Received: from mail-3-172.rch001.net ([52.124.3.172]:48858) by stodi.digitalkingdom.org with esmtps (TLSv1.2:ECDHE-RSA-AES256-GCM-SHA384:256) (Exim 4.92) (envelope-from ) id 1ii5Xe-0000HV-Qg for Lojban@lojban.org; Thu, 19 Dec 2019 15:49:19 -0800 DKIM-Signature: v=1; a=rsa-sha256; c=relaxed/relaxed; s=k1; d=sc00.rmdlvry.com; h=From:To:Reply-To:Subject:Message-ID:List-Unsubscribe:List-Unsubscribe-Post: MIME-Version:Content-Type:Date; bh=vZ5i6HlISkMTeU7aflvAhZelCEyGPzwDbS7UtQ2qDj8=; b=ZFjAPW5iF59wkg1jMb9uALyYow5ZH22Cz6OibgcQwZqx1VwRRHDLCTm2w0lgjvsgflgvWGpoorsM K+GgRmoC42zYZTgu6EbYJo2TUJs9B3QY+8UvBvLHxHV9xRWsrU8viinE78QkDOuutSmJoxmQWQ01 CR2p0vQfgq3KfTqKfQE= From: "Martin Foner" To: Reply-To: Subject: THE Things to Cover Quickly Before the End of the Year in Publishing X-BPS1: 7363873 Feedback-ID: 2396805:e3f358ff3e2f409298df36d6dac03a14:marketing:reachmail X-BPS2: 73291 Message-ID: <8eb34d2c-ec59-4883-b507-eb5fbfaa5f66@a.sc00.rmdlvry.com> List-Unsubscribe: , List-Unsubscribe-Post: List-Unsubscribe=One-Click X-Mailer: RM Mailer (v5.4.1038.0) MIME-Version: 1.0 Content-Type: multipart/alternative; boundary="=-lDwBVDJj+tjIpEPwwsOe4g==" Date: Thu, 19 Dec 2019 17:49:14 -0600 X-Spam-Score: -1.9 (-) X-Spam_score: -1.9 X-Spam_score_int: -18 X-Spam_bar: - This is a multi-part message in MIME format. --=-lDwBVDJj+tjIpEPwwsOe4g== Content-Type: text/plain; charset=utf-8 Content-Transfer-Encoding: quoted-printable Having trouble viewing this mail? Click here to view it in your browse= r. http://link.rm0004.net/v/R0WNvhVCgRqmGfTfvjz99Q2 Make sure that you always get our messages: Add mfoner@nplconsult.com = to your contacts. Click here to unsubscribe or update your email address. http://link.rm0004.net/subscription/?t=3DR0WNvhVCgRqmGfTfvjz99Q2 MARTIN FONER'S PUBLISHING NEWSLETTER Either You're Serious About Success in Publishing... Or You're Not Volume 24, Number 23 THE THINGS TO COVER QUICKLY BEFORE THE END OF THE YEAR Hello, Everyone... It is almost Christmas. Unless something earthshaking happens (not unu= sual here in L.A.) this is the last newsletter for 2019. Let me be the 476th person to wish you a Happy Holiday and a Healthy N= ew Year 2020, the year for perfect eyesight. This will be a quick read. I promise... brief. And as part of 'brief',= no comments about how I am taking shortcuts with the language. VERY IMPORTANT If you are a Conservative Republican, or a Moderate Republican, or a D= emocrat, or an Independent, or a Third Party person, or a Non-voter fo= r any number of reasons... or any other adult in the room (except some= one who has already drunk the Fearless Leader Kool-Aid)... you MUST go= to this website, sign up, and support this new organization. It has b= een founded by a group of well known, well connected conservative Repu= blicans, but don't let that fool you... they ARE the adults in the roo= m and want to bring the gyroscope of good government back to our gover= nment. Just read the site... takes maybe 3 or 4 minutes... and you wil= l agree, I am sure. http://link.rm0004.net/go/R0WNvvf7jaraawD9vdRiig2/ http://link.rm0004.= net/go/R0WNvvf7jaraawD9vdRiig2/ QUICK QUESTION IF Fearless Leader has nothing to fear from Impeachment, why didn't he= permit ex-employees or current appointees to testify at the hearings,= and more critically, why isn't he turning over even some of the non c= lassified documents requested by Congress? This is not some reality ga= me show. Might he have something to hide? All the public wants to know= are the facts... not his alternate reality, not the Democrats reality= , but the facts. OPEN ACCESS Speaking of Fearless Leader, it seems, and we cannot yet confirm, the = Administration will be issuing an Executive Order to immediately relea= se all scientific research/papers to the public upon completion. This = is a tricky topic but over 125 professional organizations, including t= he AAP, oppose this once again theft of power from Congress, for a var= iety of reasons. If this applies to you, best go look up any number of= sources on what is going there. http://link.rm0004.net/go/R0WNvvByILq315T9XcZm5g2/ http://link.rm0004.