Received: from nobody by stodi.digitalkingdom.org with local (Exim 4.87) (envelope-from ) id 1dfsO3-0000QK-9X for lojban-newreal@lojban.org; Thu, 10 Aug 2017 11:40:51 -0700 Received: from mail-1-81.rch003.net ([151.248.1.81]:45996) by stodi.digitalkingdom.org with esmtps (TLSv1.2:ECDHE-RSA-AES256-GCM-SHA384:256) (Exim 4.87) (envelope-from ) id 1dfsNy-0000OB-LK for Lojban@lojban.org; Thu, 10 Aug 2017 11:40:50 -0700 DKIM-Signature: v=1; a=rsa-sha1; c=relaxed/relaxed; s=k1; d=sc02.rmdlvry001.com; h=From:To:Reply-To:Subject:Message-ID:List-Unsubscribe:MIME-Version:Content-Type:Date; bh=JKx05rPWluVLTUvCeoXefz8ayxg=; b=Ze/A7fKdVtjvcNVkJxOix2TicakyZY9xHhEjQANq7TVuh27j4mdurphQz67A2pDA4bv/kbGy4gcz 2miRjd7FfscPUHbG6riaJ62ORqawAevBnunlaFDVd+mNzG+l3nfZj9J1yIOcAs+pwJTMMBO+5+E6 V087IbtnMHgZ0/4CTPM= DomainKey-Signature: a=rsa-sha1; c=nofws; q=dns; s=k1; d=nplconsult.com; b=WLjg+m5pzBuE+IfgGbQK5oe/j1nL/sNP7elqSh5eKMNFj5pFzno29jGnA9i6IHOxdmKx44HoDwxk U2lj2aJ9sBaI8IRbHxwsrYNNN/ZRZ1KgqW7rq4Yk8KIPl7rsHezdvyC973UrZSB8K3C23EQA5BWq gugJ+1f/TtSb8jZ02yw=; From: "Martin Foner" To: "Lojban@lojban.org" Reply-To: Subject: NEWSLETTER... If You're Serious About Success in Publishing... X-BPS1: 6174284 Feedback-ID: 6174284:1964293:RM X-BPS2: 4165 Message-ID: List-Unsubscribe: , X-Mailer: RM Mailer (v5.4.739.0) MIME-Version: 1.0 Content-Type: multipart/alternative; boundary="=-eLBhmsdB5wU4VBszG9m6Uw==" Date: Thu, 10 Aug 2017 13:40:46 -0500 X-Spam-Score: -1.9 (-) X-Spam_score: -1.9 X-Spam_score_int: -18 X-Spam_bar: - This is a multi-part message in MIME format. --=-eLBhmsdB5wU4VBszG9m6Uw== Content-Type: text/plain; charset=utf-8 Content-Transfer-Encoding: quoted-printable Having trouble viewing this mail? Click here to view it in your browse= r. http://link.rm0003.net/v/SXn5pM1-EvzeZVJ55rN6xQ2 Make sure that you always get our messages: Add mfoner@nplconsult.com = to your contacts. Click here to unsubscribe or update your email address. http://link.rm0003.net/subscription/?t=3DSXn5pM1-EvzeZVJ55rN6xQ2 Martin Foner's Publishing Newsletter If You Are Serious About Success in Publishing...=20 If Not, Then This Newsletter is NOT for You Volume 22, Number 12 CONTENTS =E2=80=A2 Even though just about everyone is away in August, this shou= ld be one of your busiest months in the office. Getting ready for the = Holiday season? Yes, really. =E2=80=A2 With all the uncertainty in the U.S., is this really a good = time to consider selling your publishing company? Many publishers seem= to think so... and I will tell you why. Then, you decide. =E2=80=A2 I simply had to include this link to an article you simply h= ave to read. Makes no difference which side of the political spectru= m you occupy. You will be reasonably outraged... and yet... maybe not,= if you subscribe to the basic premise. =E2=80=A2 Have you ever considered "joint marketing" with another publ= isher? Doubles your market and cuts costs in half. Why not? =E2=80=A2 MY COMPLIMENTARY OFFER TO REVIEW YOUR TITLES FOR BULK AND CU= STOM POTENTIAL IS BEING EXTENDED. Since this is so much fun... I can't= really say no. =E2=80=A2 A List of Publishers I Currently Have For Sale... Hello, Everyone... Yes, these truly are the dog days of summer. On a personal note, I hav= e finally moved both office and home. A portion of the office has been= sent to my warehouse in Ventura and the rest has accompanied me to Pa= sadena. If you have a Van Nuys address for me, contact me and I will g= ive you the new office address in Pasadena. I don't like moving. It is time consuming, disorienting, and most of a= ll forces you to decide what to keep and what to throw away from your = life so far. I am lucky. I have a large warehouse in which to store th= at 'stuff' George Carlin spoke about. (Man, was he ever right!)=20 Anyway, just a reminder that once a year, tossing things out and givin= g them away is probably a good course of action. Of course, always con= sider donating to Goodwill or other tax deductible places and get some= small return on your hard work. Wish we had that option politically. = Well, there's always next year. * * * Even though just about everyone is away in August, this should be one = of your busiest months in the office. Getting ready for the Holiday se= ason? Yes, really. Assuming you do not already follow the publishing industry's seasonal = calendar (there is one?), then let me remind you that August should be= a very busy time for you.=20 It is 120 days away from the Holidays.=20 And that means it is time for you to get PR and Media ready for any an= d all titles coming out during the Holidays. If you don't do your PR a= nd Media NOW... you will get buried by those who are good at this work= , very shortly. And, likely, your desire for free coverage will get lo= st in many publications' shuffles. And there are other reasons. Some monthly publications run three months ahead, meaning if you want = to be IN the December issue (which comes out at Thanksgiving), then yo= u had better get your PR or article query IN by mid-August. The math i= s just that simple. And, if you want endorsements from newspapers or magazines or other me= dia sources, (to put on your cover or in your media material) you shou= ld be thinking the November issues, out in late October, so you can in= clude them on your front and back covers and still have your book/s pr= inted in time for the Holidays. You do the math. And if you don't have any books coming out during the Holidays? Really? Then find the best four