Received: from nobody by stodi.digitalkingdom.org with local (Exim 4.87) (envelope-from ) id 1cyNje-0002Wr-O1 for lojban-newreal@lojban.org; Wed, 12 Apr 2017 12:15:22 -0700 Received: from [162.244.10.103] (port=35978 helo=mail.yourstreamingnewestinfo.top) by stodi.digitalkingdom.org with esmtp (Exim 4.87) (envelope-from ) id 1cyNjZ-0002W6-EJ for lojban@lojban.org; Wed, 12 Apr 2017 12:15:21 -0700 DKIM-Signature: v=1; a=rsa-sha1; c=relaxed/relaxed; s=dkim; d=yourstreamingnewestinfo.top; h=Date:From:To:Subject:MIME-Version:Content-Type:List-Unsubscribe:Message-ID; i=tickboxtv@yourstreamingnewestinfo.top; bh=6+mQHhmgA6Y5/A648OdiR8duf9w=; b=rzuH0zmjozBPy4zErE87l7IHJiJx8/PS7thRZL8yuOfDw40ppoWiTumaKcK7+KE9kZwcZVVOU2v4 ANUbGUZc+NCrAMXVnM9+gsTTikQ6KURlxHj1CfZytaYpxcgsNu7n/ajdQLEplr5gXGm8SYJVtyMu kC3b4PhB3W5QhZIVnkU= DomainKey-Signature: a=rsa-sha1; c=nofws; q=dns; s=dkim; d=yourstreamingnewestinfo.top; b=WFgRlEwepbLsXO4w1btOX0jzJydD/i64vieSe6ogask0Mv4rIh9nF402LwECVlJh8QHCl1Q7rnd2 8NiTfUx5cV1Tfkz9JfClr30Jl8vzbbp2lY5DeW+wYac5GNoIAkAjOADOVGrGeqFFULurjwQsvIdo bn5VbfELs6PuRidRIVQ=; Received: by mail.yourstreamingnewestinfo.top id htpuca0001gs for ; Wed, 12 Apr 2017 15:09:19 -0400 (envelope-from ) Date: Wed, 12 Apr 2017 15:09:19 -0400 From: TickBoxTV To: Subject: Get-rid of cable-bills and start-streaming all of your-favorites. MIME-Version: 1.0 Content-Type: multipart/alternative; boundary="----=_Part_7_1710712888.1492024147608" X-SMTPAPI: {"category": "20170412-150844-758-140"} List-Unsubscribe: Feedback-ID: 20170412150844758140 Message-ID: <0.0.0.0.1D2B3C049A9A36C.3E05C@mail.yourstreamingnewestinfo.top> X-Spam-Score: 4.5 (++++) X-Spam_score: 4.5 X-Spam_score_int: 45 X-Spam_bar: ++++ X-Spam-Report: Spam detection software, running on the system "stodi.digitalkingdom.org", has NOT identified this incoming email as spam. The original message has been attached to this so you can view it or label similar future email. If you have any questions, see the administrator of that system for details. Content preview: Streaming-Specials Tick-Box TV: Stop-Paying Cable-Bills! Hello lojban@lojban.org, Are you sick-and tired of what cable-bills are costing you every-month?? It's time to cut the cord! [...] Content analysis details: (4.5 points, 5.0 required) pts rule name description ---- ---------------------- -------------------------------------------------- 1.7 URIBL_BLACK Contains an URL listed in the URIBL blacklist [URIs: yourstreamingnewestinfo.top] 2.5 URIBL_DBL_SPAM Contains a spam URL listed in the DBL blocklist [URIs: yourstreamingnewestinfo.top] -0.0 SPF_PASS SPF: sender matches SPF record 0.8 MPART_ALT_DIFF BODY: HTML and text parts are different 0.7 MIME_HTML_ONLY BODY: Message only has text/html MIME parts -1.9 BAYES_00 BODY: Bayes spam probability is 0 to 1% [score: 0.0000] 0.0 HTML_MESSAGE BODY: HTML included in message 0.0 MIME_QP_LONG_LINE RAW: Quoted-printable line longer than 76 chars -0.1 DKIM_VALID Message has at least one valid DKIM or DK signature 0.1 DKIM_SIGNED Message has a DKIM or DK signature, not necessarily valid -0.1 DKIM_VALID_AU Message has a valid DKIM or DK signature from author's domain 0.8 RDNS_NONE Delivered to internal network by a host with no rDNS 0.0 LOTS_OF_MONEY Huge... sums of money 0.0 MIME_HTML_ONLY_MULTI Multipart message only has text/html MIME parts 0.0 T_REMOTE_IMAGE Message contains an external image ------=_Part_7_1710712888.1492024147608 Content-Type: text/html; charset=us-ascii Content-Transfer-Encoding: quoted-printable =20 Streaming-Specials=20 =20 =20 =20 =20 =20 =20 =20 =20 =20 =20 =20 =20 =20 =20 =20 =20 =20 =20 =20 =20 =20 =20 =20 =20
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As= more people stream their favorite shows, the ad tech company BrightLine is= trying to help ads on smart TVs work more like digital advertising. The co= mpany is teaming up with Nielsen Marketing Cloud, the media research firm's= marketing software division. The deal will potentially enable advertisers = to tap into Nielsen's 60,000 different audience segments, which can be used= for ad targeting purposes on connected TVs, as well as other devices. The = vision driving the partnership is to help make TV ads shown on over-the-top= streaming apps on devices like Apple TVs or Rokus more interactive and mor= e targeted. Media companies such as Hulu, Discovery Communications and Viac= om already can use BrightLine's technology to add elements of interactivity= and personalization to their traditional TV ads. For example, a person wat= ching a show via a cable network's over-the-top app might see a car ad, and= that ad could prompt the viewer to access more video content or receive in= formation on local dealer locations through a few clicks of their remote. T= hese BrightLine-powered ads have been available for several years. Hulu has= run recent campaigns for advertisers such as Toyota, Hennessy and Texas To= urism. Over the past few years, BrightLine's platform has been collecting d= ata at the device level. It uses that data to figure out which TV ads perfo= rm best on specific apps and the various devices people use to stream TV sh= ows. Now via the Nielsen deal, it will be able to know which of those devic= es are found in households that are made up of certain characteristics, suc= h as people who have kids and may be in the market for a car. Advertisers w= ill be able to target specific creative or offers to different audience seg= ments using a variety of data sets. In the above example, households with c= hildren could be shown an ad for minivans, while another household might se= e a sports car ad. Even as more people stream their favorite shows via conn= ected televisions, it's still very early days in OTT advertising. But Brigh= tLine believes its roster of partners, which also includes networks like ES= PN and Fox, will help accelerate the market's growth.

