Received: from nobody by stodi.digitalkingdom.org with local (Exim 4.91) (envelope-from ) id 1g5zeK-0001Gl-1K for lojban-newreal@lojban.org; Fri, 28 Sep 2018 13:46:08 -0700 Received: from mta.info.ingramcontent.com ([68.232.198.87]:50457) by stodi.digitalkingdom.org with esmtps (TLSv1.2:ECDHE-RSA-AES256-GCM-SHA384:256) (Exim 4.91) (envelope-from ) id 1g5zeH-0001Fw-04 for lojban@lojban.org; Fri, 28 Sep 2018 13:46:07 -0700 DKIM-Signature: v=1; a=rsa-sha256; c=relaxed/relaxed; s=200608; d=info.ingramcontent.com; h=From:To:Subject:Date:List-Unsubscribe:MIME-Version:Reply-To:List-ID: Message-ID:Content-Type; i=Ingram@info.ingramcontent.com; bh=UDa1oGimkUfBY+w8Q1Bl2oTVbZbk0UdOab05jz+xTwE=; b=a9vVNqLr+Wj/P/cwoU48OoJ1gRlumPfiGsdm2nilGZbfmuYp36OCJmAV5sTYmfTgjK3eTdrlPzTt LPSPBIY1YlrmHwmuCrTcqfrRSZvH+U+TeR6E5oq+4+jc3/b4yNmgu0Na62OskUf96ijcvJ8Wu1cO pGKqp6ht49YypfhLIz0= Received: by mta.info.ingramcontent.com id hlq9h22fmd4m for ; Fri, 28 Sep 2018 20:46:07 +0000 (envelope-from ) From: "Ingram" To: Subject: Publishing Foreword | September Date: Fri, 28 Sep 2018 14:46:03 -0600 List-Unsubscribe: MIME-Version: 1.0 Reply-To: "Krista Richardson" List-ID: <1037658.xt.local> X-CSA-Complaints: whitelistcomplaints@eco.de x-job: 1065786_19334190 Message-ID: <63e8b72f-819d-4520-96a7-141348eaf315@las1s04mta953.xt.local> Content-Type: multipart/alternative; boundary="GklvHkoYk1cv=_?:" X-Spam-Score: -2.0 (--) X-Spam_score: -2.0 X-Spam_score_int: -19 X-Spam_bar: -- This is a multi-part message in MIME format. --GklvHkoYk1cv=_?: Content-Type: text/plain; charset="us-ascii" Content-Transfer-Encoding: 7bit To view this email as a web page, go to the link below, or copy and paste it into your browser's address window. http://view.info.ingramcontent.com/?qs=6457604b8bd643c3bea204058fa45462666cf99f5ae4bb952c7d00056c2c9e23b3eab1acfad5bb99caf34491145ed9d97088f1e65a2ac1a90d9274037d22f22ce047aaa39df4782e7fa2c867a61dfd12 To view this email as a web page, http://view.info.ingramcontent.com/?qs=6457604b8bd643c3bea204058fa45462666cf99f5ae4bb952c7d00056c2c9e23b3eab1acfad5bb99caf34491145ed9d97088f1e65a2ac1a90d9274037d22f22ce047aaa39df4782e7fa2c867a61dfd12 click here . What’s in this Edition Self-Publishing: Powerful Perspective What's Tech Got to Do With It? 4 Simple Ways to Improve Your Book Selling Strategy How to Build a Strong Book Marketing Foundation Social Spotlight Holiday Sales Success Digital Book World: Ingram Speaks Self Publishing: Powerful Perspective Lisa M. Umina, Publisher, Halo Publishing International 2017 was an important year for self-publishing, when, for the first time ever, self- and indie-published books surpassed the market share of big publishers, with 42% of the market, as compared to 34% held by big publishers. In 2018, experts predict that the number of self-published books will increase, which is an indicator of the success and popularity of this option. The barriers to publishing have been slowly but surely lowering, and it is becoming clear that readers care more about having a good story in their hands than about the name brand on the front cover. Perceptions around self-publishing are also shifting, as it has proven to be a viable and professional option for authors, granting them more creative control and quicker turnaround times than traditional publishing. http://click.info.ingramcontent.com/?qs=20104e63d1653edf344789ab7c2b81e915854681b39a1b40519520d663ac2724c5f6a3a9a073a69d7e378ae2ea38bde319faa02da99447c9 Read More What’s Tech Got to Do with It? Discovery and Conversion: Influencing the Consumer Path to Purchase In a digitally-connected world, book marketers will benefit by having a nuanced understanding of the many ways book buyers discover, discuss, compare, purchase, and otherwise engage with books and authors—everything that leads to a consumer finding and buying your book and what you can do to reach and influence them at each stage. http://click.info.ingramcontent.com/?qs=20104e63d1653edfc95f2e3b5458e863bae92b853aa9a25f538b454b0ba85602faf81ab390c72439101092357cbaf0695b72f46bd7eb5eb8 Read More 4 Simple