titles you have that would be appropri= ate Holiday gifts and promote the hell out of those. Ok? There is no law that says you cannot promote a back list title again t= his year. Keep in mind that conventional marketing wisdom reminds us i= t takes THREE impressions to get into someone's head. Thus, if you did= some marketing last Holiday season, it might take repeating it THIS s= eason to finally get into someone's purchasing mindset. Not only do you want to do your PR and Media, but all other forms of m= arketing and promotion, including involving your author, your distribu= tors, your resellers, everything, just like it is a new title. This al= so means working with your customer list and offering them ADVANCE Hol= iday savings on multiple gift copies of the title. You have some reaso= n to wait to make offers? This is not a particularly difficult or deep discussion. It is more of= a reminder that 120 days before things happen... YOU have to make eve= rything happen. And this is as good a time as any! * * * With all the uncertainty in the U.S., is this really a good time to co= nsider selling your publishing company? Many publishers seem to think = so... and I will tell you why. Then, you decide. I have spoken on this topic a few months back. And, in the meanwhile, = I now have roughly twenty lines or companies up for sale, up from abou= t eight two months ago. The simple answer comes from Sellers and poten= tial Sellers. "We are worried about what is coming next." I stated it this way: A combination of economic factors and political = factors has me quite concerned. And concerned enough that I would like= to have ALL of my client sales done by the end of the summer. What factors? Well, most of you don't want to hear what I am going to = discuss... since somehow I am always being political and should shut u= p, but I have a Tax CPA background combined with a solid understanding= of international finance and currency... and this IS MY newsletter... If you want to stay uninformed, then go back to work. Economic factors... I see two more Fed interest rate hikes this year..= . but if things begin to unravel, they may have to hit a third to keep= things somewhat in order. The disarray of the Congress is making not = only insurance companies crazy, but companies in many industries very = concerned with their futures.=20 Political factors... I have already discussed my concerns over the pos= sible push to loosen the libel laws... and to further tighten censorsh= ip in the media. And by the way folks... publishing is one of the medi= a, just in case you think you will somehow be exempt. And, as this whole political world is starting to unravel, it not only= impacts the governance of the country, but the confidence of the citi= zenry that the government can continue to govern. This has serious imp= lications in terms of getting legislation passed... and it also has se= vere potential economic circumstances like a weakening of the dollar..= . which means overseas printing will cost 5%, 20%, or 50% more.=20 So what are the Sellers saying specifically? More than a few worry that our current President will involve us in a = war that, unlike most, will become a financial drain rather than a boo= m for business. Some have mentioned that health care is imploding and = some of that blame can also be laid at the President's feet with his e= xpressions of letting the marketplaces collapse. One or two even indic= ate that the current political situation is marginally out of control. I prefer to lean on the economics. Running a business is an economic d= ecision. The U.S. dollar is falling by the day. These Sellers aren't t= he only people who are worried about the future of the U.S. both domes= tically and in the scope of the world. The dollar has recently fallen = almost 10% against the Euro and Pound, over 10% against the Canadian d= ollar and Swiss franc, and oddly, the stock market is way up but so ar= e gold and silver. Remember, one reason that the market is at all-time highs is an excess= , roughly five trillion borrowed dollars, of funds in the marketplace.= The marketplace must absorb these funds, and the stock market is the = easiest place to stash the cash. Too much demand and not enough supply= ... makes prices rise unnaturally and quickly. Interestingly, no Seller mentioned that pricing is pretty solid and it= appears to be a good time to sell. Everyone who had a comment spoke i= n terms of avoiding negative repercussions, rather than taking advanta= ge of positive ones. Make up your own mind based on the information available to you. I can= only advise you what your company could be worth in the marketplace. = I can't tell you the odds of us getting into a war, or the dollar fall= ing 25%, or some other `political upheaval. If I may be of service, feel free to contact me and we'll discuss your= concerns and opportunities and determine the best course of action fo= r you and your company. Note: we have had two deals close in June, one in July, and shooting f= or at least one, maybe two in August. As well, there is pretty strong = interest in a couple of my listings and I would feel safe saying two m= ore in September. Eight isn't twenty, but a pretty solid start for jus= t four months in the quiet time of the year. * * *=09 I simply had to include this link to an article you simply have to r= ead. Makes no difference which side of the political spectrum you occu= py. You will be reasonably outraged... and yet... maybe not, if you su= bscribe to the basic premise. http://www.msn.com/en-us/news/us/in-arkansas-rape-survivors-will-be-fo= rced-to-notify-their-attacker-if-they-get-an-abortion/ar-BBE9KQp?li=3D= BBnbfcL&ocid=3DU346DHP I don't think I need, or even want, to make any commentary. I would lo= ve to, but no matter what I say or which side I align with, I will ali= enate roughly half the audience. No, it isn't directly a publishing th= ing... just a way to show that it is pretty easy to pass laws that man= y/half/most of society might find inappropriate.