Received: from nobody by stodi.digitalkingdom.org with local (Exim 4.87) (envelope-from ) id 1cvtvc-0000kp-Kc for lojban-newreal@lojban.org; Wed, 05 Apr 2017 16:01:28 -0700 Received: from [162.244.12.46] (port=47931 helo=mail.yourstylebonuspoints.top) by stodi.digitalkingdom.org with esmtp (Exim 4.87) (envelope-from ) id 1cvtvQ-0000i8-Kj for lojban@lojban.org; Wed, 05 Apr 2017 16:01:20 -0700 DKIM-Signature: v=1; a=rsa-sha1; c=relaxed/relaxed; s=dkim; d=yourstylebonuspoints.top; h=Date:From:To:Subject:MIME-Version:Content-Type:List-Unsubscribe:Message-ID; i=sephorarewards@yourstylebonuspoints.top; bh=Y37jnYI6RYr1h8vqcQn6TD4R3NM=; b=YZ+uWTYWh8K9D7JbWbP3nb9FNpuLQFUT/jA+GYwzcwnZ3WpALzi9MT5/o4tip2oZ/OoGn8/JQ0TN qzrU3mDX2+lVH1dixXPYY7LiMQ8Qdn4So57cR2eCjmIf45hyBmgbS8DGS7SuXsoe9cHMiQ/zaVIC QQF9W82ZHKp5+km1wUg= DomainKey-Signature: a=rsa-sha1; c=nofws; q=dns; s=dkim; d=yourstylebonuspoints.top; b=KJ4oHA60X20vLfcpViAN8SzsauuWXAoJ+Fg/LI75kuaXxYY0nV/ElzhBK8H1B1NTwWs0uqZtCI/t BaeaMxvl0HxNv+pe+8Rdr41DJR62Dl8XNJyBSBDCHHEtnYtgNbl7tdpn86TqIm/lqeoZcO02xh/N ZlCH8TkcEVNF042cPIo=; Received: by mail.yourstylebonuspoints.top id hslrac0001gk for ; Wed, 5 Apr 2017 18:55:01 -0400 (envelope-from ) Date: Wed, 5 Apr 2017 18:55:01 -0400 From: SephoraRewards To: Subject: You have just-earned $50-in Sephora-Points: Please-Redeem. MIME-Version: 1.0 Content-Type: multipart/alternative; boundary="----=_Part_4_1076604374.1491433035434" X-SMTPAPI: {"category": "20170405-185648-810-49"} List-Unsubscribe: Feedback-ID: 2017040518564881049 Message-ID: <0.0.0.0.1D2AE5FA83B3CEE.503327@mail.yourstylebonuspoints.top> X-Spam-Score: 3.2 (+++) X-Spam_score: 3.2 X-Spam_score_int: 32 X-Spam_bar: +++ X-Spam-Report: Spam detection software, running on the system "stodi.digitalkingdom.org", has NOT identified this incoming email as spam. The original message has been attached to this so you can view it or label similar future email. If you have any questions, see the administrator of that system for details. Content preview: Style-Bonus Dear lojban@lojban.org, Your Sephora Style-Points are Going to-Expire! [...] Content analysis details: (3.2 points, 5.0 required) pts rule name description ---- ---------------------- -------------------------------------------------- 1.7 URIBL_BLACK Contains an URL listed in the URIBL blacklist [URIs: yourstylebonuspoints.top] -0.0 SPF_PASS SPF: sender matches SPF record 1.2 DEAR_EMAIL BODY: Message contains Dear email address 0.8 MPART_ALT_DIFF BODY: HTML and text parts are different 0.7 MIME_HTML_ONLY BODY: Message only has text/html MIME parts -1.9 BAYES_00 BODY: Bayes spam probability is 0 to 1% [score: 0.0000] 0.0 HTML_MESSAGE BODY: HTML included in message 0.0 MIME_QP_LONG_LINE RAW: Quoted-printable line longer than 76 chars -0.1 DKIM_VALID Message has at least one valid DKIM or DK signature 0.1 DKIM_SIGNED Message has a DKIM or DK signature, not necessarily valid -0.1 DKIM_VALID_AU Message has a valid DKIM or DK signature from author's domain 0.8 RDNS_NONE Delivered to internal network by a host with no rDNS 0.0 MIME_HTML_ONLY_MULTI Multipart message only has text/html MIME parts 0.0 T_REMOTE_IMAGE Message contains an external image ------=_Part_4_1076604374.1491433035434 Content-Type: text/html; charset=us-ascii Content-Transfer-Encoding: quoted-printable =20 Style-Bonus=20 =20 =20 =20 =20 =20 =20 =20 =20 =20 =20 =20 =20 =20 =20 =20 =20 =20 =20 =20 =20
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Dear lojban@lojban.org,


Your Se= phora Style-Points are Going to-Expire!

