Received: from nobody by stodi.digitalkingdom.org with local (Exim 4.92) (envelope-from ) id 1jJHZ5-0007Ab-4N for lojban-newreal@lojban.org; Tue, 31 Mar 2020 07:08:27 -0700 Received: from mail-3-38.rch003.net ([151.248.3.38]:57749) by stodi.digitalkingdom.org with esmtps (TLSv1.2:ECDHE-RSA-AES256-GCM-SHA384:256) (Exim 4.92) (envelope-from ) id 1jJHYz-00078s-BP for Lojban@lojban.org; Tue, 31 Mar 2020 07:08:26 -0700 DKIM-Signature: v=1; a=rsa-sha256; c=relaxed/relaxed; s=k1; d=reach360.net; h=From:To:Reply-To:Subject:Message-ID:List-Unsubscribe:List-Unsubscribe-Post: MIME-Version:Content-Type:Date; bh=+GuEKUKoXGILo7Tv7ZAcjBBuuKy72oc7uLUiJEZaiII=; b=RdH97Z75brsLeDjCAVO16NxjqF7/HyKCcL7U0Ee1s70NUWt67SUJwHPx1UqsbCO+VMv8vEugcb9V ydfM/rd5puEBAfsv55oM2YqlrPgR4x9065W2CGmHHSBGj/i9RTKlgmlTv/Sp7L3YPwpqa9zKEW+F 8QnOMN2hPHpIAvdNhW4= From: "Martin Foner" To: Reply-To: Subject: Publishing Newsletter - Coronavirus Could Be Your Friend? X-BPS1: 7472171 Feedback-ID: 2438536:e3f358ff3e2f409298df36d6dac03a14:marketing:reachmail X-BPS2: 73291 Message-ID: <8a8cd890-78cc-4f89-8f33-01b8827cec6c@mail-3-38.rch003.net> List-Unsubscribe: , List-Unsubscribe-Post: List-Unsubscribe=One-Click X-Mailer: RM Mailer (v5.4.1072.0) MIME-Version: 1.0 Content-Type: multipart/alternative; boundary="=-6qiPcO5xT2Xr30jnrqeNKA==" Date: Tue, 31 Mar 2020 10:08:21 -0400 X-Spam-Score: 2.2 (++) X-Spam_score: 2.2 X-Spam_score_int: 22 X-Spam_bar: ++ X-Spam-Report: Spam detection software, running on the system "stodi.digitalkingdom.org", has NOT identified this incoming email as spam. The original message has been attached to this so you can view it or label similar future email. If you have any questions, see the administrator of that system for details. Content preview: MARTIN FONER'S PUBLISHING NEWSLETTER Either You're Serious About Success in Publishing... Or You're Not Volume 25, Number 5 CORONAVIRUS COULD BE YOUR FRIEND? A QUICK LOOK AT THE PUBLISHING WORLD Content analysis details: (2.2 points, 5.0 required) pts rule name description ---- ---------------------- -------------------------------------------------- 0.8 BAYES_50 BODY: Bayes spam probability is 40 to 60% [score: 0.5000] 0.2 HEADER_FROM_DIFFERENT_DOMAINS From and EnvelopeFrom 2nd level mail domains are different -0.0 SPF_PASS SPF: sender matches SPF record -0.0 SPF_HELO_PASS SPF: HELO matches SPF record 1.0 BANG_GUAR BODY: Something is emphatically guaranteed 0.0 T_KAM_HTML_FONT_INVALID BODY: Test for Invalidly Named or Formatted Colors in HTML 0.1 HTTPS_HTTP_MISMATCH BODY: No description available. 0.0 HTML_MESSAGE BODY: HTML included in message -0.1 DKIM_VALID Message has at least one valid DKIM or DK signature 0.1 DKIM_SIGNED Message has a DKIM or DK signature, not necessarily valid This is a multi-part message in MIME format. --=-6qiPcO5xT2Xr30jnrqeNKA== Content-Type: text/plain; charset=utf-8 Content-Transfer-Encoding: quoted-printable MARTIN FONER'S PUBLISHING NEWSLETTER Either You're Serious About Success in Publishing... Or You're Not Volume 25, Number 5 CORONAVIRUS COULD BE YOUR FRIEND? A QUICK LOOK AT THE PUBLISHING WORLD Hello, Everyone... It is almost April. Yes, really. I couldn't believe it either. Having = been ordered to stay in my home for the last number of weeks and with = no end in sight... I have a few thoughts on the virus from a global po= int of view, and then, let me tell you why the Virus can be your frien= d. This will NOT be a quick read. I promise... Many of us are home and ha= ve plenty of time to read and learn something this trip around. And as= part of my being in my usual hurry, no comments about how I am taking= shortcuts with the language. FEARLESS LEADER Ok, I have held my tongue now for 3=C2=BD years, through lies, thousan= ds of them, theft from the government, stupidity, idiocy, abject selfi= shness, and complete ignorance. It stops TODAY. This idiot, this fool, has already put ALL of our live= s in danger. Steal from me, lie to me, abuse me, fine. But threaten to= kill my sweetheart or my grandkids, or anyone I know and love...and I= am going to come out guns blazing to oppose you. And the hubris: "I take no responsibility..." like some nine year old = caught with his hand in the cookie jar... what an ass... the buck stop= s with him... he is ULTIMATELY responsible. But let's not quibble, it is only 100,000 or maybe 200,000 people who = will die. Small potatoes to opening the economy back up and filling HI= S hotel rooms and HIS golf courses. Need I remind you that since he is= unable to read things/anything, he threw the pandemic book that Obama= 's team gave him, in the trash, along with the entire government depar= tment. Why? Because it had Obama's name on it. And his stupidity, or maybe just failed memory which he seems to have = often... at the bill signing... "Only 20 days ago everything was fine.= .."