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Subject: =?utf-8?Q?What=20can=20you=20buy=20on=20Facebook=20for=20$2.44=3F?=
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Local social media solutions

View this email in your browser (http://us7.campaign-archive1.com/?u=3D21c=
8db7d52c2ab83fd2d2d26a&id=3Dbe3bc391d5&e=3Daa58718a61)

http://moreinfo.engage121.com/complete/?utm_source=3DEngage121+Social+Medi=
a+News&utm_campaign=3Dbe3bc391d5-Mass_Email_FB_2_444_11_2014&utm_medium=3D=
email&utm_term=3D0_58f65d1095-be3bc391d5-83867105


** 1 Qualified Lead
And=2C that's not bad considering an industry average cost of $15 per lead=
 among B2C businesses.
------------------------------------------------------------
------------------------------------------------------------
Here's how one specialty retail client used Facebook to create a $2.44 cos=
t Per Lead:
Facebook user impressions

156=2C400 Impressions

Facebook allows precision targeting to your customers and your prospects.=
 And=2C ask us about Facebook Custom Audiences.

Facebook clicks

884 Clicks

Dozens of metrics (such as clicks=2C likes=2C shares and comments) inform=
 you exactly how each marketing campaign performs.

Facebook target

168 Leads

Engage121 provides the tools to turn Facebook engagement into actionable l=
eads on a local or national level=2C including integration directly into y=
our CRM or fulfillment engine.

http://moreinfo.engage121.com/complete/?utm_source=3DEngage121+Social+Medi=
a+News&utm_campaign=3Dbe3bc391d5-Mass_Email_FB_2_444_11_2014&utm_medium=3D=
email&utm_term=3D0_58f65d1095-be3bc391d5-83867105
http://www.engage121.com/assets/Specialty_Retail_Case_Study.pdf?utm_source=
=3DEngage121+Social+Media+News&utm_campaign=3Dbe3bc391d5-Mass_Email_FB_2_4=
44_11_2014&utm_medium=3Demail&utm_term=3D0_58f65d1095-be3bc391d5-=
83867105
Read our case study (http://www.engage121.com/assets/Specialty_Retail_Case=
_Study.pdf?utm_source=3DEngage121+Social+Media+News&utm_campaign=3Dbe3bc39=
1d5-Mass_Email_FB_2_444_11_2014&utm_medium=3Demail&utm_term=3D0_58f65d1095=
-be3bc391d5-83867105) about one specialty retail franchise regularl=
y producing a $2.44 cost per lead.

=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=
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Copyright =C2=A9 2014 Engage121=2C All rights reserved.
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Our mailing address is:
Engage121
20 Glover Avenue=2C Norwalk=2C CT
2nd Floor
Norwalk=2C CT 06850
USA
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order-top: 0;border-bottom: 0;">
                                        <tr>
                                        =09<td valign=3D"top" class=3D"pre=
headerContainer" style=3D"padding-top: 9px;mso-table-lspace: 0pt;mso-table=
-rspace: 0pt;-ms-text-size-adjust: 100%;-webkit-text-size-adjust: 100%;"><=
table border=3D"0" cellpadding=3D"0" cellspacing=3D"0" width=3D"100%" clas=
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t: 100%;">
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ble-lspace: 0pt;mso-table-rspace: 0pt;-ms-text-size-adjust: 100%;-webkit-t=
ext-size-adjust: 100%;">

                <table align=3D"left" border=3D"0" cellpadding=3D"0" cells=
pacing=3D"0" width=3D"366" class=3D"mcnTextContentContainer" style=3D"bord=
er-collapse: collapse;mso-table-lspace: 0pt;mso-table-rspace: 0pt;-ms-text=
-size-adjust: 100%;-webkit-text-size-adjust: 100%;">
                    <tbody><tr>

