Received: from nobody by stodi.digitalkingdom.org with local (Exim 4.92) (envelope-from ) id 1iVGfP-0003sh-IQ for lojban-newreal@lojban.org; Thu, 14 Nov 2019 07:04:15 -0800 Received: from mail-3-165.rch001.net ([52.124.3.165]:58720) by stodi.digitalkingdom.org with esmtps (TLSv1.2:ECDHE-RSA-AES256-GCM-SHA384:256) (Exim 4.92) (envelope-from ) id 1iVGfK-0003r1-R1 for Lojban@lojban.org; Thu, 14 Nov 2019 07:04:15 -0800 From: "Martin Foner" To: Reply-To: Subject: Newsletter - Either You're Serious About Success in Publishing... Or You're Not X-BPS1: 7320440 Feedback-ID: 2380459:e3f358ff3e2f409298df36d6dac03a14:marketing:reachmail X-BPS2: 73291 Message-ID: List-Unsubscribe: , List-Unsubscribe-Post: List-Unsubscribe=One-Click X-Mailer: RM Mailer (v5.4.1030.0) MIME-Version: 1.0 Content-Type: multipart/alternative; boundary="=-t7C9DcJxhMGA457gBFH2jQ==" Date: Thu, 14 Nov 2019 09:04:10 -0600 X-Spam-Score: 2.1 (++) X-Spam_score: 2.1 X-Spam_score_int: 21 X-Spam_bar: ++ X-Spam-Report: Spam detection software, running on the system "stodi.digitalkingdom.org", has NOT identified this incoming email as spam. The original message has been attached to this so you can view it or label similar future email. If you have any questions, see the administrator of that system for details. Content preview: Having trouble viewing this mail? Click here to view it in your browser. http://link.rm0004.net/v/R0WNvkwry0DVzv-Wl0aTkg2 Make sure that you always get our messages: Add mfoner@nplconsult.com to your contacts. Content analysis details: (2.1 points, 5.0 required) pts rule name description ---- ---------------------- -------------------------------------------------- -1.9 BAYES_00 BODY: Bayes spam probability is 0 to 1% [score: 0.0000] -0.0 RCVD_IN_DNSWL_NONE RBL: Sender listed at http://www.dnswl.org/, no trust [52.124.3.165 listed in list.dnswl.org] -0.0 SPF_PASS SPF: sender matches SPF record -0.0 SPF_HELO_PASS SPF: HELO matches SPF record 0.0 HEADER_FROM_DIFFERENT_DOMAINS From and EnvelopeFrom 2nd level mail domains are different 2.0 HTTPS_HTTP_MISMATCH BODY: No description available. 0.0 HTML_MESSAGE BODY: HTML included in message 0.0 LOTS_OF_MONEY Huge... sums of money 1.0 PUMPDUMP Pump-and-dump stock scam phrase 1.0 LIST_PRTL_PUMPDUMP Incomplete List-* headers and stock pump-and-dump 0.0 T_MONEY_PERCENT X% of a lot of money for you This is a multi-part message in MIME format. --=-t7C9DcJxhMGA457gBFH2jQ== Content-Type: text/plain; charset=utf-8 Content-Transfer-Encoding: quoted-printable Having trouble viewing this mail? Click here to view it in your browse= r. http://link.rm0004.net/v/R0WNvkwry0DVzv-Wl0aTkg2 Make sure that you always get our messages: Add mfoner@nplconsult.com = to your contacts. Click here to unsubscribe or update your email address. http://link.rm0004.net/subscription/?t=3DR0WNvkwry0DVzv-Wl0aTkg2 MARTIN FONER'S PUBLISHING NEWSLETTER Either You're Serious About Success in Publishing... Or You're Not Volume 24, Number 21 =C2=B7=C2=A0=C2=A0=C2=A0=C2=A0=C2=A0=C2=A0 Amazon Is Cutting Their Ord= er Size to Mid and Small Publishers and Their Reaction Just Proves Som= ething Fatal for Them (This is not a knock on Amazon, but on Publishers.) =C2=B7=C2=A0=C2=A0=C2=A0=C2=A0=C2=A0=C2=A0 Publishers Revenues & Profi= ts Down, Staff Cuts, What's Next? =C2=B7=C2=A0=C2=A0=C2=A0=C2=A0=C2=A0=C2=A0 Notes From All Over Includi= ng a Political One or Two Relevant to Publishing and the Economy =C2=B7=C2=A0=C2=A0=C2=A0=C2=A0=C2=A0=C2=A0 Publishers for Sale Before = the End of the Year and Why Acquisition Is the Safest Form of Growth a= nd Thus An Insurance Policy to Keep You in Business Long Term AND A NEW COMPLETE SERVICE FOR PUBLISHERS FROM PR AND MEDIA TO TRADE A= ND NON-BOOK RETAIL, TO BULK & CUSTOM, AND ADVICE ON THE OPTIMAL OPERAT= ION OF YOUR PUBLISHING COMPANY WHETHER ONE BOOK OR A THOUSAND... And YES, You CAN Afford it... Hi, Everyone... It is almost Thanksgiving. Let me remind you that this truly is a time to be thankful. It is alwa= ys a time to be thankful, but particularly now. You and your family ar= e all still in one piece after 1,000 days of the Fearless Leader... Yo= u are still in business... and the future has to be brighter than yest= erday. This will be a quick read. I always say that and then end up writing a= fairly decent newsletter. I did it again. I have cobbled a number of = thoughts together for small and mid sized publishers and will get more= serious about specific topics as I hear from you, my readers, as to w= hat you want to learn... what questions you have... and how to stay in= business. Email me mfoner@nplconsult.com mailto:mfoner@nplconsult.com= and I will add the best, quirkiest, and most interesting questions in= the next few issues. Need I remind you, as I do every year, that if you haven't gotten your= act