=20 What if the next law is that publishers can't send books into this sta= te if they, whether non-fiction or fiction, support pro-abortion posit= ions or tell stories that could be widely construed as pro-abortion? J= ust saying... I went through this with School Boards in many states du= ring the 80's and 90's... I would hate to see it become state law! * * * Have you ever considered "joint marketing" with another publisher? Dou= bles your market and cuts costs in half. Why not? Here is another quickie and no-brainer idea... yet, very few publisher= s ever even consider doing this. So, I guess it is up to me to suggest= it. This is why you count on my newsletters... for great ideas, good ideas= , and sometimes, ordinary ideas that you wouldn't have thought of your= self. ADV: It is but one of the things I recommend when I consult with= clients on marketing, growth, and other subjects. END ADV. Almost all publishers have a 'complementary' publisher with whom you c= ould market. For example, if you publish supplemental books for high s= chool students and you know a publisher who publishes supplemental boo= ks for elementary students... why not get together? Exchange lists? Or= let the other publisher send your promotional materials to his/her li= st while you do the same for him/her? You are non-competitive, and yet, reach much the same customer base an= d would both benefit from this exchange/working together arrangement w= ithout siphoning off business from the other.=20 There are many ways to make this work: You can do equal number mailings of each other's materials. You can set pricing and discounts and actually 'sell' each other's pro= ducts to your own customers. You can examine which products or product sets might be 'combined' and= the 'joint products' could be sold to both markets. * * * MY COMPLIMENTARY OFFER TO REVIEW YOUR TITLES FOR BULK AND CUSTOM POTEN= TIAL IS BEING EXTENDED, BUT NOT INDEFINITELY. Since this is so much fu= n... I can't really say no. I have to say, I truly enjoy doing these bulk and custom analyses. The= y are fun and frankly, keep my mind sharp for the clients I have and w= ill have in the future. It is just like going to the gym to keep your = body in great shape. Anyway, to repeat for those who haven't seen this= offer or haven't gotten off the couch and taken advantage of it yet: *** HERE IS MY SPECIAL OFFER TO YOU. I am offering ALL publishers an o= pportunity to have ONE BOOK analyzed by me for its Bulk and/or Custom = Sales potential, and even give you a report of a couple primary target= markets to approach... AT NO CHARGE... COMPLIMENTARY... just so you w= ill begin to have the idea of why Bulk and Custom Sales are so importa= nt to your survival.=20 I have done this before... last time was eight years ago. It was very = strongly received with 500+/- books submitted to me to analyze. Yes, i= t took about six weeks to get to everyone, but I got a great deal of p= ositive feedback... and we all need that. Currently, I have received o= ver 300 requests and they are still coming in regularly! I admit I am = truly surprised by the rather constant flow of titles coming in.=20 Feel free to submit your book now. Send me an email with your book inf= ormation, a link to it on your website, a copy of the Table of Content= s, full size front and back covers, and your email and contact informa= tion. If you prefer to send me an eBook of your book, that is ok also,= with the other information... to mfoner@nplconsult.com . Important... use subject line: Bulk-Custom Book Analysis=20 I have to admit I can't keep doing this forever... so send your materi= als NOW, before I decide I am too busy to do any more analyses. Remember, fiction, children's fiction, romance, sci-fi, etc., anything= of a fiction nature really doesn't lend itself to this process, and I= will likely reply with a blank page to those requests. Non-fiction wo= rks for the most part: informational, business, self-help, technical, = are good. ** I will analyze ALL the books I receive, other than those mentioned = above, one/publisher, extended, at this moment, through the 31ST of Au= gust, 2017 ** ADV: And, if you would like to speak confidentially about the potentia= ls of success with your titles and bulk, customized, and special sales= ... contact me at mfoner@nplconsult.com . I have over thirty years of= experience in Bulk and Custom sales... tens of Millions of Dollars in= revenues... my largest individual unit sale was 250,000 units of one = title, one order. We should talk if you want to succeed in Bulk and Cu= stom selling. Many dozens of publishers have done well from using the = expert help I can offer. And, particularly, see below for an excellent Bulk and Custom selling = program that is easier and less expensive than a full-service consulta= tion. NPL is starting a program for publishers looking to increase their Bul= k and Custom sales. See the details. It is all done for you! In simplest terms, many clients have asked if we would handle the sell= ing work, the solicitation, the sales, invoicing, reporting, shipping.