Ah, use-mention. In order to mention a name, you have to use a name of that name (or some other device, but we;re in names here). So xorxes has it right here, using English conventions, to talk about the name next *displayed*: la'o gy Starbucks gy he uses the name of that name, here displayed:"la'o gy Starbucks gy". possibly including a bit too much, in the form of {la'o}. Ian avoids the contentious issue of {la'o}, but now double quotes, getting too far up the scale. He wants to talk about the names here displayed: gy Starbucks gy ,djan smit, selpa'i.
To do that, he needs names of them, quotation names under Lojban conventions, namely zoi gy Starbucks gy, lu djan smit, zo selpa'i. But rather than using these he uses the quotation names of these, using metaLojban
conventions, and thus talks not about the names he intended but about their quotation names, which refer, of course to other quotation names, not Starbucks, John Smith and whoever selpa'i is.
From: Jorge Llambías <jjllambias@gmail.com>
To: lojban@googlegroups.com
Sent: Sunday, June 9, 2013 7:58 PM
Subject: Re: [lojban] cmevla as a class of brivla
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