together for 2020, you are almost too late. You NEED a Master Pla= n for all aspects of marketing and sales for EVERY title you own AND a= Master Plan for keeping your company solvent, growing, and moving tow= ard your goals, both business and personal. (Yes, something like our Complete Publisher Service listed at the end = of this newsletter.) Because 2020 is going to be one of the toughest years in memory to suc= ceed. Read on as to why I believe this... and my beliefs come from wat= ching and working the industry since 1977. I have seen more than a cou= ple recessions, a crash, political and economic upheaval... Let's get right to it. *=C2=A0=C2=A0=C2=A0=C2=A0=C2=A0=C2=A0=C2=A0=C2=A0=C2=A0=C2=A0=C2=A0=C2= =A0=C2=A0=C2=A0=C2=A0=C2=A0=C2=A0=C2=A0=C2=A0=C2=A0=C2=A0=C2=A0=C2=A0=C2= =A0=C2=A0=C2=A0=C2=A0=C2=A0=C2=A0=C2=A0=C2=A0=C2=A0=C2=A0=C2=A0=C2=A0 = * =C2=B7=C2=A0=C2=A0=C2=A0=C2=A0=C2=A0=C2=A0 Amazon Is Cutting Their Ord= er Size to Mid and Small Publishers and Their Reaction Just Proves Som= ething Fatal for Them (This is not a knock on Amazon, but on Publishers.) Let's start with the article in PW: http://link.rm0004.net/go/R0WNvolTzNVn92cKKW7bgQ2/ http://link.rm0004.= net/go/R0WNvolTzNVn92cKKW7bgQ2/ Tell me the major, huge, amazing error in thinking you see in this art= icle? And it isn't on Amazon's side. In fact, there are two, one in sa= les philosophy and one in simple math. The publishers quoted here should be ashamed... very, very ashamed at = their remarks. First, like Amazon OWES them something. Amazon owes you= nothing! I have spent almost half a year reminding, cajoling, threate= ning, and articling you to death on this point. Next, notice how a reduction of 25% or even 50% of the regular orderin= g is going to destroy some publishers...ruin their holiday seasons, ev= en maybe collapse their businesses. BULLSHIT! If you are THAT hyper de= pendent on Amazon, shame on you five times over. Where is your goddamn marketing plan? Please don't tell me it is "List= it on Amazon" and wait for the money. Notice how even one publisher says Amazon is making a mistake and if c= ompetitors stock more copies they will get the sales Amazon misses... Like Amazon fricking cares about your g/d 100 sales. Get a life! More importantly, we do know a few things about Amazon and one of them= is their algorithm for ordering is pretty damn good. And another is t= hey don't lose too many sales. And a third is that they have come to r= ealize that small and mid sized publishers don't have the blockbusters= that the big boys have...so stocking front list over and above really= isn't a necessity when they could be stocking iPhones, 4K TVs, and si= nging fish on plaques for man caves! The simple math is this. If they are going to sell 500 of your title o= ver the holiday, there is no reason for them to stock more than about = 150 at a time. They require three day inbound delivery, so if they do = get down to five days' inventory, they place a quick order and cover. = That is what millions of dollars of computer power is designed to do. And while the Chicken Littles of the publishing world are busy cluckin= g in the courtyard... the rest of us are busy going after their custom= ers! This one is a good lesson for ALL publishers. (Sidebar... see our new service in this newsletter if you want to avoi= d becoming a Chicken Little.) *=C2=A0=C2=A0=C2=A0=C2=A0=C2=A0=C2=A0=C2=A0=C2=A0=C2=A0=C2=A0=C2=A0=C2= =A0=C2=A0=C2=A0=C2=A0=C2=A0=C2=A0=C2=A0=C2=A0=C2=A0=C2=A0=C2=A0=C2=A0=C2= =A0=C2=A0=C2=A0 * =C2=B7=C2=A0=C2=A0=C2=A0=C2=A0=C2=A0=C2=A0 Publishers Revenues & Profi= ts Down, Staff Cuts, What's Next? As touched on in the last newsletter, the news coming out of the big b= oys quarterly reports in the last two weeks is pretty scary, depending= on what metrics and numbers you are using. The cracks are starting in the larger small pub sector and the smaller= mid-sized sector. It is being seen in layoffs. I won't detail the who= and the why... that is their business... but I have read substantial = staff cuts in at least a half dozen decent companies. Here is what I s= aid last time: Three major publishers have reduced their workforces this year by 5% o= r more, all the way up to 10%. This isn't good even if they are restru= cturing, which is another word for staying afloat. The industry reports overall sales are down for 2019 so far...and hard= hit are bookstores. I cannot say if this means Amazon has taken even = a larger slice of the pie or not, but I suspect so. But, to be fair, the OTHER explanation for this is that people simply = aren't reading as many books or paying to read as many books. This bri= ngs us back to Amazon and the free reading program they sponsor. Sidebar... no matter how they promo it to you publishers, it does NOT = increase your sales of units. If someone chooses to read your book on = Kindle for free, explain to me why they would want to have an ebook co= py or a hard copy of it after reading it... You think it was really th= e great American Novel? Really? Amazon simply wants to have millions i= f not every last title available in the program to sell the program. Now, a couple of the big boys have reported DOWN quarters... a few mor= e than one in a row for 2019. If the economy is booming...Fearless Lea= der says so... so it must be true??? Then what is going on? I indicated my thoughts above. And other than politically charged tabloids in hardcover to keep them = running, many of the houses would be in even deeper trouble. Seriously= ... a book by Fearless Leader JUNIOR? I didn't know he could read or w= rite. But publishers are scrambling to hold on instead of having a dis= tinct and firm editorial plan and marketing plan to back it. And if the impeachment and 2020 election take up all the air in the ro= om... it is likely that 2020 will be the toughest publishing year in r= ecent memory...even more so than 2009-2011 worst of the recession. At = least then people out of work stayed home and read books. Since My recommendations are free, they are worth at least the price o= f admission, so I urge you to read them again: MY RECOMMENDATIONS FOR 2020: 1. NOW, this week, make a Master Plan for 2020, both operationally and= goal wise AND marketing and sales wise. 2. Plan to work like hell every single day of 2020 to survive, unless = the updated version of Harry Potter happens to fall through your trans= om (how many of you even HAVE a transom... ok, how many of you even kn= ow what a transom is?). Plan to PR, Media, promote, get endorsements, reviews, articles, marke= t, sell, Bulk Sale, co brand, co sell, use your authors, use every las= t contact you have, every last ounce of creativity and chutzpah, every= minute and every hour. This is war and if you turn your back for a da= y, someone will try to knock you out of the engagement. (Give our new Complete Publishers Service below a good read for what y= ou need to be doing to succeed.) 3. Stay aware of what is going on around you politically and economica= lly, in the country and in the industry. Sometimes a break even sale O= NLY gives you back some much needed inventory cash. Sometimes that is = enough. 4. Get all the help you can. It IS worth it. If you are ready to give = it up, then make the decision and plan to put it up for sale NOW. 5. Otherwise, have fun! *=C2=A0=C2=A0=C2=A0=C2=A0=C2=A0=C2=A0=C2=A0=C2=A0=C2=A0=C2=A0=C2=A0=C2= =A0=C2=A0=C2=A0=C2=A0=C2=A0=C2=A0=C2=A0=C2=A0=C2=A0=C2=A0=C2=A0=C2=A0=C2= =A0=C2=A0=C2=A0 * COMPLETE SERVICES FOR PUBLISHERS FROM PR & MEDIA TO TRADE & NON-BOOK R= ETAIL, TO BULK & CUSTOM, AND ADVICE ON THE OPTIMAL OPERATION OF YOUR P= UBLISHING COMPANY WHETHER ONE BOOK OR A THOUSAND... And YES, You CAN Afford it... So, after reading the state of the industry, the issues with the big b= oys and the EU, and doing business in the Fearless Leader US... are yo= u convinced you that you have to both promote and SELL every day 365 a= year AND find 50 other ways to do business? To sell your books? To be profitable?... Or get out? Use my over 40 years of publishing expertise... over $100 Million in b= ooks sold... largest bulk sale was 250,000 units to a single customer.= .. I had five, count 'em, five, bestsellers with OVER 250,000 unit sal= es each. I know I am not Simon & Schuster, but not half bad for a kid = from the slums of Pittsburgh who wasn't born into publishing. And let's not ignore my 'team'. Both in house and on contract... from = Marketing experts with 30+ years of experience, to Web Designers who s= pecialize in publisher and author sites, from Bulk Sales experts like = myself with Millions of Dollars in sales, to retired CPAs who know pub= lishing well, from warehouse to HR, operations to Exit Strategies... d= ecades of experience running publishing companies into the millions, a= nd into the thousands as start ups. Let our experience keep you profit= able and alive and thriving in 2020 and beyond! Here is the program, in general:
 ‌ ‌ ‌ ‌ ‌&= nbsp;‌ ‌ ‌ ‌ ‌ &zwnj= ; ‌ ‌ ‌ ‌ ‌ &zw= nj; ‌ ‌ ‌ ‌ ‌ &= zwnj; ‌ ‌ ‌ ‌ ‌ = ;‌ ‌ ‌ ‌ ‌ ‌&nb= sp;‌ ‌ ‌ ‌ ‌ ‌&= nbsp;‌ ‌ ‌ ‌ ‌ &zwnj= ; ‌ ‌ ‌ ‌ ‌ &zw= nj; ‌ ‌ ‌ ‌ ‌ &= zwnj; ‌ ‌ ‌ ‌ ‌ = ;‌ ‌ ‌ ‌ ‌ ‌&nb= sp;‌ ‌ ‌ ‌ ‌ ‌&= nbsp;‌ ‌ ‌ ‌ ‌ &zwnj= ; ‌  ‌ ‌ ‌ ‌ ‌ ‌&nbs= p;‌ ‌ ‌ ‌ ‌ ‌&n= bsp;‌ ‌ ‌ ‌ ‌ ‌=  ‌ ‌ ‌ ‌ ‌ &zwn= j; ‌ ‌ ‌ ‌ ‌ &z= wnj; ‌ ‌ ‌ ‌ ‌ = ‌ ‌ ‌ ‌ ‌ ‌&nbs= p;‌ ‌ ‌ ‌ ‌ ‌&n= bsp;‌ ‌ ‌ ‌ ‌ ‌=  ‌ ‌ ‌ ‌ ‌ &zwn= j; ‌ ‌ ‌ ‌ ‌ &z= wnj; ‌ ‌ ‌
Having trouble viewing=20 this mail? C= lick here to view it in your browser.
Make sure that you always= get our messages: Add mfoner@nplconsult.com to your contacts.