= net/go/R0WNvvByILq315T9XcZm5g2/ TARIFFS One FACT here just to keep it all legit... China, the country, has not= paid ONE DIME of the tariffs that Fearless Leader claims. The United = States companies who import goods from China have paid EVERY DIME of t= hese tariffs. Note... the tariffs on Children's Books due to be imposed on December = 15th have been temporarily suspended. I won't comment further. SALES ARE DOWN AND THAT SPELLS TROUBLE FOR PUBLISHERS Current survey of college bookstores show sales are down almost 25% JU= ST THIS SEMESTER! This continues a five year decline. http://link.rm0004.net/go/R0WNvvGLYOGe6CL47y-A8A2/ http://link.rm0004.= net/go/R0WNvvGLYOGe6CL47y-A8A2/ And Bookstores in general are getting hit... if memory serves, October= number is down 5%. And bookstores still alive are getting unionized, as in the recent cas= e in NYC... this cannot be good news for bookstores. Period. None of this is good news for publishers, either. BUT IT IS A REMINDER YOU HAVE TO FIND OTHER OUTLETS FOR SALES IN 2020. BREXIT IS GOING TO BE A PAIN FOR PUBLISHERS The attached article focuses on UK publisher issues, but US publishers= , other than the big boys, are going to have these and other problems,= including now having to secure 'mainland' European distribution separ= ately from UK distribution because a UK distributor is going to have t= he issues in the article, plus plus. http://link.rm0004.net/go/R0WNvvIq86UqlcsN53BRcg2/ http://link.rm0004.= net/go/R0WNvvIq86UqlcsN53BRcg2/ Welcome to publishing in the age of 'populism'. YOUR STRATEGIC PLAN FOR 2020 Need I remind you, as I do every year, that if you haven't gotten your= act together for 2020, and do it RIGHT NOW... it is going to be TOO L= ATE to achieve your goals for 2020. You NEED: =C2=B7=C2=A0=C2=A0=C2=A0=C2=A0=C2=A0=C2=A0 A Skeletal Strategic Plan =C2=B7=C2=A0=C2=A0=C2=A0=C2=A0=C2=A0=C2=A0 A Skeletal Marketing Plan, = brand and company wide =C2=B7=C2=A0=C2=A0=C2=A0=C2=A0=C2=A0=C2=A0 You should already have you= r 2020 Editorial Plan in place =C2=B7=C2=A0=C2=A0=C2=A0=C2=A0=C2=A0=C2=A0 You should already have a "= pipeline" Plan for titles to market, media, PR, promote, and SELL each= title published in 2020 =C2=B7=C2=A0=C2=A0=C2=A0=C2=A0=C2=A0=C2=A0 A Skeletal Financial Plan t= o pay for it all Because, as I said last time, 2020 is going to be one of the toughest = years in memory to succeed. My beliefs come from watching and working = the industry since 1977. Without sounding egotistical, there is a reas= on I have been referred to as "a scholar of the publishing industry". = (I prefer to call myself a futurist.) If you need help with this, contact me NOW!=C2=A0 mfoner@nplconsult.co= m mailto:mfoner@nplconsult.com ARE YOU IN OR OUT FOR 2020 AND BEYOND? This will be quick. If you are OUT, then email me tomorrow and let's discuss just how quic= kly we can get you on the market and sold. Seriously. Right now there = is a shortage of decent publishers and lines... it looks like everyone= is scared to sell into 2020. DO IT NOW and be done by spring. Contact me, confidentially:=C2=A0 mailto:mfoner@nplconsult.com PUBLISHERS FOR SALE, AND A FEW COMING SOON! And speaking of selling... NOTE: We still have a few of the companies listed in the last "for sal= e" newsletter for sale. Let me know if any of them could round out you= r portfolio and plans for growth for 2020 and beyond.
 ‌ ‌ ‌ ‌ ‌&= nbsp;‌ ‌ ‌ ‌ ‌ &zwnj= ; ‌ ‌ ‌ ‌ ‌ &zw= nj; ‌ ‌ ‌ ‌ ‌ &= zwnj; ‌ ‌ ‌ ‌ ‌ = ;‌ ‌ ‌ ‌ ‌ ‌&nb= sp;‌ ‌ ‌ ‌ ‌ ‌&= nbsp;‌ ‌ ‌ ‌ ‌ &zwnj= ; ‌ ‌ ‌ ‌ ‌ &zw= nj; ‌ ‌ ‌ ‌ ‌ &= zwnj; ‌ ‌ ‌ ‌ ‌ = ;‌ ‌ ‌ ‌ ‌ ‌&nb= sp;‌ ‌ ‌ ‌ ‌ ‌&= nbsp;‌ ‌ ‌ ‌ ‌ &zwnj= ; ‌  ‌ ‌ ‌ ‌ ‌ ‌&nbs= p;‌ ‌ ‌ ‌ ‌ ‌&n= bsp;‌ ‌ ‌ ‌ ‌ ‌=  ‌ ‌ ‌ ‌ ‌ &zwn= j; ‌ ‌ ‌ ‌ ‌ &z= wnj; ‌ ‌ ‌ ‌ ‌ = ‌ ‌ ‌ ‌ ‌ ‌&nbs= p;‌ ‌ ‌ ‌ ‌ ‌&n= bsp;‌ ‌ ‌ ‌ ‌ ‌=  ‌ ‌ ‌ ‌ ‌ &zwn= j; ‌ ‌ ‌ ‌ ‌ &z= wnj; ‌ ‌ ‌
Having trouble viewing=20 this mail? C= lick here to view it in your browser.
Make sure that you always= get our messages: Add mfoner@nplconsult.com to your contacts.

