Received: from mail-3-172.rch001.net ([52.124.3.172]:53008) by stodi.digitalkingdom.org with esmtps (TLSv1.2:ECDHE-RSA-AES256-GCM-SHA384:256) (Exim 4.92) (envelope-from ) id 1ifQR0-0006V7-F5 for Lojban@lojban.org; Thu, 12 Dec 2019 07:31:26 -0800 DKIM-Signature: v=1; a=rsa-sha256; c=relaxed/relaxed; s=k1; d=sc00.rmdlvry.com; h=From:To:Reply-To:Subject:Message-ID:List-Unsubscribe:List-Unsubscribe-Post: MIME-Version:Content-Type:Date; bh=G/W5QSHXiHr2dBN6lU+CNodaHRLN+nY1aKDiKjvEPxA=; b=RMW7UEctr7jU06Kt+JoO5EXhXrhrO/Qd6RewDK1yMQlZfgTy5OVPNkutEDr2DvTPCFOpadliBI1j SB1q+nqVcgXWy8W0PNbcUkfuU4MkAGC3p8gnroP7L/IOqtnGjLpGnz+jRQ09uvMkuFG6U6w20qk1 IeLFILBrb17dZtC10Kk= From: "Martin Foner" To: Reply-To: Subject: ITS 2020... ACTION IS SUCCESS... INACTION IS FAILURE (Publishing Newsletter) X-BPS1: 7354596 Feedback-ID: 2392995:e3f358ff3e2f409298df36d6dac03a14:marketing:reachmail X-BPS2: 73291 Message-ID: <08409d03-a1b3-4688-9ec9-eec16538f022@a.sc00.rmdlvry.com> List-Unsubscribe: , List-Unsubscribe-Post: List-Unsubscribe=One-Click X-Mailer: RM Mailer (v5.4.1036.0) MIME-Version: 1.0 Content-Type: multipart/alternative; boundary="=-C+6pEnWal4kYgA38ufw6wg==" Date: Thu, 12 Dec 2019 09:31:22 -0600 X-Spam-Score: 0.1 (/) X-Spam_score: 0.1 X-Spam_score_int: 1 X-Spam_bar: / X-Spam-Report: Spam detection software, running on the system "stodi.digitalkingdom.org", has NOT identified this incoming email as spam. The original message has been attached to this so you can view it or label similar future email. If you have any questions, see the administrator of that system for details. Content preview: Having trouble viewing this mail? Click here to view it in your browser. http://link.rm0004.net/v/R0WNvtA0nuEAKoSai3YmqQ2 Make sure that you always get our messages: Add mfoner@nplconsult.com to your contacts. Content analysis details: (0.1 points, 5.0 required) pts rule name description ---- ---------------------- -------------------------------------------------- -1.9 BAYES_00 BODY: Bayes spam probability is 0 to 1% [score: 0.0000] -0.0 RCVD_IN_DNSWL_NONE RBL: Sender listed at http://www.dnswl.org/, no trust [52.124.3.172 listed in list.dnswl.org] -0.0 SPF_PASS SPF: sender matches SPF record -0.0 SPF_HELO_PASS SPF: HELO matches SPF record 0.0 HEADER_FROM_DIFFERENT_DOMAINS From and EnvelopeFrom 2nd level mail domains are different 2.0 HTTPS_HTTP_MISMATCH BODY: No description available. 0.0 HTML_MESSAGE BODY: HTML included in message 0.1 DKIM_SIGNED Message has a DKIM or DK signature, not necessarily valid -0.1 DKIM_VALID Message has at least one valid DKIM or DK signature This is a multi-part message in MIME format. --=-C+6pEnWal4kYgA38ufw6wg== Content-Type: text/plain; charset=utf-8 Content-Transfer-Encoding: quoted-printable Having trouble viewing this mail? Click here to view it in your browse= r. http://link.rm0004.net/v/R0WNvtA0nuEAKoSai3YmqQ2 Make sure that you always get our messages: Add mfoner@nplconsult.com = to your contacts. Click here to unsubscribe or update your email address. http://link.rm0004.net/subscription/?t=3DR0WNvtA0nuEAKoSai3YmqQ2 MARTIN FONER'S PUBLISHING NEWSLETTER Either You're Serious About Success in Publishing... Or You're Not Volume 24, Number 22 Hi, Everyone... It is almost Christmas and it IS the end of the year. This will be a quick read. I promise... brief. And as part of 'brief',= no comments about how I am taking shortcuts with the language. Need I remind you, as I do every year, that if you haven't gotten your= act together for 2020, you are TOO LATE. You NEED: =C2=B7=C2=A0=C2=A0=C2=A0=C2=A0=C2=A0=C2=A0 A Skeletal Strategic Plan =C2=B7=C2=A0=C2=A0=C2=A0=C2=A0=C2=A0=C2=A0 A Skeletal Marketing Plan, = brand and company wide =C2=B7=C2=A0=C2=A0=C2=A0=C2=A0=C2=A0=C2=A0 You should already have you= r 2020 Editorial Plan in place =C2=B7=C2=A0=C2=A0=C2=A0=C2=A0=C2=A0=C2=A0 