= .. and some have asked if we would warehouse the inventory. So, in addition to creating the sales plan, soliciting customers, nego= tiating order pricing, and any custom work, ordering the printing, arr= anging for shipping and delivery, collection of funds, warehousing inv= entory, and reporting, we will ALSO be creating a landing page/website= for each product so that smaller bulk orders can be handled online an= d filled instantly. There is a small initial charge and, after that, we absorb all the cos= ts. We split the NET PROFITS on each sale 50/50. It is really that simple. (If we are warehousing and doing all the fulfillment and back office, = we do split the profits of each sale 60%/40% instead of 50/50, to pay = for those services. If not, and you are handling those functions, it i= s 50/50. We work on a two year contract and hopefully will create enough profit= s that you will want to continue on for two more years of repeat selli= ng and new market selling. Since this is based on "best book" bulk and custom selling, if you are= n't sure which title would be best, contact me, and I'll let you know. And if you are ready to get started in Bulk and Custom Sales, contact = me at mfoner@nplconsult.com and we can get you started right away!!=20 * * * A List of Publishers and Lines and Titles, Currently For Sale... The next newsletter will be strictly a "For Sale" newsletter with subs= tantial detail, so here, I am just going to do the product and a Net P= rofit and an Asking Price. If you have an interest, email me for the d= etails (once you sign an NDA for me). 1. Midwest US Monthly Regional Magazine... Nets $80K... Asking $200,00= 0. 2. Mid-Sized Non-Fiction focused in Business, Self-Improvement, Health= & Wellness... Nets $300K... Asking $1,450,000. 3. Civil War Information Records Books... Over 1,500 titles... Nets $2= 5K... Asking $249,000. 4. Primarily Travel Guide Books... About 40 titles... Nets from minima= l activity $10K... Asking $100,000., negotiable. 5. Genealogy Books... About 8-10 titles... Minimal activity... Asking = $25,000, negotiable. 6. Career Search Books... About 4 titles... Minimal activity... Asking= $15,000, negotiable. 7. Media Planning Texts & Guide... 25 yrs in biz... Nets $50's... Aski= ng $195,000. 8. Children's Publisher, almost dormant... 35 titles... Minimal net...= Asking $50,000, negotiable. 9. Green Construction... One title, can't get traction... 3,500 units = inventory... asking $15,000, negotiable. 10. Gambling Publisher, dormant... 25 titles, 7 owned... $50K in cost = inventory... Asking $19,000, negotiable. 11. Romance Publisher... Over 110 erotic titles... death of publisher = has made almost dormant... Asking $25,000, negotiable. 12. Classics Books... in Philosophy & Metaphysics... unique scholarly = titles of famous authors... Asking $95,000, negotiable. 13. Art Reference Books... 47 yr old co., over 110 title series... Net= is variable... $40K - $70K... much of value in inventory... Asking $1= 99,000 14. Small educational publisher... very little marketing, but still $1= 0K+ Net... Asking $55,000 15. Nine Book Series Very Similar to Harry Potter... some sales of fir= st volumes... rest ready for print... Asking $45,000 + royalties. 16. Mystery & Thriller Books, mostly... over 150 titles... Net rising = from $50K toward $100K... Asking $295,000 17. Art Instruction single title... in print profitably... rights $5,0= 00 + royalties. 18. True Memoir about Nazi Germany... in print... also shopping for mo= vie... book rights $5,000 + royalties. Simple enough. If you are interested in any/all...email me at mfoner@n= plconsult.com and I will send you an NDA. Then, we can talk. Do Not Delay! Currently I am having discussions on at least eight of t= he companies/titles on this list. AND NOW A FINAL WORD FROM OUR SPONSOR=20 If you believe your publishing business, or any commercial business yo= u own, isn't up to what it should be creating or earning... then you s= hould contact me at mfoner@nplconsult.com. I can help you grow your co= mpany to your goals and then help you exit profitably. If you want to acquire another publisher, or line, or even a few title= s, then you should contact me.=20 If you want to sell your company, or lines, or a few titles, contact m= e. If you want to succeed as a self-publisher... contact me. If you finally get the idea you should have a Strategic Plan, then for= certain and right now, you should contact me at mfoner@nplconsult.com= .=20 Copyright Martin Foner, 2017. mfoner@nplconsult.com=20 There should be an unsubscribe button somewhere at the footer of this = email, but if there is not, simply email me directly at mfoner@nplcons= ult.com, and I will have you removed from future emailings.=20 While it is considered opt out instead of opt in, if you don't unsubsc= ribe, we will consider you as approving us to continue to send you new= sletters and related publishing information. If you do not approve, yo= u need to unsubscribe, not mark this spam or do other untoward things.= .. just unsubscribe is enough. NPL Publishing Consultants, a division of Professional Publishers Grou= p Corporation, Post Office Box 1010, Ventura CA 93002. www.nplconsult= .com This email is being sent to Lojban@lojban.org. 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3D""

