Hmmm.. according to Google Correlate (and thanks to James Riley for pointing out this fun little toy), the search pattern "lojban" is very similar to that for "littlest pet shop target" (r=.7448), "fisher price kids" (r=.6651) and "vtech smartville" (r=.6167) (see
http://correlate.googlelabs.com/search?e=lojban&t=weekly# ) Apparently, we've been marketing to to the wrong crowd. WE should be going after preschoolers. (Yeah, yeah, I know, it's really because the xkcd cartoon about lojban appeared during teh xams shopping season, but still, it's kinda funny)