Ways to Improve Your Book Selling Strategy By: Aerio, an INGRAM brand You may have heard the phrase, "If you build it, they will come." Well guess what - that only works in the movies! The simplest way to increase book sales is to develop a book marketing strategy and know when to change it. You have to do more than "build it" to make people "buy it". Get tips on improving your book selling strategy by following these 4 steps... http://click.info.ingramcontent.com/?qs=20104e63d1653edfc2af8a279f3ab1a548329201108655c17bf760f0d55a3004ce50cce03a595142cbcca532316abd9c2b255aae5489ebe9 Read More Get more book marketing and promotion tips at the http://click.info.ingramcontent.com/?qs=20104e63d1653edf893ba55c432e72497f447bd9c86fd86df61dcaf9cfd54717505d2b387adf2569c91725e7595c2d3e96f2f2f7e25e0faa Aerio blog Marketing Insights Series: How to Build a Strong Book Marketing Foundation You can't build a house without a foundation, right? The same applies to book marketing. Executing a successful book marketing campaign starts with setting up a foundation of informative and relevant book and author data. While publishers may be drawn to begin with outbound marketing tactics, such as email, social media, or price promotions – the way to ensure the greatest likelihood of success is to have a strong foundation in place first. Our latest blog entry focuses on how to ensure your book marketing strategy is set up for success. From publisher websites to book profiles and metadata, read on to discover how to build a strong base for marketing your books. http://click.info.ingramcontent.com/?qs=20104e63d1653edf419f8ba852b09995352dc67fe53ac1adff6f6c009c895365a5977b5c30dfa3a028195c39eaa39663e5bb1f1625ec7131 Read More Social Spotlight Connect with us on social media. Share with us your favorite book cover by using the hashtag #PublishingForeword and your post could be featured in the next newsletter. Holiday Sales Success Because of high seasonal demands placed on you, mail carriers, and our production facilities, please place your orders by the following dates so we can make our best efforts to get them to you in a timely manner. Recommended Order Dates: Hardcover November 26, 2018 Paperback December 3, 2018 http://click.info.ingramcontent.com/?qs=20104e63d1653edf4b37bccdf93d1bb1fc19acca1325c7bde2d41bd410ca131375eacd63575202a6540e90c6f1c252ff4e9572ec44fb4afb Learn More Digital Book World: Ingram Speaks Digital Book World is in Nashville October 2-4th and Ingram has a lot to say. Check out our sessions and topics below: Tuesday 11:30 AM - 12:15 PM Session #206 Panel: The Customer, Your Boss. Direct-to-Consumer Marketing Understanding and reaching the consumer directly is becoming more and more important. Learn about tools, services, and best practices to maximize your direct-to-consumer knowledge, database, and sales. This insightful panel provides a quick overview of market changes and how the consumer is now – more than ever – key to understanding and growing your business. Moderated by Marcus Woodburn, Vice President, Digital Services, Ingram Content Group Wednesday 1:40 PM - 2:25 PM Session #342 Self-Publishing 3.0: Building a Successful Author Business the Creative Way Orna Ross (Founder, Alliance for Independent Authors) Presented By IngramSpark Self-Publishing 1.0 was desktop publishing and POD. Self-Publishing 2.0 was selling ebooks for ereaders and phones via online bookstores. We are now entering the era of self-publishing 3.0: author-publishers building sustainable enterprises that include direct sales, subscription models, crowdsourced patronage, and other income streams. This presentation surveys the achievements of indie authors and outlines the sequence to creative business success for authors. These are the steps, and the order in which to do them, that optimizes creative flow and maximize income, impact, and influence and will be of interest to every author and publisher working in the digital age. 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Successful Self-Publishing, Book Selling Strategy and more...