Martin Foner’s Publishing Newslette= r

If You Are Serious About Succ= ess in Publishing…

If Not, Then This Newsletter = is NOT for You

Volume 22, Number 12

 

CONTENTS

  • Even though just about everyone is away in Aug= ust, this should be one of your busiest months in the office. Getting = ready for the Holiday season? Yes, really.

 =

  • With all the uncertainty in the U.S., is this = really a good time to consider selling your publishing company? Many p= ublishers seem to think so… and I will tell you why. Then, you = decide.

 =

  • I simply had to include this link to an articl= e you simply have to   read. Makes no difference which side = of the political spectrum you occupy. You will be reasonably outraged&= hellip; and yet… maybe not, if you subscribe to the basic premi= se.

 =

  • Have you ever considered “joint marketin= g” with another publisher? Doubles your market and cuts costs in= half. Why not?

 =

  • MY COMPLIMENTARY OFFER TO REVIEW YOUR TITLES F= OR BULK AND CUSTOM POTENTIAL IS BEING EXTENDED. Since this is so much = fun… I can’t really say no.

 =

  • A List of Publishers I Currently Have For Sale= …

 =

Hello, Everyone…

Yes, these truly are the d= og days of summer. On a personal note, I have finally moved both offic= e and home. A portion of the office has been sent to my warehouse in V= entura and the rest has accompanied me to Pasadena. If you have a Van = Nuys address for me, contact me and I will give you the new office add= ress in Pasadena.

I don’t like moving.= It is time consuming, disorienting, and most of all forces you to dec= ide what to keep and what to throw away from your life so far. I am lu= cky. I have a large warehouse in which to store that ‘stuff&rsqu= o; George Carlin spoke about. (Man, was he ever right!)

Anyway, just a reminder th= at once a year, tossing things out and giving them away is probably a = good course of action. Of course, always consider donating to Goodwill= or other tax deductible places and get some small return on your hard= work. Wish we had that option politically. Well, there’s always= next year.

    &n= bsp;           =            &nbs= p; *           =            &nbs= p;    *        =            &nbs= p;       *

Even t= hough just about everyone is away in August, this should be one of you= r busiest months in the office. Getting ready for the Holiday season? = Yes, really.

Assuming you do not alread= y follow the publishing industry’s seasonal calendar (there is o= ne?), then let me remind you that August should be a very busy time fo= r you.

It is 120 days away from t= he Holidays.

And that means it is time = for you to get PR and Media ready for any and all titles coming out du= ring the Holidays. If you don’t do your PR and Media NOW…= you will get buried by those who are good at this work, very shortly.= And, likely, your desire for free coverage will get lost in many publ= ications’ shuffles.

And there are other reason= s.

Some monthly publications = run three months ahead, meaning if you want to be IN the December issu= e (which comes out at Thanksgiving), then you had better get your PR o= r article query IN by mid-August. The math is just that simple.=

And, if you want endorseme= nts from newspapers or magazines or other media sources, (to put on yo= ur cover or in your media material) you should be thinking the Novembe= r issues, out in late October, so you can include them on your front a= nd back covers and still have your book/s printed in time for the Holi= days. You do the math.

And if you don’t hav= e any books coming out during the Holidays?

Really? Then find the best= four titles you have that would be appropriate Holiday gifts and prom= ote the hell out of those. Ok?

There is no law that says = you cannot promote a back list title again this year. Keep in mind tha= t conventional marketing wisdom reminds us it takes THREE impressions = to get into someone’s head. Thus, if you did some marketing last= Holiday season, it might take repeating it THIS season to finally get= into someone’s purchasing mindset.