=C2=A0 Really? Over 500 infected, not sure how many already dead, t= he pandemic on fire in other countries, his scientific people advising= him things were going to get very, very ugly... that is his definitio= n of fine? In my humble opinion he should be charged with murder by way of deprav= ed indifference. He and his administration was told it was coming, and= as far back as January, how bad it would be, and they all chose to ig= nore it. (Democratic hoax!) We lost precious time; we lost precious li= ves. And we are STILL losing precious lives thanks to his ignorance/st= upidity/hubris. Do you remember, for weeks... it is a Democratic hoax! What the F***??= He knew but decided it would make for great sound bites on Fox... the= Trump state sponsored news channel. And even up to THIS WEEK two of t= he commentators on Fox continued this "Democratic Hoax" crap on air an= d Fox, in its abject embarrassment, had to actually let them go. Let m= e suggest if it really were a Democratic hoax, they would have made su= re it wasn't Rand Paul, but Fearless Leader himself who got the first = government dose of it. And this crap about how every governor has to kiss his ass like it is = his own money he is giving away... what a sociopathic megalomaniac. If= you DARE to disagree or challenge or question... you know he wishes h= e could shoot every person who disagrees with him and get away with it= . Much faster than having to deal with them and their questions and is= sues. (Is how it was done in his father's Nazi Germany.) Ok, so now everyone knows how I feel. It should come as no surprise, b= ut I have done my best to remain fairly close to silent. I am just reminding you. I have already gone into my 44th year as a pu= blisher, writer, ghostwriter, and senior statesman for the small publi= sher and the industry as a whole. And I am happy to report I am still = standing up... can all of you say the same? So, maybe like most who didn't like my criticism of Clinton, or Bush, = or Obama, or the other Bush... they just took it in stride and were ve= ry happy to learn whatever I could type month after month, year after = year. You know... a polarized publisher seems to me to be an oxymoron. Let's all stay home, stay close, stay away from each other, stay focus= ed, and for God's sake, stay alive! Martin CORONAVIRUS COULD BE YOUR FRIEND? While we don't want anyone (ok, almost anyone) to get the virus, the r= eality is it IS here. SO, we might as well make the best of it. And, a= s publishers, this horrible turn of events could actually become our f= riend and not only teach us a lesson or two about marketing, but put s= ome ka-ching in the till. Why? Obvious! Everyone is home. At home you have three choices... do n= othing... watch a computer or a TV... or READ! So, for every person, a= ll 180,000,000 of us stuck at home... you have a one in three chance o= f doing business. Ok, so let's say you get 1% of 1% of these folks... that would be an a= mazing 18,000 orders! And 1/10th of 1% of 1% would be 1,800 orders! Remember, Amazon has already downgraded books as a very, very non esse= ntial item to fill and ship orders. In fact, last article I saw of his= memos, books weren't even in the top 10. Need I remind you that putting all your books in the Amazon basket wou= ld create problems for you... well, it has. It could easily be MONTHS,= read that again...MONTHS, before Amazon even gives a hoot about books= . And unless you are one of the huge 5... even longer. I keep teaching this lesson and everyone tells me how crazy I am. Have= a dozen outlets AND...AND your own damn website! That's not crazy... = that is smart marketing! And if you had the email addresses of your customers, that Amazon does= n't share with you, you could do some serious business during this win= ter of our discontent. So, for most of you who are lamenting your fate... here is some advice= : 1. Go get every last fricking dime of government assistance you can la= y your sweaty hands on. If you use Fearless Leader as your role model,= lie, cheat, and steal and get everything you can. If you have to tell= stories, well, we're in the storytelling business, so we will be excu= sed. 2. Make an adjusted marketing plan for the rest of 2020. Assume we wil= l be housebound for at least until the end of May. Yes, May, unless yo= u don't believe the numbers you see in the news every day. (Yes, all t= hese dead people are really alive and living in Chicago where they wil= l vote five times this fall for Richard Daley once again.) -Brought to= you by the conspiracy theorists at Fox News-- Heil Trump! If that were the case, how would you market to half a population, and = likely the whole population at one point or another, who is house boun= d/ Well, you damn well better figure it out! 3. I will do another newsletter within the week with a dozen good idea= s already proven to be=C2=A0successful during bad times of one kind or= another. Meanwhile, if you have any questions about some of your