                        <td valign=3D"top" class=3D"mcnTextContent" style=
=3D"padding-top: 9px;padding-left: 18px;padding-bottom: 9px;padding-right:=
 0;mso-table-lspace: 0pt;mso-table-rspace: 0pt;-ms-text-size-adjust: 100%;=
-webkit-text-size-adjust: 100%;color: #606060;font-family: Helvetica;font-=
size: 11px;line-height: 125%;text-align: left;">

                            Local social media solutions
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                <table align=3D"right" border=3D"0" cellpadding=3D"0" cell=
spacing=3D"0" width=3D"197" class=3D"mcnTextContentContainer" style=3D"bor=
der-collapse: collapse;mso-table-lspace: 0pt;mso-table-rspace: 0pt;-ms-tex=
t-size-adjust: 100%;-webkit-text-size-adjust: 100%;">
                    <tbody><tr>

                        <td valign=3D"top" class=3D"mcnTextContent" style=
=3D"padding-top: 9px;padding-right: 18px;padding-bottom: 9px;padding-left:=
 0;mso-table-lspace: 0pt;mso-table-rspace: 0pt;-ms-text-size-adjust: 100%;=
-webkit-text-size-adjust: 100%;color: #606060;font-family: Helvetica;font-=
size: 11px;line-height: 125%;text-align: left;">

                            <a href=3D"http://us7.campaign-archive1.com/?u=
=3D21c8db7d52c2ab83fd2d2d26a&id=3Dbe3bc391d5&e=3Daa58718a61" target=3D"_blan=
k" style=3D"word-wrap: break-word;-ms-text-size-adjust: 100%;-webkit-text-=
size-adjust: 100%;color: #606060;font-weight: normal;text-decoration: unde=
rline;">View this email in your browser</a>
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            </td>
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    </tbody>
</table></td>
                                        </tr>
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                                    <!-- // END PREHEADER -->
                                </td>
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                            <tr>
                                <td align=3D"center" valign=3D"top" style=
=3D"mso-table-lspace: 0pt;mso-table-rspace: 0pt;-ms-text-size-adjust: 100%=
;-webkit-text-size-adjust: 100%;">
                                    <!-- BEGIN HEADER // -->
                                    <table border=3D"0" cellpadding=3D"0"=
 cellspacing=3D"0" width=3D"600" id=3D"templateHeader" style=3D"border-col=
lapse: collapse;mso-table-lspace: 0pt;mso-table-rspace: 0pt;-ms-text-size-=
adjust: 100%;-webkit-text-size-adjust: 100%;background-color: #FFFFFF;bord=
er-top: 0;border-bottom: 0;">
                                        <tr>
                                            <td valign=3D"top" class=3D"he=
aderContainer" style=3D"mso-table-lspace: 0pt;mso-table-rspace: 0pt;-ms-te=
xt-size-adjust: 100%;-webkit-text-size-adjust: 100%;"><table border=3D"0"=
 cellpadding=3D"0" cellspacing=3D"0" width=3D"100%" class=3D"mcnImageBlock=
" style=3D"border-collapse: collapse;mso-table-lspace: 0pt;mso-table-rspac=
e: 0pt;-ms-text-size-adjust: 100%;-webkit-text-size-adjust: 100%;">
    <tbody class=3D"mcnImageBlockOuter">
            <tr>
                <td valign=3D"top" style=3D"padding: 9px;mso-table-lspace:=
 0pt;mso-table-rspace: 0pt;-ms-text-size-adjust: 100%;-webkit-text-size-ad=
just: 100%;" class=3D"mcnImageBlockInner">
                    <table align=3D"left" width=3D"100%" border=3D"0" cell=
padding=3D"0" cellspacing=3D"0" class=3D"mcnImageContentContainer" style=
=3D"border-collapse: collapse;mso-table-lspace: 0pt;mso-table-rspace: 0pt;=
-ms-text-size-adjust: 100%;-webkit-text-size-adjust: 100%;">
                        <tbody><tr>
                            <td class=3D"mcnImageContent" valign=3D"top" s=
tyle=3D"padding-right: 9px;padding-left: 9px;padding-top: 0;padding-bottom=
: 0;mso-table-lspace: 0pt;mso-table-rspace: 0pt;-ms-text-size-adjust: 100%=
;-webkit-text-size-adjust: 100%;">

