Received: from nobody by stodi.digitalkingdom.org with local (Exim 4.91) (envelope-from ) id 1gn3oC-0008Sm-Dd for lojban-newreal@lojban.org; Fri, 25 Jan 2019 07:54:20 -0800 Received: from mail-3-191.rch001.net ([52.124.3.191]:47038 helo=mail-1-191.rch001.net) by stodi.digitalkingdom.org with esmtps (TLSv1.2:ECDHE-RSA-AES256-GCM-SHA384:256) (Exim 4.91) (envelope-from ) id 1gn3o8-0008RA-7u for Lojban@lojban.org; Fri, 25 Jan 2019 07:54:19 -0800 From: "Martin Foner" To: "Lojban@lojban.org" Reply-To: Subject: Publishers-Actions You Can Take TODAY to Improve Your Bottom Line X-BPS1: 6994326 Feedback-ID: 2259315:e3f358ff3e2f409298df36d6dac03a14:marketing:reachmail X-BPS2: 73291 Message-ID: List-Unsubscribe: , X-Mailer: RM Mailer (v5.4.935.0) MIME-Version: 1.0 Content-Type: multipart/alternative; boundary="=-SwJKNPm7vNmbreXSdh8Ypg==" Date: Fri, 25 Jan 2019 09:54:16 -0600 X-Spam-Score: -1.9 (-) X-Spam_score: -1.9 X-Spam_score_int: -18 X-Spam_bar: - This is a multi-part message in MIME format. --=-SwJKNPm7vNmbreXSdh8Ypg== Content-Type: text/plain; charset=utf-8 Content-Transfer-Encoding: quoted-printable Having trouble viewing this mail? Click here to view it in your browse= r. http://link.rm0004.net/v/R0WNvqIBrTt7ey_pKZja8A2 Make sure that you always get our messages: Add martin@ppgcpublishers.= com to your contacts. Click here to unsubscribe or update your email address. http://link.rm0004.net/subscription/?t=3DR0WNvqIBrTt7ey_pKZja8A2 Martin Foner's Publishing Newsletter Volume 24, Number 2 (24 Years and Going Strong) Three Quick (Short) Articles Publishing Companies are Selling Like Hotcakes... Find Out Why, How Mu= ch Longer, and What You Can Do to Take Advantage With Bookstore Sales Decreasing and AMAZON Making Life More and More D= ifficult for Small & Mid-Sized Publishers... You Need to Have a PLAN t= o Make Sales Outside "Trade" Channels Yes... Make Thousands of Bulk & Custom Sales of Your Titles... But You= Have to Know Where & How and Maybe It Is Better to Partner With Someo= ne With Lots of Experience...SEE A SPECIAL OFFER TO READERS My next newsletter, mid next week, will get us back to normal with lot= s of shorter articles, news, surveys, and ideas... and some economic a= nd political editorial... as well as our current listings of companies= for sale and what our clients are looking to acquire. As always... if you have questions, contact me directly via email at m= foner@nplconsult.com mailto:mfoner@nplconsult.com . Publishing Companies are Selling Like Hotcakes... Find Out Why, How Mu= ch Longer, and What You Can Do to Take Advantage Yes, particularly smaller mid sized companies ($250,000 to $1,000,000)= are selling much faster than usual, or so it seems to be after 30+ ye= ars doing this work. At the end of last year the fourth quarter seemed= to show many more sales in the $250K to $1MM range than usual. First, this trend says that funds are becoming more available for acqu= isitions. Most likely, second mortgages on real estate or refinancing = of real estate are the sources for the funds to acquire and when these= sources become 'looser', acquisitions take off in this price range. A= nd conversely, when funds get tight, these sale prices take the brunt = of the pain. So, briefly, why? Well, the political landscape seems to be scaring th= e hell out of many "later on" sellers who have come to me for conversa= tion and assistance. They wonder if things will be 'ok' to sell in 202= 0 or 2021. My simple response is as always: Do NOT count on political or economic= news to carry the day. Economically, we are in turmoil, and unlike ot= her times, we have no idea about since our government constantly tells= us untruths. Thus, we don't know the real story. And THAT is scary. N= ever before have we been in such darkness about our place in the world= , politically and economically. My simple advice is if you can get ready for a 2019 late sale (like cl= osing Dec 31st)... I would get my act together, do what has to be done= , and be prepared to sell by then. This means... you need to be ready to go to market by July 1st. This mean you need to 'get ready' internally NOW... and maybe through = February...since there is usually about four months of prep work to be= done BEFORE you are ready to go to market and to be ready for July 1,= that means starting NOW. Just a note from two previous recessions I have brokered through... ve= ry good companies lose about 