Received: from nobody by stodi.digitalkingdom.org with local (Exim 4.89) (envelope-from ) id 1eUZgN-0007BX-4O for lojban-newreal@lojban.org; Thu, 28 Dec 2017 07:01:19 -0800 Received: from mail-1-81.rch003.net ([151.248.1.81]:40023) by stodi.digitalkingdom.org with esmtps (TLSv1.2:ECDHE-RSA-AES256-GCM-SHA384:256) (Exim 4.89) (envelope-from ) id 1eUZfL-00076E-B8 for Lojban@lojban.org; Thu, 28 Dec 2017 07:00:18 -0800 DKIM-Signature: v=1; a=rsa-sha1; c=relaxed/relaxed; s=k1; d=sc02.rmdlvry001.com; h=From:To:Reply-To:Subject:Message-ID:List-Unsubscribe:MIME-Version:Content-Type:Date; bh=fCx4mXjozrO7weB1cAPiJj3UVk0=; b=QCoheAZTsiP2MXj0kSOxyQ7vwb2duDoR221OfjsjJo3Po5iy+xrGH8ucNZpymr9NmDzHbCtYhoKi Bumh54DDXlkJicjfptexj8xuPDvSutWVm3IrWKDj/kRGDYXIozZFXLrpTjXCdZl/XtEYq30RsHIo 7toIAZZTwmdPEhVdtNk= From: "Martin Foner" To: "Lojban@lojban.org" Reply-To: Subject: End of the Year Publishing Newsletter... Succeed or Fail? X-BPS1: 6443758 Feedback-ID: 6443758:2053638:RM X-BPS2: 4165 Message-ID: <66f28977-4f6e-48a0-a313-b7aa60f2d471@a.sc02.rmdlvry001.com> List-Unsubscribe: , X-Mailer: RM Mailer (v5.4.784.0) MIME-Version: 1.0 Content-Type: multipart/alternative; boundary="=-PEYbvs9CIDreb6fb0CWFzg==" Date: Thu, 28 Dec 2017 09:00:15 -0600 X-Spam-Score: -0.8 (/) X-Spam_score: -0.8 X-Spam_score_int: -7 X-Spam_bar: / This is a multi-part message in MIME format. --=-PEYbvs9CIDreb6fb0CWFzg== Content-Type: text/plain; charset=utf-8 Content-Transfer-Encoding: quoted-printable Having trouble viewing this mail? Click here to view it in your browse= r. http://link.rm0003.net/v/SXn5pG9wK0mrpZJ_HQiAKA2 Make sure that you always get our messages: Add fonerdad@hotmail.com t= o your contacts. Click here to unsubscribe or update your email address. http://link.rm0003.net/subscription/?t=3DSXn5pG9wK0mrpZJ_HQiAKA2 This email is being sent to Lojban@lojban.org. Use this link to be deleted or to update your email address http://link.rm0003.net/subscription/?t=3DSXn5pG9wK0mrpZJ_HQiAKA2 This message was sent by NPL PUBLISHING CONSULTANTS, a Division of Pro= fessional Publishers Group Corporation | POST OFFICE BOX 1010 | VENT= URA, CA 93002 --=-PEYbvs9CIDreb6fb0CWFzg== Content-Type: text/html; charset=utf-8 Content-Transfer-Encoding: quoted-printable

Having trouble viewing this mail? Click here to view = it in your browser.
Make sure that you always get our messages:= Add fonerdad@hotmail.com to your contacts.

Click here to unsubscribe or upda= te your email address.

Martin Foner’s Publishing Newslette= r

Because You’re Serious = About Success… or You’re Not

Volume 22, Number 19

LAST, AND MAYBE LAST FOR YOU = AS WELL, NEWSLETTER OF 2017.

OPINIONS, TAXES, SELLING YOUR= COMPANY, COMPLIMENTARY OFFER, SOME LISTINGS.

Hello, Everyone&he= llip;

Just a brief line or two b= elow on each article. And the articles in this issue are lengthy but <= strong>VERY important to your future. See you on the other si= de in 2018. A Healthy and Happy New Year to all of you!

