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Martin Foner’s Publishing Newslette= r

Because You’re Serious = About Success… or You’re Not

Volume 22, Number 17

 

NEWS BULLETIN… ONCE AG= AIN... THE SKY IS FALLING!

 AMAZON HAS “CORNE= RED THE FUTURE OF BOOK PUBLISHING”

 

Hello, Everyone&he= llip;

Just a brief line or two o= n each article. Next newsletter after Thanksgiving. And, by the way, a= Happy Thanksgiving to all of you. Peace in your family, peace in the = world, and do your best to stay calm and get through the rest of 2017.= One foot in front of the other…  

 

ONCE AGAIN… THE SKY IS= FALLING… AMAZON HAS ‘CORNERED THE FUTURE OF BOOK PUBLISH= ING”

It is hard to imagine anot= her “sky is falling” on the publishing industry article so= quickly. Well, considering that most publishers only understand one w= ay of doing business… maybe not. Find out what is about to rain= on you and how the hell to avoid it!

 

MY COMPLIMENTARY OFFER TO REV= IEW YOUR TITLES FOR BULK AND CUSTOM POTENTIAL IS EXTENDED TO NOVEMBER = 30TH

My offer to do a free bulk= and custom analysis of one of your titles is still valid… and = has been extended to November 30th because of the continuin= g response so far. Don’t miss this opportunity! See article shor= tly into the newsletter for details.

 

TWO QUICK AMAZON ARTICLES THA= T SHOULD CONCERN YOU MORE THAN THE SKY IS FALLING ABOVE

One deals with the bricks = and mortar bookstores Amazon is creating, and they hardly resemble rea= l bookstores. Really.

The other deals with how A= mazon is deciding to cut the prices offered by third party vendors. So= mething like letting Ford decide what GM is going to charge for automo= biles.

 

A BRIEF NOTE ABOUT THE TAX PR= OPOSAL IN CONGRESS – FOR THOSE OF YOU WHO ACTUALLY CARE

Believe this one or not, f= ake news is being circulated in the media about this plan and the Repu= blicans are hoping we all fall for it. While it isn’t done by a = longshot, there are a few things you might want to know that the great= sixty second advertisements aren’t telling you.

 

CONSIDER THAT THE STATE OF CA= LIFORNIA JUST ADOPTED TEN NEW ELEMENTARY TEXTBOOKS THAT ARE GAY AND TR= ANSGENDER INCLUSIVE… IF YOU PUBLISH, THINK ABOUT THIS

And, just so you know, the= y rejected purchasing two textbooks that were NOT. Just a word of caut= ion. California is the largest state in the country and if you want to= sell textbooks… you might want to be a bit more inclusive

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ONCE AGAIN… THE SKY IS= FALLING… AMAZON HAS ‘CORNERED THE FUTURE OF BOOK PUBLISH= ING”

Once again, someone, a rea= sonable expert on production who has opened his own consulting firm on= the matter, is telling the industry that Amazon’s actions are g= oing to create a paradigm shift in the industry. In short, and you are= free to listen to his ‘advertisement’ and read the articl= e in the link here:

http://www.bookbusinessmag.com/ar= ticle/john-conley-amazon-day-delivery-slas-will-disrupt-book-printing/= #ne=3D1a7db1c16c539adf716222bb1d207222&utm_source=3Dbook-business-= insight&utm_medium=3Dnewsletter&utm_campaign=3D2017-11-09&= utm_content=3Djohn+conley+on+how+amazon+same-day+delivery+slas+will+di= srupt+book+printing-1

He seems to indicate that = same day delivery of books from Amazon is going to disrupt the industr= y since printing and delivery will have to be immediate, and thus circ= umvent the concept of warehousing, publisher inventory, distributors, = and the entire publishing ‘trade’ system including booksto= res and other resellers.

WOW!

Of course it will… = IF YOU ARE 100% TIED TO AMAZON’S APRON STRINGS!

As I have been saying now = for over ten years… Amazon can be beneficial for you as a publi= sher but ONLY if you are in control of the relationsh= ip, or agree to cede some control to Amazon. If not, then get the hell= out!