= Click here to = unsubscribe or update your email address.
3D""

=  

= MARTIN FONER’S PUBLISHING NEWSLETTER

= Either You’re Serious About Success in Publishing= … Or You’re Not

= Volume 2= 4, Number 21

=  

    &nb= sp;       ·       Amazon Is Cutting Their Order Size to Mid and Small Publ= ishers and Their Reaction Just Proves Something Fatal for Them<= /strong>

(This is not a knock on Amazon, but on Publishers.)

 

    &n= bsp;   ·       Publishers Revenues & Profits Down, Staff Cuts, What’s= Next?

 

    &n= bsp;          ·       Notes From All Over Including a Political One or Two Rel= evant to Publishing and the Economy

 

    &m= iddot;&nb= sp;      Publishers fo= r Sale Before the End of the Year and Why Acquisition Is the Safest Fo= rm of Growth and Thus An Insurance Policy to Keep You in Business Long= Term

 

= AND A NEW COMPLETE SERVICE FOR PUBLISHERS FROM PR AND MEDIA TO TRA= DE AND NON-BOOK RETAIL, TO BULK & CUSTOM, AND ADVICE ON THE OPTIMA= L OPERATION OF YOUR PUBLISHING COMPANY WHETHER ONE BOOK OR A THOUSAND&= hellip;

= And YES, You CAN Afford it…

=  

Hi, Everyone…

It is almost Thanksgiving.

Let me remind you that this truly is a time to be thankful. It = is always a time to be thankful, but particularly now. You and your fa= mily are all still in one piece after 1,000 days of the Fearless Leade= r… You are still in business… and the future has to be b= righter than yesterday.

This will be a quick read. I always say that and then end up wr= iting a fairly decent newsletter. I did it again. I have cobbled a num= ber of thoughts together for small and mid sized publishers and will g= et more serious about specific topics as I hear from you, my readers, = as to what you want to learn… what questions you have… a= nd how to stay in business. Email me mfoner@nplconsult.com and I will add the best, quirkiest, = and most interesting questions in the next few issues.

Need I remind you, as I do every year, that if you haven’= t gotten your act together for 2020, you are almost too late. You NEED= a Master Plan for all aspects of marketing and sales for EVERY title = you own AND a Master Plan for keeping your company solvent, growing, a= nd moving toward your goals, both business and personal.

