Received: from mail-3-164.rch001.net ([52.124.3.164]:34427) by stodi.digitalkingdom.org with esmtps (TLSv1.2:ECDHE-RSA-AES256-GCM-SHA384:256) (Exim 4.92) (envelope-from ) id 1hhkGe-00066Q-IH for Lojban@lojban.org; Sun, 30 Jun 2019 17:34:03 -0700 From: "Martin Foner" To: "Lojban@lojban.org" Reply-To: Subject: 50 Ways to Leave Amazon & Why You Should X-BPS1: 7167670 Feedback-ID: 2322176:e3f358ff3e2f409298df36d6dac03a14:marketing:reachmail X-BPS2: 73291 Message-ID: <2dbe97bd-d3f4-4083-88d9-d5bbf9cebf21@a.sc02.rmdlvry001.com> List-Unsubscribe: , List-Unsubscribe-Post: List-Unsubscribe=One-Click X-Mailer: RM Mailer (v5.4.991.0) MIME-Version: 1.0 Content-Type: multipart/alternative; boundary="=-uvzpGT2Ywz0y7YEIA2K0uQ==" Date: Sun, 30 Jun 2019 19:34:00 -0500 X-Spam-Score: 0.1 (/) X-Spam_score: 0.1 X-Spam_score_int: 1 X-Spam_bar: / X-Spam-Report: Spam detection software, running on the system "stodi.digitalkingdom.org", has NOT identified this incoming email as spam. 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Click here to view it in your browse= r. http://link.rm0004.net/v/R0WNvoJnnBQr3py3dE6Ypw2 Make sure that you always get our messages: Add martin@ppgcpublishers.= com to your contacts. Click here to unsubscribe or update your email address. http://link.rm0004.net/subscription/?t=3DR0WNvoJnnBQr3py3dE6Ypw2 MARTIN FONER'S PUBLISHING NEWSLETTER Either You're Serious About Success in Publishing... Or You're Not Volume 24, Number 11 50 WAYS (AND WHYS) TO LEAVE AMAZON (A Six Part Series on Publishing Success) Hi, Everyone... Hope the summer is treating you well. I won't do my usual "Half the ye= ar is over... do you know where your profits are?"... routine. You kno= w what you need to do to be successful if you have been reading my new= sletters for any part of the last 25 years or so. This is a short newsletter focusing on the issue of the 800 pound elep= hant in the room... AMAZON. Publishers say you can't live with them an= d you can't live without them. Well, as you know if you are a reader, YES, you CAN live with Amazon. = But maybe you shouldn't right this minute until you have developed eno= ugh other revenue streams so you can comfortably say goodbye. BUT... Maybe you shouldn't wait. Read This... Very Critical Read the latest Amazon crime blotter from the NY Times: http://link.rm= 0004.net/go/R0WNvvsWPVJ0YhGm_gW7HA2/ http://link.rm0004.net/go/R0WNvvs= WPVJ0YhGm_gW7HA2/ In case you didn't know, this information has been around for a while.= .. we as publishers just don't know what to do about it. And now there= are more reasons than ever to get the hell out of Amazon. We all KNOW= about this kind of crap that goes on with Amazon... I have one client= who has been engaged in a multi-YEAR battle with them to protect his = copyrights and licensing rights. Books being counterfeited and sold...