10-15% of their selling price... good com= panies lose about 20-25% of their selling price... and average compani= es or worse... simply don't get sold in recessions. So... if this is on your mind... you would do well to contact me immed= iately=C2=A0 mfoner@nplconsult.com mailto:mfoner@nplconsult.com and le= t's arrange to speak confidentially about your company and situation. = I will send you a brief Questionnaire from which I will compute a comp= limentary "ballpark" valuation and we will go from there. Don't get buried in waiting... economists around the world, and for ve= ry varied reasons, believe we are headed into recession sometime in 20= 20, and certainly by the time of the election, which is a whole other = kettle of fish. Let me hear from you today!=C2=A0 mfoner@nplconsult.co= m mailto:mfoner@nplconsult.com With Bookstore Sales Decreasing and AMAZON Making Life More and More D= ifficult for Small & Mid-Sized Publishers... You Need to Have a PLAN t= o Make Sales Outside "Trade" Channels Far too many small and medium sized publishers rely on Amazon and the = trade to carry their sales revenues. Not only is this a mistake, but i= t can be a very profit-killing mistake. Imagine you are giving up betw= een 45% and 55% of your gross revenue on EVERY sale. Oh... plus shippi= ng the product to the trade or Amazon. SO maybe 47% to 57%. This is all notwithstanding that these outlets will continue to be ava= ilable indefinitely. In the case of bookstores, chains, and related...= don't count on it. In the case of Amazon... don't count on today's de= al with them to be the future deal with them. The more power the indus= try cedes to Amazon, the more power they will take. And we all know that both bookstores and Amazon share ZERO information= with you as far as marketing, so you have no idea who the hell your c= ustomers really are, do you? And certainly you will never find out the= ir actual names and contact information! And how many times have I advised you really NEED this information if = you have 'lines' of titles. That is, if you sell model train books, th= en selling one means that customer is likely to want other titles...an= d without knowing who that customer is... you are screwed and have to = count on the trade or Amazon to reach that customer a second time. BUT... if you had this information, you bypass the marketplace and go = directly to your customer list and SELL! This was my practice when I had a big publishing company... at one poi= nt we had 46,000 current customers -meaning under 3 years old-. When w= e had new titles, sales, or promotions, we had a built in audience and= categorized by their interests. A new book on topic A for professiona= ls... we rolled out a list of 14,000 people likely to purchase it. A n= ew DVD on topic B for children... we rolled out a different list of 22= ,000 people likely to purchase it. You get the idea... our marketing m= oney was well targeted and accomplished its purpose! Over the years I have devised successful ways of selling other than th= rough the trade or Amazon. One is in the below article on Bulk & Custo= m selling... and there are dozens of others that require a bit of work= , but the rewards are far longer lasting than a short trip on Amazon's= top 100 list. The list is long and I am happy to discuss with you how to grow your c= ompany using these techniques... like author involvement, workshops an= d conferences, customer lists, group solicitations, Bulk & Custom sell= ing techniques, and many more. When was the last time you invited customers to actually CALL you? You= can obtain massive amounts of information during an order taking call= and all you have to do is ASK! Anyway... contact me=C2=A0 mfoner@nplconsult.com mailto:mfoner@nplcons= ult.com and let's discuss how to grow your company outside and beyond = Amazon and the Trade. Don't wait another month to think about those cu= stomers' information you aren't getting... go and get it! Yes... Make Thousands of Bulk & Custom Sales of Your Titles... But You= Have to Know Where & How and Maybe It Is Better to Partner With Someo= ne With Lots of Experience...SEE A SPECIAL OFFER TO READERS For those of you familiar with my Twenty-Four years of writing Publish= ing Industry newsletters and my Forty-Two years in the industry, publi= shing, consulting, and brokering publishing companies... the below off= er will come as no surprise. I have been a very LOUD advocate for Bulk & Custom Selling for decades= . In my largest publishing company, we did OVER Thirty Million Dollars= ' worth of Bulk & Custom Sales in fifteen years... roughly HALF our re= venues. It is SO much easier to sell 1,000 books to ONE customer than = it is to sell one book to a thousand customers! (By the way, if you aren't on my newsletter list, reply to this email = with "Add Me to Your Newsletter".) I have to say, I truly enjoy doing these bulk and custom analyses. The= y are fun and frankly, keep my mind sharp for the clients I have and w= ill have in the future. It is just like going to the gym to keep your = body in great shape.