idea= s...send them to me. I am homebound as well! 4. Sell! Sell! Sell! Discounts, packages, free books, discounts agains= t future orders. Yes, I will go over these in the next newsletter, but= for God's sake you know what I am talking about. And if you don't...a= sk! SOMETHING TO SEND OUT TO YOUR CUSTOMERS Ok, here is one for now, today, to send out to your customer list. The idea behind this is that Buffet and Gates, Gates particularly, rea= ds a book a week and believes his success has been tied to it. And who= 's to argue with him anyway? And for most of us, doing 50 books a year seems to be a Herculean task= . Well, this article, that you should send along with your current spe= cials and discounts, explains how to get it done. http://link.rm0002.net/go/R0WNvoRghxoAf9Cjba5CaQ2/ http://link.rm0002.= net/go/R0WNvoRghxoAf9Cjba5CaQ2/ LIGHTNING SOURCE IS ABOUT TO DO SOMETHING IT SHOULD HAVE BEEN DOING SI= NCE DAY ONE Policing its site and catalog and work against copies, blatant theft o= f copyright, and numerous other damaging activities to its regular, ho= nest publishers. Read it here if you don't already know: http://link.rm0002.net/go/R0WNvpqz5ckOUx2uOCcG0Q2/ http://link.rm0002.= net/go/R0WNvpqz5ckOUx2uOCcG0Q2/ AVAILABLE FOR ACQUISITION.. A SINGLE TITLE, BUT WHAT A TITLE IF ANYTHI= NG AFRICAN AMERICAN IS YOUR FIELD... African American Biographies... One Hundred Ten of the most influentia= l African American Chicagoans... Short 3-4 biographies and amazing col= or photography. Almost 500 pages and weighs four pounds! My client has= sold thousands of them and has 3,500 left over in his warehouse and i= sn't really a publisher. Most were sold through the magazine who spons= ored the publication of this superb coffee table book. The book includ= es everyone who is anyone...from President Obama to Muhammad Ali, from= Jesse Jackson to Quincy Jones, from Michael Jordan to August Wilson. = And the list goes on and on. The magazine, N'Digo, may continue to pla= y a role or you could just advertise there. The book retails for $89. = and has been occasionally discounted to $49., a super price for this c= offee table masterpiece. My client would like to get his $18/unit prin= ting and production price from a sale of the last 3,500 units and woul= d pay the shipping, SIX PALLETS!, to whomever purchases the books and = rights. I am interested=20 in getting a few bids of at least $15/unit for part or all of the rema= ining books. Contact me directly for more information. IN THE GENRE OF 'I WOULDN'T BELIEVE IT IF I DIDN'T KNOW THE ULTERIOR M= OTIVE BEHIND IT' CATEGORY... The Department of Homeland Security is investigating counterfeit goods= on the Amazon site. Yes, sounds like a good thing until you connect t= he dots. It is actually a way for the Fearless Leader to harass one of= his premier opponents. You can read about it here: http://link.rm0002.net/go/R0WNvoWPgZTr-GmvtMSYew2/ http://link.rm0002.= net/go/R0WNvoWPgZTr-GmvtMSYew2/ Now, you remember this article from my last newsletter. There is a fol= low up to this. And it has come in the form of a proposed Federal law = with bipartisan support. This should make some of us happy that the go= vernment will finally do the job that Amazon has been avoiding since t= ime in memoriam. http://link.rm0002.net/go/R0WNvoZSI3r5V1yAEliJmA2/ http://link.rm0002.= net/go/R0WNvoZSI3r5V1yAEliJmA2/ This will likely help YOU if one or all of your books are being counte= rfeited on Amazon. And while they claim they take care of all complain= ts within 14 days... I have a client who has been fighting now for ove= r THREE YEARS to get the scammers and counterfeiters away from his pro= ducts. Let's hope this forces Amazon to be more attentive to those of = us who really pay the bills there. IF YOU NEED EDITING, PROOFREADING, OR GHOSTWRITING... WE ARE BUSY BUT = ALWAYS LOOKING FOR MORE WORK. IN FACT, I AM CONTINUING OUR 'SALE' THRO= UGH APRIL OF THREE CENTS/WORD COMPLETE FOR EDITING AND PROOFREADING. G= HOSTWRITING OF COURSE DEPENDS ON SUBJECT AND COMPLEXITY BUT STARTS AT = TEN CENTS/WORD COMPLETE WITH EDIT AND PROOFING. If we may be of service, email me immediately at mailto:mfoner@nplcons= ult.com and I will get right back to you with firm quotes and delivery= times. A 30,000 word book is taking about 20 days right now. Sidebar... I am having a real kick starting and doing ghostwriting pro= jects again. I haven't been for the last year or two, and did a couple= really good ones back in '17 and '18. Just reminds me what can be don= e at home when you have spare time and a desire to write! VERY IMPORTANT-I AM GOING TO REPEAT THIS ONE If you are a Conservative Republican, or a Moderate Republican, or a D= emocrat, or an Independent, or a Third Party person, or a Non-voter fo= r any number of reasons... or any other adult in the room (except some= one who has already drunk the Fearless Leader Kool-Aid)... you MUST go= to this website, sign up, and support this new organization. It has b= een founded by a group of well known, well connected conservative Repu= blicans, but don't let that fool you... they ARE the adults in the roo= m and want to bring the gyroscope of good government back to our gover= nment. Just read the site... takes maybe 3 or 4 minutes... and you wil= l agree, I am sure. And DO support them! http://link.rm0002.net/go/R0WNvoDQB18ZsiHSRVgqTA2/ Just as a sidebar... the lawsuits the Trump campaign have been filing = against "fake ads" being run on Fox... this is the group running them.