Remember, this IS your pub= lishing company, not Amazon’s. And you are still, I hope, in con= trol of it. And… I assume… you didn’t go into busi= ness with the intent of giving it over to Amazon.

I have featured a few arti= cles in the past of decent sized publishers who gave up on Amazon and = grew their companies faster and larger.

If you have a balanced sal= es model, then you have little to worry about. Balanced around what? B= alanced around publisher direct sales, your

own website sales, distrib= utor sales, library sales (though they are going the way of the buggy = whip slowly), and of course, Bulk & Custom sales. Author speaking = involvement, back of room sales, conference and trade show sales, asso= ciation sales, F & F sales (if you don’t know what F & F= sales are, then likely Watergate was before your time), foreign sales= , and a host of other options. And yes, some form or another of an Ama= zon relationship.

When Borders went under, d= id you close up shop, even though that might have meant 25% of your re= venues? Of course not.

SO why does this expert be= lieve the sky will be falling? Well, one thing is it gets him consulti= ng gigs in handling same day production work. As if it isn’t har= d enough for printers to keep up now!

And the other, which is le= gitimate, is if you are 100% dependent on Amazon, then you will no lon= ger need to maintain ANY physical inventory if these plans take hold.<= /span>

Ok, let’s reiterate.=

The sky is NOT falling in on publishers.

If you are 100% dependent = on Amazon for your revenues, shame on you a thousand times!!!

And if you aren’t, t= hen keep doing what you have been doing and expand your horizons to in= clude as many new markets as you can handle. They ARE= out there.

In fact, if you have a tit= le that is Bulk & Custom friendly, you could possibly live on maki= ng Bulk and Custom sales and forget the rest of the marketplace. I wou= ld NEVER suggest that, but you could. My recommendation is the balance= d attack on the marketplace I indicated above with dozens of potential= markets. Thus, if you aren’t doing ALL those things… add= them to your Plan today!

As always if you have any = questions… mfoner@nplc= onsult.com .

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MY COMPLIMENTARY OFFER TO REV= IEW YOUR TITLES FOR BULK AND CUSTOM POTENTIAL IS EXTENDED TO NOVEMBER = 30TH

*** HERE IS MY SPE= CIAL OFFER TO YOU. I am offering ALL publishers an opportunity to have= ONE BOOK analyzed by me for its Bulk and/or Custom Sales potential, a= nd even give you a report of a couple primary target markets to approa= ch… AT NO CHARGE… COMPLIMENTARY… just so you will= begin to have the idea of why Bulk and Custom Sales are so important = to your survival.

I have done this once befo= re eight years ago. It was very strongly received with 500+/- books su= bmitted to me to analyze. Yes, it took about six weeks to get to every= one, but I got a great deal of positive feedback… and we all ne= ed that. Currently, I have received over 500  requests this year = and have extended the deadline once again by thirty more days. =

Feel free to submi= t your book now. Send me an email with your book information, a link t= o it on your website, a copy of the Table of Contents, full size front= and back covers, and your email and contact information. If you p= refer to send me an eBook of your book, that is ok also, with the othe= r information… to .

Subject line: Bulk= -Custom Book Analysis

 

Remember, fiction, childre= n’s fiction, romance, sci-fi, etc., anything of a fiction nature= really doesn’t lend itself to this process, and I will likely r= eply with a blank page to those requests. Non-fiction works for the mo= st part, informational, business, self-help, technical, are good.

I will analyze ALL= the books I receive, other than those mentioned above, one per publis= her, extended through the 30th of November.**

And, if you would like to = speak confidentially about the potentials of success with your titles = and bulk, customized, and special sales… contact me at <= span style=3D"font-size: 12pt;">mfoner@nplconsult.com .  I have over thirty year= s of experience in Bulk and Custom sales… tens of Millions of D= ollars in revenues… my largest individual unit sale was 250,000= units of one title, one order. We should talk if you want to succeed = in Bulk and Custom selling. Many dozens of publishers have done well f= rom using the expert help I can offer.