SOME HISTORY ABOUT MY NEWSLET= TER AND WHY I AM GOING BACK TO OFFERING MY OPINIONS ON EVENTS, MARKETS= , AND LIFE

I have been writing this n= ewsletter now for 22 years. Two years ago I stopped providing my signa= ture commentary on events, markets, and life in general. It is long pa= st time to start it up again, regardless if you want to read it or not= . (The delete key is in the upper right corner.)

YEAR END ADVICE ON YOUR TAXES=

With all the final changes= upcoming in 2018 and beyond… what you should ABSOLUTELY be doi= ng to ensure you pay the least tax bill. And yes, you might have to ma= ke some immediate, January 2^nd changes if you ‘own&rs= quo; a “C” Corporation.

IS 2018 THE YEAR YOU DECIDE T= O SELL… WHAT YOU MUST DO TO MAKE THE DECISION, TO GET READY, AN= D ACCOMPLISH A SALE.

This is the second install= ment of a multi part ‘series’ on the process of selling yo= ur publishing company, from the thought process, to how to get ready i= n all areas of your business, to actually being marketed for sale and = closing. This issue we will delve into making the final decision and p= ricing your company for sale.

MY COMPLIMENTARY OFFER TO REV= IEW YOUR TITLES FOR BULK AND CUSTOM POTENTIAL IS EXTENDED TO JANUARY 3= 1^ST

My offer to do a free bulk= and custom analysis of one of your titles is still valid… and = has been extended to January 31^st because of the continuing= response so far. Don’t miss this opportunity! See article short= ly into the newsletter for details.

SOME ACQUISITIONS YOU CAN MAK= E EARLY IN 2018 AND BEGIN TO RECOVER YOUR INVESTMENT AND PROFIT FROM I= N 2018

Why not commit to moving f= orward in 2018 by making a very tiny acquisition that will help to boo= st your revenues for 2018? Almost all of these companies can be &lsquo= ;closed’ before March 31, offering you at least six solid sellin= g months in 2018. Don’t miss the boat!

&nb= sp; * = &nbs= p; * = ; &nb= sp; *

SOME HISTORY ABOUT MY NEWSLET= TER AND WHY I AM GOING BACK TO OFFERING MY OPINIONS ON EVENTS, MARKETS= , AND LIFE

For the first 20 years, I = not only provided very solid publishing advice, but also some economic= , investment, current events, taxes, and other personal opinions from = decades of experience. I often ragged on both parties politically, ske= wering both Democrats and Republicans for their misdeeds. I also expre= ssed somewhat expert opinions on tax cuts, entitlement cuts, and other= economic issues… all for FREE, mind you.

Two years ago I made a com= ment on Hillary’s position on something I don’t even remem= ber. I was barraged by people, mostly women, who accused me of being a= woman hater, Hillary hater, stupid, an idiot, and a few things I won&= rsquo;t repeat here.

Shortly after, I made a si= milar complaint about a position Trump was taking. Again, I was accuse= d of being every last nasty thing under the sun, and was told I should= stick to publishing if I knew what was good for me. Really?

So, I decided that the 201= 6 election was SO toxic that I backed away from my usual opinions on e= conomics, politics, taxes, current events, and everything on top of th= e usual publishing news and concepts to help you succeed in this indus= try.

I am saying here and now&h= ellip; I made a mistake. This is MY newsletter and has been now for 22= years. You don’t have to agree with me or my commentary, but it= is always provided to help you, as a publisher and a citizen, do bett= er at both. When we discuss currency rates, it is because some of us h= ave business in Canada, the UK and elsewhere and need to know how to p= rice our products. When I discuss the relative merits of a new tax pla= n, it is because it WILL impact every last one of you in one way or an= other.

You are fortunate to be re= ceiving this newsletter. For 22 years it has contained much needed and= much used, if the responses I get monthly are any indication, informa= tion for publishers. If you no longer want it, simply reply to me with= the word D-E-L-E-T-E in your email and I will make sure you are delet= ed.

