Date: Sat, 7 Dec 2013 22:31:38 +0800
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 Content preview:  —————————————————————————————————————
    【 经 销 商 管 理 与 终 端 销 量 提 升 】 ——新形势下市场销量倍增之道
    —————————————————————————————————————
    时 间：2013年12月13-14日(上 海) 时 间：2013年12月28-29日(广
    州) —————————————————————————————————————
    ●课—程—对—象：总经理、营销副总、区域经理、� 道经理、市场经理以及有潜质
    的销售人员 —————————————————————————————————————
    ●课—程—背—景： 面对竞争激烈的区域市场，� 有方向感吗
    ？� 是否懂得� �据自己公司的政策和有限 资源制定一套区域规划作战方案？去进行区域市场开发
    、管理与提升，做到有计划的 推广。可是，一流的产品却找到二流的经销商
    ，市场怎能做起来？� 道政策是要求做 代理，经销商却热衷于自己卖零售
    ，� 心去布局和扩大分销；厂家一片苦心出台各项 提升市场氛围的推广政策
    ，经销商却大打折扣。钱被拿走了，该做的事却没做。营销
    政策难以执行 ，产品陈列面越来越小，每月销量上不去，经销商信心起不来，叫我如
    何是好 ？� 道冲突八成与厂家营销政策执行有关，可又有�
    个销售经理真正发挥好公 司政策和 把准经销商的赢利模式？大多销售经理�
    法与经销商平等沟通，压销售任务 方法笨拙，窜货冲突处理犹如“鸡同鸭讲”。尤其销售人员频繁变动，回款、乱价、
    窜货等� 道历史问题不断累积 ，经销商怨声四起，经销商怎么管控？大牌经销商很牛，
    常常狮子大开口 ；小经销商实力弱很难招兵买马。如何让各区域经销商紧跟品牌的发
    展，转变观念，听话合作，快速反应与有效执行？来吧！2011版《市场开发与经销商
    管理》（2 天），将为� [...] 
 
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