Not only do you want to do= your PR and Media, but all other forms of marketing and promotion, in= cluding involving your author, your distributors, your resellers, ever= ything, just like it is a new title. This also means working with your= customer list and offering them ADVANCE Holiday savings on multiple g= ift copies of the title. You have some reason to wait to make offers?<= /span>

This is not a particularly= difficult or deep discussion. It is more of a reminder that 120 days = before things happen… YOU have to make everyth= ing happen. And this is as good a time as any!

*        = ;           &nb= sp;       *     = ;           &nb= sp;          *

With a= ll the uncertainty in the U.S., is this really a good time to consider= selling your publishing company? Many publishers seem to think so&hel= lip; and I will tell you why. Then, you decide.

I have spoken on this topi= c a few months back. And, in the meanwhile, I now have roughly twenty = lines or companies up for sale, up from about eight two months ago. Th= e simple answer comes from Sellers and potential Sellers.

“We are worried abou= t what is coming next.”

I stated it this way: A co= mbination of economic factors and political factors has me quite conce= rned. And concerned enough that I would like to have ALL of my client sales done by the end of the summer.

What factors? Well, most o= f you don’t want to hear what I am going to discuss… sinc= e somehow I am always being political and should shut up, but I have a= Tax CPA background combined with a solid understanding of internation= al finance and currency… and this IS MY newsle= tter…

If you want to stay uninfo= rmed, then go back to work.

Economic factors… I= see two more Fed interest rate hikes this year… but if things = begin to unravel, they may have to hit a third to keep things somewhat= in order. The disarray of the Congress is making not only insurance c= ompanies crazy, but companies in many industries very concerned with t= heir futures.

Political factors… = I have already discussed my concerns over the possible push to loosen = the libel laws… and to further tighten censorship in the media.= And by the way folks… publishing is one of the media, just in = case you think you will somehow be exempt.

And, as this whole politic= al world is starting to unravel, it not only impacts the governance of= the country, but the confidence of the citizenry that the government = can continue to govern. This has serious implications in terms of gett= ing legislation passed… and it also has severe potential econom= ic circumstances like a weakening of the dollar… which means ov= erseas printing will cost 5%, 20%, or 50% more.

So what are the Sellers sa= ying specifically?

More than a few worry that= our current President will involve us in a war that, unlike most, wil= l become a financial drain rather than a boom for business. Some have = mentioned that health care is imploding and some of that blame can als= o be laid at the President’s feet with his expressions of lettin= g the marketplaces collapse. One or two even indicate that the current= political situation is marginally out of control.

I prefer to lean on the ec= onomics. Running a business is an economic decision. The U.S. dollar i= s falling by the day. These Sellers aren’t the only people who a= re worried about the future of the U.S. both domestically and in the s= cope of the world. The dollar has recently fallen almost 10% against t= he Euro and Pound, over 10% against the Canadian dollar and Swiss fran= c, and oddly, the stock market is way up but so are gold and silver.

Remember, one reason that = the market is at all-time highs is an excess, roughly five trillion bo= rrowed dollars, of funds in the marketplace. The marketplace must abso= rb these funds, and the stock market is the easiest place to stash the= cash. Too much demand and not enough supply… makes prices rise= unnaturally and quickly.

Interestingly, no Seller m= entioned that pricing is pretty solid and it appears to be a good time= to sell. Everyone who had a comment spoke in terms of avoiding negati= ve repercussions, rather than taking advantage of positive ones.

Make up your own mind base= d on the information available to you. I can only advise you what your= company could be worth in the marketplace. I can’t tell you the= odds of us getting into a war, or the dollar falling 25%, or some oth= er `political upheaval.

If I may be of service, fe= el free to contact me and we’ll discuss your concerns and opport= unities and determine the best course of action for you and your compa= ny.

Note: we have had two deal= s close in June, one in July, and shooting for at least one, maybe two= in August. As well, there is pretty strong interest in a couple of my= listings and I would feel safe saying two more in September. Eight is= n’t twenty, but a pretty solid start for just four months in the= quiet time of the year.

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I simp= ly had to include this link to an article you simply have to  &nb= sp;read. Makes no difference which side of the political spectrum you = occupy. You will be reasonably outraged… and yet… maybe = not, if you subscribe to the basic premise.

http://www.msn.com/en-us/news/us/= in-arkansas-rape-survivors-will-be-forced-to-notify-their-attacker-if-= they-get-an-abortion/ar-BBE9KQp?li=3DBBnbfcL&ocid=3DU346DHP

I don’t think I need= , or even want, to make any commentary. I would love to, but no matter= what I say or which side I align with, I will alienate roughly half t= he audience. No, it isn’t directly a publishing thing… ju= st a way to show that it is pretty easy to pass laws that many/half/mo= st of society might find inappropriate.