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TWO QUICK AMAZON ARTICLES THA= T SHOULD CONCERN YOU MORE THAN THE SKY IS FALLING ABOVE

Ok… one article, an= d you can find both of these on the Net… was a first person rep= ort of going into the newest Amazon bookstore. Here is what is importa= nt to publishers from it:

  1. 3,000 titles instead of roughly 8,000 titles in the sa= me space. This means the likelihood of your book being displayed is no= w cut by another 62%. Don’t count on it unless…

 

  1. Books are categorized by the number of reviews and &ls= quo;out of 5’ rankings they get. SO, if your title has a thousan= d reviews and gets a 4.5 out of 5 ranking… you just might make = it.

 

  1. They have categories for 10,000 + reviews and for 4.9-= 5.0 books, 4.5-4.9 books, etc etc.

 

  1. They do not, at least according to this article, give = a damn about the NYT bestseller list nor anyone else’s reviews o= f these books. Thus, if a book based on Marvel comic book characters g= ets 10,000 reviews and a 4.9 rating… THIS IS YOUR NEW BESTSELLE= R and book you should be reading! Yes, really.

 

  1. Very little sitting space.

 

  1. Lots of computer screens. And now we know why. The wri= ter asked about a NYT bestseller that didn’t seem to appear on t= heir shelves. The uninformed (according to the writer) clerk simply to= ld him to order it online on one of the screens. Uhhhh… why the= hell do we have to come into the store at all?

 

  1. My conclusion, and as soon as I hit a city where there= is one of these marvels of human advancement I will file my own first= person report for you, is simple. If this is the “future”= of bookselling, then indie bookstores have more than a fighting chanc= e of staying in the game. As publishers we need to support them. Stron= g promo, strong discounts for small/all orders (providing they pay up = front) and I am talking 50-55% on 10 or less, mixed, and 60% on 10+ mi= xed. You are already giving it away to Amazon… give it to someo= ne who will promote your book…FOR FREE, even!

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And the other focuses on a= new practice instituted by Amazon to control, by creating more discou= nted pricing, third party sellers on their site. In simple English, if= Amazon thinks your pricing is too high compared to other sites, they = are reserving the right, and this will get sticky so I am not even goi= ng into how they will determine or do, to change your third party pric= ing LOWER to be more competitive with other sites.

I would watch my product l= istings carefully if I were a third party seller on Amazon. And you mi= ght want to get a better grip on their program… it might not be= as bad as it sounds… but then again, Amazon has never really g= iven a hoot about its publishers.

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A BRIEF NOTE ABOUT THE TAX PR= OPOSAL IN CONGRESS – FOR THOSE OF YOU WHO ACTUALLY CARE

Believe this one or not, f= ake news is being circulated in the media about this plan and the Repu= blicans are hoping we all fall for it. While it isn’t done by a = longshot, there are a few things you might want to know that the great= , wonderful, positive, sixty second advertisements aren’t tellin= g you.

So far, as of November 15<= sup>th… the proposals of the House and Senate are somewha= t different. But, for both, they are nowhere near the figures and oppo= rtunities being touted on radio and TV ads.

In fact, the NYT has commi= ssioned a study based on the proposals so far and you can read their s= urprise conclusions at the paper… the link isn’t working&= hellip; that roughly One Third of all middle class families will be pa= ying MORE taxes under these proposals. It makes perfect sense consider= ing what is being gained and lost. I have spent many years in my early= career as a tax specialist CPA, LPA, PA, and EA… and my simple= pencil computations confirm it for me.

Overall, yes, taxes will b= e reducing for the general public…but this advertising idea tha= t all people in the middle class benefit, which was also promulgated b= y McConnell and Ryan for a while til they both walked back their state= ments, simply isn’t true.

You need to look at your o= wn situation very carefully before you can determine whether you are a= head or behind, and for now, I won’t do the explanations of what= to look for on your own tax returns. I am just sounding the alarm tha= t fake news isn’t restricted to the Democrats going after the Pr= esident on a daily basis.

This is a desperate Congre= ss desperate to do something, and frankly, that something is to give t= he large corporations a huge tax break. If you have pass through &ldqu= o;S” income, or own a small corporation, you are very possibly i= n luck. But be careful that you aren’t giving it back on your pe= rsonal tax return.