=C2=A0Anyway, to repeat for those who haven't seen= this offer or haven't taken advantage of it yet: *** HERE IS MY SPECIAL OFFER TO YOU***=C2=A0I am offering ALL publishe= rs an opportunity to have ONE BOOK analyzed by me for its Bulk and/or = Custom Sales potential, and even give you a report of a couple primary= target markets to approach... AT NO CHARGE... COMPLIMENTARY... just s= o you will begin to have the idea of why Bulk and Custom Sales are so = important to your survival.=C2=A0And they are. With decreasing revenue= s and response from Amazon...and declining bookstore sales...and a sit= uation in Europe that portends recession...meaning no sales in Europe.= .. YOU HAVE TO FIND WAYS TO SELL QUANTITIES OF YOUR BOOKS YOURSELF! An= d Bulk & Custom is one of the best ways to get this done, week after w= eek, year after year. I have done this once before eight years ago. It was very strongly rec= eived with 500+/- books submitted to me to analyze. Yes, it took about= six weeks to get to everyone, but I got a great deal of positive feed= back... and we all need that. Currently, I have received over 400 requ= ests and have extended the deadline more than once already. Feel free to submit your book now. Send me an email with your book inf= ormation, a link to it on your website, a copy of the Table of Content= s, full size front and back covers, and your email and contact informa= tion.=C2=A0If you prefer to send me an eBook of your book, that is ok = also but don't count on me reading it...maybe a skim, with the other i= nformation... to=C2=A0 mailto:mfoner@nplconsult.com . Subject line: Bulk-Custom Book Analysis Remember, fiction, romance, sci-fi, etc., anything of a pure fiction n= ature really doesn't lend itself to this process, but I will listen to= all proposals before saying no since some children's books and some h= istorical fiction, are based on truth, or others with themes that will= appeal to specific reading groups, will qualify. Non-fiction works fo= r the most part, informational, business, self-help, technical, DIY, e= ven memoirs, are usually very good. ** I will analyze ALL the books I receive, other than those above, one= per publisher, through February 28th,=C2=A02019. ** And, if you would like to speak confidentially about the potentials of= success with your titles and bulk, customized, and special sales... c= ontact me at=C2=A0 mailto:mfoner@nplconsult.com =C2=A0.=C2=A0=C2=A0I h= ave over thirty years of experience in Bulk and Custom sales... tens o= f Millions of Dollars in revenues... my largest individual unit sale w= as 250,000 units of one title, one order. We should talk if you want t= o succeed in Bulk and Custom selling. Many dozens of publishers have a= nd have done well from using the expert help I can offer. Copyright Martin Foner, 2019. =C2=A0=C2=A0 www.ppgcpublishers.com http= ://link.rm0004.net/go/R0WNvlKXQc_PWdhGvd7a3w2/ =C2=A0- Our Bulk & Cust= om Sales site There should be an unsubscribe button somewhere at the footer of this = email, but if there is not, simply email me directly at=C2=A0 mailto:m= foner@nplconsult.com , and I will have you removed from future emailin= gs. This email is being sent to Lojban@lojban.org. Use this link to be deleted or to update your email address http://link.rm0004.net/subscription/?t=3DR0WNvqIBrTt7ey_pKZja8A2 This message was sent by NPL PUBLISHING CONSULTANTS, a Division of Pro= fessional Publishers Group Corporation | POST OFFICE BOX 1010 | VENT= URA, CA 93002 --=-SwJKNPm7vNmbreXSdh8Ypg== Content-Type: text/html; charset=utf-8 Content-Transfer-Encoding: quoted-printable
Having trouble viewing this mail? Click here to view = it in your browser.
Make sure that you always get our messages:= Add martin@ppgcpublishers.com to your contacts.