What if the next law is th= at publishers can’t send books into this state if they, whether = non-fiction or fiction, support pro-abortion positions or tell stories= that could be widely construed as pro-abortion? Just saying… I= went through this with School Boards in many states during the 80&rsq= uo;s and 90’s… I would hate to see it become state law!

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Have y= ou ever considered “joint marketing” with another publishe= r? Doubles your market and cuts costs in half. Why not?

Here is another quickie an= d no-brainer idea… yet, very few publishers ever even consider = doing this. So, I guess it is up to me to suggest it.

This is why you count on m= y newsletters… for great ideas, good ideas, and sometimes, ordi= nary ideas that you wouldn’t have thought of yourself. A= DV: It is but one of the things I recommend when I consult wi= th clients on marketing, growth, and other subjects. END ADV.<= /strong>

Almost all publishers have= a ‘complementary’ publisher with whom you could market. F= or example, if you publish supplemental books for high school students= and you know a publisher who publishes supplemental books for element= ary students… why not get together? Exchange lists? Or let the = other publisher send your promotional materials to his/her list while = you do the same for him/her?

You are non-competitive, a= nd yet, reach much the same customer base and would both benefit from = this exchange/working together arrangement without siphoning off busin= ess from the other.

There are many ways to mak= e this work:

You can do equal number ma= ilings of each other’s materials.

You can set pricing and di= scounts and actually ‘sell’ each other’s products to= your own customers.

You can examine which prod= ucts or product sets might be ‘combined’ and the ‘jo= int products’ could be sold to both markets.

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MY COM= PLIMENTARY OFFER TO REVIEW YOUR TITLES FOR BULK AND CUSTOM POTENTIAL I= S BEING EXTENDED, BUT NOT INDEFINITELY. Since this is so much fun&hell= ip; I can’t really say no.

I have to say, I truly enj= oy doing these bulk and custom analyses. They are fun and frankly, kee= p my mind sharp for the clients I have and will have in the future. It= is just like going to the gym to keep your body in great shape. Anyway, to repeat for those= who haven’t seen this offer or haven’t gotten off the cou= ch and taken advantage of it yet:

*** HERE IS MY SPE= CIAL OFFER TO YOU. I = am offering ALL publishers an opportunity to have ONE BOOK analyzed by= me for its Bulk and/or Custom Sales potential, and even give you a re= port of a couple primary target markets to approach… AT= NO CHARGE… COMPLIMENTARY… just so you will beg= in to have the idea of why Bulk and Custom Sales are so important to y= our survival.

I have done this before&he= llip; last time was eight years ago. It was very strongly received wit= h 500+/- books submitted to me to analyze. Yes, it took about six week= s to get to everyone, but I got a great deal of positive feedback&hell= ip; and we all need that. Currently, I have received over 300 requests= and they are still coming in regularly! I admit I am truly surprised = by the rather constant flow of titles coming in.

Feel free to submit your b= ook now. Send me an email with your book information, a link to it on = your website, a copy of the Table of Contents, full size front and bac= k covers, and your email and contact information. If you prefer to send me an eBook of your book, tha= t is ok also, with the other information… to mfoner@nplconsult.com .

Important… = use subject line: Bulk-Custom Book Analysis

I have to admit I can&rsqu= o;t keep doing this forever… so send your materials NOW= , before I decide I am too busy to do any more analyses.

Remember, fiction, childre= n’s fiction, romance, sci-fi, etc., anything of a fiction nature= really doesn’t lend itself to this process, and I will likely r= eply with a blank page to those requests. Non-fiction works for the mo= st part: informational, business, self-help, technical, are good.

** I will analyze ALL the = books I receive, other than those mentioned above, one/publisher, exte= nded, at this moment, through the 31ST of August, 2017 **

ADV: And, if you would like to speak co= nfidentially about the potentials of success with your titles and bulk= , customized, and special sales… contact me at mfoner= @nplconsult.com .  I = have over thirty years of experience in Bulk and Custom sales… = tens of Millions of Dollars in revenues… my largest individual = unit sale was 250,000 units of one title, one order. We should talk if= you want to succeed in Bulk and Custom selling. Many dozens of publis= hers have done well from using the expert help I can offer.

And, particularly,= see below for an excellent Bulk and Custom selling program that is ea= sier and less expensive than a full-service consultation.

NPL is= starting a program for publishers looking to increase their Bulk and = Custom sales. See the details. It is all done for you!=

In simplest terms, many cl= ients have asked if we would handle the selling work, the solicitation= , the sales, invoicing, reporting, shipping… and some have aske= d if we would warehouse the inventory.

So, in addition to creatin= g the sales plan, soliciting customers, negotiating order pricing, and= any custom work, ordering the printing, arranging for shipping and de= livery, collection of funds, warehousing inventory, and reporting, we = will ALSO be creating a landing page/website for each= product so that smaller bulk orders can be handled online and= filled instantly.