= Go to their site and see how 'fake' they are...they just tell the tru= th as it came vomiting out of Fearless Leader's mouth. BOOK EXPO AND ALA I am pretty sure I don't have to tell you that ALA has been cancelled. But, more interestingly, was Reed's response to "postponing" Book Expo= ... can't afford to lose a dime... until all five majors pulled out. E= ven then, Reed was going to trudge on, which explains why YOU should N= EVER exhibit at Book Expo. You have no assurance of who will attend, b= ut your fees and costs WILL BE GUARANTEED! Thankfully, the dates in July are quite likely to conflict with the al= most 3,000 bed hospital that has been and is being constructed at the = Javits Center and is unlikely to be abandoned by then. And even so, wh= o the hell will be willing to come into a building that has been used = for virus patients for the last three months?? Reed... let it go before you make a complete fool of yourself. OUR COMPLETE PUBLISHERS SERVICE IS STILL AVAILABLE INCLUDING PROMOTION= , SALES, MARKETING, BULK PROMOTIONS, AND MORE. I will elaborate on this in the next issue, since we have had substant= ial interest, but DO contact me at mailto:mfoner@nplconsult.com and I = will send you the detailed synopsis sheet of info, services, and costs= . Right now we are offering one year packages at half price through Apri= l... $2,995 instead of $5,995. PUBLISHERS FOR SALE, AND A FEW COMING SOON! And speaking of selling... I have two clients I would like to speak about now. One has an interesting collection of titles from Mindfulness to Skippi= ng Stones to kids titles, and some in a variety of languages numbering= about a half dozen. A bit too eclectic to really get into here... but= well worthwhile, long time in biz, small numbers but solid books. Sma= ll price, too! Get in touch with me=C2=A0 mfoner@nplconsult.com mailto= :mfoner@nplconsult.com Another is the premier men's issues publisher in the country. The writ= er/publisher has been in the forefront of men's issues for almost 40 y= ears and has a list and back list of a couple dozen titles, some selli= ng into five figures. As a marketer, he isn't very good, but the title= s and the over 1,000 articles he has written that could be combined in= to books or ebooks, and an income producing website separately have an= aggregate value over $100K. Get in touch with me=C2=A0 mfoner@nplcons= ult.com mailto:mfoner@nplconsult.com NOTE: We still have a few of the companies listed in the last "for sal= e" newsletter, for sale. Let me know if any of them could round out yo= ur portfolio and plans for growth for 2020 and beyond. This could be exactly the moment to take over a title or line or compa= ny and add it to your work for 2021 at a price that could be very, ver= y attractive! Just email me at mailto:mfoner@nplconsult.com . Ok, enough for this short newsletter. If you want to be removed from this mailing list, simply either click = on the link in the newsletter footer, or send me an email with the wor= d DELETE. Thanks. Copyright Martin Foner, NPL Publishing Consultants, a division of Prof= essional Publishers Group Corporation. 2020.=C2=A0=C2=A0 mailto:mfoner= @nplconsult.com Professional Publishers Group Corporation and NPL Publishing Consultants Post Office Box 1010=C2=A0=C2=A0=C2=A0 Ventura=C2=A0 CA=C2=A0 93002 800-501-6431 x3=C2=A0=C2=A0=C2=A0 mailto:mfoner@nplconsult.com http://link.rm0002.net/go/R0WNvocFcm4-tnwfhT4w4g2/ This email is being sent to Lojban@lojban.org. Use this link to be deleted or to update your email address http://li= nk.rm0002.net/subscription/?t=3DR0WNvh88nRSaUw3sPNq5Tw2 This message = was sent by NPL PUBLISHING CONSULTANTS, a Division of Professional Pu= blishers Group Corporation | POST OFFICE BOX 1010 | VENTURA, CA 9300= 2 --=-6qiPcO5xT2Xr30jnrqeNKA== Content-Type: text/html; charset=utf-8 Content-Transfer-Encoding: quoted-printable
 ‌ ‌ ‌ ‌ ‌&= nbsp;‌ ‌ ‌ ‌ ‌ &zwnj= ; ‌ ‌ ‌ ‌ ‌ &zw= nj; ‌ ‌ ‌ ‌ ‌ &= zwnj; ‌ ‌ ‌ ‌ ‌ = ;‌ ‌ ‌ ‌ ‌ ‌&nb= sp;‌ ‌ ‌ ‌ ‌ ‌&= nbsp;‌ ‌ ‌ ‌ ‌ &zwnj= ; ‌ ‌ ‌ ‌ ‌ &zw= nj; ‌ ‌ ‌ ‌ ‌ &= zwnj; ‌ ‌ ‌ ‌ ‌ = ;‌ ‌ ‌ ‌ ‌ ‌&nb= sp;‌ ‌ ‌ ‌ ‌ ‌&= nbsp;‌ ‌ ‌ ‌ ‌ &zwnj= ; ‌  ‌ ‌ ‌ ‌ ‌ ‌&nbs= p;‌ ‌ ‌ ‌ ‌ ‌&n= bsp;‌ ‌ ‌ ‌ ‌ ‌=  ‌ ‌ ‌ ‌ ‌ &zwn= j; ‌ ‌ ‌ ‌ ‌ &z= wnj; ‌ ‌ ‌ ‌ ‌ = ‌ ‌ ‌ ‌ ‌ ‌&nbs= p;‌ ‌ ‌ ‌ ‌ ‌&n= bsp;‌ ‌ ‌ ‌ ‌ ‌=  ‌ ‌ ‌ ‌ ‌ &zwn= j; ‌ ‌ ‌ ‌ ‌ &z= wnj; ‌ ‌ ‌
3D""