We wanted to let you = know before they did, so that you could take advantage of this $50-Reward.<= /p>

You have until the end of this week to fill-out our short-survey and= claim-your $50-Points.


Please Go Here to Get Your Sephora-Points Now

 

 

 

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 = ;

 

 

You can.halt these rewardads-now if= you would.like by going-here.
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Sephora, the cosmetic retailer, has long been a pio= neer in creating and cultivating a strong community of customers both onlin= e and offline, often coordinating their approach on one channel to drive re= sults in another. Their current marketing strategy is focused on blending t= heir online and in-store experiences and promoting brand engagement via soc= ial, mobile and web platforms. Learn what makes their strategy different wh= en it comes to how they incorporate data into their omni-channel marketing = components.
Sephora Uses Shopper Data to Integrate the Retail and Mob= ile Experience Through market research, Sephora has discovered that their c= ustomers often use their personal smartphones when shopping at their brick-= and-mortar locations. They found that these shoppers were often searching f= or outside recommendations, product reviews or better prices on the product= s that they were considering purchasing in-store. Armed with this data, Sep= hora developed the Sephora to Go mobile app, which focuses on providing sho= ppers with a mobile experience that is catered to their needs. The app is d= esigned to emulate the knowledge of a personal shopping assistant or a Seph= ora sales associate in that, it provides product recommendations, reviews, = pricing information and a simple format that helps make it easy for a custo= mer to purchase products.
In other words, the goal of Sephora's mobi= le app is to give their customers the tools they need to help them feel con= fident in making purchase whether in-store or online without necessarily ne= eding to speak to a sales representative or research outside sources as the= y were doing previously. By noticing the habits of their in-store shoppers = and addressing their needs witha mobile app, Sephora can better enhance the= mobile shopping experience fortheir customers both in-store and online. As= an added benefit of the mobileapp, Sephora can collect more information ab= out the habits of their audiencethrough the data that shoppers provide whil= e using Sephora to Go. This can help them influence purchasing decisions in= the future.
Sephora Gathers Marketing Data to Emphasize Customer Expe= rience

Another of Sephora's goals is to focus on creating a quality = experience for each individual shopper whether on the web, on mobile or in-= store. In order to accomplish this, Sephora uses data gathered from their c= ustomer's shopping habits to design informative marketing content that is b= oth helpful to a wide segment of their audience and personalized to an indi= vidual shopper's needs. One way that Sephora can gather this information is= by analyzing the actions that a shopper takes after being presented with a= product page. The choices a shopper makes can help Sephora identify their = customer's intentions and design a more personalized user experience that a= ccounts for whether the shopper is considering making a purchase, planning = a purchase for later or ready to purchase a product immediately. For exampl= e, a shopper that adds a product to their basket could intend to make an on= line purchase, whereas a shopper that searches for a local store could inte= nd to make a purchase in a brick-and-mortar store. Regardless, these two sh= oppers are on different paths to making a purchase from Sephora and thus wi= ll likely have a unique experience. Sephora understands that they have a wi= de audience of visitors, and by offering multiple options, they can better = cater their content so that a customer can easily make purchases on their o= wn terms, whether in store, on mobile, or on the web.
Sephora Uses Da= ta to Build Customer Confidence to Influence Sales

Sephora realized = through product reviews and customer feedback that a common painpoint for t= heir customers was purchasing a cosmetic product that wasn't the right fit,= which caused unwanted frustration for their shoppers. To help solve this p= roblem, Sephora created online content to educate their shoppers to make a = better purchasing decision and feel confident with their selections. For ex= ample, Sephora's Pocket Contour Class offers tips on how to properly apply = Sephora's products and can recommend which products are right for a variety= of skin tones. By building customer confidence through product education a= nd addressing the needs of their shoppers, Sephora can influence more quali= fied sales while providing a better online and in-store experience. It's th= rough these data-driven decisions that Sephora has continued to stay a domi= nant leader in the retail marketing space for the past decade. When integra= ting your retail offerings with your online marketing efforts, embrace pers= onalization and empower your customers with the tools and information that = they need to feel confident in their decision to make a purchase. Look to s= olve any customer pain points to help ease any friction they may have with = buying your products. Keeping your audience's needs top-of-mind and gatheri= ng relevant consumer information to stay ahead of trends can help you make = better data-driven marketing decisions moving forward.

 

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