                                    <a href=3D"http://engage121.us7.list-m=
anage.com/track/click?u=3D21c8db7d52c2ab83fd2d2d26a&id=3Dd81ff81676&e=3D=
aa58718a61" title=3D"" class=3D"" target=3D"_blank" style=3D"word-wrap: bre=
ak-word;-ms-text-size-adjust: 100%;-webkit-text-size-adjust: 100%;">
                                        <img align=3D"left" alt=3D"" src=
=3D"https://gallery.mailchimp.com/21c8db7d52c2ab83fd2d2d26a/images/GenAMP_=
FB_Funnel_Jon_s_Email_header.jpg" width=3D"564" style=3D"max-width: 798px;=
padding-bottom: 0;display: inline !important;vertical-align: bottom;border=
: 0;outline: none;text-decoration: none;-ms-interpolation-mode: bicubic;"=
 class=3D"mcnImage">
                                    </a>

                            </td>
                        </tr>
                    </tbody></table>
                </td>
            </tr>
    </tbody>
</table><table border=3D"0" cellpadding=3D"0" cellspacing=3D"0" width=3D"1=
00%" class=3D"mcnTextBlock" style=3D"border-collapse: collapse;mso-table-l=
space: 0pt;mso-table-rspace: 0pt;-ms-text-size-adjust: 100%;-webkit-text-s=
ize-adjust: 100%;">
    <tbody class=3D"mcnTextBlockOuter">
        <tr>
            <td valign=3D"top" class=3D"mcnTextBlockInner" style=3D"mso-ta=
ble-lspace: 0pt;mso-table-rspace: 0pt;-ms-text-size-adjust: 100%;-webkit-t=
ext-size-adjust: 100%;">

                <table align=3D"left" border=3D"0" cellpadding=3D"0" cells=
pacing=3D"0" width=3D"600" class=3D"mcnTextContentContainer" style=3D"bord=
er-collapse: collapse;mso-table-lspace: 0pt;mso-table-rspace: 0pt;-ms-text=
-size-adjust: 100%;-webkit-text-size-adjust: 100%;">
                    <tbody><tr>

                        <td valign=3D"top" class=3D"mcnTextContent" style=
=3D"padding-top: 9px;padding-right: 18px;padding-bottom: 9px;padding-left:=
 18px;mso-table-lspace: 0pt;mso-table-rspace: 0pt;-ms-text-size-adjust: 10=
0%;-webkit-text-size-adjust: 100%;color: #606060;font-family: Helvetica;fo=
nt-size: 15px;line-height: 150%;text-align: left;">

                            <h4 class=3D"null" style=3D"text-align: center=
;margin: 0;padding: 0;display: block;font-family: Helvetica;font-size: 16p=
x;font-style: normal;font-weight: bold;line-height: 125%;letter-spacing: n=
ormal;color: #808080 !important;"><span style=3D"color:#2a3b8d"><span clas=
s=3D"mc-toc-title"><span style=3D"font-size:32px">1 Qualified Lead</span><=
/span></span><br>
<span style=3D"line-height:1.6em">And=2C that's not bad considering an&nbs=
p;industry average cost of $15 per lead among B2C businesses.</span></h4>

<hr>
<div style=3D"text-align: center;"><span style=3D"font-size:24px">Here's h=
ow one specialty retail client used Facebook to create a <em><strong>$2.44=
 cost Per Lead</strong></em>:</span>&nbsp;</div>

