nplconsult.com

ART REFERENCE PUBL= ISHER… Maybe t= he best known series brand of art reference books in the world. Compan= y is almost 60 years old and hasn’t done any marketing in the la= st 27 years and is still doing nicely on its name alone. New editions = come out once or twice a year. Profitable even on a very part time bas= is. This publisher won’t be on the market very long now that we = are promoting it. We originally had a buyer and that took the company = off the market for months. Now, it is on the market again and will sel= l quickly. If you are in the art world, you know the brand and it woul= d improve your stature to own this worldwide known brand. Aski= ng $249,000 (3.5X net) PLUS some arrangement on cost basis $500,000 in= ventory.

COMMUNITY CHRISTIA= N MAGAZINE… Mi= dwest US city… in business almost 20 years, part time activity,= full time net income. Was monthly for many years and when owner becam= e ill, went to bi monthly. Profit is strong but going back to monthly = will increase the net by 50% based on history. Netting now $80K, could= be easily up to $120K. Long ad history, strong community, and even st= ronger mass community appeal of the material. This one will go quickly= as we are promoting heavily in the geographic area to all kinds of ma= gazine and newspaper publishers. Asking 2X net/1x ad revenues = at $199,000.

AMINAL PUBLISHER, = DOG & HORSE… One title has sold over 400,000 copies in five editions over the ye= ars! Other backlist has sold 20,000 to 60,000 copies historically, and= others less, but makes for solid backlist revenue. Profits have been = (last four years) average $65K a year… the Seller, not realizin= g the great opportunity to sell the company, decided to close the comp= any in July of 2017, and started to liquidate inventory and not do mar= keting. I recently came on board to help salvage a solid, long-term, t= alented publisher from the ashes of closing.

Revenue for fiscal year Ju= ly ‘17 to June ‘18 is estimated at $100K… net profi= t is estimated at $30K. 4X profits, even reduced profits, is reasonabl= e for a 40 year track record and a number of solid backlists and one a= mazing backlist title. Asking $99,000., negotiable.

CIVIL WAR REFERENC= E PUBLISHER, 1,500 TITLES

Yes, over 1,500 titles&hel= lip; mostly ebook, a few hundred are POD. There are another 300 not ye= t published. And of the 1,500 ebook, only about 500 are even available= somewhere, Amazon or elsewhere. This is a gold mine with a little bit= of elbow grease and labor. The Seller will agree to help out and agre= e to finish the 300 books not yet published.

Asking $249,000&he= llip; the 1,500 titles are worth that alone… without any revenu= es or profits.

INTERNATIONAL TRAV= EL GUIDES PUBLISHER, 30 TITLES

Including both internation= al and a few domestic guides. The Seller was going to simply quit busi= ness until he decided at the last minute to sell the company. SO, the = current numbers aren’t very exciting, but previously, they were = in six figures.

This publisher also has a = distribution agreement with Simon & Schuster…extremely valu= able to anyone wanting serious and in depth distribution in the trade.=

Asking $79,000 because of low numbers&h= ellip;worth every dime.

    &n= bsp;           =            &nbs= p; *           =            &nbs= p;    *        =            &nbs= p;       *
If you believe your publis= hing business, or any commercial business you own, isn’t up to w= hat it should be creating or earning… then you should contact m= e at mfoner@nplconsult.com. I can help you grow your company to your goals and then h= elp you exit profitably.

If you want to acquire ano= ther publisher, or line, or even a few titles, then you should contact= me.

If you want to sell your c= ompany, or lines, or a few titles, contact me.

If you want to succeed as = a self-publisher… contact me.

If you finally get the ide= a how critical it is to have a Strategic Plan, then for certain and ri= ght now, you should contact me at mfoner@nplconsult.com.

© Martin Foner, 2018.=   mfoner@nplconsult.com

There should be an unsubsc= ribe button somewhere at the footer of this email, but if there is not= , simply email me directly at mfoner@nplconsult.com<= /a>, and I will have you removed from= future emailings.

While it is considered opt= out instead of opt in, if you don’t unsubscribe, we will consid= er you as approving us to continue to send you newsletters and related= publishing information. If you do not approve, you need to un= subscribe, not mark this spam or do other untoward things… just= unsubscribe is enough.
NPL Publishing Consultants, a division of Professional Publishers= Group Corporation, Post Office Box 1010, Ventura CA 93002. = www.nplconsult.com =20
This email is being sent to Lojban@loj= ban.org.

Use this link to be del= eted or to update your email address

This messag= e was sent by NPL PUBLISHING CONSULTANTS, a Division of Professional P= ublishers Group Corporation | POST OFFICE BOX 1010 | VENTURA, CA 930= 02

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