Click here to unsubscribe or = update your email address.
3D""

= Martin Foner’s Publishin= g Newsletter

= Volume 24,= Number 2 (24 Years and Going Strong)

=  

= = = = = = = Yes... Make Thousands of Bulk & Custom Sal= es of Your Titles… But You Have to Know Where & How and May= be It Is Better to Partner With Someone With Lots of Experience&hellip= ;SEE A SPECIAL OFFER TO READERS


My ne= xt newsletter, mid next week, will get us back to normal with lots of = shorter articles, news, surveys, and ideas… and some economic a= nd political editorial… as well as our current listings of comp= anies for sale and what our clients are looking to acquire.

As al= ways… if you have questions, contact me directly via email at <= a href=3D"mailto:mfoner@nplconsult.com">mfoner@nplconsult.com.

 

 

= =  

Yes, = particularly smaller mid sized companies ($250,000 to $1,000,000) are = selling much faster than usual, or so it seems to be after 30+ years d= oing this work. At the end of last year the fourth quarter seemed to s= how many more sales in the $250K to $1MM range than usual.

First= , this trend says that funds are becoming more available for acquisiti= ons. Most likely, second mortgages on real estate or refinancing of re= al estate are the sources for the funds to acquire and when these sour= ces become ‘looser’, acquisitions take off in this price r= ange. And conversely, when funds get tight, these sale prices take the= brunt of the pain.

So, b= riefly, why? Well, the political landscape seems to be scaring the hel= l out of many “later on” sellers who have come to me for c= onversation and assistance. They wonder if things will be ‘ok&rs= quo; to sell in 2020 or 2021.

My si= mple response is as always: Do NOT count on political or economic news= to carry the day. Economically, we are in turmoil, and unlike other t= imes, we have no idea about since our government constantly tells us u= ntruths. Thus, we don’t know the real story. And THAT is scary. = Never before have we been in such darkness about our place in the worl= d, politically and economically.

My si= mple advice is if you can get ready for a 2019 late sale (like closing= Dec 31st)… I would get my act together, do what has= to be done, and be prepared to sell by then.

This = means… you need to be ready to go to market by July 1st.

This = mean you need to ‘get ready’ internally NOW… and ma= ybe through February…since there is usually about four months o= f prep work to be done BEFORE you are ready to go to market and to be = ready for July 1, that means starting NOW.

Just = a note from two previous recessions I have brokered through… ve= ry good companies lose about 10-15% of their selling price… goo= d companies lose about 20-25% of their selling price… and avera= ge companies or worse… simply don’t get sold in recession= s.

