Received: from nobody by stodi.digitalkingdom.org with local (Exim 4.92) (envelope-from ) id 1h9aGz-0005ug-Ld for lojban-newreal@lojban.org; Thu, 28 Mar 2019 12:01:09 -0700 Received: from mta.info.ingramcontent.com ([68.232.198.87]:53300) by stodi.digitalkingdom.org with esmtps (TLSv1.2:ECDHE-RSA-AES256-GCM-SHA384:256) (Exim 4.92) (envelope-from ) id 1h9aGw-0005tm-Kk for lojban@lojban.org; Thu, 28 Mar 2019 12:01:09 -0700 DKIM-Signature: v=1; a=rsa-sha256; c=relaxed/relaxed; s=200608; d=info.ingramcontent.com; h=From:To:Subject:Date:List-Unsubscribe:MIME-Version:Reply-To:List-ID: Message-ID:Content-Type; i=Ingram@info.ingramcontent.com; bh=mfAoxXo6JtTHi9sPtUXOGSLvuhU6x2AjeGQH6HvI0cw=; b=DgcpyPXtibKE9kmgL1W6RLEHRMiD1bAWpLzWbaC+HvuHezjgGxzUKb3Bbw7MFkcOVYUppIjMyvwi 0YFPE08fO1vNfpXDwkpcD+CBCKzsJPSDINXlJfdmDhMk6Sn+cJYYPUflSInzQXSpJVbk857/GYSd YubEPUE+jmn5dBwy5DU= Received: by mta.info.ingramcontent.com id hjkcv42fmd4j for ; Thu, 28 Mar 2019 19:01:05 +0000 (envelope-from ) From: "Ingram" To: Subject: Publishing Foreword | March Date: Thu, 28 Mar 2019 13:01:04 -0600 List-Unsubscribe: MIME-Version: 1.0 Reply-To: "Renee Lamine" List-ID: <1037658.xt.local> X-CSA-Complaints: whitelistcomplaints@eco.de x-job: 1065786_20547088 Message-ID: Content-Type: multipart/alternative; boundary="53RkaOS9EAKV=_?:" X-Spam-Score: -2.0 (--) X-Spam_score: -2.0 X-Spam_score_int: -19 X-Spam_bar: -- This is a multi-part message in MIME format. --53RkaOS9EAKV=_?: Content-Type: text/plain; charset="us-ascii" Content-Transfer-Encoding: 7bit To view this email as a web page, go to the link below, or copy and paste it into your browser's address window. http://view.info.ingramcontent.com/?qs=bd07853dd583c07eaa97ea485b8f8b1b2ad0678c3702075dd21d74f51bbd1c9da005610abc8ec0b98ef0ee018b208aeeae00e2875b8120076fcd82227d59ea1327e5ab30ec69b7acb7072fbb0c7363ee To view this email as a web page, http://view.info.ingramcontent.com/?qs=bd07853dd583c07eaa97ea485b8f8b1b2ad0678c3702075dd21d74f51bbd1c9da005610abc8ec0b98ef0ee018b208aeeae00e2875b8120076fcd82227d59ea1327e5ab30ec69b7acb7072fbb0c7363ee click here . What’s in this Edition News Affecting the Publishing Industry Are You Using Your Ingram Connection to Its Full Potential? Tips for Pricing Your Titles How to Use Facebook to Build a Community and Marketing Team News Affecting the Publishing Industry Outside forces continually impact publishing as books remain a valuable commodity in the global marketplace. Here are a few that are affecting the industry today. 1. Sales Tax in Additional States Due to legislative and procedural changes brought about by an opinion issued by the Supreme Court of the United States last year, Lightning Source will collect and report sales tax in 32 additional states located within the United States, effective July 1, 2019. This change will affect you if you place orders with Lightning Source for delivery to United States addresses, but does not impact U.S. orders placed through Ingram wholesale channels. Please stay tuned to email communications from us for more information about how this change may impact your print charges. 2. Brexit If the UK and the remaining 27 EU member states do not ratify a transition agreement this week, then Brexit could be extended until May 22. Otherwise, the UK has until April 12 to leave the EU without an agreement. Leaving the EU without an agreement means that trade between the UK and the EU would revert to World Trade Organisation (WTO) terms. Lightning Source UK frequently ships books into countries around the world who operate under WTO rules so we are familiar with what is required. We are also working closely with our EU suppliers to get the documentation necessary to continue to import production materials. In addition, we have doubled the amount of materials we keep on hand in the UK. We can always source materials from and switch production to our United States print facilities as well. Now is a great time to http://click.info.ingramcontent.com/?qs=71fb9fb60b27fad48a80ae891ad7bbf3e457534c856dc0b208d619c75e1fe9e18b00abf4ac4ba9f18d60afb29ca6e31b161dc174097c9176 enroll in Global Connect and ensure your titles are priced in all available global markets. Simply add pricing in each country for which you have the rights, within each of your title