(Yes, something like our Complete Publisher Service listed at t= he end of this newsletter.)

Because 2020 is going to be one of the toughest years in memory= to succeed. Read on as to why I believe this… and my beliefs c= ome from watching and working the industry since 1977. I have seen mor= e than a couple recessions, a crash, political and economic upheaval&h= ellip;

Let’s get right to it.

  &= nbsp;           = ;           &nb= sp;   *  =            &nbs= p;           &n= bsp;          *

    &nbs= p;    ·       Amazon Is Cutting Their Order Size to Mid and Small Publishers an= d Their Reaction Just Proves Something Fatal for Them<= /p>

= (This is= not a knock on Amazon, but on Publishers.)

=  

Let’s start with the article in PW:

= https://www.publishersweekly.com/pw/by-topic/industry-news/bookselling= /article/81708-amazon-reducing-orders-to-publishers.html

Tell me the major, huge, amazing error in thinking you see in t= his article? And it isn’t on Amazon’s side. In fact, there= are two, one in sales philosophy and one in simple math.

The publishers quoted here should be ashamed… very, very= ashamed at their remarks. First, like Amazon OWES them something. Ama= zon owes you nothing! I have spent almost half a year reminding, cajol= ing, threatening, and articling you to death on this point.

Next, notice how a reduction of 25% or even 50% of the regular = ordering is going to destroy some publishers…ruin their holiday= seasons, even maybe collapse their businesses. BULLSHIT! If you are T= HAT hyper dependent on Amazon, shame on you five times over.

 

Where is your goddamn marketing plan? Please don’= t tell me it is “List it on Amazon” and wait for the money= .

Notice how even one publisher says Amazon is making a mistake a= nd if competitors stock more copies they will get the sales Amazon mis= ses…

 

Like Amazon fricking cares about your g/d 100 sales. Ge= t a life!

More importantly, we do know a few things about Amazon and one = of them is their algorithm for ordering is pretty damn good. And anoth= er is they don’t lose too many sales. And a third is that they h= ave come to realize that small and mid sized publishers don’t ha= ve the blockbusters that the big boys have…so stocking front li= st over and above really isn’t a necessity when they could be st= ocking iPhones, 4K TVs, and singing fish on plaques for man caves!

The simple math is this. If they are going to sell 500 of your = title over the holiday, there is no reason for them to stock more than= about 150 at a time. They require three day inbound delivery, so if t= hey do get down to five days’ inventory, they place a quick orde= r and cover. That is what millions of dollars of computer power is des= igned to do.

And while the Chicken Littles of the publishing world are busy = clucking in the courtyard… the rest of us are busy going after = their customers!

This one is a good lesson for ALL publishers.

(Sidebar… see our new service in this newsletter if you = want to avoid becoming a Chicken Little.)

 

     = ;     &nb= sp;           &= nbsp;           = ;           &nb= sp;  *   =            &nbs= p;            <= /span>*

       = ;   ·       Publishers Revenues & Profits Down, Staff Cuts, What’s Ne= xt?

 

As touched on in the last newsletter, the news coming out of th= e big boys quarterly reports in the last two weeks is pretty scary, de= pending on what metrics and numbers you are using.

The cracks are starting in the larger small pub sector and the = smaller mid-sized sector. It is being seen in layoffs. I won’t d= etail the who and the why… that is their business… but I= have read substantial staff cuts in at least a half dozen decent comp= anies. Here is what I said last time:

Three major publishers have reduced their workforces this y= ear by 5% or more, all the way up to 10%. This isn’t good even i= f they are restructuring, which is another word for staying afloat.

The industry reports overall sales are down for 2019 so far= …and hard hit are bookstores. I cannot say if this means Amazon= has taken even a larger slice of the pie or not, but I suspect so.

But, to be fair, the OTHER explanation for this is that peo= ple simply aren’t reading as many books or paying to read as man= y books. This brings us back to Amazon and the free reading program th= ey sponsor.

Sidebar… no matter how they promo it to you = publishers, it does NOT increase your sales of units. If some= one chooses to read your book on Kindle for free, explain to me why th= ey would want to have an ebook copy or a hard copy of it after reading= it… You think it was really the great American Novel? Really? = Amazon simply wants to have millions if not every last title available= in the program to sell the program.

Now, a couple of the big boys have reported DOWN quarters&helli= p; a few more than one in a row for 2019. If the economy is booming&he= llip;Fearless Leader says so… so it must be true??? Then what i= s going on?

I indicated my thoughts above.

And other than politically charged tabloids in hardcover to kee= p them running, many of the houses would be in even deeper trouble. Se= riously… a book by Fearless Leader JUNIOR? I didn’t know = he could read or write. But publishers are scrambling to hold on inste= ad of having a distinct and firm editorial plan and marketing plan to = back it.

