Amazon Services Europe

Sell across europe

Hello from Amazon,

Start selling to the millions of customers on Amazon's five European marketplaces now: amazon.co.uk, amazon.de, amazon.fr, amazon.it and amazon.es.

To get you started quickly, we have prepared a file for you that is based on your US inventory and lets you upload listings to amazon.co.uk with a few clicks. The file includes all the products that you sell on Amazon.com for which there are already product detail pages on amazon.co.uk. Once you have launched there you can automatically create offers on the other EU marketplaces with the tool Build international listings.

How does it work?

1	Download the file Click on the below button to download and open the inventory file we prepared for you (Microsoft Excel file). We could match 1 of the products you offer on amazon.com:

2	Open and verify Open your file and verify all of the information. You will see the product information (name, description) from the UK marketplace, which can vary from the US data. Please remove all products which you do not wish to sell, which you cannot ship to Europe, or which you are not authorized to sell (e.g. because of local product safety requirements, customs issues, etc.). Please read our international seller rules during the EU account registration to learn about local requirements*.

3	Set prices and save Set the prices in the local currency (GBP, on 10/1 one USD was about 0.62 British Pounds). Save the worksheet "feed" in format ".txt - text (Tab delimited)" (and not as XLS/XLSX which are the default save options in Excel.)

4	Register a Seller Central Europe account If you do not have an account for Seller Central Europe, you need to create one now*. Although not linked to the US Seller Central, the EU system will look very familiar. When registering to Sell on Amazon in the UK you will be eligible to use FBA in the UK as well. Note that for technical reasons, you need to register with a different email address than your US account. If you need more information you can watch a video about the registration process, on the additional info required for your account setup, or browse our info pages on global selling.

5	Upload your file and start selling Go to your new Seller Central Europe account and select "Inventory" / "Add products via Upload". Under the heading "Upload inventory files" choose "Inventory Files for non-Media Categories", select your file and click "Upload Now" to finish the offer creation process. Please note that for some categories you might require approval before being able to sell (Learn more).

Once orders come in, ship your products to the buyer (or use Fulfilment by Amazon in the UK so we will do it for you). We'll then disburse your funds to the bank account you entered during the registration (it works with a US bank account as well).

Good to know

	Once you have started selling on amazon.co.uk, you can use the "Build international listings" tool to automatically offer the same products on the other four EU marketplaces. Learn more.

	You can access Seller Central in English for all marketplaces with the language selector located at the bottom left of a Seller Central page.

Useful Resources

	Information on global selling with Amazon

	Amazon guidance for international and cross border sales (pdf, 819KB)

	Subscribe to our UK webinars

Need help with:

Fulfilling your orders across Europe from a single inventory pool?
Managing local customer service in local language and returns handling?
Improving your sales by making offers eligible for Amazon Prime and FREE Super Saver Delivery?

Try our pay-per-use Fulfilment by Amazon Service.

We wish you success selling on Amazon's European Marketplaces!

Best Regards,
Amazon Global Selling Team

* To find out more about customs and tax implications of selling in Europe, you can consult our EU Import and Cross Border Sales document, visit our pages with background information on global selling with Amazon or find out more on the page for international sellers in UK. If you need a UK VAT number you can apply for it online at the UK HMRC.

This is an automated email message, please do not respond to it. If you have any questions and your EU seller central account is registered, please contact EU seller support by clicking here. If you have questions about account creation, you can use our or contact us form or get in touch with US seller support via US seller central.

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