= Click here to = unsubscribe or update your email address.
3D""

 

= MARTIN FONER’S PUBLISHING NEWSLETTER

= Either You’re Serious About Success in Publishing= … Or You’re Not

= Volume 2= 4, Number 23

= THE THINGS TO COVER QUICKLY BEFORE THE END OF THE Y= EAR

 

Hello, Everyone…

It is almost Christmas. Unless something earthshaking happens (= not unusual here in L.A.) this is the last newsletter for 2019.=

Let me be the 476th person to wish you a Happy Holid= ay and a Healthy New Year 2020, the year for perfect eyesight.<= /p>

This will be a quick read. I promise… brief. And as part= of ‘brief’, no comments about how I am taking shortcuts w= ith the language.

 

VERY IMPORTANT

If you are a Conservative Republican, or a Moderate Republican,= or a Democrat, or an Independent, or a Third Party person, or a Non-v= oter for any number of reasons… or any other adult in the room = (except someone who has already drunk the Fearless Leader Kool-Aid)&he= llip; you MUST go to this website, sign up, and suppo= rt this new organization. It has been founded by a group of well known= , well connected conservative Republicans, but don’t let that fo= ol you… they ARE the adults in the room and want to bring the g= yroscope of good government back to our government. Just read the site= … takes maybe 3 or 4 minutes… and you will agree, I am s= ure.

= https://lincolnproject.us/

 

QUICK QUESTION

IF Fearless Leader has nothing to fear from Impeachment= , why didn’t he permit ex-employees or current appointees to tes= tify at the hearings, and more critically, why isn’t he turning = over even some of the non classified documents requested by Congress? = This is not some reality game show. Might he have something to= hide? All the public wants to know are the facts… not= his alternate reality, not the Democrats reality, but the facts.