There is a small initial c= harge and, after that, we absorb all the costs.

We split the NET PROFITS o= n each sale 50/50. It is really that simple.

(If we are warehousing and= doing all the fulfillment and back office, we do split the profits of= each sale 60%/40% instead of 50/50, to pay for those services. If not= , and you are handling those functions, it is 50/50.

We work on a two year cont= ract and hopefully will create enough profits that you will want to co= ntinue on for two more years of repeat selling and new market selling.=

Since this is based on &ld= quo;best book” bulk and custom selling, if you aren’t sure= which title would be best, contact me, and I’ll let you know.

And if you are ready to ge= t started in Bulk and Custom Sales, contact me at mfoner@np= lconsult.com and we can ge= t you started right away!!

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A List of Publishers and Line= s and Titles, Currently For Sale…

The next newsletter will b= e strictly a “For Sale” newsletter with substantial detail= , so here, I am just going to do the product and a Net Profit and an A= sking Price. If you have an interest, email me for the details (once y= ou sign an NDA for me).

1. Midwest US Mont= hly Regional Magazine… Nets $80K… Asking $200,000.

2. Mid-Sized Non-F= iction focused in Business, Self-Improvement, Health & Wellness&he= llip; Nets $300K… Asking $1,450,000.

3. Civil War Infor= mation Records Books… Over 1,500 titles… Nets $25K&helli= p; Asking $249,000.

4. Primarily Trave= l Guide Books… About 40 titles… Nets from minimal activi= ty $10K… Asking $100,000., negotiable.

5. Genealogy Books= … About 8-10 titles… Minimal activity… Asking $25= ,000, negotiable.

6. Career Search B= ooks… About 4 titles… Minimal activity… Asking $1= 5,000, negotiable.

7. Media Planning = Texts & Guide… 25 yrs in biz… Nets $50’s&helli= p; Asking $195,000.

8. Children’= s Publisher, almost dormant… 35 titles… Minimal net&hell= ip; Asking $50,000, negotiable.

9. Green Construct= ion… One title, can’t get traction… 3,500 units in= ventory… asking $15,000, negotiable.

10. Gambling Publi= sher, dormant… 25 titles, 7 owned… $50K in cost inventor= y… Asking $19,000, negotiable.

11. Romance Publis= her… Over 110 erotic titles… death of publisher has made= almost dormant… Asking $25,000, negotiable.

12. Classics Books= … in Philosophy & Metaphysics… unique scholarly titl= es of famous authors… Asking $95,000, negotiable.

13. Art Reference = Books… 47 yr old co., over 110 title series… Net is vari= able… $40K - $70K… much of value in inventory… As= king $199,000

14. Small educational publisher= … very little marketing, but still $10K+ Net… Asking $55= ,000

15. Nine Book Seri= es Very Similar to Harry Potter… some sales of first volumes&he= llip; rest ready for print… Asking $45,000 + royalties.<= /strong>

16. Mystery & = Thriller Books, mostly… over 150 titles… Net rising from= $50K toward $100K… Asking $295,000

17. Art Instructio= n single title… in print profitably… rights $5,000 + roy= alties.

18. True Memoir ab= out Nazi Germany… in print… also shopping for movie&hell= ip; book rights $5,000 + royalties.

Simple enough. If you are = interested in any/all…email me at mfoner@nplconsult.com and I will send you an NDA. Then= , we can talk.

Do Not Delay! Currently I = am having discussions on at least eight of the companies/titles on thi= s list.

 

AND NOW A FINAL WORD FROM OUR= SPONSOR

If you believe your publis= hing business, or any commercial business you own, isn’t up to w= hat it should be creating or earning… then you should contact m= e at mfoner@nplconsult.com. I can help you grow your company to your goals and then h= elp you exit profitably.

If you want to acquire ano= ther publisher, or line, or even a few titles, then you should contact= me.

If you want to sell your c= ompany, or lines, or a few titles, contact me.

If you want to succeed as = a self-publisher… contact me.

If you finally get the ide= a you should have a Strategic Plan, then for certain and right now, yo= u should contact me at mfoner@nplconsult.com.

© Martin Foner, 2017.=   mfoner@nplconsult.com

There should be an unsubsc= ribe button somewhere at the footer of this email, but if there is not= , simply email me directly at mfoner@nplconsult.com<= /a>, and I will have you removed from= future emailings.

While it is considered opt= out instead of opt in, if you don’t unsubscribe, we will consid= er you as approving us to continue to send you newsletters and related= publishing information. If you do not approve, you need to un= subscribe, not mark this spam or do other untoward things… just= unsubscribe is enough.

NPL Publishing Consultants= , a division of Professional Publishers Group Corporation, Post Office= Box 1010, Ventura CA 93002.  ww= w.nplconsult.com

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