So&he= llip; if this is on your mind… you would do well to contact me = immediately  mfoner@nplconsult.com and let&rsquo= ;s arrange to speak confidentially about your company and situation. I= will send you a brief Questionnaire from which I will compute a compl= imentary “ballpark” valuation and we will go from there.

Don&r= squo;t get buried in waiting… economists around the world, and = for very varied reasons, believe we are headed into recession sometime= in 2020, and certainly by the time of the election, which is a whole = other kettle of fish. Let me hear from you today!  m= foner@nplconsult.com

 = ;

 

= With Bookstore Sa= les Decreasing and AMAZON Making Life More and More Difficult for Smal= l & Mid-Sized Publishers… You Need to Have a PLAN to Make S= ales Outside “Trade” Channels

Far t= oo many small and medium sized publishers rely on Amazon and the trade= to carry their sales revenues. Not only is this a mistake, but it can= be a very profit-killing mistake. Imagine you are giving up between 4= 5% and 55% of your gross revenue on EVERY sale. Oh… plus shippi= ng the product to the trade or Amazon. SO maybe 47% to 57%.

This = is all notwithstanding that these outlets will continue to be availabl= e indefinitely. In the case of bookstores, chains, and related…= don’t count on it. In the case of Amazon… don’t co= unt on today’s deal with them to be the future deal with them. T= he more power the industry cedes to Amazon, the more power they will t= ake.

And w= e all know that both bookstores and Amazon share ZERO information with= you as far as marketing, so you have no idea who the hell your custom= ers really are, do you? And certainly you will never find out their ac= tual names and contact information!

And h= ow many times have I advised you really NEED this information if you h= ave ‘lines’ of titles. That is, if you sell model train bo= oks, then selling one means that customer is likely to want other titl= es…and without knowing who that customer is… you are scr= ewed and have to count on the trade or Amazon to reach that customer a= second time.

BUT&h= ellip; if you had this information, you bypass the marketplace and go = directly to your customer list and SELL!

This = was my practice when I had a big publishing company… at one poi= nt we had 46,000 current customers -meaning under 3 years old-. When w= e had new titles, sales, or promotions, we had a built in audience and= categorized by their interests. A new book on topic A for professiona= ls… we rolled out a list of 14,000 people likely to purchase it= . A new DVD on topic B for children… we rolled out a different = list of 22,000 people likely to purchase it. You get the idea… = our marketing money was well targeted and accomplished its purpose!

Over = the years I have devised successful ways of selling other than through= the trade or Amazon. One is in the below article on Bulk & Custom= selling… and there are dozens of others that require a bit of = work, but the rewards are far longer lasting than a short trip on Amaz= on’s top 100 list.

The l= ist is long and I am happy to discuss with you how to grow your compan= y using these techniques… like author involvement, workshops an= d conferences, customer lists, group solicitations, Bulk & Custom = selling techniques, and many more.

When = was the last time you invited customers to actually CALL you? You can = obtain massive amounts of information during an order taking call and = all you have to do is ASK!

Anywa= y… contact me  <= a href=3D"mailto:mfoner@nplconsult.com">mfoner@nplconsult.com and = let’s discuss how to grow your company outside and beyond Amazon= and the Trade. Don’t wait another month to think about those cu= stomers’ information you aren’t getting… go and get= it!

 = ;

 

= Yes... Make Thousands of Bulk & Custom Sal= es of Your Titles… But You Have to Know Where & How and May= be It Is Better to Partner With Someone With Lots of Experience&hellip= ;SEE A SPECIAL OFFER TO READERS

=  

For those of = you familiar with my Twenty-Four years of writing Publishing Industry = newsletters and my Forty-Two years in the industry, publishing, consul= ting, and brokering publishing companies… the below offer will = come as no surprise.

I have been a= very LOUD advocate for Bulk & Custom Selling for decades. In my l= argest publishing company, we did OVER Thirty Million Dollars’ w= orth of Bulk & Custom Sales in fifteen years… roughly HALF = our revenues. It is SO much easier to sell 1,000 books to ONE customer= than it is to sell one book to a thousand customers!

