Received: from nobody by stodi.digitalkingdom.org with local (Exim 4.76) (envelope-from ) id 1U3Wr9-0002Nt-Ib for lojban-newreal@lojban.org; Thu, 07 Feb 2013 11:09:59 -0800 Received: from em-sm9-12.mktomail.com ([199.15.212.12]:53735) by stodi.digitalkingdom.org with esmtp (Exim 4.76) (envelope-from ) id 1U3Wqw-0002M9-FF for lojban@lojban.org; Thu, 07 Feb 2013 11:09:58 -0800 Received: from mktorouter.com ([10.241.119.165]) by em-sm9-12.mktomail.com (StrongMail Enterprise 4.1.1.6(4.1.1.6-56715)); Thu, 07 Feb 2013 13:09:02 -0600 X-VirtualServerGroup: vsg-sm9-12 X-MailingID: 1348664080::pedowitzavectraBetacust-3188-10596-0-2839-prod-2529::2529::0::197128-1::66252 X-SMHeaderMap: mid="X-MailingID" X-Destination-ID: lojban@lojban.org X-SMFBL: bG9qYmFuQGxvamJhbi5vcmc= DomainKey-Signature: a=rsa-sha1; c=nofws; s=M1; d=avectra.com; q=dns; b=jcMNDPz4UdBSAtpXGB8Brvr7POE0MmvxGTYynZrF2c9VboVY8u0ZzXcxqtNM67h8deSsoWkZloQO0a5iDF6DzhHxgS61DJpO0Bb1WMyCcZ0LeDiWVhWDuzDmud6fMUgASccsnuIFbnevYqs8RLVWzWnOe40O1jY/TtdNIj2zHTQ= DKIM-Signature: v=1; a=rsa-sha1; c=simple; d=avectra.com; s=M1; i=@avectra.com; h=Content-Transfer-Encoding:Content-Type: X-Report-Abuse:Reply-To:MIME-Version:Message-ID:Subject:Date:To: From; bh=Ly2jntOveUuXc8G+qXc0gtte9Ik=; b=DrpCV4YO/TSgjYlK2aIJ4A7 9AiNdfFvWo5hQGu3dRc6XdZANXxMrPm4WqiRVlpBUgZkWyBhq7DqihcZdCaBKd5M lJu7LxiLXFDtiEKmPkH/527C+sFUYuNWsh3cmiSVnyYZQw9kNe2Z15yfI+n6rmPA EMos7gu9Bl3VMxZ4avqw= Content-Transfer-Encoding: 7bit Content-Type: multipart/alternative; boundary="----=_NextPart_001_AEA6_74B0DC51.19495CFF" X-Report-Abuse: Please report abuse here: http://www.marketo.com/policy Reply-To: success@avectra.com MIME-Version: 1.0 Message-ID: <1348664080.66252@avectra.com> Subject: =?UTF-8?B?MjAxM+KAmXMgTW9zdCBJbnRlcmVzdGluZyBBc3NvY2lhdGlvbiBXaGl0ZSBQYXBlciBTZXJpZXM=?= Date: Thu, 07 Feb 2013 13:09:02 -0600 To: lojban@lojban.org From: "Avectra" X-Spam-Score: 0.1 (/) X-Spam_score: 0.1 X-Spam_score_int: 1 X-Spam_bar: / X-Spam-Report: Spam detection software, running on the system "stodi.digitalkingdom.org", has identified this incoming email as possible spam. 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Relatively few, however, can answer the following basic questions: - Is your use of Social Media helping with Member Retention? If so, how much= ? - How much did Social Media increase your Conference/Event attendance? By wh= at percentage? - Does Social Media deliver more or less =E2=80=9Cbang for the buck=E2=80=9D= than email and/or direct mail? Social Media is a phenomenon, and it=E2=80=99s time to hold it to the same st= andards as your other marketing and communication programs. It=E2=80=99s time= for Social Media to be measured and held accountable. Here=E2=80=99s how: Download "7 Myths & Realities of Social ROI for Assocations": http://success= .avectra.com/rs/pedowitzavectra/images/7_Myths_and_Realities_Avectra_and_Dema= ndGen.pdf=20 Download "Metrics that Matter for Associations": http://success.avectra.com/r= s/pedowitzavectra/images/Avectra_Metrics_That_Matter_for_Associations_WP3.pdf= Download "Return on Engagement": http://success.avectra.com/rs/pedowitzavectr= a/images/Beyond_ROI_True_Value_of_Return_on_Engagement.pdf To measure and understand social media, associations (just like the private s= ector) need Social CRM. This three-part white paper series shows association professionals how to lev= erage a Social CRM strategy to boost member engagement, member loyalty, and b= ottom-line=20 revenue. Read each of the white papers within the three-part series! =20 Avectra 7901 Jones Branch Drive, Suite 500, McLean, VA 22102. 855-AVECTRA =0A=0AIf you no longer wish to receive these emails, go to the following link= to unsubscribe: http://success.avectra.com/Subscription_Management.html?mkt_= unsubscribe=3D1&mkt_tok=3D3RkMMJWWfF9wsRoluqTBZKXonjHpfsX54ussW6%2Bg38431UFwd= cjKPmjr1YEJT8t0dvycMRAVFZl5nRxdHu%2BCdZRa%2B%2BNYCFWgWQ%3D%3D.=0A=0A ------=_NextPart_001_AEA6_74B0DC51.19495CFF Content-Type: text/html; charset="UTF-8" Content-Transfer-Encoding: quoted-printable Content-Disposition: inline =0A
<= font face=3D"Verdana" size=3D"1">To view this email as a web page, click here

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Most associations hav= e invested substantially in engaging members and prospects via Social Media.<= /p>

Relatively few, howev= er, can answer the following basic questions:

  • Is your use of Social Media helping with Member Retention? If so,= how much?
  • How much did Social Media increase your Conference/Event attendance? By what percentage?
  • Does Social Media deliver more or less “bang for the buck&r= dquo; than email and/or direct mail?

Social Media is a phe= nomenon, and it’s time to hold it to the same standards as your other m= arketing and communication programs. It’s time for Social Media to be measured and held accountable.


3D"Read 3D"Read<= /a> 3D"View

To measure and unders= tand social media, associations (just like the private sector) need Social CR= M.

This three-part white= paper series shows association professionals how to leverage a Social CRM st= rategy to boost member engagement, member loyalty, and bottom-line=20 revenue. Read each of the white papers within the three-part series!

 

3D"Avectra
=0A=0A=0A=0A=0A

If= you no longer wish to receive these emails, click on the following link: Unsubscribe

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