 

OPEN ACCESS

Speaking of Fearless Leader, it seems, and we cannot yet confir= m, the Administration will be issuing an Executive Order to immediatel= y release all scientific research/papers to the public upon completion= . This is a tricky topic but over 125 professional organizations, incl= uding the AAP, oppose this once again theft of power from Congress, fo= r a variety of reasons. If this applies to you, best go look up any nu= mber of sources on what is going there.

= https://www.publishersweekly.com/pw/by-topic/digital/copyright/article= /82026-is-trump-preparing-to-order-public-access-to-taxpayer-funded-re= search.html

 

TARIFFS

One FACT here just to keep it all legit… China, the coun= try, has not paid ONE DIME of the tariffs that Fearless Leader claims.= The United States companies who import goods from China have paid EVE= RY DIME of these tariffs.

Note… the tariffs on Children’s Books due to be im= posed on December 15th have been temporarily suspended. I w= on’t comment further.

 

SALES ARE DOWN AND THAT SPELLS TROUBLE FOR PUBLISHERS

Current survey of college bookstores show sales are down almost= 25% JUST THIS SEMESTER! This continues a five year decline.

= https://www.bookbusinessmag.com/aggregatedcontent/aap-us-student-spend= ing-on-college-materials-down-23-percent-in-fall-semester-2/#ne=3D1a7d= b1c16c539adf716222bb1d207222&utm_source=3Dbook-business-insight&am= p;utm_medium=3Dnewsletter&utm_campaign=3D2019-12-19

And Bookstores in general are getting hit… if memory ser= ves, October number is down 5%.

And bookstores still alive are getting unionized, as in the rec= ent case in NYC… this cannot be good news for bookstores. Perio= d.

None of this is good news for publishers, either.

BUT IT IS A REMINDER YOU HAVE TO FIND OTHER OUTLETS FOR SAL= ES IN 2020.

 

BREXIT IS GOING TO BE A PAIN FOR PUBLISHERS

The attached article focuses on UK publisher issues, but US pub= lishers, other than the big boys, are going to have these and other pr= oblems, including now having to secure ‘mainland’ European= distribution separately from UK distribution because a UK distributor= is going to have the issues in the article, plus plus.

= https://theboar.org/2019/12/effect-no-deal-brexit-independent-publishe= rs/

Welcome to publishing in the age of ‘populism’.

 

YOUR STRATEGIC PLAN FOR 2020

 

Need I remind you, as I do every year, that if you have= n’t gotten your act together for 2020, and do it RIGHT NOW&helli= p; it is going to be TOO LATE to achieve your goals for 2020. You NEED= :

·       A Sk= eletal Strategic Plan

·       A S= keletal Marketing Plan, brand and company wide

·       You= should already have your 2020 Editorial Plan in place

·       You= should already have a “pipeline” Plan for titles to marke= t, media, PR, promote, and SELL each title published in 2020

·       A Ske= letal Financial Plan to pay for it all

Because, as I said last time, 2020 is going to be one of the to= ughest years in memory to succeed. My beliefs come from watching and w= orking the industry since 1977. Without sounding egotistical, there is= a reason I have been referred to as “a scholar of the publishin= g industry”. (I prefer to call myself a futurist.)

If you need help with this, contact me NOW!  = mfoner@nplconsult.com

 

ARE YOU IN OR OUT FOR 2020 AND BEYOND?<= /p>

This will be quick.

If you are OUT, then email me tomorrow and let’s discuss = just how quickly we can get you on the market and sold. Seriously. Rig= ht now there is a shortage of decent publishers and lines… it l= ooks like everyone is scared to sell into 2020. DO IT NOW and be done = by spring.

Contact me, confidentially:&= nbsp; mfoner@nplconsult.com

 

PUBLISHERS FOR SALE, AND A FEW COMING SOON!

And speaking of selling…

NOTE: We still have a few of the companies listed in the last &= ldquo;for sale” newsletter for sale. Let me know if any of them = could round out your portfolio and plans for growth for 2020 and beyon= d.

<! &= middot;  &nbs= p;    We have the Apple coffee table ama= zing history book.

  &nbs= p; ·       We have a w= onderful Horse Magazine and we did come close to a sale, just not over= the finish line.