(By the way, = if you aren’t on my newsletter list, reply to this email with &l= dquo;Add Me to Your Newsletter”.)

I have to say, I tr= uly enjoy doing these bulk and custom analyses. They are fun and frank= ly, keep my mind sharp for the clients I have and will have in the fut= ure. It is just like going to the gym to keep your body in great shape= . Anyway, to repeat for those who haven’t seen this= offer or haven’t taken advantage of it yet:

 

*** H= ERE IS MY SPECIAL OFFER TO YOU***&nb= sp;I am offering ALL publishers an opportunity to have ONE BOOK analyz= ed by me for its Bulk and/or Custom Sales potential, and even give you= a report of a couple primary target markets to approach… AT NO= CHARGE… COMPLIMENTARY… just so you will begin to have t= he idea of why Bulk and Custom Sales are so important to your survival= . 

And they are. With decreasing revenues and response= from Amazon...and declining bookstore sales...and a situation in Euro= pe that portends=20 recession...meaning no sales in Europe... YOU HAVE TO FIND WAYS TO SEL= L QUANTITIES OF YOUR BOOKS YOURSELF! And Bulk & Custom is one of t= he best ways to get this done, week after week, year after year.

I have done t= his once before eight years ago. It was very strongly received with 50= 0+/- books submitted to me to analyze. Yes, it took about six weeks to= get to everyone, but I got a great deal of positive feedback… = and we all need that. Currently, I have received over 400 requests and= have extended the deadline more than once already.

Feel free to = submit your book now. Send me an email with your book information, a l= ink to it on your website, a copy of the Table of Contents, full size = front and back covers, and your email and contact information.<= span style=3D"font-size: 13.5pt; mso-fareast-font-family: 'Times New R= oman'; mso-bidi-font-family: Calibri; mso-bidi-theme-font: minor-latin= ; color: black;"> If you prefer to send = me an eBook of your book, that is ok also but don't count on me readin= g it...maybe a skim, with the other information… to mfoner@nplconsult.com.=

Subje= ct line: Bulk-Custom Book Analysis

Remember, fic= tion, romance, sci-fi, etc., anything of a pure fiction nature really = doesn’t lend itself to this process, but I will listen to all pr= oposals before saying no since some children's books and some historic= al fiction, are based on truth, or others with themes that will appeal= to specific reading groups, will qualify. Non-fiction works for the m= ost part, informational, business, self-help, technical, DIY, even mem= oirs, are usually very good.

 

** I will analyze A= LL the books I receive, other than those above, one per publisher, thr= ough February 28th, 2019. **

 

And, = if you would like to speak confidentially about the potentials of succ= ess with your titles and bulk, customized, and special sales… c= ontact me at mfoner@nplco= nsult.com .  I have over thirty years of experience in Bulk and Custom sales&hell= ip; tens of Millions of Dollars=20 in revenues… my largest individual unit sale was 250,000 units = of one title, one order. We should talk if you want to succeed in Bulk= and Custom selling. Many dozens of publishers have and have done well= from using the expert help I can offer.

 

 

© Martin Foner, 2019.   <= a href=3D"mailto:mfoner@nplconsult.com">mfoner@nplconsult.com = ;   www.ppgcpublishers.com - Our Bulk & Custom = Sales site  

There should be an unsubscribe button so= mewhere at the footer of this email, but if there is not, simply email= me directly at mfoner@nplconsult.com, and I will ha= ve you removed from future emailings. 

 

 

 

 


This email is being sent to Lojban@loj= ban.org.

Use this link to be del= eted or to update your email address


This messag= e was sent by NPL PUBLISHING CONSULTANTS, a Division of Professional P= ublishers Group Corporation | POST OFFICE BOX 1010 | VENTURA, CA 930= 02


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