You should already have a "= pipeline" Plan for titles to market, media, PR, promote, and SELL each= title published in 2020 =C2=B7=C2=A0=C2=A0=C2=A0=C2=A0=C2=A0=C2=A0 A Skeletal Financial Plan t= o pay for it all Because, as I said last time, 2020 is going to be one of the toughest = years in memory to succeed. My beliefs come from watching and working = the industry since 1977. I have seen more than a couple recessions, cr= ashes, political and economic upheavals, and Lord knows what else... We will discuss this shortly. Meanwhile, let's get right to everything else. *=C2=A0=C2=A0=C2=A0=C2=A0=C2=A0=C2=A0=C2=A0=C2=A0=C2=A0=C2=A0=C2=A0=C2= =A0=C2=A0=C2=A0=C2=A0=C2=A0=C2=A0=C2=A0=C2=A0=C2=A0=C2=A0=C2=A0=C2=A0=C2= =A0=C2=A0=C2=A0=C2=A0=C2=A0=C2=A0=C2=A0=C2=A0=C2=A0=C2=A0=C2=A0=C2=A0 = * Just to get us in the mood... and before I pick on all of you who aren= 't ready for 2020 (see above)... here are some more reasons you don't = want to do business with Amazon if you don't have to, or at least use = them for what they are good for and use your other FIFTY Ways to Sell = for everything else. =C2=B7=C2=A0=C2=A0=C2=A0=C2=A0=C2=A0=C2=A0 Nike has stopped selling it= s products on Amazon http://link.rm0004.net/go/R0WNvuClYdx5uLLDeG40NQ2/ http://link.rm0004.= net/go/R0WNvuClYdx5uLLDeG40NQ2/ Now that might sound counter-productive, particularly for those who ke= ep screaming at me that Amazon sells lots of their books. =C2=B7=C2=A0=C2=A0=C2=A0=C2=A0=C2=A0=C2=A0 And here is the best synops= is of why companies are doing it... including a repeat of MY bullet po= ints as to what you are losing by letting Amazon control your sales http://link.rm0004.net/go/R0WNvuNvNdDn9LvH7pzhPg2/ http://link.rm0004.= net/go/R0WNvuNvNdDn9LvH7pzhPg2/ So, feel free not to believe what I say, but let some other retail exp= erts weigh in on why they agree. It ain't rocket science, folks! =C2=B7=C2=A0=C2=A0=C2=A0=C2=A0=C2=A0=C2=A0 And I keep calling their ma= rketplace more of a flea market than an online selling platform. And o= thers are now supporting what I saw a couple years back as the real re= asons Amazon plays this way. (One more reason to follow). http://link.rm0004.net/go/R0WNvuL-3lB5FqLWZg2WZA2/ http://link.rm0004.= net/go/R0WNvuL-3lB5FqLWZg2WZA2/ =C2=B7=C2=A0=C2=A0=C2=A0=C2=A0=C2=A0=C2=A0 And despite those glossy ha= ppy employee ads Amazon runs, the "fast shipping to you" model is lite= rally killing employees. Think about that the next time you just have = to have that doggie jacket TOMORROW! http://link.rm0004.net/go/R0WNvuE-xzSJlRLZ6FRemg2/ http://link.rm0004.= net/go/R0WNvuE-xzSJlRLZ6FRemg2/ That should put you off Amazon for a while. But if not... And probably the biggest reason is that Amazon is stealing, copying pr= oducts that are successful on their platform, and when THEY aren't the= y are ignoring those who do just to collect the fees. I won't bore you= with the whole jam of articles I have included in the last half dozen= newsletters attesting to their fascinating ways of doing business. The Take Away from all of this is you absolutely MUST get ready to do = your own thing in 2020 and beyond. Read my Intro again and make certai= n you have all of those documents and Plans in your hands and ready to= implement in TWO WEEKS. If not, keep reading. *=C2=A0=C2=A0=C2=A0=C2=A0=C2=A0=C2=A0=C2=A0=C2=A0=C2=A0=C2=A0=C2=A0=C2= =A0=C2=A0=C2=A0=C2=A0=C2=A0=C2=A0=C2=A0=C2=A0=C2=A0=C2=A0=C2=A0=C2=A0=C2= =A0=C2=A0=C2=A0 * MY RECOMMENDATIONS FOR 2020: 1. NOW, this week, make a Master Plan for 2020, both operationally and= goal wise AND marketing and sales wise. 2. Plan to work like hell every single day of 2020 to survive, unless = the updated version of Harry Potter happens to fall through your trans= om (how many of you even HAVE a transom... ok, how many of you even kn= ow what a transom is?). Plan to PR, Media, promote, get endorsements, reviews, articles, marke= t, sell, Bulk Sale, co brand, co sell, use your authors, use every las= t contact you have, every last ounce of creativity and chutzpah, every= minute and every hour. This is war and if you turn your back for a da= y, someone will try to knock you out of the engagement. 