= MARTIN FONER’S PUBLISHING NEWSLETTER

= Either You’re Serious About Success in Publishing= … Or You’re Not

 =                    =   Volume 25, Number 5

 &n= bsp;           =        

            &= nbsp;               CORONAVIRUS COULD BE YOUR FRIEN= D?

             <= /p>

              A QUICK LOOK= AT THE PUBLISHING WORLD

 

 

Hello, Everyone…

 

It is almost April. Yes, really. I couldn’t believe it ei= ther. Having been ordered to stay in my home for the last number of we= eks and with no end in sight… I have a few thoughts on the viru= s from a global point of view, and then, let me tell you why the Virus= can be your friend.

 

This will NOT be a quick read. I promise… Many of us are= home and have plenty of time to read and learn something this trip ar= ound. And as part of my being in my usual hurry, no comments about how= I am taking shortcuts with the language.

 

FEARLESS LEADER

 

Ok, I have held my tongue now for 3½ years, through lies= , thousands of them, theft from the government, stupidity, idiocy, abj= ect selfishness, and complete ignorance.

 

It stops TODAY. This idiot, this fool, has already put ALL of o= ur lives in danger. Steal from me, lie to me, abuse me, fine. But thre= aten to kill my sweetheart or my grandkids, or anyone I know and love&= hellip;and I am going to come out guns blazing to oppose you. <= /p>

 

And the hubris: “I take no responsibility…” = like some nine year old caught with his hand in the cookie jar…= what an ass… the buck stops with him… he is ULTIMATELY = responsible.

 

But let’s not quibble, it is only 100,000 or maybe 200,00= 0 people who will die. Small potatoes to opening the economy back up a= nd filling HIS hotel rooms and HIS golf courses. Need I remind you tha= t since he is unable to read things/anything, he threw the pandemic bo= ok that Obama’s team gave him, in the trash, along with the enti= re government department. Why? Because it had Obama’s name on it= .

 

And his stupidity, or maybe just failed memory which he seems t= o have often… at the bill signing… “Only 20 days a= go everything was fine…” 

In my humble opinion he should be charged with murder by way of= depraved indifference. He and his administration was told it was comi= ng, and as far back as January, how bad it would be, and they all chos= e to ignore it. (Democratic hoax!) We lost precious time; we lost prec= ious lives. And we are STILL losing precious lives thanks to his ignor= ance/stupidity/hubris.

