Message-ID: <20130521191236363227@gotoaei.com>
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To: <lojban@lojban.org>
Subject: =?gb2312?B?dTVzcXdbxeDR+KGwzPq4y6GxterUsbXEy8S49tPQ0Ke8vA==?=
Date: Tue, 21 May 2013 19:12:30 +0800
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 Content preview:  lojban@lojban.org 【 市 场 开 发 与 经 销 商 管 理 强 化 训
    练 】 ——新形势下渠道规划、招商、培育、掌控、评估、调整23道难题解码 时间：2013年05月24-25日(上
    海) 时间：2013年06月22-23日(广 州) 时间：2013年07月05-06日(上 海) 时间：2013年07月27-28日(深
    圳) 时间：2013年08月10-11日(北 京) ●课|程|对|象：总经理、营销副总、区域经理、渠道经理、市场经理、培|训经理以
    及有潜质的销售人员 ●授|课|形|式：理念+方法+工具，小组互动、案例分析、游戏分享、角色演练。
    ●课|程|背|景： 面对竞争激烈的区域市场，你有方向感吗 ？你是否懂得根据自己公司的政策和有限
    资源制定一套区域规划作战方案？去进行区域市场开发 、管理与提升，做到有计划的
    推广。可是，一流的产品却找到二流的经销商 ，市场怎能做起来？渠道政策是要求做
    代理，经销商却热衷于自己卖零售 ，无心去布局和扩大分销；厂家一片苦心出台各项
    提升市场氛围的推广政策 ，经销商却大打折扣。钱被拿走了，该做的事却没做。营销
    政策难以执行 ，产品陈列面越来越小，每月销量上不去，经销商信心起不来，叫我如
    何是好 ？渠道冲突八成与厂家营销政策执行有关，可又有几个销售经理真正发挥好公
    司政策和 把准经销商的赢利模式？大多销售经理无法与经销商平等沟通，压销售任务
    方法笨拙，窜货冲突处理犹如“鸡同鸭讲”。尤其销售人员频繁变动，回款、乱价、
    窜货等渠道历史问题不断累积 ，经销商怨声四起，经销商怎么管控？大牌经销商很牛，
    常常狮子大开口 ；小经销商实力弱很难招兵买马。如何让各区域经销商紧跟品牌的发
    展，转变观念，听话合作，快速反应与有效执行？来吧！2011版《市场开发与经销商
    管理》（2 天），将为你提供新形势下区域市场开发与经销商管理的全面解决方案。
    ●课|程|目|标: 1、学习区域市场规划的关键要素与步骤，有效处理好四类市场：中心市场、重点市场
    、样板市场、目标市场。学会渠道规划与网点布局的具体方法。 2、学习筛选经销商方法与工具，统一学员对优质经销商的看法，并学会在企业发展的
    不同阶段，不同的市场状况下，选择不同的经销商。 [...] 
 
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