= Books being copied and sold... Books sold by Amazon and not paid to p= ublishers both physical and ebook. Name it. IT GOES ON. Should you stay with Amazon? That is up to you, but for now, if they c= reate oodles of revenue for you, fine. But realize there are dozens of= ways to create revenues. A short list I created for working with clie= nts lays out just over 30 of them for starters, offhand. Every company= and title adds more specifics. In this ongoing series, I will go into depth on a few of them to expla= in how you as a publisher, one book or a thousand, can profit from eac= h of these revenue creation methods, and not just, oh, find a non-book= retailer. But, finding a chain, negotiating your deal, avoiding the p= itfalls, maintaining the relationship, as well as promoting to the pub= lic how they can find your 'outlets'. For those of you with REAL Amazon issues, let me know and if I can, I = will hook you up with legal help... attorneys exist who take on cases = against Amazon... or just other publishers with similar issues and how= they handled them. Yes, there are PLENTY of them. In this newsletter, it will be just this article... in future newslett= ers it will be one article among the group. I have done this in a diff= erent way previously with understanding your profit and loss statement= s, and I have done this with selecting twenty ways to sell your book. = Over the years, readers found these to be some of the most important p= ieces of "information/advice" I could give them. Of course, if you would prefer to 'skip ahead' and cover them in a com= prehensive, methodical, and profitable way, I am available to consult,= advise, work with, or do the promoting for you for your title/s or en= tire publishing company. Pursue a discussion confidentially? Questions= ? Contact me at mfoner@nplconsult.com mailto:mfoner@nplconsult.com . 50 WAYS (AND WHYS) TO LEAVE AMAZON Whys... Why You Should Leave Amazon:
 ‌ ‌ ‌ ‌ ‌&= nbsp;‌ ‌ ‌ ‌ ‌ &zwnj= ; ‌ ‌ ‌ ‌ ‌ &zw= nj; ‌ ‌ ‌ ‌ ‌ &= zwnj; ‌ ‌ ‌ ‌ ‌ = ;‌ ‌ ‌ ‌ ‌ ‌&nb= sp;‌ ‌ ‌ ‌ ‌ ‌&= nbsp;‌ ‌ ‌ ‌ ‌ &zwnj= ; ‌ ‌ ‌ ‌ ‌ &zw= nj; ‌ ‌ ‌ ‌ ‌ &= zwnj; ‌ ‌ ‌ ‌ ‌ = ;‌ ‌ ‌ ‌ ‌ ‌&nb= sp;‌ ‌ ‌ ‌ ‌ ‌&= nbsp;‌ ‌ ‌ ‌ ‌ &zwnj= ; ‌  ‌ ‌ ‌ ‌ ‌ ‌&nbs= p;‌ ‌ ‌ ‌ ‌ ‌&n= bsp;‌ ‌ ‌ ‌ ‌ ‌=  ‌ ‌ ‌ ‌ ‌ &zwn= j; ‌ ‌ ‌ ‌ ‌ &z= wnj; ‌ ‌ ‌ ‌ ‌ = ‌ ‌ ‌ ‌ ‌ ‌&nbs= p;‌ ‌ ‌ ‌ ‌ ‌&n= bsp;‌ ‌ ‌ ‌ ‌ ‌=  ‌ ‌ ‌ ‌ ‌ &zwn= j; ‌ ‌ ‌ ‌ ‌ &z= wnj; ‌ ‌ ‌
Having trouble viewing=20 this mail? C= lick here to view it in your browser.
Make sure that you always= get our messages: Add martin@ppgcpublishers.com to your contacts.
=
Click here= to unsubscribe or update your email address.
3D""