 

Do you remember, for weeks… it is a Democratic hoax! Wha= t the F***?? He knew but decided it would make for great sound bites o= n Fox… the Trump state sponsored news channel. And even up to T= HIS WEEK two of the commentators on Fox continued this “Democrat= ic Hoax” crap on air and Fox, in its abject embarrassment, had t= o actually let them go. Let me suggest if it really were a Democratic = hoax, they would have made sure it wasn’t Rand Paul, but Fearles= s Leader himself who got the first government dose of it.

 

And this crap about how every governor has to kiss his ass like= it is his own money he is giving away… what a sociopathic mega= lomaniac. If you DARE to disagree or challenge or question… you= know he wishes he could shoot every person who disagrees with him and= get away with it. Much faster than having to deal with them and their= questions and issues. (Is how it was done in his father’s Nazi = Germany.)

 

Ok, so now everyone knows how I feel. It should come as no surp= rise, but I have done my best to remain fairly close to silent.=

 

I am just reminding you. I have already gone into my 44th<= /sup> year as a publisher, writer, ghostwriter, and senior statesman f= or the small publisher and the industry as a whole. And I am happy to = report I am still standing up… can all of you say the same?

 

So, maybe like most who didn’t like my criticism of Clint= on, or Bush, or Obama, or the other Bush… they just took it in = stride and were very happy to learn whatever I could type month after = month, year after year.

 

You know… a polarized publisher seems to me to be an oxy= moron.

 

Let’s all stay home, stay close, stay away from each othe= r, stay focused, and for God’s sake, stay alive!

 

Martin

 

CORONAVIRUS COULD BE YOUR FRIEND?

 

While we don’t want anyone (ok, almost anyone) to get the= virus, the reality is it IS here. SO, we might as we= ll make the best of it. And, as publishers, this horrible turn of even= ts could actually become our friend and not only teach us a lesson or = two about marketing, but put some ka-ching in the till.

 

Why? Obvious! Everyone is home. At home you have three choices&= hellip; do nothing… watch a computer or a TV… or READ! S= o, for every person, all 180,000,000 of us stuck at home… you h= ave a one in three chance of doing business.

 

Ok, so let’s say you get 1% of 1% of these folks... that = would be an amazing 18,000 orders! And 1/10th of 1% of 1% w= ould be 1,800 orders!

 

Remember, Amazon has already downgraded books as a very, very n= on essential item to fill and ship orders. In fact, last article I saw= of his memos, books weren’t even in the top 10.

 

Need I remind you that putting all your books in the Amazon bas= ket would create problems for you… well, it has. It could easil= y be MONTHS, read that again…MONTHS, before Amazon even gives a= hoot about books. And unless you are one of the huge 5… even l= onger.

 

I keep teaching this lesson and everyone tells me how crazy I a= m. Have a dozen outlets AND…AND your own damn website! That&rsq= uo;s not crazy… that is smart marketing!

 

And if you had the email addresses of your customers, that Amaz= on doesn’t share with you, you could do some serious business du= ring this winter of our discontent.

 

So, for most of you who are lamenting your fate… here is= some advice:

 

1. Go get every last fricking dime of government assistance you= can lay your sweaty hands on. If you use Fearless Leader as your role= model, lie, cheat, and steal and get everything you can. If you have = to tell stories, well, we’re in the storytelling business, so we= will be excused.

 

2. Make an adjusted marketing plan for the rest of 2020. Assume= we will be housebound for at least until the end of May. Yes, May, un= less you don’t believe the numbers you see in the news every day= . (Yes, all these dead people are really alive and living in Chicago w= here they will vote five times this fall for Richard Daley once again.= ) –Brought to you by the conspiracy theorists at Fox News-- Heil= Trump!

 

If that were the case, how would you market to half a populatio= n, and likely the whole population at one point or another, who is hou= se bound/ Well, you damn well better figure it out!

 

3. I will do another newsletter within the week with a dozen go= od ideas already proven to be successful during bad times of one kind or another. Meanwhile, if= you have any questions about some of your ideas…send them to m= e. I am homebound as well!

 

4. Sell! Sell! Sell! Discounts, packages, free books, discounts= against future orders. Yes, I will go over these in the next newslett= er, but for God’s sake you know what I am talking about. And if = you don’t…ask!

 

SOMETHING TO SEND OUT TO YOUR CUSTOMERS

 

Ok, here is one for now, today, to send out to your customer li= st.

 

The idea behind this is that Buffet and Gates, Gates particular= ly, reads a book a week and believes his success has been tied to it. = And who’s to argue with him anyway?