And if the impeachment and 2020 election take up all the air in= the room… it is likely that 2020 will be the toughest publishi= ng year in recent memory…even more so than 2009-2011 worst of t= he recession. At least then people out of work stayed home and read bo= oks.

Since My recommendations are free, they are worth at least the = price of admission, so I urge you to read them again:

 

MY RECOMMENDATIONS FOR 2020:

1. NOW, this week, make a Master Plan for 2020, both operationa= lly and goal wise AND marketing and sales wise.

2. Plan to work like hell every single day of 2020 to survive, = unless the updated version of Harry Potter happens to fall through you= r transom (how many of you even HAVE a transom… ok, how many of= you even know what a transom is?).

Plan to PR, Media, promote, get endorsements, reviews, articles= , market, sell, Bulk Sale, co brand, co sell, use your authors, use ev= ery last contact you have, every last ounce of creativity and chutzpah= , every minute and every hour. This is war and if you turn your back f= or a day, someone will try to knock you out of the engagement.<= /p>

(Give our new Complete Publishers Service below a good read for= what you need to be doing to succeed.)

3. Stay aware of what is going on around you politically and ec= onomically, in the country and in the industry. Sometimes a break even= sale ONLY gives you back some much needed inventory cash. Sometimes t= hat is enough.

4. Get all the help you can. It IS worth it. If you are ready t= o give it up, then make the decision and plan to put it up for sale NO= W.

5. Otherwise, have fun!

     = ;           &nb= sp;           &= nbsp;           = ;        *         =            &nbs= p;      *

= COMPLETE SERVICES FOR PUBLISHERS FROM PR & MEDIA TO TRADE &= ; NON-BOOK RETAIL, TO BULK & CUSTOM, AND ADVICE ON THE OPTIMAL OPE= RATION OF YOUR PUBLISHING COMPANY WHETHER ONE BOOK OR A THOUSAND&helli= p;

= And YES, You CAN Afford it…

=  

= So, afte= r reading the state of the industry, the issues with the big boys and = the EU, and doing business in the Fearless Leader US… are you c= onvinced you that you have to both promote and SELL every day 365 a ye= ar AND find 50 other ways to do business?

= To sell = your books? To be profitable?… Or get out?

= Use my over 40 y= ears of publishing expertise… over $100 Million in books sold&h= ellip; largest bulk sale was 250,000 units to a single customer&hellip= ; I had five, count ‘em, five, bestsellers with OVER 250,000 uni= t sales each. I know I am not Simon & Schuster, but not half bad f= or a kid from the slums of Pittsburgh who wasn’t born into publi= shing.

= And let’s = not ignore my ‘team’. Both in house and on contract&hellip= ; from Marketing experts with 30+ years of experience, to Web Designer= s who specialize in publisher and author sites, from Bulk Sales expert= s like myself with Millions of Dollars in sales, to retired CPAs who k= now publishing well, from warehouse to HR, operations to Exit Strategi= es… decades of experience running publishing companies into the= millions, and into the thousands as start ups. Let our experience kee= p you profitable and alive and thriving in 2020 and beyond!

 

Here is the program, in general:

<!       ·       We will provide= you with complete PR & Media solicitation for a new or relaunched= title… for an entire year… minimum two PR and Media pro= mos a month per title

 

<        ·       <= ![endif]>We will= put your title up on our Bulk & Custom website with its own webpa= ge, for an entire year… and promote and sell your title in Bulk= to our buyers

 

<!       ·       We will solic= it both trade and non-book retail for your title as appropriate&hellip= ; for an entire year… from Costco to Staples, from Bergdorf to = Whole Foods.

 

<        ·       <= ![endif]>We will= show you how to use the 50 Ways to Leave Amazon to your advantage wit= h this title and your line if applicable… for an entire year&he= llip; including involving your authors, creative ways of selling&helli= p; co branding and co selling with other titles… and more.

 

<!       ·       We will do a co= mplete review of your operation and advise areas of weakness, improvem= ent, and ways to create more revenue as well as cut costs… and = continue advising you and following up point by point… for an e= ntire year. To be specific, we will do a complete review once… = and then update that review on a quarterly basis… for an entire= year.

 

Basically, we will bring in Publi= shing expertise to your company for an entire year FOR LESS TH= AN ONE MONTH OF A PUBLICIST FIRM!

Even if you tried to combine Publicists, Media, Marketi= ng, Sales, Bulk Sales, Publishing Consulting, and Operations Consultin= g into one person or company… you likely couldn’t do it. = From our research, it simply doesn’t exist at any level you can = consider affording it.

Yes, you could approach Deloitte or Accenture or McKinsey or an= other of the big boys in consulting. They would be happy to quote you = roughly $100,000 and up to both handle and contract out the necessary = work to accomplish these goals.