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What’s in this Edition

Self-Publishing: Powerful Perspective

What's Tech Got to Do With It?

4 Simple Ways to Improve Your Book Selling Strategy

How to Build a Strong Book Marketing Foundation

Social Spotlight

Holiday Sales Success

Digital Book World: Ingram Speaks

Self Publishing: Powerful Perspective

Lisa M. Umina, Publisher, Halo Publishing International

2017 was an important year for self-publishing, when, for the first time ever, self- and indie-published books surpassed the market share of big publishers, with 42% of the market, as compared to 34% held by big publishers. In 2018, experts predict that the number of self-published books will increase, which is an indicator of the success and popularity of this option.

The barriers to publishing have been slowly but surely lowering, and it is becoming clear that readers care more about having a good story in their hands than about the name brand on the front cover. Perceptions around self-publishing are also shifting, as it has proven to be a viable and professional option for authors, granting them more creative control and quicker turnaround times than traditional publishing.

Read More

What’s Tech Got to Do with It?

Discovery and Conversion: Influencing the Consumer Path to Purchase

In a digitally-connected world, book marketers will benefit by having a nuanced understanding of the many ways book buyers discover, discuss, compare, purchase, and otherwise engage with books and authors—everything that leads to a consumer finding and buying your book and what you can do to reach and influence them at each stage.

Read More

4 Simple Ways to Improve Your Book Selling Strategy

By: Aerio, an INGRAM brand 

You may have heard the phrase, "If you build it, they will come." Well guess what - that only works in the movies! The simplest way to increase book sales is to develop a book marketing strategy and know when to change it. You have to do more than "build it" to make people "buy it". Get tips on improving your book selling strategy by following these 4 steps...

Read More

Get more book marketing and promotion tips at the Aerio blog

Marketing Insights Series: How to Build a Strong Book Marketing Foundation

You can't build a house without a foundation, right? The same applies to book marketing. Executing a successful book marketing campaign starts with setting up a foundation of informative and relevant book and author data. While publishers may be drawn to begin with outbound marketing tactics, such as email, social media, or price promotions – the way to ensure the greatest likelihood of success is to have a strong foundation in place first.

Our latest blog entry focuses on how to ensure your book marketing strategy is set up for success. From publisher websites to book profiles and metadata, read on to discover how to build a strong base for marketing your books.

Read More

Social Spotlight

Connect with us on social media.

Share with us your favorite book cover by using the hashtag #PublishingForeword and your post could be featured in the next newsletter.

Holiday Sales Success

Because of high seasonal demands placed on you, mail carriers, and our production facilities, please place your orders by the following dates so we can make our best efforts to get them to you in a timely manner.

Recommended Order Dates:
Hardcover     November 26, 2018
Paperback    December 3, 2018 

Learn More

Digital Book World: Ingram Speaks

Digital Book World is in Nashville October 2-4th and Ingram has a lot to say. Check out our sessions and topics below:

Tuesday
11:30 AM - 12:15 PM
Session #206
Panel: The Customer, Your Boss.

Direct-to-Consumer Marketing
Understanding and reaching the consumer directly is becoming more and more important. Learn about tools, services, and best practices to maximize your direct-to-consumer knowledge, database, and sales. This insightful panel provides a quick overview of market changes and how the consumer is now – more than ever – key to understanding and growing your business.

Moderated by Marcus Woodburn, Vice President, Digital Services, Ingram Content Group

Wednesday
1:40 PM - 2:25 PM
Session #342

Self-Publishing 3.0:
Building a Successful Author Business the Creative Way Orna Ross (Founder, Alliance for Independent Authors) Presented By IngramSpark

Self-Publishing 1.0 was desktop publishing and POD. Self-Publishing 2.0 was selling ebooks for ereaders and phones via online bookstores. We are now entering the era of self-publishing 3.0: author-publishers building sustainable enterprises that include direct sales, subscription models, crowdsourced patronage, and other income streams. This presentation surveys the achievements of indie authors and outlines the sequence to creative business success for authors. These are the steps, and the order in which to do them, that optimizes creative flow and maximize income, impact, and influence and will be of interest to every author and publisher working in the digital age.
 

Get 60% off your pass for DBW new registrations
with promo code INGRAMDBW2018.

Learn More and Get Your Pass

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