3. Stay aware of what is going on around you politically and economica= lly, in the country and in the industry. Sometimes a break even sale O= NLY gives you back some much needed inventory cash. Sometimes that is = enough. But, most of the time a break even sale is profitable, as I la= id out about two issues ago. 4. Get all the help you can. It IS worth it. If you are ready to give = it up, then make the decision and plan to put it up for sale NOW. 5. Otherwise, have fun! The Take Away from this is things are not going to be a cake walk, des= pite what Fearless Leader is trying to shove down your throats. One of= the few things I agree with Elizabeth Warren about is that the top 1%= are cleaning up and the rest of us have to work like hell to tread wa= ter or better. By the way, her 6% is now 8%... I said 10% last year wh= en it first came up... I am getting closer... *=C2=A0=C2=A0=C2=A0=C2=A0=C2=A0=C2=A0=C2=A0=C2=A0=C2=A0=C2=A0=C2=A0=C2= =A0=C2=A0=C2=A0=C2=A0=C2=A0=C2=A0=C2=A0=C2=A0=C2=A0=C2=A0=C2=A0=C2=A0=C2= =A0=C2=A0=C2=A0 * ARE YOU IN OR OUT FOR 2020 AND BEYOND? This will be quick. If you are OUT, then email me tomorrow and let's discuss just how quic= kly we can get you on the market and sold. Seriously. Right now there = is a shortage of decent publishers and lines... it looks like everyone= is scared to sell into 2020. DO IT NOW and be done by spring. Contact me, confidentially:=C2=A0 mfoner@nplconsult.com mailto:mfoner@= nplconsult.com If you are IN, and I mean ALL IN, for 2020 and beyond... then email me= tomorrow and let's discuss how to create the necessary Skeletal Plans= and then implement them fore 2020 and beyond. DO NOT WAIT ONE MORE DA= Y. I will be happy to consult with you on a skeletal set of plans or in d= epth plans... either way you CAN be up and implementing Plans by the s= econd week of January but only if we speak and work NOW. The Take Away here is to do the five Bullet Points on the first page s= uccessfully, and skeletally, with a small to medium sized publisher sh= ould take anywhere from five to ten hours. An Absolutely tiny investme= nt in future success. In depth might be double the time, but a skeleta= l Plan will get you started in 2020 and we can always come back and fl= esh out the skeleton later in 2020. Let me hear from you. DO NOT DELAY. It's YOUR company at risk, not min= e. I KNOW what I am doing for 2020. *=C2=A0=C2=A0=C2=A0=C2=A0=C2=A0=C2=A0=C2=A0=C2=A0=C2=A0=C2=A0=C2=A0=C2= =A0=C2=A0=C2=A0=C2=A0=C2=A0=C2=A0=C2=A0=C2=A0=C2=A0=C2=A0=C2=A0=C2=A0=C2= =A0=C2=A0=C2=A0 * Companies For Sale & Why Acquisition is the Safest Form of Growth And speaking of selling... NOTE: We still have a few of the companies listed in the last "for sal= e" newsletter for sale. Let me know if any of them could round out you= r portfolio and plans for growth for 2020 and beyond.
 ‌ ‌ ‌ ‌ ‌&= nbsp;‌ ‌ ‌ ‌ ‌ &zwnj= ; ‌ ‌ ‌ ‌ ‌ &zw= nj; ‌ ‌ ‌ ‌ ‌ &= zwnj; ‌ ‌ ‌ ‌ ‌ = ;‌ ‌ ‌ ‌ ‌ ‌&nb= sp;‌ ‌ ‌ ‌ ‌ ‌&= nbsp;‌ ‌ ‌ ‌ ‌ &zwnj= ; ‌ ‌ ‌ ‌ ‌ &zw= nj; ‌ ‌ ‌ ‌ ‌ &= zwnj; ‌ ‌ ‌ ‌ ‌ = ;‌ ‌ ‌ ‌ ‌ ‌&nb= sp;‌ ‌ ‌ ‌ ‌ ‌&= nbsp;‌ ‌ ‌ ‌ ‌ &zwnj= ; ‌  ‌ ‌ ‌ ‌ ‌ ‌&nbs= p;‌ ‌ ‌ ‌ ‌ ‌&n= bsp;‌ ‌ ‌ ‌ ‌ ‌=  ‌ ‌ ‌ ‌ ‌ &zwn= j; ‌ ‌ ‌ ‌ ‌ &z= wnj; ‌ ‌ ‌ ‌ ‌ = ‌ ‌ ‌ ‌ ‌ ‌&nbs= p;‌ ‌ ‌ ‌ ‌ ‌&n= bsp;‌ ‌ ‌ ‌ ‌ ‌=  ‌ ‌ ‌ ‌ ‌ &zwn= j; ‌ ‌ ‌ ‌ ‌ &z= wnj; ‌ ‌ ‌
Having trouble viewing=20 this mail? C= lick here to view it in your browser.
Make sure that you always= get our messages: Add mfoner@nplconsult.com to your contacts.

