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What’s in this Edition How Metadata Primes Your Books for Discovery Did You Hear? Audiobooks Are Making Noise! 5 Ways to Build your Online Presence Social Spotlight Lightning Source Celebrates 20th Anniversary How Metadata Primes Your Books for Discovery It is a book buffet out there. People have more options than ever. Want to make sure your book isn’t the two-week old crab legs, but the freshly carved prime rib? It all starts with your book metadata. Great book content sells. There’s no arguing that point. However, you can have the most enticing book supported by a huge team and still suffer in the sales if your metadata isn’t optimized. Metadata has a role to play for readers, booksellers, and your overall marketing strategy. We may not have written the book on metadata, but we do have some smart people who wrote a book on metadata. Grab yourself a copy today http://click.info.ingramcontent.com/?qs=23aea843288275ec370f454ceb3aa4c89faad05674d2d18e0b79c8528800363f5ba8eadba7a452af6e4e09abc1b11562a3e19c26cd26f6da Beef Up Your Book Metadata Did You Hear? Audiobooks Are Making Noise! Several outlets have been reporting on the audiobook boom. And of course, http://click.info.ingramcontent.com/?qs=23aea843288275ec00e8519b3947107a8f5a62eb48bf216fc78bce46b3465bdbeac3dc11a8c51e7627c8d488d19a369f4de685a193cb7967 you know who is already hot on the trend (well, has been for a bit with Audible). Amazon isn’t the only monolith recognizing the consumer lure held by audiobooks. Recently, http://click.info.ingramcontent.com/?qs=23aea843288275eca427142c868497c037e3b6188214e96d445dacaeb21a9af1103f52aca5a6a77308b83901bd57043b5c8a0a9117db56b2 global investment firm KKR acquired RBMedia , one of the largest audiobook indie publishers in the world. So what does this mean for print publishers? As reported by New Republic, this is a good thing—more formats for you to capitalize on. But when you consider exclusivity deals floating about, it could cause some headaches for publishers. You work hard to get great content for your audience. So we’re working hard to keep audiobook earning potential in your hands. Coming later this year, we’ll have an audiobook distribution solution designed to do just that http://click.info.ingramcontent.com/?qs=23aea843288275ecacd48b2d9e22e78433ac03e64fdf976c6b2202d45b4f3e748316211b1759d65c756e4c335b13c23a56b88213af94b4dc About CoreSource Plus Audio 5 Ways to Build your Online Presence By: Aerio, an INGRAM brand What is your first move when seeking out a new product or service? Odds are, it's a quick online search.   Whatever the size of your business, having an online presence is a necessity in today's world. Establishing a digital footprint for your business not only makes you more accessible, but also builds trust, ultimately helping you sell your brand and your products! Learn how to tell the right brand story online http://click.info.ingramcontent.com/?qs=23aea843288275ec59f0134e4e9c11c77e907b9e8b4438f1dc3919101c5e4d269694c35fb39fbb2d4be84e919acdfa73a203ef7c16113d08 Read More Get more book marketing and promotion tips at the http://click.info.ingramcontent.com/?qs=23aea843288275ec93099e1c66a91068fc67fb6254732fab93e05d5e047dd865d6efb1606b5c36ecbf69952efe9a4249a0d3dd7d6d1f696f Aerio blog Social Spotlight Connect with us on social media. Share with us your favorite book cover by using the hashtag #PublishingForeword and your post could be featured in the next newsletter. Lightning Source Celebrates 20th Anniversary A lot has changed in the past 20 years. It has been an awesome ride. For those of you who have been with us from the beginning, a BIG thank you! If you joined the party late, no big deal, we love you too. As we look forward to the next 20 years, reminisce with us and take look back http://click.info.ingramcontent.com/?qs=23aea843288275ec028e6b00130ca6ff89df80f1ef2a11418e4cdd65c9dd586f9c019b5b2da1c20923064aae63417d42f1da4dea7dae8ac2 20 Years with Lightning Source http://click.info.ingramcontent.com/?qs=23aea843288275ec01beacd799af6686361e3f2aa2e97ac1bb24fc807853f77652d8b82f4d8e7da8fd69062961a1524177c814d3cbb995a2 Privacy Policy - http://click.info.ingramcontent.com/?qs=89c0245b76e853d4680770425f55d2e76426cdc8839fe5a20f28366bbcb6bdc2b0cd0b66c92df3f312321c77e9ffe098b8336a04d5329242 Contact Us - http://click.info.ingramcontent.com/?qs=89c0245b76e853d471523859e0bc7507a6cc14b501b01d178cf61559b45109e06c4d78900b9ce2784ed41b6bc56fd1c097d646b1232af495 www.ingramcontent.com http://click.info.ingramcontent.com/?qs=89c0245b76e853d43487e101939d325ef52f8332177375eb98fc92b2b9b65c93f8d262651ffcc1bc262ae07f5a0ce6cb6f67157131c07e90 Manage Subscriptions (c)Copyright 2018 Ingram Content Group. 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Plus, How Metadata Primes Your Books for Discovery

To view this email as a web page, click here.

What’s in this Edition

How Metadata Primes Your Books for Discovery

Did You Hear? Audiobooks Are Making Noise!

5 Ways to Build your Online Presence

Social Spotlight

Lightning Source Celebrates 20th Anniversary

How Metadata Primes Your Books for Discovery

It is a book buffet out there. People have more options than ever. Want to make sure your book isn’t the two-week old crab legs, but the freshly carved prime rib? It all starts with your book metadata.

Great book content sells. There’s no arguing that point. However, you can have the most enticing book supported by a huge team and still suffer in the sales if your metadata isn’t optimized. Metadata has a role to play for readers, booksellers, and your overall marketing strategy.

We may not have written the book on metadata, but we do have some smart people who wrote a book on metadata. Grab yourself a copy today

Beef Up Your Book Metadata

Did You Hear? Audiobooks Are Making Noise!

Several outlets have been reporting on the audiobook boom. And of course,you know who is already hot on the trend (well, has been for a bit with Audible).

Amazon isn’t the only monolith recognizing the consumer lure held by audiobooks. Recently, global investment firm KKR acquired RBMedia, one of the largest audiobook indie publishers in the world.

So what does this mean for print publishers? As reported by New Republic, this is a good thing—more formats for you to capitalize on. But when you consider exclusivity deals floating about, it could cause some headaches for publishers.

You work hard to get great content for your audience. So we’re working hard to keep audiobook earning potential in your hands. Coming later this year, we’ll have an audiobook distribution solution designed to do just that

About CoreSource Plus Audio

5 Ways to Build your Online Presence

By: Aerio, an INGRAM brand 

What is your first move when seeking out a new product or service? Odds are, it's a quick online search. 
  
Whatever the size of your business, having an online presence is a necessity in today's world. Establishing a digital footprint for your business not only makes you more accessible, but also builds trust, ultimately helping you sell your brand and your products!

 
Learn how to tell the right brand story online

Read More

Get more book marketing and promotion tips at the  Aerio blog

Social Spotlight

Connect with us on social media.

Share with us your favorite book cover by using the hashtag #PublishingForeword and your post could be featured in the next newsletter.

Lightning Source Celebrates 20th Anniversary

A lot has changed in the past 20 years. It has been an awesome ride. For those of you who have been with us from the beginning, a BIG thank you! If you joined the party late, no big deal, we love you too.

As we look forward to the next 20 years, reminisce with us and take look back

20 Years with Lightning Source

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