And without getting into the details of our skill set or the sp= ecific of the services involved… WE CAN DO ALL OF THIS because = WE ALREADY DO IT FOR OUR OWN PUBLISHING COMPANIES and for clients in v= arious forms. From Start-up to Exit Strategy… we have done it a= ll; we are doing it all NOW.

 

The Basic price of this service for a s= ingle title for the year is $2,995., complete. This is a 50% discount = from our regular pricing.

$3,995., complete for two titles for th= e year.

$4,995., complete for a single title fo= r TWO YEARS of PR, Marketing, Sales, and Consulting services. This is = also a 50% discount from our regular pricing.

Multiple title services are available f= or an additional $1,000 per title, per year.

Ask for our Synopsis and Agreement to revie= w the specifics.

 

NOTE: If you were to hire a part-time publicist, mar= keter, and special sales person, it would cost you over $10,000 for th= ese three part time people for three months. And a minimum of $30,000 = for one year.

 

This special offer is going to expire December 31s= t. If you have any plans to be around after 2020, with or withou= t Amazon, and after the dust settles politically and economically, the= n you really MUST consider this service for the welfare of your publis= hing future. It is a small investment in possibly making ten or twenty= or a hundred times your investment and staying in business when other= s are going to fall hard and off the road. Don’t be one of them!= Sign up TODAY!

 

Enough discussion. It is a tiny investment in your future as a = publisher, and if you plan to stay with Amazon, you need the help. If = you plan to leave Amazon, you need the help even more.

Don’t delay, email me directly at mfoner@nplconsult.com and arrange to sign up for the Comprehensive= Complete Book Consult today!

Email me and I will send you everything you= need to know.

        &= nbsp;                   &= nbsp;                   &= nbsp;*    = ;           &nb= sp;           &= nbsp;        *

= NOTES FR= OM ALL OVER

 

Here is yet one more Amazon rip off:

= https://www.pamelacummins.com/tangled-up-in-amazons-price-war

The basics are that Amazon has the right to sell your book, Kin= dle, or whatever published piece you offer, for whatever damn price th= ey want. And if they think Walmart might sell it for less… you = could be the victim of being whipsawed between two huge competitors. R= ead the story. And if you are trying to sell the book on your own site= … it gets even worse for you. Also note the recommendations at = the end of the article. I agree.

     = ;           &nb= sp;           &= nbsp;           = ;           &nb= sp;      *

Why is it that Amazon is a problem for just about everyone? Eve= n Nike… the shoe and clothing people… have decided to en= d a two year test arrangement selling on Amazon. Here is the article:<= /span>

= https://www.mytotalretail.com/article/nike-to-stop-selling-merchandise= -on-amazon/#ne=3D1a7db1c16c539adf716222bb1d207222&utm_source=3Dtot= al-retail-report&utm_medium=3Dnewsletter&utm_campaign=3D2019-1= 1-13

Now if Nike can’t be successful with Amazon and believes = it is better off selling direct to consumers… why the hell are = YOU thinking you are better than Nike? Just a thought…

     = ;           &nb= sp;           &= nbsp;           = ;           &nb= sp;      *

Under normal circumstances I would take this space to pound on = Fearless Leader for everything that has surfaced recently. Hopefully, = the Congress will handle that just fine and I don’t have to get = involved just yet.

But, I do want to remind all the Warren supporters that she has= already violated one of her promises… little noticed and certa= inly not mentioned by too many in the media. I find her positions just= fine until it is time to pay the bill. And no, she has little or no c= lue how that happens in the real world. She can do all the hypothetica= l math in academia, but in the real world, she just got a lesson.

Remember her “wealth tax”? 3% on assets held by a p= erson over $1 Billion? And that it would be enough to pay for whatever= laundry list of things she wanted to pay for? Sorry, now that more th= an a few economists and bean counters have told her the numbers she is= using are flawed… she has come back with another solution:

That 3%... Well, let’s just make it 6%!<= /span>

I don’t know what she has against people who have succeed= ed in the financial side of life… but her plan will reduce a $2= Billion fortune to $1 Billion in eight years! SO, if you are 50 when = you make this money and have already paid taxes on all of your profits= … your $2 Billion fortune WILL be reduced to $1 Billion by the = time you are 58. And then you are reduced, unless she raises the lower= level also, to 2%, and in 18 years, your $1 Billion fortune will be r= educed to $500 Million, another 50% reduction.

So, start at 50, have HALF your fortune cut by 58, and = then have it cut in HALF again by the time you are 76.