                        </td>
                    </tr>
                </tbody></table>

            </td>
        </tr>
    </tbody>
</table></td>
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                                    </table>
                                    <!-- // END HEADER -->
                                </td>
                            </tr>
                            <tr>
                                <td align=3D"center" valign=3D"top" style=
=3D"mso-table-lspace: 0pt;mso-table-rspace: 0pt;-ms-text-size-adjust: 100%=
;-webkit-text-size-adjust: 100%;">
                                    <!-- BEGIN BODY // -->
                                    <table border=3D"0" cellpadding=3D"0"=
 cellspacing=3D"0" width=3D"600" id=3D"templateBody" style=3D"border-colla=
pse: collapse;mso-table-lspace: 0pt;mso-table-rspace: 0pt;-ms-text-size-ad=
just: 100%;-webkit-text-size-adjust: 100%;background-color: #FFFFFF;border=
-top: 0;border-bottom: 0;">
                                        <tr>
                                            <td valign=3D"top" class=3D"bo=
dyContainer" style=3D"mso-table-lspace: 0pt;mso-table-rspace: 0pt;-ms-text=
-size-adjust: 100%;-webkit-text-size-adjust: 100%;"><table border=3D"0" ce=
llpadding=3D"0" cellspacing=3D"0" width=3D"100%" class=3D"mcnCaptionBlock"=
 style=3D"border-collapse: collapse;mso-table-lspace: 0pt;mso-table-rspace=
: 0pt;-ms-text-size-adjust: 100%;-webkit-text-size-adjust: 100%;">
    <tbody class=3D"mcnCaptionBlockOuter">
        <tr>
            <td class=3D"mcnCaptionBlockInner" valign=3D"top" style=3D"pad=
ding: 9px;mso-table-lspace: 0pt;mso-table-rspace: 0pt;-ms-text-size-adjust=
: 100%;-webkit-text-size-adjust: 100%;">




<table border=3D"0" cellpadding=3D"0" cellspacing=3D"0" class=3D"mcnCaptio=
nRightContentOuter" width=3D"100%" style=3D"border-collapse: collapse;mso-=
table-lspace: 0pt;mso-table-rspace: 0pt;-ms-text-size-adjust: 100%;-webkit=
-text-size-adjust: 100%;">
    <tbody><tr>
        <td valign=3D"top" class=3D"mcnCaptionRightContentInner" style=3D"=
padding: 0 9px;mso-table-lspace: 0pt;mso-table-rspace: 0pt;-ms-text-size-a=
djust: 100%;-webkit-text-size-adjust: 100%;">
            <table align=3D"left" border=3D"0" cellpadding=3D"0" cellspaci=
ng=3D"0" class=3D"mcnCaptionRightImageContentContainer" style=3D"border-co=
llapse: collapse;mso-table-lspace: 0pt;mso-table-rspace: 0pt;-ms-text-size=
-adjust: 100%;-webkit-text-size-adjust: 100%;">
                <tbody><tr>
                    <td class=3D"mcnCaptionRightImageContent" valign=3D"to=
p" style=3D"mso-table-lspace: 0pt;mso-table-rspace: 0pt;-ms-text-size-adju=
st: 100%;-webkit-text-size-adjust: 100%;">



                        <img alt=3D"Facebook user impressions" src=3D"http=
s://gallery.mailchimp.com/21c8db7d52c2ab83fd2d2d26a/images/Facebook_user_i=
mpression.jpg" width=3D"150" style=3D"max-width: 150px;border: 0;outline:=
 none;text-decoration: none;-ms-interpolation-mode: bicubic;vertical-align=
: bottom;" class=3D"mcnImage">



                    </td>
                </tr>
            </tbody></table>
            <table class=3D"mcnCaptionRightTextContentContainer" align=3D"=
right" border=3D"0" cellpadding=3D"0" cellspacing=3D"0" width=3D"352" styl=
e=3D"border-collapse: collapse;mso-table-lspace: 0pt;mso-table-rspace: 0pt=
;-ms-text-size-adjust: 100%;-webkit-text-size-adjust: 100%;">
                <tbody><tr>
                    <td valign=3D"top" class=3D"mcnTextContent" style=3D"m=
so-table-lspace: 0pt;mso-table-rspace: 0pt;-ms-text-size-adjust: 100%;-web=
kit-text-size-adjust: 100%;color: #606060;font-family: Helvetica;font-size=
: 15px;line-height: 150%;text-align: left;">
                        <div style=3D"text-align: center;"><span style=3D"=
color:#2a3b8d"><span style=3D"font-size:32px">156=2C400 Impressions</span>=
</span></div>