Be advised… I do ha= ve a decent level of expertise in many areas of which I speak. I have = written seven books on specific areas of income tax. I have counseled = many hundreds of small businesses in growth and turnaround; I have als= o counseled many hundreds of others in their exit strategy.

But, let’s go to som= ething we can all agree on… I have a right under the First Amen= dment to speak my mind. And for me, as long as I can back up what I sa= y with fact, or simply state my feelings as my opinion, then my rights= are protected.

And for those of you who f= ind it empowering anonymously to threaten me… I assume you unde= rstand that the Second Amendment is what is available to use to protec= t my First Amendment rights. This is a secret but it explains why the = Second was placed right after the First.

Often, I simply ask questi= ons so everyone can think about a specific subject.

For example… why wa= s the President so insensitive on the fifth anniversary of the Sandy H= ook massacre to invite NRA chief Wayne LaPierre to the White House, ye= t not mention Sandy Hook at all that day? Strange?

Was this an accident or a = dog whistle to his ‘base’?

And… where is Grove= r Norquist? You remember the man who threatened to unseat any Congress= person who didn’t sign on to his “no new taxes” pled= ge?

Or… was that just D= emocratic tax increases… but Republican tax increases when comb= ined with HUGE corporate tax decreases… THAT would be perfectly= ok to him?

If Senator Franken had to = resign over six allegations, some challenged, then why didn’t th= e President have to resign over nineteen allegations, some witnessed a= nd proven? Just asking. But we already know the answer as we learned o= nce again with Roy Moore…

As long as the defendant c= laims he didn’t do anything, and is a Republican, then he is exe= mpt from censure or worse. With the President and Roy Moore… th= ose are simply the facts, folks.

Now that I am done for thi= s newsletter with commentary… let me add one important point. I= HONOR the Office of the Presidency. I RESPECT the Office of the Presi= dency. I DO NOT either honor or respect the current occupant, and appa= rently neither does almost 70% of the people in this country. Simply b= ecause he does not honor or respect anyone in this country other than = himself. Misstatements, prevarications, and outright lies are par for = the course with this person. Thus, you won’t be reading me using= his name because I believe he places a bad stain on the Office of the= Presidency. Once he decides (don’t hold your breath) to become = more honorable, honest, and forthcoming… things may change.

One recent proof of his (a= nd his lackey, the Vice-President) lies:

“My tax plan is the = biggest tax cut ever in the history of the country.” (I also und= erstand that he believes his hands are the largest hands of any Presid= ent in the history of the country… unfortunately, unconfirmable= .)

Lie. And unfortunately, ev= en though he has been told numerous times by numerous people and has w= atched it on 24 hour news programs, he refuses to decide to tell the t= ruth. And his lackey has to fall into lock-step and repeat the lie or = else.

The Treasury Department ha= s provided statistics of the largest tax cuts since 1940 measured in d= ollars, inflation adjusted dollars, and in percentage of the GDP:

By dollars and/or inflatio= n adjusted dollars it is the third largest… and if it stretches= … possibly the second largest but we won’t know that for = a few years. Not the first though, and certainly not now.

By percentage of GDP, it r= anks seventh out of eight… and if it stretches, possibly sixth.= Not the first though, and certainly not now.

And here is why all of thi= s is so important to YOU… we all need truth in our dealings wit= h our government. And particularly in business, we have to be able to = count on consistency in the application of laws and rules to our activ= ities. As well, how we are seen both within and outside our country st= rongly impacts our ability to do business both inside and outside our = country. Offhand and inappropriate commentary could spark a trade war,= for example, and YOUR books could now become double or triple their c= urrent pricing based on taxes and tariffs only, no extra profit&hellip= ; meaning your books will not sell at all outside the U.S.

Currency issues, product b= ans, and, depending how far this administration wants to take their co= ncept of ‘you agree with us or else’, you could find your = books banned for sale WITHIN the U.S.! (Don’t believe me? Ask th= e average German in 1933 if he or she thought this was a possibility. = By 1934, it was a reality.) SO, THESE are all reasons why understandin= g what is going on in our government is crucial to success in our indu= stry and business.