= Click here to = unsubscribe or update your email address.
3D""

=  

= MARTIN FONER’S PUBLISHING NEWSLETTER

= Either You’re Serious About Success in Publishing= … Or You’re Not

= Volume 2= 4, Number 22

=  

Hi, Everyone…

It is almost Christmas and it IS the end of th= e year.

This will be a quick read. I promise… brief. And as part= of ‘brief’, no comments about how I am taking shortcuts w= ith the language.

 

Need I remind you, as I do every year, that if you have= n’t gotten your act together for 2020, you are TOO LATE. You NEE= D:

·       A Sk= eletal Strategic Plan

·       A S= keletal Marketing Plan, brand and company wide

·       You= should already have your 2020 Editorial Plan in place

·       You= should already have a “pipeline” Plan for titles to marke= t, media, PR, promote, and SELL each title published in 2020

·       A Ske= letal Financial Plan to pay for it all

Because, as I said last time, 2020 is going to be one of the to= ughest years in memory to succeed. My beliefs come from watching and w= orking the industry since 1977. I have seen more than a couple recessi= ons, crashes, political and economic upheavals, and Lord knows what el= se…

We will discuss this shortly.

Meanwhile, let’s get right to everything else.

   &nbs= p;           &n= bsp;           =   *   &nb= sp;           &= nbsp;           = ;         *

Just to get us in the mood… and before I pick on= all of you who aren’t ready for 2020 (see above)… here a= re some more reasons you don’t want to do business with Amazon i= f you don’t have to, or at least use them for what they are good= for and use your other FIFTY Ways to Sell for everything else.=

·       Nike has stopped selling its products on Amazon

= https://www.mytotalretail.com/article/nike-to-stop-selling-merchandise= -on-amazon/#ne=3D1a7db1c16c539adf716222bb1d207222&utm_source=3Dtot= al-retail-report&utm_medium=3Dnewsletter&utm_campaign=3D2019-1= 1-13

Now that might sound counter-productive, particularly for those= who keep screaming at me that Amazon sells lots of their books.

