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Get
to Know Our
Rock
Stars! |
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People are the Killer App:
Lessons Learned from Creating Word of Mouth
Movements
Presented by Geno Church,
Brains on
Fire
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Duct Tape Marketing: Using
Social Media to Generate Referrals
Presented
by John Jantsch, author of Duct Tape Marketing - The
World's Most Practical Small Business Marketing
Guide
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Social
Media Strategy: Measurement & ROI
Presented
by Jason Falls, Social Media Explorer
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Websites Designed
for
Real Time
Presented by John Pozadzides,
Chief Executive Officer, iFusion Labs
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The Social Media
Ecosystem
Presented by Giovanni Gallucci, author
of Facebook Marketing An Hour a Day
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Creating the Social
Org
Presented by Chris Boudreaux, author of Social
Media Governance, Empowerment with
Accountability
Social
Media Monitoring Tools
Presented
by Chris Boudreaux, author of Social Media Governance,
Empowerment with Accountability
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Achieving Measurable
Results with Advanced Business Blogging
Presented
by Mark Roberge, VP Sales, HubSpot
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Facebook
Presented by
Mike Whaling, 30Lines
Build An Awesome
Brand!
Presented by Jay Ehret, The Marketing
Spot
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Beyond Facebook: Marketing
on Other Social Networks
Presented
by Mark Juleen, J.C. Hart Company, Inc.
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Engagement: Content &
Audience
Presented
by Duncan Alney, Firebelly Marketing
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The Most Valuable
Investment You'll Make In All of 2010.
You
probably know that the continued success of your brand
and business (not to mention dramatically increasing
customer referrals) depends on making Social Marketing
part of your overall strategy. What you probably don't
know yet is how to make that
happen.
Sure,
you could hire a consultant at around $1000 a day ...
but why do that when we've searched the country from
coast to coast to bring you more than a dozen of
America's hottest Social
Marketing Rock Stars! Do your
Return-On-Investment the favor of a lifetime, join us in
Dallas on March 23-24, and spend TWO days with A DOZEN
or so of those $1000-a-day consultants for only around
$1000 IN ALL (travel, hotel, and incidentals included in
the math)!
See
It. Hear It. Do It. Learn With Rock Stars Like Jason
Falls, Giovanni Gallucci, Chris Boudreaux, John
Pozadzides, John Jantsch, Mack Collier and more, and
achieve Real-Time Results.
At
the Dallas 2010 Optimization Summit,
you'll experience learning by doing. You'll build your
own two-day curriculum out of flexible full-day,
half-day, and two-hour component workshops on Social
Media, all of which are carefully planned to build upon
each other progressively, and expand your understanding
and skill set exponentially. The knowledge you receive
will be continually reinforced by hands-on interaction
to make certain you have not just the knowledge, but the
know-how! You
won't just listen ... you'll see, hear, and do.
Before you leave the event, you will design and
develop your own New Media solutions, and begin to
experience real-time results that will continue
to grow as you apply the solid strategies and
integration plans you'll develop.
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Workshop
Spotlight - Duct Tape Marketing: Using
Social Media to Generate Referrals
Everyone's
buzzing about the awesome online global power of social
media tools, but few people focus on touting practical
ways to use social media to generate leads and referrals
for the local business. In this session, John Jantsch,
author of Duct Tape Marketing, will reveal practical
strategies and tactics that any small business can use
to leverage online social media tools to create deeper
customer relationships, valuable strategic partnerships,
local leads and ultimately more sales and
profits! |
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Workshop
Spotlight - People
are the Killer App: Lessons Learned from Creating Word
of Mouth Movements
Authentic,
sustainable word of mouth marketing is one of the truest
forms of brand communication, and it can't be
manufactured or bought. And yet, as more
institutions dedicate marketing dollars to assemble word
of mouth and buzz marketing programs, how can you build
an effective, meaningful movement for your brand that
will directly impact your bottom line? How can you
identify those brand advocates already speaking out on
your behalf, and work with them to develop a natural
two-way word of mouth program?
Geno Church
from identity company Brains on Fire will explain how
word of mouth marketing works and how it doesn't,
providing techniques on how you can start to identify
movement-building opportunities for your brand, with
authenticity and clear measurement results in mind. He
will highlight successful WOM case studies, including
data from the just launched Best Buy Musical Instruments
movement and the nationally-recognized Fiskars Brands
'Fiskateers' movement, as well as talk about ways to
define
ROI for your word of mouth marketing
programs. |
2010
Optimization Summit -
Dallas |
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March
23-24, 2010
(with
Meet & Greet on March 22)
Sheraton,
Dallas, TX
Early
Bird Registration is $304 For a Limited Time
Only!
(Regular Pricing is $429)
Use Offer
Code: VIP to save $125 on Registration!
Register
Here | |