And for those of us with only $100 million to start? Sh= e will wipe out HALF your fortune in 18 to 20 years. <= /p>

     = ;           &nb= sp;           &= nbsp;           = ;           &nb= sp;      *

On a brighter note and personal note… we are living long= er and many who are now passing the century mark are still active and = contributing members of our society. It makes me wonder how long I wil= l be able to continue doing my publishing work, and if not, what the h= ell will I do with my life? A question we all need to face and should = take this end of the year time to reflect on it and maybe start to act= on it as well.

I just returned from a brief visit to my uncle who is approachi= ng 102 years young. I won’t go into everything he is and does, b= ut when I grow up I want to be just like him.

And just today, I read Huff Post and MSN who ran a personal op-= ed about two friends of ours. He is 102 and she is 77 and she writes a= bout what it is like being married to someone 25 years older, and his = life at 102. He is about to turn 103 shortly, and is pretty damn busy = for a 103 year young guy. Here’s a nice article for personal ref= lection as to what YOU are going to do if you hit the century mark:

= https://www.msn.com/en-us/lifestyle/voices/my-third-husband-is-102-yea= rs-old-heres-what-our-marriage-is-like/ar-BBWvHYC?li=3DBBnbcA0

And, as a sidebar… it is also something to consider if y= ou are thinking of selling your business… what will you do AFTE= R?

     = ;           &nb= sp;           &= nbsp;                &nb= sp;  *   =            &nbs= p;            <= /span>*

= Companie= s For Sale & Why Acquisition is the Safest Form of Growth

And speaking of selling…

NOTE: We still have a few of the companies listed in the last &= ldquo;for sale” newsletter for sale. Let me know if any of them = could round out your portfolio and plans for growth for 2020 and beyon= d.

<!       ·       We have the App= le coffee table amazing history book.

<!       ·       We have a won= derful Horse Magazine and we did come close to a sale, just not over t= he finish line.

  &nbs= p;       ·       We have a couple other magazines in Male Feminism, in Religi= on in the Midwest, and events in specific cities.

<!       ·       And a few lon= g and short lines of titles from YA to general.

<!       ·       I even have tha= t amazing Map company… parts were licensed to two companies and= the structure and licensing income and copyrights are still available= for sale. Looks like about $30K a year in fees net plus some inventor= y and some copyrights.

 

I am about to take on a few new companies and title lists. Let = me know what you are looking for at present before the end of the year= .

Just email me at mfoner@nplcons= ult.com 

So, why is acquisition such a great activity and insura= nce policy for your future?

1. When you buy a company/line/group of titles you already know= its history, its current revenue, and likely, what you can do with th= e current to make a larger future number.

2. There is NO publish and pray. You spend money, yes, but it i= s on an already proven product. Could the acquisition numbers and pric= e be a one off…yes, but you’ll see that in the paperwork.= Generally, you pay for what you get. And you get what you pay for.

3. Often you can acquire an entire line or small company for th= e cost of two or three new front list titles. In two years they will b= e back list and generating small revenues, while the acquisition will = still be generating full annual revenues as you did when you acquired = the company.

4. Diversifying lines, genres, subjects can be a strong insuran= ce policy against down turns.

5. And when you are ready to sell, the value of that asset is h= opefully just as strong on the sell side. If you improved the numbers = while you owned the company, then your asset value is higher than what= you paid for it

Need I make any more arguments? I can…just ask.

     = ;           &nb= sp;           &= nbsp;         *       &n= bsp;           =         *

Ok, enough for this short newsletter.

Stay tuned for my next newsletter sometime around the end of No= vember, right before or after Thanksgiving. If I may be of service or = lead your efforts to selling lots of books and creating profits, pleas= e contact me confidentially at mfoner@= nplconsult.com.

 

And remember, the Comprehensive Complete Book Consult S= ervice is discounted to $2,995 (basic) until December 31st.=

 

If you want to be removed from this mailing list, simply = either click on the link in the newsletter footer, or send me an email= with the word DELETE, and it will be done. Thanks.

 

© Martin Foner, NPL Publishing Cons= ultants, a division of Professional Publishers Group Corporation. 2019= .   mfoner@nplconsult.com<= /a>

 

Professional Publishers Group Corporation

and NPL Publishing Consultants

Post Office Box 1010 &n= bsp;  Ventura  CA  93002

800-501-6431 x3  &= nbsp; mfoner@nplconsult.com  

= www.ppgcpublishers.com   = www.nplc= onsult.com  <= span style=3D"font-size: 18.0pt; line-height: 107%;">        


This email is being sent to Lojban@loj= ban.org.

Use this link to be del= eted or to update your email address


This messag= e was sent by NPL PUBLISHING CONSULTANTS, a Division of Professional P= ublishers Group Corporation | POST OFFICE BOX 1010 | VENTURA, CA 930= 02


--=-t7C9DcJxhMGA457gBFH2jQ==--