Received: from nobody by stodi.digitalkingdom.org with local (Exim 4.76) (envelope-from ) id 1UNSBX-0004T9-Hf for lojban-newreal@lojban.org; Wed, 03 Apr 2013 11:13:23 -0700 Received: from em-dfw-72.mktomail.com ([199.15.212.72]:59598) by stodi.digitalkingdom.org with esmtp (Exim 4.76) (envelope-from <194-KAL-968.2916.3754.12663.0.3282.7.197128@em-dfw-70.mktomail.com>) id 1UNSBP-0004SR-Ab for lojban@lojban.org; Wed, 03 Apr 2013 11:13:22 -0700 DKIM-Signature: v=1; a=rsa-sha256; d=avectra.com; s=m1; c=relaxed/relaxed; q=dns/txt; i=@avectra.com; t=1365012789; h=From:Subject:Date:To:MIME-Version:Content-Type; bh=TO9q179aDb9Ykm9BSWXiT5avv93dCTOz8yCe0yUwX3k=; b=aTBfVJypxL3VK24sf9P2D8VmMLl9EL+0ocF68Wh8M4YkpQ0w+crtI0i6v0kBe5IW MKghZy8rLBuM2e8qoPi13aFvoAimpVmmBzbJ00eWi+XhKAWA/GMHIH92MR75EAH7 fu0SzprYiwNjtegqlBYF1GE0J7mBB4GCBgeRaJO0qm4=; X-MSFBL: bG9qYmFuQGxvamJhbi5vcmdAZHZwLTE5OS0xNS0yMTItNzJAYmctZGZ3LTAxQDE5 NC1LQUwtOTY4OjI5MTY6Mzc1NDoxMjY2MzowOjMyODI6NzoxOTcxMjg= Date: Wed, 3 Apr 2013 13:13:09 -0500 (CDT) From: Avectra Reply-To: success@avectra.com To: lojban@lojban.org Message-ID: <26579459.4738375.1365012789135.JavaMail.root@bg-dfw-01> Subject: =?UTF-8?Q?Exec_Brief:_Understanding__Membe?= =?UTF-8?Q?r_Engagement_Before_It=E2=80=99s_Too_Late?= MIME-Version: 1.0 Content-Type: multipart/alternative; boundary="----=_Part_4738369_1784413521.1365012789122" X-Report-Abuse: Please report abuse here: http://www.marketo.com/policy X-Binding: bg-dfw-01 breadcrumbId: ID-dfw-mas1-marketo-org-41646-1360624937874-16-12172183 X-Mailfrom: 194-KAL-968.2916.3754.12663.0.3282.7.197128@em-dfw-70.mktomail.com X-MarketoID: 194-KAL-968:2916:3754:12663:0:3282:7:197128 X-Spam-Score: -1.2 (-) X-Spam_score: -1.2 X-Spam_score_int: -11 X-Spam_bar: - ------=_Part_4738369_1784413521.1365012789122 Content-Type: text/plain; charset=UTF-8 Content-Transfer-Encoding: quoted-printable To view this email as a web page, go to the following address: http://succe= ss.avectra.com/index.php/email/emailWebview?mkt_tok=3D3RkMMJWWfF9wsRolvKnNZ= KXonjHpfsX54ussW6%2Bg38431UFwdcjKPmjr1YADRMB0aPyQAgobGp5I5FEJQ7TYV6Fst6wLUw= %3D%3D Dear Robert, All association managers face the dilemma of determining how members feel a= bout their membership. If the warning flag comes only when the member choos= es not to renew =E2=80=93 it=E2=80=99s too late. Today, technology makes it possible for association executives to measure a= ssociation members=E2=80=99 likelihood of renewal by gauging each member=E2= =80=99s engagement on an ongoing basis =E2=80=93 and doing something about = it, such as reaching out to them, or, if they=E2=80=99re super-engaged, rew= arding them. Learn about this in =E2=80=9CMembership Management & The Challenge of Relev= ance ,=E2=80=9D an executive brief from Avectra . This complimentary download will help you understand: - How to Take the Pulse of Your Membership - How to Manage Members Instead of Technology - How to Score and Measure Member Engagement - How to Automate Communication to Free up time for Higher Value Activitie= s Understand your membership engagement both at a high level and on a per-mem= ber basis =E2=80=93 and do something about it. Read =E2=80=9CMembership Man= agement & the Challenge of Relevance ,=E2=80=9D today. To your great member relations, The Avectra Team Avectra 7901 Jones Branch Drive, Suite 500, McLean, VA 22102. 855-AVECTRA If you no longer wish to receive these emails, go to the following link to = unsubscribe: http://success.avectra.com/Subscription_Management.html?mkt_un= subscribe=3D1&mkt_tok=3D3RkMMJWWfF9wsRolvKnNZKXonjHpfsX54ussW6%2Bg38431UFwd= cjKPmjr1YADRMB0aPyQAgobGp5I5FEJQ7TYV6Fst6wLUw%3D%3D. ------=_Part_4738369_1784413521.1365012789122 Content-Type: text/html; charset=UTF-8 Content-Transfer-Encoding: 7bit

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Dear Robert,

All association managers face the dilemma of determining how members feel about their membership. If the warning flag comes only when the member chooses not to renew – it’s too late.

Today, technology makes it possible for association executives to measure association members’ likelihood of renewal by gauging each member’s engagement on an ongoing basis – and doing something about it, such as reaching out to them, or, if they’re super-engaged, rewarding them.

Learn about this in “Membership Management & The Challenge of Relevance,” an executive brief from Avectra. This complimentary download will help you understand:

How to Take the Pulse of Your Membership
How to Manage Members Instead of Technology
How to Score and Measure Member Engagement
How to Automate Communication to Free up time for Higher Value Activities

Understand your membership engagement both at a high level and on a per-member basis – and do something about it. Read “Membership Management & the Challenge of Relevance,” today.

To your great member relations,

The Avectra Team

If you no longer wish to receive these emails, click on the following link: Unsubscribe

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