 

And for most of us, doing 50 books a year seems to be a Hercule= an task. Well, this article, that you should send along with your curr= ent specials and discounts, explains how to get it done.

 

= https://www.inc.com/jeff-haden/how-to-read-50-books-a-year-without-rea= lly-trying.html

 

 

 

LIGHTNING SOURCE IS ABOUT TO DO SOMETHING I= T SHOULD HAVE BEEN DOING SINCE DAY ONE

 

Policing its site and catalog and work against copies, blatant = theft of copyright, and numerous other damaging activities to its regu= lar, honest publishers. Read it here if you don’t already know:<= /span>

 

= https://www.publishersweekly.com/pw/by-topic/industry-news/manufacturi= ng/article/82526-lightning-source-to-introduce-content-integrity-guide= lines.html

 

AVAILABLE FOR ACQUISITION.. A SINGLE TITLE,= BUT WHAT A TITLE IF ANYTHING AFRICAN AMERICAN IS YOUR FIELD…

 

African American Biographies… One Hundred Ten of the mos= t influential African American Chicagoans… Short 3-4 biographie= s and amazing color photography. Almost 500 pages and weighs four poun= ds! My client has sold thousands of them and has 3,500 left over in hi= s warehouse and isn’t really a publisher. Most were sold through= the magazine who sponsored the publication of this superb coffee tabl= e book. The book includes everyone who is anyone…from President= Obama to Muhammad Ali, from Jesse Jackson to Quincy Jones, from Micha= el Jordan to August Wilson. And the list goes on and on. The magazine,= N’Digo, may continue to play a role or you could just advertise= there. The book retails for $89. and has been occasionally discounted= to $49., a super price for this coffee table masterpiece. My client w= ould like to get his $18/unit printing and production price from a sal= e of the last 3,500=20 units and would pay the shipping, SIX PALLETS!, to whomever purchases = the books and rights. I am interested in getting a few bids of at leas= t $15/unit for part or all of the remaining books. Contact me directly= for more information.

 

IN THE GENRE OF ‘I WOULDN’T BEL= IEVE IT IF I DIDN’T KNOW THE ULTERIOR MOTIVE BEHIND IT’ CA= TEGORY…

 

The Department of Homeland Security is investigating counterfei= t goods on the Amazon site. Yes, sounds like a good thing until you co= nnect the dots. It is actually a way for the Fearless Leader to harass= one of his premier opponents. You can read about it here:

 

= https://www.mytotalretail.com/article/dhs-cracks-down-on-counterfeit-g= oods-sold-on-amazon-other-marketplaces/#ne=3D1a7db1c16c539adf716222bb1= d207222&utm_source=3Dtotal-retail-report&utm_medium=3Dnewslett= er&utm_campaign=3D2020-01-28

 

Now, you remember this article from my last newsletter. There i= s a follow up to this. And it has come in the form of a proposed Feder= al law with bipartisan support. This should make some of us happy that= the government will finally do the job that Amazon has been avoiding = since time in memoriam.

= https://www.digitalcommerce360.com/2020/03/04/proposed-legislation-mak= es-marketplaces-liable-for-counterfeit-goods/?utm_source=3DIRN&utm= _medium=3DEmail&utm_campaign=3DIRN-2020&_hsenc=3Dp2ANqtz-92yV_= yGvqq5ijVw0SoIhrszftRGbCpMvmojxikoY-8caRNhdhz440nurMEPv4QAvy6p5KB7uyRV= jmIxLVoBjL-WLI_3w&_hsmi=3D84292552

 

This will likely help YOU if one or all of your books are being= counterfeited on Amazon. And while they claim they take care of all c= omplaints within 14 days… I have a client who has been fighting= now for over THREE YEARS to get the scammers and counterfeiters away = from his products. Let’s hope this forces Amazon to be more atte= ntive to those of us who really pay the bills there.

 

IF YOU NEED EDITING, PROOFREADING, OR GHOST= WRITING… WE ARE BUSY BUT ALWAYS LOOKING FOR MORE WORK. IN FACT,= I AM CONTINUING OUR ‘SALE’ THROUGH APRIL OF THREE CENTS/W= ORD COMPLETE FOR EDITING AND PROOFREADING. GHOSTWRITING OF COURSE DEPE= NDS ON SUBJECT AND COMPLEXITY BUT STARTS AT TEN CENTS/WORD COMPLETE WI= TH EDIT AND PROOFING.

 

If we may be of service, email me immediately at mfoner@nplconsult.com and I will get right back to you with firm quotes and delivery = times. A 30,000 word book is taking about 20 days right now.

 

Sidebar… I am having a real kick starting and do= ing ghostwriting projects again. I haven’t been for the last yea= r or two, and did a couple really good ones back in ’17 and &rsq= uo;18. Just reminds me what can be done at home when you have spare ti= me and a desire to write!