= MARTIN FONER’S PUBLISHING NEWSLETTER

= Either You’re Serious About Success in Publishing= … Or You’re Not

= Volume 2= 4, Number 11

=  

= 50 WAYS (AND WHYS) TO LEAVE AMAZON

= (A Six Part Seri= es on Publishing Success)

=  

Hi, Everyone…

Hope the summer is treating you well. I won’t do my usual= “Half the year is over… do you know where your profits a= re?”... routine. You know what you need to do to be successful i= f you have been reading my newsletters for any part of the last 25 yea= rs or so.

This is a short newsletter focusing on the issue of the 800 pou= nd elephant in the room… AMAZON. Publishers sa= y you can’t live with them and you can’t live without them= .

Well, as you know if you are a reader, YES, you CAN live with A= mazon. But maybe you shouldn’t right this minute until you have = developed enough other revenue streams so you can comfortably say good= bye.

BUT… Maybe you shouldn’t wait. Read This&h= ellip; Very Critical

Read the latest Amazon crime blotter from the NY Times: = https://www.nytimes.com= /2019/06/23/technology/amazon-domination-bookstore-books.html

In case you didn’t know, this information has been around= for a while… we as publishers just don’t know what to do= about it. And now there are more reasons than ever to get the hell ou= t of Amazon. We all KNOW about this kind of crap that= goes on with Amazon… I have one client who has been engaged in= a multi-YEAR battle with them to protect his copyrights and licensing= rights. Books being counterfeited and sold… Books being copied= and sold… Books sold by Amazon and not paid to publishers both= physical and ebook. Name it. IT GOES ON.

Should you stay with Amazon? That is up to you, but for now, if= they create oodles of revenue for you, fine. But realize there are do= zens of ways to create revenues. A short list I created for working wi= th clients lays out just over 30 of them for starters, offhand. Every = company and title adds more specifics.

In this ongoing series, I will go into depth on a few of them t= o explain how you as a publisher, one book or a thousand, can profit f= rom each of these revenue creation methods, and not just, oh, find a n= on-book retailer. But, finding a chain, negotiating your deal, avoidin= g the pitfalls, maintaining the relationship, as well as promoting to = the public how they can find your ‘outlets’.

For those of you with REAL Amazon issues, let me know and if I = can, I will hook you up with legal help… attorneys exist who ta= ke on cases against Amazon… or just other publishers with simil= ar issues and how they handled them. Yes, there are PLENTY of them.

In this newsletter, it will be just this article… in fut= ure newsletters it will be one article among the group. I have done th= is in a different way previously with understanding your profit and lo= ss statements, and I have done this with selecting twenty ways to sell= your book. Over the years, readers found these to be some of the most= important pieces of “information/advice” I could give the= m.

Of course, if you would prefer to ‘skip ahead’ and = cover them in a comprehensive, methodical, and profitable way, I am av= ailable to consult, advise, work with, or do the promoting for you for= your title/s or entire publishing company. Pursue a discussion confid= entially? Questions?

Contact me at mfoner@n= plconsult.com .

 

= 50 WAYS (AND WHYS) TO LEAVE AMAZON

Whys… Why You Should Leave Amazon:

<!·= ;   &nbs= p;   You DID read the linked article, didn&rs= quo;t you?

<!&middo= t;   &nb= sp;   They may not be honest with you<= /p>

<!&middo= t;   &nb= sp;   They will not share customer informatio= n with you

<!&middo= t;   &nb= sp;   They will not share marketing informati= on with you

<!&middo= t;   &nb= sp;   If you want to be placed higher or have= more visibility, it will cost you dearly

<·= ;   &nbs= p;   They will try to talk you into doing an = ebook (the business equivalent of donating your book to charity)

 

<!&middo= t;   &nb= sp;   Then they will talk you into doing Free Kindle where you share such infinitesimal amounts yo= u had no idea a penny could be cut into that many pieces, but your boo= k is free to customers

<!&middo= t;   &nb= sp;   Your ability to have copyright protecti= on is virtually NIL

<!·       Your ability = to have counterfeit protection is virtually NIL

<·<= span style=3D"font: 7.0pt 'Times New Roman';">    =    If there is an issue, count on having to w= aste hours and jumping through so many hoops you will think you’= re a circus dog on steroids

(How much are you willing to fight= over $72 worth of lost books in their warehouses? Really? And= they know it.)

<·     &n= bsp; And, above all, you have zero control over the pri= cing of your books. This might not seem too important, but if you are = marketing your own $29.95 book, and Amazon’s computers decide to= reprice your title at $19.95… you will NEVER make another sale= outside of Amazon. They will have trapped your book simply by their p= ricing and there is nothing you can do about it. (Actually, there is b= ut it requires some major surgery on Amazon.)

And, after all this, believe it or not, some publishers actuall= y have their customers on their own site and then, when it is time for= the customer to order, they send the customer to Amazon, and somehow = are happy to get the commission from Amazon and the book sale at over = 60% discount including the shipping costs! REALLY??