<div style=3D"text-align: left;"><br>
Facebook allows precision targeting to your customers and your prospects.=
 And=2C ask us about Facebook Custom Audiences.</div>

                    </td>
                </tr>
            </tbody></table>
        </td>
    </tr>
</tbody></table>




            </td>
        </tr>
    </tbody>
</table><table border=3D"0" cellpadding=3D"0" cellspacing=3D"0" width=3D"1=
00%" class=3D"mcnCaptionBlock" style=3D"border-collapse: collapse;mso-tabl=
e-lspace: 0pt;mso-table-rspace: 0pt;-ms-text-size-adjust: 100%;-webkit-tex=
t-size-adjust: 100%;">
    <tbody class=3D"mcnCaptionBlockOuter">
        <tr>
            <td class=3D"mcnCaptionBlockInner" valign=3D"top" style=3D"pad=
ding: 9px;mso-table-lspace: 0pt;mso-table-rspace: 0pt;-ms-text-size-adjust=
: 100%;-webkit-text-size-adjust: 100%;">




<table border=3D"0" cellpadding=3D"0" cellspacing=3D"0" class=3D"mcnCaptio=
nRightContentOuter" width=3D"100%" style=3D"border-collapse: collapse;mso-=
table-lspace: 0pt;mso-table-rspace: 0pt;-ms-text-size-adjust: 100%;-webkit=
-text-size-adjust: 100%;">
    <tbody><tr>
        <td valign=3D"top" class=3D"mcnCaptionRightContentInner" style=3D"=
padding: 0 9px;mso-table-lspace: 0pt;mso-table-rspace: 0pt;-ms-text-size-a=
djust: 100%;-webkit-text-size-adjust: 100%;">
            <table align=3D"left" border=3D"0" cellpadding=3D"0" cellspaci=
ng=3D"0" class=3D"mcnCaptionRightImageContentContainer" style=3D"border-co=
llapse: collapse;mso-table-lspace: 0pt;mso-table-rspace: 0pt;-ms-text-size=
-adjust: 100%;-webkit-text-size-adjust: 100%;">
                <tbody><tr>
                    <td class=3D"mcnCaptionRightImageContent" valign=3D"to=
p" style=3D"mso-table-lspace: 0pt;mso-table-rspace: 0pt;-ms-text-size-adju=
st: 100%;-webkit-text-size-adjust: 100%;">



                        <img alt=3D"Facebook clicks" src=3D"https://galler=
y.mailchimp.com/21c8db7d52c2ab83fd2d2d26a/images/Facebook_Click_White_Circ=
le.jpg" width=3D"150" style=3D"max-width: 150px;border: 0;outline: none;te=
xt-decoration: none;-ms-interpolation-mode: bicubic;vertical-align: bottom=
;" class=3D"mcnImage">



                    </td>
                </tr>
            </tbody></table>
            <table class=3D"mcnCaptionRightTextContentContainer" align=3D"=
right" border=3D"0" cellpadding=3D"0" cellspacing=3D"0" width=3D"352" styl=
e=3D"border-collapse: collapse;mso-table-lspace: 0pt;mso-table-rspace: 0pt=
;-ms-text-size-adjust: 100%;-webkit-text-size-adjust: 100%;">
                <tbody><tr>
                    <td valign=3D"top" class=3D"mcnTextContent" style=3D"m=
so-table-lspace: 0pt;mso-table-rspace: 0pt;-ms-text-size-adjust: 100%;-web=
kit-text-size-adjust: 100%;color: #606060;font-family: Helvetica;font-size=
: 15px;line-height: 150%;text-align: left;">
                        <div style=3D"text-align: center;"><span style=3D"=
color:#2a3b8d"><span style=3D"font-size:32px; text-align:center">884 Click=
s</span></span></div>