 

·       And her= e is the best synopsis of why companies are doing it… including= a repeat of MY bullet points as to what you are losing by letting Ama= zon control your sales

= https://www.mytotalretail.com/post/why-pulling-out-of-amazon-is-the-sm= artest-decision-for-your-brand/#ne=3D1a7db1c16c539adf716222bb1d207222&= amp;utm_source=3Dtotal-retail-report&utm_medium=3Dnewsletter&u= tm_campaign=3D2019-11-19

So, feel free not to believe what I say, but let some other ret= ail experts weigh in on why they agree. It ain’t rocket science,= folks!

 

·       And I keep calling their marketplace more of a fl= ea market than an online selling platform. And others are now supporti= ng what I saw a couple years back as the real reasons Amazon plays thi= s way. (One more reason to follow).

= https://www.msn.com/en-us/money/companies/how-amazons-quest-for-more-c= heaper-products-has-resulted-in-a-flea-market-of-fakes/ar-BBWKY4E<= /span>

 

·       And des= pite those glossy happy employee ads Amazon runs, the "fast shipping t= o you" model is literally killing employees. Think about that the next= time you just have to have that doggie jacket TOMORROW!

= https://www.msn.com/en-us/money/companies/ruthless-quotas-at-amazon-ar= e-permanently-maiming-employees/ar-BBXiYMX?li=3DBBnb7Kz

That should put you off Amazon for a while. But if not…<= /span>

 

And probably the biggest reason is that Amazon is stealing, cop= ying products that are successful on their platform, and when THEY are= n’t they are ignoring those who do just to collect the fees. I w= on’t bore you with the whole jam of articles I have included in = the last half dozen newsletters attesting to their fascinating ways of= doing business.

 

The Take Away from all of this is you absol= utely MUST get ready to do your own thing in 2020 and beyond. Read my = Intro again and make certain you have all of those documents and Plans= in your hands and ready to implement in TWO WEEKS. If not, keep readi= ng.

     = ;     &nb= sp;           &= nbsp;           = ;           &nb= sp;  *   =            &nbs= p;            <= /span>*

MY RECOMMENDATIONS FOR 2020:

1. NOW, this week, make a Master Plan for 2020, both operationa= lly and goal wise AND marketing and sales wise.

2. Plan to work like hell every single day of 2020 to survive, = unless the updated version of Harry Potter happens to fall through you= r transom (how many of you even HAVE a transom… ok, how many of= you even know what a transom is?).

Plan to PR, Media, promote, get endorsements, reviews, articles= , market, sell, Bulk Sale, co brand, co sell, use your authors, use ev= ery last contact you have, every last ounce of creativity and chutzpah= , every minute and every hour. This is war and if you turn your back f= or a day, someone will try to knock you out of the engagement.<= /p>

3. Stay aware of what is going on around you politically and ec= onomically, in the country and in the industry. Sometimes a break even= sale ONLY gives you back some much needed inventory cash. Sometimes t= hat is enough. But, most of the time a break even sale is profitable, = as I laid out about two issues ago.

4. Get all the help you can. It IS worth it. If you are ready t= o give it up, then make the decision and plan to put it up for sale NO= W.

5. Otherwise, have fun!

 

The Take Away from this is things are not g= oing to be a cake walk, despite what Fearless Leader is trying to shov= e down your throats. One of the few things I agree with Elizabeth Warr= en about is that the top 1% are cleaning up and the rest of us have to= work like hell to tread water or better. By the way, her 6% is now 8%= ... I said 10% last year when it first came up... I am getting closer.= ..

     = ;           &nb= sp;           &= nbsp;           = ;        *         =            &nbs= p;      *

ARE YOU IN OR OUT FOR 2020 AND BEYOND?<= /p>

This will be quick.

 

If you are OUT, then email me tomorrow and let= ’s discuss just how quickly we can get you on the market and sol= d. Seriously. Right now there is a shortage of decent publishers and l= ines… it looks like everyone is scared to sell into 2020. DO IT= NOW and be done by spring.

Contact me, confidentially:&= nbsp; mfoner@nplconsul= t.com

 

If you are IN, and I mean ALL IN, for 2020 and beyond… then email me tomorrow and let’= s discuss how to create the necessary Skeletal Plans and then implemen= t them fore 2020 and beyond. DO NOT WAIT ONE MORE DAY.

