Received: from nobody by stodi.digitalkingdom.org with local (Exim 4.76) (envelope-from ) id 1Sx2Mg-0000AR-UZ for lojban-newreal@lojban.org; Thu, 02 Aug 2012 13:51:27 -0700 Received: from mail.standard1.nmgmail.com ([208.82.211.224]:60188) by stodi.digitalkingdom.org with esmtp (Exim 4.76) (envelope-from ) id 1Sx2MM-00009X-K5 for lojban@lojban.org; Thu, 02 Aug 2012 13:51:20 -0700 Received: from localhost (mailcenter2.distribion.com [10.205.154.79]) by mail.standard1.nmgmail.com (Postfix) with ESMTP id 8658A2C89F for ; Thu, 2 Aug 2012 15:51:00 -0500 (CDT) From: "Kim Hornyak" To: lojban@lojban.org Subject: 103 Book Marketing Tips Newsletter Date: Thu, 02 Aug 2012 15:51:00 -0500 (CDT) X-Sending-MC: jenkins List-Unsubscribe: http://www2.dmpemail5.com/jenkins/main/index.php?action=unsubscribe&viewers_email=lojban@lojban.org&id=4389 X-Email-ID: 4389 X-Contact-Email-Reversed: gro.nabjol@nabjol X-ORIGINAL-TO: lojban@lojban.org MIME-Version: 1.0 Content-Type: multipart/alternative; boundary="separate123456789" Message-Id: <20120802205100.8658A2C89F@mail.standard1.nmgmail.com> X-Spam-Score: -0.0 (/) X-Spam_score: -0.0 X-Spam_score_int: 0 X-Spam_bar: / Sender: Nobody --separate123456789 Content-Type: text/plain; charset=iso-8859-1 August 2, 2012 Ready, Aim... Where's your Target? Many authors feel quite strongly that their book is for everyone. They believe their wisdom will benefit the masses, and they don't consider buyer demographic or likelihood to purchase. This is a common problem when the focus is on selling, and wanting to sell books in as little time as possible. Unfortunately, this big umbrella thinking actually lengthens the selling process. Yes, I know that there are books with broad appeal, and that there can be a widespread audience for a given title. But, the smart publisher will identify the low lying fruit, i.e., who will be the first to purchase this book. This will be the publisher's primary market, and most of the marketing and promotion should be designed to appeal to them. Let's say you have written a young adult title - teen vampire fiction, for instance. Your cover design is your first-line marketing effort. You will want the cover to appeal to teen and twenty-something girls. They';re the group that';s buying the majority of these titles, and they're your primary market. You could argue that young readers (especially those with advanced reading skills), and young men are also reading vampire fiction. And, you'd be correct. But if you vary your marketing programs to include these groups as well, you will dilute your impact, and your sales will likely slow. Focus your energy on your primary market. The buzz will reverberate among the teens, the other groups will take notice, and ultimately they will look for and find you! Our talented book marketing consultants have the knowledge and the tools to make your marketing journey just a little bit easier. Andrew Parvel, Rachel Jones, and Stephanie Starner-Greiner work in assigned geographic territories, and are looking forward to hearing from you! Contact your Jenkins Group Book Marketing Consultant for all of your book marketing needs... Andrew Parvel - manages publishers and authors in Alabama, Alaska, Arizona, Arkansas, California, Colorado, Connecticut, Delaware, DC, Florida, Africa and Europe. Contact: aparvel@bookpublishing.com or 800-644-0133, ext. 1004 Rachel Jones - manages publishers and authors in Georgia, Hawaii, Idaho, Illinois, Indiana, Iowa, Kansas, Kentucky, Louisiana, Maine, Maryland, Massachusetts, Michigan, Minnesota, Mississippi, Missouri, Montana, Nebraska, Nevada, New Hampshire, New Jersey, New Mexico, North Carolina, North Dakota, Australia, and New Zealand Contact: rjones@bookpublishing.com or 800-644-0133, ext. 1014 Stephanie Starner-Greiner - manages New York, Ohio, Oklahoma, Oregon, Pennsylvania, Rhode Island, South Carolina, South Dakota, Tennessee, Texas, Utah, Vermont, Virginia, Washington, West Virginia, Wisconsin, Wyoming, Canada, Asia and the mid-East Contact: ssg@bookpublishing.com or 800-644-0133, ext. 1007 Share this newsletter with your friends! Feel free to forward to them, and ask them to sign up for their own newsletter copy! Kim Hornyak, Director of Book Marketing Jenkins Group, Inc. khornyak@bookpublishing.com 1.800.644.0133 x 1013 www.BookPublishing.com Jenkins Group, Inc. • 1129 Woodmere Ave. Suite B, Traverse City, MI 49686 • Phone: 1.800.706.4636 • Fax: 231.933.0448 Jenkins Group, Inc. | Book Publishing | Books are Marketing Tools | eLit Book Awards | Global Book Shows | Independent Publisher PressKitPlus | Printellectual | Special Market Book Sales | Targeted Media Publicity Programs | The Critic's Bookshelf | Your Pub Site Our intent is to keep you informed... To remove your email from future mailings, use the link below. --separate123456789 Content-Type: text/html; charset=iso-8859-1 Content-Transfer-Encoding: 7bit