<  · &nbs= p;     We have a couple other magazin= es in Male Feminism, in Religion in the Midwest, and events in specifi= c cities.

<! = ·  &nb= sp;    And a few long and short lines of= titles from YA to general.

   = ·=        I even have that a= mazing Map company… parts were licensed to two companies and th= e structure and licensing income and copyrights are still available fo= r sale. Looks like about $30K a year in fees net plus some inventory a= nd some copyrights.

Just email me at mfoner@nplcons= ult.com 

And what is NEW, or almost ready to go on the market?

<!    ·&nb= sp;      A company that makes = clothing patterns custom to a person’s measurements by computer,= including the computer and software. Would be an amazing adjunct to a= n ecommerce clothing company. Affordable considering the programming d= one to make it happen.

<!    ·&nbs= p;      An author, expert in t= he field of Men’s Issues, with a few dozen titles plus accumulat= ion of articles to convert to books, ebooks, website eyeballs and onli= ne courses, a variety of available assets.

Just email ne at mfone= r@nplconsult.com.

 

ELIZABETH WARREN’S WEALTH TAX DOESN’T WORK<= /span>

For any of us who actually care, she has bumped her numbers rec= ently from 6% on $1BN+ to 8% on $1BN+. In eight short years she would = reduce a $10BN fortune to $2BN. While this doesn’t impact you or= me, likely, we just don’t go around and steal people’s fo= rtunes in this country. Now, see why history says it won’t work.=

https://www.bloomberg.com/opinion/articles/2019-11-14/= france-s-wealth-tax-should-be-a-warning-for-warren-and-sanders

 

YOU WILL WANT TO TAKE ADVANTAGE OF THIS… NOW!

PROFESSIONAL EDITING, PROOFING, MECHANICALS, AND EVEN G= HOSTWRITING…

Our current pricing for these services is expiring in two weeks= , end of the year. At least the editing and proofing package… w= e will copy edit AND proofread your manuscript, artic= les, whatever… 5,000 word minimum… for THREE CEN= TS A WORD.

We can do mechanicals and layout, contact us for pricing.

AND, we can do ghostwriting… sorry, live people, no ghos= ts. Contact us for pricing for your project.

Professional, fast turn, inexpensive.  mfoner= @nplconsult.com

 

NEW CALIFORNIA FREELANCE LAW STARTING JANUARY 1ST<= /sup>

In the simple form, companies using freelancers IN California w= ill have to limit their work to 35 or less “uses” in a yea= r or face the prospect of the freelancer being called an employee, wit= h all the costs, taxes, responsibilities, and joy associated with that= . Yes, you read it right. It was designed to help out Lyft and Uber dr= ivers to make them employees, but it has screwed up the publishing wor= ld, as well as many other freelance heavy businesses. If this applies&= hellip; read on:

= https://www.publishersweekly.com/pw/by-topic/industry-news/publisher-n= ews/article/81992-publishers-brace-for-california-labor-law-changes.ht= ml

 

Ok, enough for this short newsletter.

This is the last newsletter before the end of the year. Last re= minder of what you need to do to be successful in 2020 and beyond. May= be one more push to get you on board.

 

And remember, our Comprehensive Complete Book Consult S= ervice is discounted to $2,995 (basic) until December 31st.= Inquire today and I will send you all the details so you can make an = informed decision, this week, before the end of the year.

 

If you want to be removed from this mailing list, simply = either click on the link in the newsletter footer, or send me an email= with the word DELETE. Thanks.

© Martin Foner, NPL Publishing Cons= ultants, a division of Professional Publishers Group Corporation. 2019= .   mfoner@nplconsult.com<= /a>

Professional Publishers Group Corporation

and NPL Publishing Consultants

Post Office Box 1010 &n= bsp;  Ventura  CA  93002

800-501-6431 x3  &= nbsp; mfoner@nplconsult.com  

www.ppgcpublishers.com   = www.nplconsult.com 

This email is being sent to Lojban@loj= ban.org.

Use this link to be del= eted or to update your email address


This messag= e was sent by NPL PUBLISHING CONSULTANTS, a Division of Professional P= ublishers Group Corporation | POST OFFICE BOX 1010 | VENTURA, CA 930= 02


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