And one more… you m= ay or may not be aware that this administration doesn’t like Jef= f Bezos as the owner of the Washington Post and has rattled their sabe= rs on multiple occasions about the threat of breaking up the Amazon mo= nopoly. For some of us this might be a blessing… but for many, = the loss of the revenues from Amazon might be a fatal blow. Knowing ho= w the wind is blowing, or at least talking about it, gives YOU some co= ntrol over your own destiny. This is MY job… to keep you inform= ed as best I can.

So, as always, I offer the= other side the chance to provide conflicting data… in this cas= e, if any of you have a yardstick that is generally accepted by econom= ists as a legitimate yardstick for measuring the size of this tax cut = and you have a list that makes it come in first… I would love t= o see it in an email. It would be reassuring to know the President has= n’t truly lied, repeatedly, even by accident, on this one. (I wo= n’t hold my breath.)

YEAR END ADVICE ON YOUR TAXES=

With all the possible chan= ges in the upcoming tax bill… what you should ABSOLUTELY be doi= ng between now and December 31^st to ensure you pay the leas= t tax bill.

#1 In BOLD because= it is really important… if your CPA/accountant isn’t in = touch with you by phone between now and the end of the year… yo= u have the wrong person.

Knowing a major ta= x change is in the hopper… hearing your tax person say, we will= look into it in January… just isn’t going to cut it.

If you own a &ldqu= o;C” Corporation and earn roughly $250,000 or less between the c= orporation’s income and your income from it… then you rea= lly NEED to have a dead serious look at your situation IMMEDIATELY to = determine if you can take advantage of the new rules for “S&rdqu= o; Corporations (and LLCs and Partnerships) that will reduce your taxa= ble pass through income by 20%. Thus a pass through income of $200,000= will only be taxed at $160,000.

If you don’t= look after your own tax situation NOW, before the end of the year, it= will be too late to make changes AFTER. As a prior Tax CPA, I know fr= om what I speak. Listen or pay!

* &nb= sp; &= nbsp; * &n= bsp; = *

IS 2018 THE YEAR YOU DECIDE T= O SELL… WHAT YOU HAVE TO DO TO MAKE THE DECISION, TO GET READY,= AND TO ACCOMPLISH A SALE.

This will be a multi part = ‘series’ on the process of selling your publishing company= , from the thought process, to how to get ready in all areas of your b= usiness, to actually being marketed for sale and closing.

Part Two… Factors to Consider When= Choosing a Method of Sale

Ok, you have set your goal= s. You have even drawn up a skeletal Strategic Plan to help you achiev= e them.

Lo and behold, your goals = are slowly beginning to come into view… maybe you can see clear= to reach them in the next 12 to 24 months.

Now what?

FYI – It is going to= take 12-18 months to effectively prepare your company for sale if it = is of any size. At least 12 months if it is small to tiny… and = at least six months if it is microscopic.

So, what’s the big d= eal… throw together your tax returns, and some marketing materi= als, your catalog or title list, some ads and where to place them&hell= ip; and sell the company… yes? NO!

Note… I am a Profes= sional Publishing Broker with about thirty years in the business&helli= p; for transparency’s sake.

Hiring a professional, and= particularly one who specializes in the Publishing industry, as far a= head of time as possible, will pay huge dividends at sale time.

I am going to put out two = ‘secrets’ of what we do as brokers to enhance our clients&= rsquo; salability in the marketplace. If these two benefits don’= t convince you of the advantage you have with a Publishing Broker, the= n I guess I can’t convince you at all. Go ahead and run your own= ads.

1) = ; Inventory sold at closing is generally valued as follows:

First year of inventory un= its at 100% of cost

Second year of inventory u= nits at 50% of cost

Beyond two years of invent= ory units at 10-20% of cost

Knowing this detail means = you know exactly what items can be put on sale NOW, how many units, an= d at what price. Clearly, there is no reason to sell a $4 print cost b= ook for $2 when you sell the company when you could offer this $25 boo= k at 80% discount and get $5 for it any day in the next 12-24 months. =

2) = Another reason to hire a professional, and with an accounting b= ackground if possible, is what we call ‘re-casting’ your f= inancials.