records. http://click.info.ingramcontent.com/?qs=71fb9fb60b27fad48a80ae891ad7bbf3e457534c856dc0b208d619c75e1fe9e18b00abf4ac4ba9f18d60afb29ca6e31b161dc174097c9176 Enroll Now Are You Using Your Ingram Connection to Its Full Potential? As a publisher, you master your publishing business and are tasked with using efficient strategies – including preparing for the unpredictable. One of the most valuable capabilities of Lightning Source is being able to handle “just in case” scenarios. Besides manufacturing costs affecting the print industry and government rulings, in this digital age, a surge in interest for a topic can be driven by the news or public sphere. These surges can be brief but the boost in demand for your books can also be powerful. If your book is available for public consumption at the moment of opportunity, the interest could sustain and perhaps even grow. And that’s where the “just in case” uses of Lightning Source might unlock sales for your business that may have otherwise remained inaccessible. http://click.info.ingramcontent.com/?qs=71fb9fb60b27fad495431e7e3e00016b7632dd9ac6a761f2cbad4fc56310eadf21259b181479e82d821e88a248a1f7b726cb0593609f5ddd Read More Tips for Pricing Your Titles! One of the most powerful tools in your metadata toolbox is the ability to price your titles to meet your unique business needs. Below are a few best practices to help guide you through this process: - Price competitively. Price your title similarly to content in the marketplace. Research books in the same format and with a similar page count and content to ensure you’re appropriately priced. Visit physical bookstores as well as performing online research to get a well-rounded view of the market and your competition - Consider hardcover. You can price hardcover books higher than paperbacks and they usually net a higher margin, so don't be afraid to experiment with additional formats if you aren't sure what your readers might prefer. - Price globally. If you have global rights to your titles, be sure that you’re pricing your content in all available global markets. Adding global pricing in all available international markets for which you have rights is a quick and easy way to open more potential sales channels for your content. - Review your wholesale discount. The wholesale discount you offer on your titles is the incentive you give distributors and retailers in exchange for them offering your content to their customers. The industry standard is a 55% discount. When you offer a discount below 40%, retailers and distributors have less incentive to sell your content. http://click.info.ingramcontent.com/?qs=71fb9fb60b27fad48a80ae891ad7bbf3e457534c856dc0b208d619c75e1fe9e18b00abf4ac4ba9f18d60afb29ca6e31b161dc174097c9176 Review Your Titles Program Spotlight How to Use Facebook to Build a Community and Marketing Team By: Kevin Watson, publisher at Press 53 Social Media is crowded with users who all seem to be screaming for attention. Reading your own newsfeed is like reading the stock market ticker that scrolls across the bottom of your TV: you see a post, consider it for a moment, and then move to the next item. Paying $20 to promote a post will get your number of views up, but the results can be disappointing. Yet, we have found a way to use Facebook to build a community and, therefore, marketing team to help us sell more books. http://click.info.ingramcontent.com/?qs=71fb9fb60b27fad48328a804133c3de7835a08676356a2f935909c9305ec9bd0fd8ea47b7de2a0c72f79e4eaf573f2c1c6826154058bb325 Read More http://click.info.ingramcontent.com/?qs=71fb9fb60b27fad48e82a75e0a560e24e53a1eaaf198b92fa9792b81d3ce39ce35d8ee8c24ec524da040f497b0e858f464f5621f2a237a11 Privacy Policy - http://click.info.ingramcontent.com/?qs=71fb9fb60b27fad45fb0063052e9fa0658a40a1d824ff9aef7837998825741d38bdd80bd8e1df6999c9d868ea7cc5e906de76703d578d583 Contact Us - http://click.info.ingramcontent.com/?qs=abe969f118e9dab66e08ed3e53fe9869633bf49d749de84c2ffa0562287960daae49e69a632048b468d0db0a3fe34207df3c12763ac5453b www.ingramcontent.com http://click.info.ingramcontent.com/?qs=abe969f118e9dab6a28f65813c747bba8ec1bf1e16e02076ea98e06ecf79ed6471feda9cfa01707f00c6105ed9e170313178aeec927fbea0 Manage Subscriptions (c)Copyright 2018 Ingram Content Group. 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News Affecting the Publishing Industry