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CONSIDER THAT THE STATE OF CA= LIFORNIA JUST ADOPTED TEN NEW ELEMENTARY TEXTBOOKS THAT ARE GAY AND TR= ANSGENDER INCLUSIVE… IF YOU PUBLISH, THINK ABOUT THIS

And, just so you know, the= y rejected purchasing two textbooks that were NOT. Just a word of caut= ion. California is the largest state in the country and if you want to= sell textbooks… you might want to be a bit more inclusive.

Read the article… i= t is very short: https://www.advocate.com/youth/2017/11/12/california-first-s= tate-approve-lgbt-inclusive-history-books-k-8-schools

In fact, you are going to = HAVE to be more inclusive if you want to sell textbooks to California = schools. Ten accepted with inclusion, two rejected without. The messag= e couldn’t be more clear.

If this idea is not to you= r liking, there are plenty of states who still believe that the Suprem= e Court has interfered with the natural order of things, that those st= ates still live in the 20th century…maybe even the 1= 9th… and that LGBTQ is nothing more than a four year= old banging away on an old typewriter.

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PUBLISHERS CURRENTLY FOR SALE=

I will be keeping an up to= date listing of my companies for sale on the website. In fact, I am g= oing to add three more clients during November. I will announce the ne= w site right after Thanksgiving. Right now, I have listings from $10,0= 00 to $1,450,000. Yes, mostly tiny to middling. If you’re in the= market, send me an email of what you are looking for if you don&rsquo= ;t see it on the site. Most of my sales take place outside the public = eye.

IF YOU WANT AN UPD= ATED LIST OF COMPANIES AND LINES AVAILABLE… SIMPLY EMAIL ME FOR= THE CURRENT LISTINGS.

And for those of you think= ing about selling… contact me mfoner@nplconsult.com<= /span> so we can discuss it confi= dentially. Don’t wait… the world doesn’t wait and n= either do buyers. There is a fair amount of buying activity despite th= e “unusual” political activity. We need sellers to match t= o buyers… and buyers to match the seller.

Let me know ASAP.

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WHAT PUBLISHERS ARE LOOKING T= O PURCHASE… AT LEAST WHAT OUR CLIENTS ARE LOOKING TO PURCHASE

Currently, here’s wh= at my clients are looking to acquire…

  • Eco agriculture, organics, farming, and related subjec= ts… books, magazines, whatever you might own in this field.

 

  • Interesting Craft, Hobby, and Personal Interest DIY an= d Non Fiction – client expanding into more personal crafts, hobb= ies, instructionals, DIY work, and related non-fiction, informational&= hellip; is ok acquiring as few as a title or two or an entire company<= /li>

 

  • Directories and Annuals – anything information t= hat comes out semi, or annually, or biennially, in hard copy directory= format, or online only… with or without paid advertising&helli= p; small to large

 

  • Relationship Related Non Fiction and Informational &nd= ash; topics dealing with relationships, human interest, people, and th= eir issues

 

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If you believe your publis= hing business, or any commercial business you own, isn’t up to w= hat it should be creating or earning… then you should contact m= e at mfoner@nplconsult.com. I can help you grow your company to your goals and then h= elp you exit profitably.

If you want to acquire ano= ther publisher, or line, or even a few titles, then you should contact= me.

If you want to sell your c= ompany, or lines, or a few titles, contact me.

If you want to succeed as = a self-publisher… contact me.

If you finally get the ide= a how critical it is to have a Strategic Plan, then for certain and ri= ght now, you should contact me at mfoner@nplconsult.com.

 

© Martin Foner, 2017.=   mfoner@nplconsult.com

 

There should be an unsubsc= ribe button somewhere at the footer of this email, but if there is not= , simply email me directly at mfoner@nplconsult.com<= /a>, and I will have you removed from= future emailings.

While it is considered opt= out instead of opt in, if you don’t unsubscribe, we will consid= er you as approving us to continue to send you newsletters and related= publishing information. If you do not approve, you need to un= subscribe, not mark this spam or do other untoward things… just= unsubscribe is enough.

NPL Publishing Consultants= , a division of Professional Publishers Group Corporation, Post Office= Box 1010, Ventura CA 93002.  ww= w.nplconsult.com

=20

This email is being sent to Lojban@loj= ban.org.

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