The largest portion of you= r selling price is a multiple of your net profits. This is often state= d as three times net, or five times net.

So, if your ‘net&rsq= uo; is $50,000 and we have determined your company should sell for fou= r times net, then we’re talking, for this portion of the sale, $= 200,000.

But, since we all as small= business people, work to REDUCE our taxable “net” so we p= ay less taxes, we are cheating ourselves when it is time to sell the b= usiness.

We fix this through a proc= ess known as ‘re-casting’ your net profits, and usually do= it for the last 3-4 years of your financials. And we do it to reflect= what the business would have netted if you hadn’t paid yourself= salary, used a company car, taken major benefits from the business, u= sed it for personal travel and other personal expenses, etc etc.

When this is handled prope= rly, it has been my experience that the ‘net’ increases by= the amount of salary PLUS $20,000 to $50,000 a year in expenses.

So, if we ignore the salar= y issue for a moment, and increase the ‘net’ from $50,000 = to $70,000… or even $100,000… then the four times figure= now jumps from $200,000 to $280,000 or even $400,000. So, through thi= s process it might be possible to DOUBLE your selling price.

Enough said about hiring a= professional to assist you in the sale.

Briefly, let’s exami= ne the options…

You won’t be doing i= t yourself.

If your business grosses u= nder $10 Million, you also won’t be using a Mergers & Acquis= ition company (M & A) since they don’t work in the under $10= MM price range. And even if they did, their front fees would be prohib= itive for a smaller company.

You also should consider n= ot using a regular business broker, for any number of reasons not the = least of which are lack of contacts in the industry, knowledge of the = legit and not so legit buyers, tactics used by buyers to downgrade you= r selling price, and multiple other reasons.

Asking your accountant or = attorney to represent you during the selling process?... Prohibitively= expensive and for knowledge and expertise unrelated to actually selli= ng your company.

Thus, it leaves your compa= ny’s sale to Publishing Brokers, of whom there are about a half = dozen in the country who have been doing it for more than ten years.

In the next issue we will = discuss how to choose a broker, and what to expect in advance of putti= ng the business up for sale… that is, what goes on during that = 12-24 month period before the selling starts.

&n= bsp; = = * &nb= sp; &= nbsp; * &nb= sp; = *<= /p>

MY COMPLIMENTARY OFFER TO REV= IEW YOUR TITLES FOR BULK AND CUSTOM POTENTIAL IS EXTENDED TO JANUARY 3= 1^ST

*** HERE IS MY SPE= CIAL OFFER TO YOU. I am offering ALL publishers an opportunity to have= ONE BOOK analyzed by me for its Bulk and/or Custom Sales potential, a= nd even give you a report of a couple primary target markets to approa= ch… AT NO CHARGE… COMPLIMENTARY… just so you will= begin to have the idea of why Bulk and Custom Sales are so important = to your survival.

I have done this once befo= re eight years ago. It was very strongly received with 500+/- books su= bmitted to me to analyze. Yes, it took about six weeks to get to every= one, but I got a great deal of positive feedback… and we all ne= ed that. Currently, I have received over 500 requests this year = and have extended the deadline once again by thirty more days. =

Feel free to submi= t your book now. Send me an email with your book information, a link t= o it on your website, a copy of the Table of Contents, full size front= and back covers, and your email and contact information. If you p= refer to send me an eBook of your book, that is ok also, with the othe= r information… to .

Subject line: Bulk-Custom Book Analysis

Remember, fiction, childre= n’s fiction, romance, sci-fi, etc., anything of a fiction nature= really doesn’t lend itself to this process, and I will likely r= eply with a blank page to those requests. Non-fiction works for the mo= st part, informational, business, self-help, technical, are good.

I will analyze ALL= the books I receive, other than those mentioned above, one per publis= her, extended through the 31^st of January.**
And, if you would like to = speak confidentially about the potentials of success with your titles = and bulk, customized, and special sales… contact me at <= a href=3D"mailto:mfoner@nplconsult.com">mfoner@nplconsult.com .= I have over thirty years of experience in Bulk and Custom sales= … tens of Millions of Dollars in revenues… my la= rgest individual unit sale was 250,000 units of one title, on one orde= r. We should talk if you want to succeed in Bulk and Custom s= elling. Many dozens of publishers have done well from using the expert= help I can offer.