Kim Hornyak

khornyak@bookpublishing.com
1.800.644.0133 x 1013

Jenkins Group Book Marketing and Sales Tips                    8.2.2012

www.BookPublishing.com
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ebook conversion, librarians, bookstores, book critics, press releases, websites,
press kits, book shows, and more!

Ready, Aim… Where’s your Target?

Many authors feel quite strongly that their book is for everyone. They believe their wisdom will benefit the masses, and they don’t consider buyer demographic or likelihood to purchase. This is a common problem when the focus is on selling, and wanting to sell books in as little time as possible. Unfortunately, this big umbrella thinking actually lengthens the selling process.

Yes, I know that there are books with broad appeal, and that there can be a widespread audience for a given title. But, the smart publisher will identify the low lying fruit, i.e., who will be the first to purchase this book. This will be the publisher’s primary market, and most of the marketing and promotion should be designed to appeal to them.

Let’s say you have written a young adult title - teen vampire fiction, for instance. Your cover design sets the tone of your marketing. You will want the cover to appeal to teen and twenty-something girls. They’re the group that’s buying the majority of these titles, and they’re your primary market.

You could argue that young readers (especially those with advanced reading skills), and young men are also reading vampire fiction. And, you’d be correct. But if you vary your marketing programs to include these groups as well, you will dilute your impact, and your sales will likely slow.  Focus your energy on your primary market. The buzz will reverberate among the teens, the other groups will take notice, and ultimately they will look for and find you!


Our talented book marketing consultants have the knowledge and the tools to make your marketing journey just a little bit easier. Andrew Parvel, Rachel Jones, and Stephanie Starner-Greiner work in assigned geographic territories, and are looking forward to hearing from you!


Contact your Jenkins Group Book Marketing Consultant
for all of your book marketing needs...

  Andrew Parvel - manages publishers and authors in Alabama, Alaska,
Arizona, Arkansas, California, Colorado, Connecticut, Delaware, DC, Florida, Africa and Europe.
Contact: aparvel@bookpublishing.com or
800-644-0133, ext. 1004

Rachel Jones - manages publishers and authors in Georgia, Hawaii, Idaho, Illinois, Indiana, Iowa, Kansas, Kentucky, Louisiana, Maine, Maryland, Massachusetts, Michigan, Minnesota, Mississippi, Missouri, Montana, Nebraska, Nevada, New Hampshire, New Jersey, New Mexico, North Carolina, North Dakota, Australia, and New Zealand 
Contact: rjones@bookpublishing.com or
800-644-0133, ext. 1014

Stephanie Starner-Greiner - manages New York, Ohio, Oklahoma, Oregon, Pennsylvania, Rhode Island, South Carolina, South Dakota, Tennessee, Texas, Utah, Vermont, Virginia, Washington, West Virginia, Wisconsin, Wyoming, Canada, Asia and the mid-East 
Contact: ssg@bookpublishing.com or
800-644-0133, ext. 1007

Share this newsletter with your friends! Feel free to forward to them, and ask them to sign up by clicking here on
Free Book Marketing Tips.

Kim Hornyak, Director of Book Marketing

khornyak@bookpublishing.com
1.800.644.0133 x 1013
www.BookPublishing.com

Jenkins Group, Inc. • 1129 Woodmere Ave. Suite B, Traverse City, MI 49686 • Phone: 1.800.706.4636 • Fax: 231.933.0448

Jenkins Group, Inc. | Book Publishing | Books are Marketing Tools | eLit Book Awards | Global Book Shows | Independent Publisher
PressKitPlus | Printellectual | Special Market Book Sales | Targeted Media Publicity Programs | The Critic's Bookshelf | Your Pub Site

Our intent is to keep you informed...
To remove your email from future mailings, use the link below.
Change my subscription preferences.

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