<div style=3D"text-align: left;"><br>
Dozens of&nbsp;metrics (such as clicks=2C likes=2C shares and comments) in=
form you&nbsp;exactly how each marketing campaign performs.</div>

                    </td>
                </tr>
            </tbody></table>
        </td>
    </tr>
</tbody></table>




            </td>
        </tr>
    </tbody>
</table><table border=3D"0" cellpadding=3D"0" cellspacing=3D"0" width=3D"1=
00%" class=3D"mcnCaptionBlock" style=3D"border-collapse: collapse;mso-tabl=
e-lspace: 0pt;mso-table-rspace: 0pt;-ms-text-size-adjust: 100%;-webkit-tex=
t-size-adjust: 100%;">
    <tbody class=3D"mcnCaptionBlockOuter">
        <tr>
            <td class=3D"mcnCaptionBlockInner" valign=3D"top" style=3D"pad=
ding: 9px;mso-table-lspace: 0pt;mso-table-rspace: 0pt;-ms-text-size-adjust=
: 100%;-webkit-text-size-adjust: 100%;">




<table border=3D"0" cellpadding=3D"0" cellspacing=3D"0" class=3D"mcnCaptio=
nRightContentOuter" width=3D"100%" style=3D"border-collapse: collapse;mso-=
table-lspace: 0pt;mso-table-rspace: 0pt;-ms-text-size-adjust: 100%;-webkit=
-text-size-adjust: 100%;">
    <tbody><tr>
        <td valign=3D"top" class=3D"mcnCaptionRightContentInner" style=3D"=
padding: 0 9px;mso-table-lspace: 0pt;mso-table-rspace: 0pt;-ms-text-size-a=
djust: 100%;-webkit-text-size-adjust: 100%;">
            <table align=3D"left" border=3D"0" cellpadding=3D"0" cellspaci=
ng=3D"0" class=3D"mcnCaptionRightImageContentContainer" style=3D"border-co=
llapse: collapse;mso-table-lspace: 0pt;mso-table-rspace: 0pt;-ms-text-size=
-adjust: 100%;-webkit-text-size-adjust: 100%;">
                <tbody><tr>
                    <td class=3D"mcnCaptionRightImageContent" valign=3D"to=
p" style=3D"mso-table-lspace: 0pt;mso-table-rspace: 0pt;-ms-text-size-adju=
st: 100%;-webkit-text-size-adjust: 100%;">



                        <img alt=3D"Facebook target" src=3D"https://galler=
y.mailchimp.com/21c8db7d52c2ab83fd2d2d26a/images/Facebook_target_circle.jp=
g" width=3D"150" style=3D"max-width: 150px;border: 0;outline: none;text-de=
coration: none;-ms-interpolation-mode: bicubic;vertical-align: bottom;" cl=
ass=3D"mcnImage">



                    </td>
                </tr>
            </tbody></table>
            <table class=3D"mcnCaptionRightTextContentContainer" align=3D"=
right" border=3D"0" cellpadding=3D"0" cellspacing=3D"0" width=3D"352" styl=
e=3D"border-collapse: collapse;mso-table-lspace: 0pt;mso-table-rspace: 0pt=
;-ms-text-size-adjust: 100%;-webkit-text-size-adjust: 100%;">
                <tbody><tr>
                    <td valign=3D"top" class=3D"mcnTextContent" style=3D"m=
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                        <div style=3D"text-align: center;"><span style=3D"=
color:#2a3b8d"><span style=3D"font-size:32px; text-align:center">168 Leads=
</span></span></div>
<br>
Engage121 provides the tools to turn Facebook engagement into actionable l=
eads on a local or national level=2C including integration directly into y=
our CRM or fulfillment engine.
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reak-word;-ms-text-size-adjust: 100%;-webkit-text-size-adjust: 100%;color:=
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bout&nbsp;one specialty retail franchise regularly producing a&nbsp;</span=
><em style=3D"font-size:14.666666984558105px"><strong>$2.44 cost per lead.=
</strong></em></span></div>

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