I will be happy to consult with you on a skeletal set of plans = or in depth plans… either way you CAN be up and implementing Pl= ans by the second week of January but only if we speak and work NOW.

 

The Take Away here is to do the five Bullet= Points on the first page successfully, and skeletally, with a small t= o medium sized publisher should take anywhere from five to ten hours. = An Absolutely tiny investment in future success. In depth might be dou= ble the time, but a skeletal Plan will get you started in 2020 and we = can always come back and flesh out the skeleton later in 2020.<= /strong>

Let me hear from you. DO NOT DELAY. It’s YOUR company at = risk, not mine. I KNOW what I am doing for 2020.

     = ;           &nb= sp;           &= nbsp;                &nb= sp;  *   =            &nbs= p;            <= /span>*

= Companie= s For Sale & Why Acquisition is the Safest Form of Growth

And speaking of selling…

NOTE: We still have a few of the companies listed in the last &= ldquo;for sale” newsletter for sale. Let me know if any of them = could round out your portfolio and plans for growth for 2020 and beyon= d.

<!·= ;   &nbs= p;   We have the Apple coffee table amazing h= istory book.

<!&middo= t;   &nb= sp;   We have a wonderful Horse Magazine and = we did come close to a sale, just not over the finish line.

<!&middo= t;   &nb= sp;   We have a couple other magazines in Mal= e Feminism, in Religion in the Midwest, and events in specific cities.=

<!&middo= t;   &nb= sp;   And a few long and short lines of title= s from YA to general.

< &mi= ddot;   =     I even have that amazing Map company= … parts were licensed to two companies and the structure and li= censing income and copyrights are still available for sale. Looks like= about $30K a year in fees net plus some inventory and some copyrights= .

I am about to take on a few new companies and title lists. Let = me know what you are looking for at present before the end of the year= .

Just email me at mfoner@nplcons= ult.comSo, why is acquisition such a great activity and insurance poli= cy for your future?

1. When you buy a company/line/group of titles you already know= its history, its current revenue, and likely, what you can do with th= e current to make a larger future number.

2. There is NO publish and pray. You spend money, yes, but it i= s on an already proven product. Could the acquisition numbers and pric= e be a one off…yes, but you’ll see that in the paperwork.= Generally, you pay for what you get. And you get what you pay for.

3. Often you can acquire an entire line or small company for th= e cost of two or three new front list titles. In two years they will b= e back list and generating small revenues, while the acquisition will = still be generating full annual revenues as you did when you acquired = the company.

4. Diversifying lines, genres, subjects can be a strong insuran= ce policy against down turns.

5. And when you are ready to sell, the value of that asset is h= opefully just as strong on the sell side. If you improved the numbers = while you owned the company, then your asset value is higher than what= you paid for it

Need I make any more arguments? I can…just ask.

     = ;           &nb= sp;           &= nbsp;         *       &n= bsp;           =         *

Ok, enough for this short newsletter.

There should be one more newsletter before the end of the year.= One more reminder of what you need to do to be successful in 2020 and= beyond. Maybe one more push to get you on board.

 

And remember, our Comprehensive Complete Book Consult S= ervice is discounted to $2,995 (basic) until December 31st.= Inquire today and I will send you all the details so you can make an = informed decision, this week, before the end of the year.

 

If you want to be removed from this mailing list, simply = either click on the link in the newsletter footer, or send me an email= with the word DELETE, and it will be done. Thanks.

 

© Martin Foner, NPL Publishing Cons= ultants, a division of Professional Publishers Group Corporation. 2019= .   mfoner@nplconsult.com<= /a>

 

Professional Publishers Group Corporation

and NPL Publishing Consultants

Post Office Box 1010 &n= bsp;  Ventura  CA  93002

800-501-6431 x3  &= nbsp; mfoner@nplconsult.com  

= www.ppgcpublishers.com   = www.nplc= onsult.com  <= span style=3D"font-size: 18.0pt; line-height: 107%;">        


This email is being sent to Lojban@loj= ban.org.

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This messag= e was sent by NPL PUBLISHING CONSULTANTS, a Division of Professional P= ublishers Group Corporation | POST OFFICE BOX 1010 | VENTURA, CA 930= 02


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