 

VERY IMPORTANT-I AM GOING TO REPEAT THIS ON= E

 

If you are a Conservative Republican, or a Moderate Republican,= or a Democrat, or an Independent, or a Third Party person, or a Non-v= oter for any number of reasons… or any other adult in the room = (except someone who has already drunk the Fearless Leader Kool-Aid)&he= llip; you MUST go to this website, sign up, and suppo= rt this new organization. It has been founded by a group of well known= , well connected conservative Republicans, but don’t let that fo= ol you… they ARE the adults in the room and want to bring the g= yroscope of good government back to our government. Just read the site= … takes maybe 3 or 4 minutes… and you will agree, I am s= ure. And DO support them!

 

= https://lincolnproject.us/

 

Just as a sidebar… the lawsuits the Trump campaign have = been filing against “fake ads” being run on Fox… th= is is the group running them. Go to their site and see how ‘fake= ’ they are…they just tell the truth as it came vomiting o= ut of Fearless Leader’s mouth.

 

 

BOOK EXPO AND ALA

 

I am pretty sure I don’t have to tell you that ALA has be= en cancelled.

 

But, more interestingly, was Reed’s response to “po= stponing” Book Expo… can’t afford to lose a dime&he= llip; until all five majors pulled out. Even then, Reed was going to t= rudge on, which explains why YOU should NEVER exhibit at Book Expo. Yo= u have no assurance of who will attend, but your fees and costs WILL B= E GUARANTEED!

 

Thankfully, the dates in July are quite likely to conflict with= the almost 3,000 bed hospital that has been and is being constructed = at the Javits Center and is unlikely to be abandoned by then. And even= so, who the hell will be willing to come into a building that has bee= n used for virus patients for the last three months??

 

Reed… let it go before you make a complete fool of yours= elf.

 

 

OUR COMPLETE PUBLISHERS SERVICE IS STILL AV= AILABLE INCLUDING PROMOTION, SALES, MARKETING, BULK PROMOTIONS, AND MO= RE.

 

I will elaborate on this in the next issue, since we ha= ve had substantial interest, but DO contact me at mfoner@nplconsult.com= and I w= ill send you the detailed synopsis sheet of info, services, and costs.=

 

Right now we are offering one year packages at half pri= ce through April… $2,995 instead of $5,995.

 

 

PUBLISHERS FOR SALE, AND A FEW COMING SOON!=

 

And speaking of selling…

 

I have two clients I would like to speak about now.

 

One has an interesting collection of titles from Mindfulness to= Skipping Stones to kids titles, and some in a variety of languages nu= mbering about a half dozen. A bit too eclectic to really get into here= … but well worthwhile, long time in biz, small numbers but soli= d books. Small price, too! Get in touch with me  mfo= ner@nplconsult.com

 

Another is the premier men’s issues publisher in the coun= try. The writer/publisher has been in the forefront of men’s iss= ues for almost 40 years and has a list and back list of a couple dozen= titles, some selling into five figures. As a marketer, he isn’t= very good, but the titles and the over 1,000 articles he has written = that could be combined into books or ebooks, and an income producing w= ebsite separately have an aggregate value over $100K. Get in touch wit= h me  mfoner@nplconsult.com

 

NOTE: We still have a few of the companies listed in the last &= ldquo;for sale” newsletter, for sale. Let me know if any of them= could round out your portfolio and plans for growth for 2020 and beyo= nd.

 

This could be exactly the moment to take over a title or line o= r company and add it to your work for 2021 at a price that could be ve= ry, very attractive!

 

Just email me at mfoner@nplcons= ult.com 

Ok, enough for this short newsletter.

 

If you want to be removed from this mailing list, simply = either click on the link in the newsletter footer, or send me an email= with the word DELETE. Thanks.

 

© Martin Foner, NPL Publishing Cons= ultants, a division of Professional Publishers Group Corporation. 2020= .   mfoner@nplconsult.com<= /a>

Professional Publishers Group Corporation

and NPL Publishing Consultants

Post Office Box 1010 &n= bsp;  Ventura  CA  93002

800-501-6431 x3  &= nbsp; mfoner@nplconsult.com  

www.ppgcpublishers.com  &n= bsp; www.nplconsult= .com          

This email is being sent to Lojban@lojban.org.

= Use this link to be deleted or to updat= e your email address

This message was sent by NPL PU= BLISHING CONSULTANTS, a Division of Professional Publishers Group Corp= oration.
NPL PUBLISHING CONSULTANTS, a Division of Professional Pub= lishers Group Corporation | POST OFFICE BOX 1010 | VENTURA, CA 93002=

--=-6qiPcO5xT2Xr30jnrqeNKA==--