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What’s in this Edition

News Affecting the Publishing Industry

Are You Using Your Ingram Connection to Its Full Potential?

Tips for Pricing Your Titles

How to Use Facebook to Build a Community and Marketing Team

News Affecting the Publishing Industry

Outside forces continually impact publishing as books remain a valuable commodity in the global marketplace. Here are a few that are affecting the industry today. 

1. Sales Tax in Additional States
Due to legislative and procedural changes brought about by an opinion issued by the Supreme Court of the United States last year, Lightning Source will collect and report sales tax in 32 additional states located within the United States, effective July 1, 2019. 
This change will affect you if you place orders with Lightning Source for delivery to United States addresses, but does not impact U.S. orders placed through Ingram wholesale channels. Please stay tuned to email communications from us for more information about how this change may impact your print charges.

2. Brexit
If the UK and the remaining 27 EU member states do not ratify a transition agreement this week, then Brexit could be extended until May 22. Otherwise, the UK has until April 12 to leave the EU without an agreement. Leaving the EU without an agreement means that trade between the UK and the EU would revert to World Trade Organisation (WTO) terms.  Lightning Source UK frequently ships books into countries around the world who operate under WTO rules so we are familiar with what is required. We are also working closely with our EU suppliers to get the documentation necessary to continue to import production materials. In addition, we have doubled the amount of materials we keep on hand in the UK. We can always source materials from and switch production to our United States print facilities as well.

Now is a great time to enroll in Global Connect and ensure your titles are priced in all available global markets. Simply add pricing in each country for which you have the rights, within each of your title records.

Enroll Now

Are You Using Your Ingram Connection to Its Full Potential?

As a publisher, you master your publishing business and are tasked with using efficient strategies – including preparing for the unpredictable. One of the most valuable capabilities of Lightning Source is being able to handle “just in case” scenarios.

Besides manufacturing costs affecting the print industry and government rulings, in this digital age, a surge in interest for a topic can be driven by the news or public sphere. These surges can be brief but the boost in demand for your books can also be powerful. If your book is available for public consumption at the moment of opportunity, the interest could sustain and perhaps even grow.

And that’s where the “just in case” uses of Lightning Source might unlock sales for your business that may have otherwise remained inaccessible.

Read More

Tips for Pricing Your Titles! 

One of the most powerful tools in your metadata toolbox is the ability to price your titles to meet your unique business needs. Below are a few best practices to help guide you through this process:

  • Price competitively. Price your title similarly to content in the marketplace. Research books in the same format and with a similar page count and content to ensure you’re appropriately priced. Visit physical bookstores as well as performing online research to get a well-rounded view of the market and your competition
  • Consider hardcover. You can price hardcover books higher than paperbacks and they usually net a higher margin, so don't be afraid to experiment with additional formats if you aren't sure what your readers might prefer. 
     
  • Price globally. If you have global rights to your titles, be sure that you’re pricing your content in all available global markets. Adding global pricing in all available international markets for which you have rights is a quick and easy way to open more potential sales channels for your content.
     
  • Review your wholesale discount. The wholesale discount you offer on your titles is the incentive you give distributors and retailers in exchange for them offering your content to their customers. The industry standard is a 55% discount. When you offer a discount below 40%, retailers and distributors have less incentive to sell your content.

Review Your Titles

Program Spotlight

How to Use Facebook to Build a Community and Marketing Team

By: Kevin Watson, publisher at Press 53

Social Media is crowded with users who all seem to be screaming for attention. Reading your own newsfeed is like reading the stock market ticker that scrolls across the bottom of your TV: you see a post, consider it for a moment, and then move to the next item. Paying $20 to promote a post will get your number of views up, but the results can be disappointing. Yet, we have found a way to use Facebook to build a community and, therefore, marketing team to help us sell more books.

Read More

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