    &n= bsp;           =            &nbs= p; *   &nb= sp;           &= nbsp;           *&nb= sp;           = ;           &nb= sp; *

SOME ACQUISITIONS YOU CAN MAK= E EARLY IN 2018 AND BEGIN TO RECOVER YOUR INVESTMENT AND PROFIT FROM I= N 2018

Why not commit to moving f= orward in 2018 by making a very tiny acquisition that will help to boo= st your revenues for 2018? Almost all of these companies can be &lsquo= ;closed’ before March 31, offering you at least six solid sellin= g months in 2018. Don’t miss the boat!

Classics Books, Do= rmant… 47 year= -old publisher of classics in philosophy and metaphysics. Its portfoli= o is about a dozen titles by Kant, Descartes, Hobbs, etc. These are ti= tles not offered by any other publisher and are unique scholarly = volumes with a facsimile of the original (Latin, German, etc.) ver= so and an authoritative English translation-of-that-page rect= o. Asking $49,000, but negotiable.

Small educational = publisher. I have a s= mall educational publisher who specializes in remedial at high school = reading and math for sale. The owners want to retire now, and are not = really interested in a long term buy out. Just to retire. For the whol= e company, asking $50,000.

Romance/Erotic Fic= tion Publisher, almost dormant… Still doing some business… expected to close = up at end of 2016 and returned rights to many titles but still holds r= ights to dozens of titles, plus domain names, so doing small biz in 20= 17. Some physical inventory, about $3K, but all have been done as eBoo= ks. Some future title commitments and some books could be resurrected.= Asking $24,000., negotiable.

Primarily Travel G= uide Books… I = have a 25 year old small publisher specializing in travel guide books&= hellip; US, Europe, everywhere… about 40 titles… (And th= ere are a dozen books in other areas that can be included or separated= , see below.) The whole company could go in the $80K range… if = you move quickly. Or, just purchase the travel related books for $50,000 clean.

Genealogy Books&he= llip; From the compan= y above, 8-10 titles current. Pricing would be in the $25,000 = range.

Career Search Book= s… From the co= mpany above, 4 titles in job search. Pricing would be in the $= 15,000 range.

*         &nb= sp;           &= nbsp;     *      &nb= sp;           &= nbsp;        *

If you believe your publis= hing business, or any commercial business you own, isn’t up to w= hat it should be creating or earning… then you should contact m= e at mfoner@nplconsult.com. I can help you grow your company to your goals and then h= elp you exit profitably.

If you want to acquire ano= ther publisher, or line, or even a few titles, then you should contact= me.

If you want to sell your c= ompany, or lines, or a few titles, contact me.

If you want to succeed as = a self-publisher… contact me.

If you finally get the ide= a how critical it is to have a Strategic Plan, then for certain and ri= ght now, you should contact me at mfoner@nplconsult.com.

© Martin Foner, 2017.=   mfoner@nplconsult.com

There should be an unsubsc= ribe button somewhere at the footer of this email, but if there is not= , simply email me directly at mfoner@nplconsult.com<= /a>, and I will have you removed from= future emailings.

While it is considered opt= out instead of opt in, if you don’t unsubscribe, we will consid= er you as approving us to continue to send you newsletters and related= publishing information. If you do not approve, you need to un= subscribe, not mark this spam or do other untoward things… just= unsubscribe is enough.
NPL Publishing Consultants, a division of Professional Publishers= Group Corporation, Post Office Box 1010, Ventura CA 93002. = www.nplconsult.com =20
This email is being sent to Lojban@loj= ban.org.

Use this link to be del= eted or to update your email address

This messag= e was sent by NPL PUBLISHING CONSULTANTS, a Division of Professional P= ublishers Group Corporation | POST OFFICE BOX 1010 | VENTURA, CA 930= 02

--=-PEYbvs9CIDreb6fb0CWFzg==--