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What’s in this Edition Publishing Industry Health Report The EPUB Format: As Good as Cash in Your Pocket Tips to Engage Readers Social Spotlight Where to Find Us Newsworthy Notes The Publishing Industry Health Report is Looking Good We are happy to say 10 out of 10 doctors have given the publishing industry a clean bill of health. Ok, so maybe not doctors, but according to this Wall Street Journal article, a group of big money investors think the business of books is worth the financial investment. The article names Snap Inc. Chairman, Michael Lynton, billionaire Len Blavatnik, and Ellis Jones, chairman of investment firm Wasserstein & Co., among the investors pouring millions of dollars into the print book business. Print books still represent a viable investment for businesses. The key to getting the biggest return from publishing print books is connecting the right kind of content with the right audiences, in the right places. How do you make those important connections? Consider some of these suggestions: - Expand your reach and http://click.info.ingramcontent.com/?qs=2281ddacef7a86cd5796c3bbe0a6bec9b515ab322c2f367334d5d47242c8a69b2b1a7bcf506eedf9c7c999852d7ced334b8e16ada23663ea DISTRIBUTE GLOBALLY - Readers like choices. http://click.info.ingramcontent.com/?qs=2281ddacef7a86cdb3359f769fa1937df8f16bdfc510991fcbd58a9783926b5ab88bad4500f612ac405e45cc3fed7a40a2307dceaae4a3c0 OFFER MORE FORMATS - Take Charge of Your Inventory and http://click.info.ingramcontent.com/?qs=2281ddacef7a86cd1cccfb2fb7a070a434249d9f637c622b93ab58c2c87ebd1085ba196a80638df943e4fe3a9e48d7226616920d40a34efe NEVER MISS A SALE http://click.info.ingramcontent.com/?qs=2281ddacef7a86cdefaa0c9e3aac353311c0994a5c4d0f8de7c6c42d0c61fc79ea81e9ed9a328892b4f40dd3a9d80480e8d744c527bdbb23 Read the Full Article The EPUB Format: As Good as Cash in Your Pocket Excuse the double entendre, but when it comes to ebook publishing, using EPUBs is a surefire way to sell more books (get more cash), because it is the preferred format (everyone accepts cash) of the most widely used online retailers. PDFs? Easy to create, but akin to the American Express of digital book formats, not accepted worldwide. Word files? Even easier to create, but Apple says no thanks. EPUBs on the other hand, much like cash, are king. Why do the likes of Amazon Kindle, Apple iTunes, B&N’s Nook, Google Play, and more prefer EPUBs? Because they often provide the best online reading experience for the end-user. A few of the online retailers offer EPUB conversion tools within their platform. There are also tools you can find online for you DIY fans. You could spend all that time and effort trying to finagle a new platform yourself, or, you can have our trusted digital publishing team do it for you. Ready to get started? http://click.info.ingramcontent.com/?qs=2281ddacef7a86cddb475209b2c6ecd4ff255ba6334ae5c67528fb73e12ced62e176e54b8c7fd47a228c04f8ac472b37b2259d4e7d9757e0 Contact Us 4 Book Marketing Tips to Engage Readers Selling more books is about relationships. Take the time to get to know your readers and chances are, they’ll get to know you and your books. Be engaging and courageous in defining your relationship with readers by mastering the art of engaged marketing. http://click.info.ingramcontent.com/?qs=2281ddacef7a86cd86d90bb43de1693ff7efa12c12e5aaca6005d46920fd15e4927a563dea25f7ed82dfd798a5d69b12c1f100431eaf0694 Read More Where to find us http://click.info.ingramcontent.com/?qs=2281ddacef7a86cd457598286f73bf70d4ac25c3d945cd2061f291ee4c0741a46f7e0f1cb881845aa22ab4a83e03043265f4e639d424206c Book Expo May 30 - June 1 | New York, New York AUP Conference June 17 - 19 | San Francisco, California http://click.info.ingramcontent.com/?qs=2281ddacef7a86cdcbc383771b7405d54822389aa2d24a62f117f7807e9562a3c804c0625d890cf5802703c1a1c06505b47cffa976d80de9 Request a Meeting Social Spotlight Connect with us on social media. Show us your favorite book cover by using the hashtag #PublishingForeword and your post could be featured in the next newsletter. Newsworthy Notes 5 Reasons to Focus on Your Book Cover By Erica McGee We’ve always been told, “don’t judge a book by its cover”, but we all do. And so do your customers. 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What’s in this Edition

Publishing Industry Health Report

The EPUB Format: As Good as Cash in Your Pocket

Tips to Engage Readers

Social Spotlight

Where to Find Us

Newsworthy Notes

The Publishing Industry Health Report is Looking Good

We are happy to say 10 out of 10 doctors have given the publishing industry a clean bill of health.

Ok, so maybe not doctors, but according to this Wall Street Journal article, a group of big money investors think the business of books is worth the financial investment.

The article names Snap Inc. Chairman, Michael Lynton, billionaire Len Blavatnik, and Ellis Jones, chairman of investment firm Wasserstein & Co., among the investors pouring millions of dollars into the print book business.

Print books still represent a viable investment for businesses. The key to getting the biggest return from publishing print books is connecting the right kind of content with the right audiences, in the right places.

How do you make those important connections? Consider some of these suggestions:

Read the Full Article

The EPUB Format: As Good as Cash in Your Pocket

Excuse the double entendre, but when it comes to ebook publishing, using EPUBs is a surefire way to sell more books (get more cash), because it is the preferred format (everyone accepts cash) of the most widely used online retailers.

PDFs? Easy to create, but akin to the American Express of digital book formats, not accepted worldwide.

Word files? Even easier to create, but Apple says no thanks.

EPUBs on the other hand, much like cash, are king.

Why do the likes of Amazon Kindle, Apple iTunes, B&N’s Nook, Google Play, and more prefer EPUBs? Because they often provide the best online reading experience for the end-user.

A few of the online retailers offer EPUB conversion tools within their platform. There are also tools you can find online for you DIY fans.

You could spend all that time and effort trying to finagle a new platform yourself, or, you can have our trusted digital publishing team do it for you. Ready to get started?

Contact Us

4 Book Marketing Tips to Engage Readers

Selling more books is about relationships. Take the time to get to know your readers and chances are, they’ll get to know you and your books. Be engaging and courageous in defining your relationship with readers by mastering the art of engaged marketing.

Read More

Where to find us

Book Expo
May 30 - June 1 | New York, New York

AUP Conference
June 17 - 19 | San Francisco, California

Request a Meeting

Social Spotlight

Connect with us on social media.

Show us your favorite book cover by using the hashtag #PublishingForeword and your post could be featured in the next newsletter.

Newsworthy Notes

5 Reasons to Focus on Your Book Cover
By Erica McGee

We’ve always been told, “don’t judge a book by its cover”, but we all do. And so do your customers. You’ve put a lot of blood, sweat and tears into your manuscript and now you want to share it with the world.

Read More

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