 

Ways… Ways You Can Promote and SELL Your Books on Your O= wn, Every One Without Amazon:

(Of course, you can stay with them while you are doing all thes= e things and then decide…)

Here are a dozen out of my list of roughly 50 Ways…

 

<!·= ;   &nbs= p;   Pre Pub sale

<!&middo= t;   &nb= sp;   Pre Pub promotion

<·= ;   &nbs= p;   Author involvement

 

<!&middo= t;   &nb= sp;   Bulk sales

<!&middo= t;   &nb= sp;   Custom sales

<!&middo= t;   &nb= sp;   Book clubs

 

<!&middo= t;   &nb= sp;   Libraries

<!&middo= t;   &nb= sp;   Community centers

<·= ;   &nbs= p;   Child care and corporate child care, for= children’s books, if applicable (one genre of book to one speci= fic market)

 

·    &n= bsp;  On author’s website

<·= ;   &nbs= p;   On Facebook page

<·<= span style=3D"font: 7.0pt 'Times New Roman';">    =    Video or podcast interviews about the book=

 

How many of these ways of promotion and sales are you doing?

If you can honestly say ‘all of them’, you are not = only a top shelf publisher and promoter, but you have pretty well mast= ered sales efforts for your titles.

If you can honestly say 3/4 or more… that’s great,= and you just need to add a few more very important ones to be pretty = complete and doing all you can for your titles.

If you can honestly say six or less… you could use some = serious help… just contact me and I will help you make it happe= n.

Ok, let us pick a few to start… notes in short.

 

Pre-Pub Promotion

     = ;     I assume you know all about pre-publi= cation promotion. This is the most important promotional work you do a= bout your title…. Introducing it to the marketplace, potential = reviewers, and potential readers/buyers.

     = ;     Local and regional for the author.

If the story has a locale, for tha= t locale.

National publications to get wides= pread interest.

Specialized publications and outle= ts for the subject matter… teacher publications for teacher rel= ated titles.

     = ;     Plus, one final benefit… any q= uotes, reviews, endorsements you get pre-pub can be used for down line= promotion as well.

 

Pre-Pub Sale

   &nb= sp;      Just as it sounds. On your sit= e the book is sold in advance until the pub date at some discount. I a= lways prefer a ‘call to action’, so my features one in eve= ry promotion.

     = ;     The advance sales help to determine p= rint runs. I use a formula to multiply pre-pub sales to get a reasonab= le print run.

   &nb= sp;      What is an appropriate discoun= t? I have always believed that a 50% discount is a good starting place= . And now with Amazon, you are stuck to offer free shipping as part of= the deal. You can, of course, send all books out via Media Mail.

     = ;     This brings up the issue of pricing a= book, which I have covered multiple times over the years in my newsle= tters. Despite the fact it isn’t on our ‘list’, I wi= ll address book pricing in a future newsletter. Or we can discuss it p= rivately within the confines of your specific situation in a consult. =

Pricing truly is one of the critic= al issues of publishing. A mistake here, particularly on a strong sell= er, could cost you the year’s profits. Do NOT m= ake a mistake here and just throw a dart to hit a price point. It is a= complex calculation that we will take time to study.

 

Ok, enough for this short newsletter. Stay tuned for my next ne= wsletter and Part Two of this informative series. If I may be of servi= ce or lead your efforts to selling lots of books and creating profits,= please contact me confidentially at mfoner@nplconsult.com.

 

If you want to be removed from this mailing list, simply = either click on the link in the newsletter footer, or send me an email= with the word DELETE, and it will be done. Thanks.

© Martin Foner, NPL Publishing Cons= ultants, a division of Professional Publishers Group Corporation. 2019= .   mfoner@nplconsult.com<= /a>

PPGC / NPL   = Post Office Box 1010 &= nbsp;  Ventura  CA  93002

800-501-6431 x3  &= nbsp; mfoner@nplconsul= t.com  

= www.ppgcpublishers.com &nb= sp;  www.nplconsult.com&nb= sp;     &n= bsp;  


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