The company's= chief executive and co-founder, Jacqueline Corbelli, said in order to get = more advertisers interested in buying targeted ads on smart TVs, it's cruci= al for the market to have a centralized sales outlet â??that could de= liver scale across the full OTT footprint,â?=9D she said. To help bui= ld out that footprint, BrightLine last year raised $20 million in series A = funding. Of course, a capability is one thing. There needs to be interest f= rom both ad buyers and sellers for a significant market for targeted OTT ad= s to develop. Right now, ads on connected TV apps are often sold on a natio= nal level as part of big packages. As more marketers grow accustomed to usi= ng data in digital advertising, the more they want to apply that tactic to = other media, said Damian Garbaccio, executive vice president, commercial, f= or Nielsen Marketing Cloud. â??Is it going to be a billion dollar mar= ket tomorrow? No. But there is certainly demand from clients. It is real,&a= circ;?=9D he said. â??Advertisers are never ready for anything new. T= hey need a push,â?=9D added Michael Bologna, president of Modi Media,= a division of the media buying giant GroupM. â??This creates somethi= ng that is nice and sweet and simple. It will make it much easier for adver= tisers and agencies to explore.â?=9D It's worth noting that even as m= ore advertisers express interest in better TV ad targeting, it's still larg= ely an open question as to whether more passive living room viewers want to= interact with ads on TV screens. Companies like TiVo have been touting suc= h interactivity for years, but most advertisers still rely on traditional 3= 0-second ads. Peter Naylor, senior vice president of advertising sales at H= ulu, said that it will be key for advertisers testing these ads to make the= m simple for consumers to interact with while delivering something valuable= He noted that it took a while for both consumers and advertisers to grow = accustomed to mobile touch screens, and he thinks TV ads will go through a = similar evolution. â??The idea that I can play with an ad on my TV, w= hile new now there will be a time when people expect that,â?=9D he sa= id. Hulu, one of several companies vying to create a lower-cost alternative= to cable bundles, will include CBS when its streaming television service i= s unveiled this year, the company announced on Wednesday. The addition of C= BS and its related cable channels will bring to Hulu several of television'= s top-rated programs, including â??The Big Bang Theoryâ?=9D and= â??N.C.I.S.,â?=9D along with longtime favorites like â??= The Price Is Rightâ?=9D and major sporting events like N.F.L. games a= nd the N.C.A.A. men's basketball tournament. Two of Hulu's biggest competit= ors, DirecTV Now and Sling TV, lack the CBS channels. Speaking at the 2017 = Internet, Media and Telecommunications Conference on Wednesday in Las Vegas= , Mike Hopkins, Hulu's chief executive, did not offer an exact price for th= e forthcoming service but said it would be â??under $40â?=9D a = month. That price would include access to Hulu's existing library of on-dem= and programs, which costs $8 for a version with commercials. Though Hulu ha= s not announced when the new service will be available or detailed a full c= hannel lineup, the company said in November that it had signed deals to inc= lude networks like ABC, ESPN and Fox News. It is expected to also include p= opular channels like NBC, Fox, the Disney Channel, CNN, TNT, TBS, Cartoon N= etwork and National Geographic.

 

 

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